Top of the big era

The next morning, Zhou Buqi took Ning Yaxian to Zhongguancun to buy a mobile phone.

Dazzling and dazzling.

The mobile phones of later generations basically followed the design ideas of the iPhone, and mobile phones all over the world are of the same style. Jobs admired Japanese aesthetics and liked simple and fresh designs. As a result, mobile phones all over the world are running wildly on this road.

The current mobile phone industry is completely different.

It can be said that a hundred schools of thought contend.

With clamshell, with push cover, with slide cover, with bar, with wide screen, with narrow screen, with no key, with 5 keys, with 9 keys, with 26 keys, with touch screen Of...there are all kinds of things in the market.

Amazing.

The diverse design attributes can really bring people a sense of surprise when inspiration sparks collide.

If Zhou Buqi is just a consumer, he may not be aware of anything. But as a mobile phone "designer", there is a kind of gluttonous feast to satisfy.

The most exaggerated thing is that there is a domestic mobile phone, which is euphemistically called an exclusive mobile phone tailored for single beautiful women!

The slogan sounds particularly loud.

But after seeing the prototype, Zhou Buqi almost burst into tears.

This phone has two external "antennas", which can be pushed to switch when encountering bad guys. The mobile phone will turn into an electric shock device, and the two "antennas" will emit a terrifying electric current visible to the naked eye, which can stun a 120-jin man with one blow and knock him down with two blows.

The sales lady was very happy.

These two consumers, the handsome man and the charming woman, look like rich people.

However, the two chattered, looked at almost all the mobile phones in the counter, and asked about all the functions. Then, the man suddenly asked: "Which is the cheapest mobile phone here?"

"Ah?" The sales lady was stunned for a moment, then weakly pointed to a domestically produced TCL, "This one was produced last year, and the price is 788 yuan."

"It's too expensive, don't."

The sales lady almost died of anger.

The poor one even brought a woman out shopping, pretending to be a fart!

The two went through two more counters.

A low-end domestic mobile phone can also sell for five or six hundred.

Seriously inconsistent with his requirements.

Ning Yaxian couldn't stand it anymore, pulled Zhou Buqi's clothes, and said in a low voice: "It's almost done, it's offended everyone."

Only then did Zhou Buqi choose the last counter.

I was a little surprised when I asked, and saw a product from 3 years ago, the Nokia 1100.

Things like mobile phones are updated very quickly. Unless it is a hot model that is particularly popular in the market, it is basically replaced every year. Mobile phone manufacturers produce about ten new models of mobile phones every year to replace the old models.

After asking, I found out that this mobile phone has sold 200 million units worldwide, the first in history. The price three years ago was about 1,200 yuan, but now the mobile phone only costs 500 yuan.

It is almost the cheapest mobile phone here, and the merchant also comes with a battery.

"Well, this is not bad."

Zhou Buqi nodded in satisfaction.

Nokia's mobile phones are a guarantee of quality, waterproof, dustproof, and shockproof, which are much better than those made in China. There is a strong reference.

Then, Zhou Buqi picked a mobile phone with a touch screen, which was the Motorola A1200 launched in February. The price at that time was close to 5,000 yuan, but now it has dropped to 3,000 yuan.

Pack it together and go back to the company.

The Motorola A1200 is a clamshell touch screen, which is a resistive screen and requires a stylus, which is not too sensitive. But the stylish appearance, gorgeous curves, delicate and smooth handle, have a kind of noble temperament.

"Yaxian, come here!"

"exist."

"Look at this, it's quite powerful."

Zhou Buqi showed a function, which is a smart phone, which can scan a business card through the camera, and then store it in the mobile phone address book, which is especially suitable for business activities.

"You can use this."

"Ah? No way."

Ning Yaxian blushed and hurriedly postponed. Accepting gifts from the boss for nothing, what is this?

Zhou Buqi said: "Take it and use it. I didn't see the red one I specially picked. This mobile phone is very suitable for your temperament, and it is also very business-like. Let's treat it as the one provided by the company for you. Take it away."

Then, he took out a screwdriver and began to disassemble the Nokia that he bought at a low price of 475 yuan.

The retail price of this mobile phone is so low, and tariffs are involved, the ex-factory price may be lower than 300 yuan, and the cost price will be between 230 yuan and 250 yuan.

If this standard can be achieved, the plan can basically be realized.

But the problem is that Nokia is the world's largest mobile phone manufacturer, and it has a magic phone like the Nokia 1100. The order volume is in the tens of millions, and it can get the lowest supply chain quotation in the industry.

Zhou Buqi couldn't do it, and Lenovo couldn't do it either.

You can only think of a way in terms of design.

Allocation reduction!

He must be a layman, but there are few people in the world who understand mobile phones better than him. He can come up with an optimal solution.

