When will I have a long tassel?

When the bus arrived at Linhe Station, Tang Zifeng and Han Weichang got off the bus and walked out of the train station one after another. Seven or eight human-powered tricycles rushed over at the same time, and the drivers began to rush to solicit passengers:

"You two, would you like to take a car?"

"Master, where are you going? Two yuan is all inclusive!"

"Master, take my car, I know the roads best!"

"You two must be the big boss at first glance. Look at how new my car is. It must be worthy of your status..."

"..."

In this era, there are already taxis in Linhe, but there seem to be less than 100 taxis in the city, and they generally do not solicit customers on the street, but wait at the taxi company, waiting for customers who need a car to call and make an appointment. There are buses from Linhe Railway Station to Linyiji, but they are very infrequent and run very slowly. Even Linyiji’s employees don’t like to take buses when going out.

I don’t know since when this type of human-powered tricycle carrying passengers began to appear in Linhe. The starting price is one yuan. If the journey is longer, it may cost two or three yuan. Because the price is not expensive, the speed is fast, and the service is good, human-powered three-wheelers are generally accepted by Linhe residents, so that the number continues to grow, and more and more people take this as a profession. This kind of human-powered tricycle also has a common name, called "dengshi", which is a "taxi" that uses pedals.

In the past, when Tang Zifeng was on a business trip or returning, he would usually be picked up by a car from the factory, but this time he was too lazy to call the factory before returning, so the factory did not send a car. He and Han Weichang had discussed it on the train and said that after getting off the train, they could just ask a "pedaler" to go back to the factory, which was a matter of two yuan.

Tang Zifeng was no stranger to the scene of riding horses to attract customers. When he saw the cart drivers coming around, he raised his hand and was ready to accept the next cart. When his eyes swept over the luxury car that was said to be worthy of the status of a big boss, he unexpectedly found a line of words written on the carport:

"Lijia Supermarket will give you a beautiful home!"

"Hey, master, come here and we'll ride in your car." Tang Zifeng waved to the driver.

The driver was overjoyed and pushed the car forward two steps, just in front of Tang Zifeng. Tang Zifeng and Han Weichang got into the car and said, "I'm here for a chance." The driver responded and stepped on the pedal. The tricycle accelerated from 0 to 20 kilometers per hour in less than 10 seconds, heading towards It was speeding in the direction of the machine and even had a drifting effect at a few corners.

Tang Zifeng sat firmly in the carriage and asked the driver: "Master, let me ask, what does the writing on your car mean?"

"In the car?" The coachman was stunned, looked back at his carport, and then said with a smile: "Is this the first time the boss has come to our Linhe?"

Han Weichang quit next to him. He glared at the coachman and said, "What are you talking about? Our boss Tang is from Linhe, and he just came back from a business trip. If I ask you, just say, how can you do that?" What nonsense.”

This is what is called becoming rich. After Han Weichang became rich, his temper also increased a lot. He had always worshiped Tang Zifeng as a leader and was afraid of any slight. Now when he saw Tang Zifeng questioning the coachman, but the coachman was still pretending, he couldn't help but get angry.

"Oh, I'm blind, boss, don't be angry!"

The coachman apologized quickly. Since this young man is called the boss, he must be a rich man. Naturally, the coachman would not dare to offend such a person casually.

"Boss, you are not in Linhe these days, so you may not know. We have opened a new supermarket in Linhe, which is the 'Lijia Supermarket' I wrote here. It became very popular as soon as it opened. By the way, aren't you just from Linyiji? Is this? The owner of Lijia Supermarket is the female owner who originally opened the East District Supermarket in your neighborhood. You must have heard of the boss, right?" the coachman narrated like a tongue twister.

Tang Zifeng nodded and said, "I know Lijia Supermarket. I just want to ask, why is the name Lijia Supermarket written on your car?"

"This is an advertisement from Lijia Supermarket on my car!" said the driver. He pointed at several other tricycles passing by and said, "Half of the pedalians in Linhe City are now in this business. There must be at least 1,000 cars with the word "Words" on them. To be honest with you, boss, not only do we paint the cars with words, but we also help Lijia Supermarket to promote them. Lijia Supermarket has said that if we can bring out-of-town guests to Lijia Supermarket , for every person you bring, you can get a free bottle of mineral water in the supermarket."

"Just a bottle of mineral water?" Tang Zifeng asked in surprise.

The coachman said: "A bottle of mineral water costs one yuan. We are pulling everyone over, and sometimes the people we pull over may not necessarily buy things in the supermarket. It is also good for other supermarkets to give away a bottle of water for free."

Tang Zifeng understood that Lijia Supermarket could only agree to this. If higher rewards were given per head, it would be inevitable that some truck drivers would pull some "shills" to defraud the commission. In fact, a bottle of water is not worth much, but with such a reward mechanism, tricycle drivers will have a deeper impression of Lijia Supermarket. Sometimes casual chatting with customers on the bus can also have a publicity effect.