Software -

Voice dial function, cancel;

Multilingual conversion, cancel, only keep Chinese characters;

Mobile phone encryption function, cancel;

There is only 50 address book capacity, and 50 text message capacity, both need to be increased;

6 groups of scene modes, 6 groups of address book groups, built-in mini games, all canceled;

Internet access function, cancel;

The functional design is simple, and the requirements for the chip are low.

You can use lower-end chips at a lower price.

Hardware -

The replaceable function of the shell is cancelled;

There is a light on the top of the fuselage, which acts as a flashlight, cancel;

There are two lanyards on the back of the fuselage, it is simply too ridiculous, cancel;

The wavy shape designed for easy handling is directly canceled and becomes a bar machine with a simpler design;

LED screens can be replaced with cheaper LCD screens. However, it is best to improve the black and white screen into a color screen;

The corresponding accessory module of the network is cancelled;

In order to be waterproof, the keyboard is wrapped by a piece of soft rubber like foam, which has a very bad hand feeling, damages the beauty and increases the cost, so it is directly cancelled;

The battery is the most important.

The 850mAh removable lithium battery takes 3 hours to fully charge, and the standby time is as long as 400 hours, which is equivalent to using it for a week without charging. Not at all.

Zhou Buqi designed this mobile phone not for the elderly, but for college students. The battery capacity can be reduced to 300mA. Recharging once every two days will not cause any difficulties.

Moreover, it must be designed to be non-detachable.

If it is a removable battery, it needs a fixed battery slot, which is complicated in industry and complicated in design. Moreover, when building motherboards and other related spare parts, the battery slot must be avoided, which will greatly waste the design space inside the mobile phone.

Not only will the mobile phone be large, but it will also be very thick, which will greatly affect the appearance.

The mobile phone battery is not removable, so there is no need to have a spare battery, which is equivalent to saving a sum of money.

During this period, He Yang came once.

It is said that the official release time of the micro-point browser has been determined, and it will be January 1, 2007.

What is released at the same time as the browser is of course the supporting navigation website.

It's going to be a big project.

The first is promotional costs.

Navigation Network can provide traffic to various websites, that is to say, these websites have to pay a promotion fee to Navigation Network. Like hao123, each promotional link can earn tens of thousands of dollars into the account in a single month. A whole page of promotion links, the annual promotion fee alone can earn tens of millions of income.

Therefore, with the rise of hao123, there are more than a hundred navigation webpages on the market.

Most of them rely on rogue methods to play bundling.

For example, free software such as eMule, Fengxing, and Waga have their own navigation webpages. If users download these software, their browser homepages will be automatically modified to the company's navigation station.

Another example is the current popular system cracking forums, such as Rainforest Woodwind, Deepin, etc. These cracked versions of the system will cooperate with merchants to play bundles in order to make money. When users install these systems, they will also bundle some software and corresponding navigation websites.

"Bundling by rogues? Interesting, we are aboveboard, and the last thing we are afraid of is rogue methods." Zhou Buqi put down an unnamed mobile phone accessory in his hand, and snorted indifferently.

He Yangdao: "I told Weidian, don't launch the lock function of the browser's homepage first, and wait for everyone to be impatient with the constant modification of the browser's homepage, and then choose an opportunity to go online. It is best to follow our The browser and the navigation webpage are launched simultaneously, and our navigation webpage is locked by default."

"Well, you can figure it out."

Zhou Buqi waved his hand, not paying too much attention to it.

In the previous life, in order to promote its own search engine, Sohu developed a three-level rocket model, namely Sogou Input Method, Sogou Browser and Sogou Search.

with great success.

Zhou Buqi designed a complete tool flow for Micropoint, Micropoint Security Guard, Micropoint Antivirus, Micropoint Input Method, Micropoint Notes, Micropoint Music, Micropoint Browser... plus navigation and search , and the strong promotion capabilities of Xiaonei.com and Friends.com, not to mention the third-level rockets, the tenth-level rockets are almost the same.

As long as there are no accidents, it will develop steadily step by step and become the second largest navigation network in China after hao123 and the second largest search engine after Baidu, which is expected.

"By the way, you can go to Chen Dong. He has a good relationship with the university publishing house, to cooperate... Isn't it coming out on January 1 next year? Then print a batch of calendars for 2007. In addition to the calendar, the calendar We also need our browser and navigation website logo, as well as the name and contact information of their publishing house, which is equivalent to advertising for them. At that time, they will be responsible for printing, and we will be responsible for distribution at our own cost.”

"How do we distribute it?"

This kind of routine is easy for Zhou Buqi, and he said lightly: "Group buying on Xiaonei! Whoever buys something on Xiaonei will give the calendar as a small gift. The advantages of online group buying have also promoted our products, killing three birds with one stone."

He Yang twitched the corner of his mouth.

Is it more than killing three birds with one stone?

And it's free!

Transferring all the printing costs to the publishing house, boss Zhou, what a crazy idea... Ahem, the marketing methods are really diverse.