Thinking of this, he asked again: "So, will Lijia Supermarket pay for advertising on your carport?"

"Of course." The driver said, "A car costs 10 yuan a month, which is 120 yuan a year. It's worth half a month's driving."

"It's indeed good." Tang Zifeng smiled. A car costs 10 yuan a month, and 1,000 cars costs 10,000 yuan, which is not much compared to the income of a supermarket. Dengshi are running all over the city. It can be said that Dengshi can be seen in every corner near the river. This is equivalent to advertising to the whole city, and it is all-weather. This is much better than advertising on TV stations.

For the driver, the carport is idle, and writing a line of words might make it look better. By writing one line of words, you can earn 10 yuan a month, which is equivalent to attracting 10 customers, which is also a good thing.

"Old Han, on the train you said that our factory also needs to do advertising. I think you can learn from Huang Liting. Her advertising awareness is very good." Tang Zifeng said to Han Weichang.

Han Weichang nodded repeatedly: "Yes, yes, Huang Liting was not visible at first. Thanks to Assistant Tang, you discovered her. Now it seems that she is really a business genius. You said to print advertisements on Dengshi This does not cost much, but the effect is very good, and it is indeed worthy of our reference.”

Tang Zifeng said: "When the business of refurbishing machine tools starts, we will definitely put in some advertisements. However, how to do advertisements is a matter that requires thinking. We cannot just think about newspapers, TV and other channels, outdoor advertisements, There are also word-of-mouth publicity, which are all desirable methods. Advertising is very expensive, and we are still very poor now, so we need to spend every penny wisely."

"Assistant Tang, don't worry, I'll remember it," Han Weichang said.

After explaining the matter, Tang Zifeng asked the coachman again: "Master, you just said that Lijia Supermarket has become extremely popular after it opened. What are the specific manifestations?"

"Performance? What kind of performance can this have?" The coachman scratched his scalp and thought for a moment, then said: "Let me tell you something like this. Now everyone in Linhe knows that people who often go to Lijia Supermarket to buy things are People with money and status. Some people have said that when a young man goes on a blind date now, if he carries a shopping bag from Lijia Supermarket, the probability of success will be 30% higher. If he holds a shopping bag from another supermarket, shopping bags, the likelihood of failure will be 30% greater.”

"Pfft!" Tang Ziqian burst out laughing. What a prank statement this was.

"Boss, you don't believe it, do you?" the coachman asked seriously.

Tang Zifeng said: "I really don't believe it. It's just a supermarket. How can it become a sign of wealth and status? Are the products in Lijia Supermarket more expensive than other stores?"

The driver said: "That's not true. There are quite a few supermarkets near the river now. Compared with these supermarkets, the goods in Lijia Supermarket are not expensive. However, Lijia Supermarket has a lot of goods from Beijing and Pujiang. This is It’s not available in other supermarkets. If you just buy some oil, salt, sauce and vinegar, of course you can go to any supermarket, and the small grocery store on the roadside also has it.

"But if you want to buy something high-end, you can only go to Lijia Supermarket. So, think about it, are people who often go to Lijia Supermarket the ones with money and status?"

Tang Zifeng laughed dumbly and felt that the coachman's statement was quite logical.

Huang Liting had already mentioned the idea of ​​importing a batch of high-end goods from Beijing and Pujiang to Tang Zifeng. Now it seems that the effect is quite good. If Lijia Supermarket can give consumers a high-end impression, it can attract high-income people in Linhe City, and the purchasing power of this group is much higher than that of low- and middle-income people.

Tang Zifeng knew about the opening of Lijia Supermarket in advance. Unfortunately, during this opening, Tang Zifeng was on a business trip and missed the opening ceremony again. Tang Zifeng did some calculations and found that it had only been less than a week since the supermarket opened. How could the people in Linhe conclude that "rich people have status"? There is also a joke about a young man going on a blind date, which is obviously too ahead of his time.

Thinking about it this way, Tang Zifeng understood that this statement must have been hyped by Huang Liting. In fact, it is not difficult to hype up such public opinion. Just find a few idle people to talk in various crowded places, and add some eye-catching gimmicks, and it will naturally spread.

Tang Zifeng had mentioned this move when chatting with Huang Liting. As for whether Huang Liting was inspired by him or out of business instinct, Tang Zifeng couldn't tell.

While chatting about the gossip about Lijia Supermarket, the tricycle has already entered Linyiji's factory. Tang Zifeng asked the driver to ride the car until he reached the factory office building, and then got off the car. Han Weichang rushed to pay the fare, then said goodbye to Tang Zifeng and went home first. Tang Zifeng carried his travel bag, entered the office building, and came to Zhou Heng's office.

Well, the fourth update will be completed the next day. How to update in the future? If you don’t set a flag, Orange will try its best to update.