Top of the big era

On the plane, Zhou Buqi asked Ning Lu to plan the business trip. This time the business trip was quite long and he might not come back for several months.

Finish some overseas business, and at the same time go to Manchester United’s home stadium to watch more football.

During this period, I had to take a month off to arrange the wedding with Baoshan.

After finishing the call with Lu Qi, Zhou Buqi thought about it for a while. Establishing a complete membership system was a huge project, so he had to be cautious and not do it too early.

After all, Ziweixing is not an e-commerce platform, and unlike Amazon, it does not allow consumers to make high-frequency and long-term purchases.

After getting up and walking around, I saw Shi Jinglin sitting there in a daze, with a cup of coffee in front of her. She was stirring nonchalantly with a small porcelain spoon in her hand.

Zhou Buqi sat down opposite her and said with a smile, "What are you doing?"

Shi Jinglin looked up at him and said worriedly: "I'm thinking about how to make Dongpeng Special Drink's market share exceed that of Red Bull."

Zhou Buqi said amusedly: "Are you too ambitious? You just signed the contract and you are thinking about competing with Red Bull for the market?"

Shi Jinglin rolled her eyes at him, "Why don't you buy the Dongpeng special drink if you don't follow Red Bull? Boss Zhou, can you be a little more self-motivated? You are not self-motivated, can you please stop influencing my sister and me?"

"Well, you're awesome." Zhou Buqi has already seen her sharp style in business, "How is it? Have you figured it out?"

"This..." Shi Jinglin was hesitant and seemed a little guilty, "I think the public opinion effect of the Internet is quite useful now, especially friends.com, Weibo, and Toutiao. Hot news has a great influence. "

Zhou Buqi smiled and said: "Okay, Internet marketing is a general direction."

"That's not what I meant."

"Um?"

"You know about Nutrition Express some time ago, right?"

"What's wrong?"

Zhou Buqi was slightly startled.

Shi Jinglin whispered: "Nutritional Express was originally the best-selling dairy product drink in China and the most popular in the market. It was good at first, but suddenly negative news came out overwhelmingly, and there were many strange things. The argument is that the drinks will turn into plastic after solidification, and the impact will be bad. Nutrition Express was originally Wahaha’s most profitable product, but then it suddenly stopped working, and the order volume was reduced by more than half.”

"Spread rumors!"

Zhou Buqi can make an accurate assertion without any thinking.

It is impossible for drinks to solidify and turn into plastic. If you have some common sense, you know that this is impossible. It is nothing more than some unscrupulous colleagues who see that other people's business is doing too well and are deliberately discrediting them.

Among beverage products, the cost of beverages is almost negligible, and the largest cost expense is the bottle... For Nutrition Express, it is the plastic bottle.

If it were really made of plastic, how much would it cost?

There is a very bad phenomenon in domestic business competition, that is, there are too many unlimited operations during competition, which can be as barbaric as possible.

Shi Jinglin sighed softly, "Instead of improving yourself, it is better to discredit others. How can such a common phenomenon be avoided in business?"

Zhou Buqi frowned, "Who is behind this?"

Shi Jinglin shook her head, "I don't know. Anyway, they are competitors of milk-flavored beverages. It has nothing to do with us anyway. They are either the second or the third in the industry. Yuanweiyou Yogurt is not even ranked in the top five. If Nutrition Express is destroyed, the benefits will not be ours."

Just like a large number of trolls spreading rumors about Tesla, it must not be caused by new power car companies. With such a small market share, they will not gain much benefit even if Tesla is destroyed.

Zhou Buqi asked: "Who is second and third?"

Shi Jinglin said two names.

Well, they are all domestic brands.

Foreigners have not slandered our own people, it is our own people who are doing it to our own people.

Shi Jinglin curled her lips and said nonchalantly: "This is too common. Domestic food safety is already very worrying, and consumers are panic-stricken. If you just make a little noise, people will believe it. Coca-Cola has been It has been going on for many years, but there are still various rumors on the Internet, saying that boys are not good at drinking and cannot have children."

Then, she glanced at him and said with a half-smile: "Some people have difficulty giving birth to children. I think it's because they drink too much Coke? Drink less Coke in the future!"

Zhou Buqi glared at her, "No matter what others do, let's not do this kind of thing!"

Shi Jinglin said angrily: "Do you think Yuanwei Milk Tea has been targeted less? If you check it online, there are a lot of nonsense saying that we use expired milk and so on. Some people say that our workers sell drinks to Peeing in the pool. Anyway, as long as you are the first in the industry, you will definitely be smeared by your peers from all aspects and angles. In addition, many big Vs on Weibo and friends.com have no bottom line and are ignorant of taking other people's money. Conscience talks nonsense.”

Zhou Buqi was a little surprised, "Aren't those all our own products? If you contact Ziweixing, it will be over if the post is deleted."

"How can it be that easy?" Shi Jinglin snorted, "This is an industry chain, with tens of thousands or hundreds of thousands of accounts following at the same time, unless they all have their accounts banned. This type of news is inherently a hot topic, so you can It’s good to bring traffic and popularity to the platform and not follow the trend of hype, so how can you delete posts?”

Zhou Buqi said: "No matter what others do, we can't do this anyway. We should do business openly, with a clear conscience and a strong backbone, right?"

Shi Jinglin said softly, "Yeah," "That's what I'm telling you. A vice president told me that if we lower the ingredient level of our Yuanwei milk tea, we can make more than 8 million yuan in profits every year. I No one agreed."

Zhou Buqi smiled and said, "That's right, our family is not short of money. To do business is to find something to do and to achieve some value in life. It cannot be negative value."

"You don't need to teach me!"

Shi Jinglin rolled her eyes.

Zhou Buqi continued: "As long as the product is good and the operation is done right, it will still be recognized by the market. Coke has been rumored for so many years, why is it the first in the market? Nutrition Express is similar, that is, it has been at its lowest point for two or three years. Let’s hope, after this storm, sales will come back. Nutrition Express is the best milk-flavored drink in the country, and the market will ultimately rely on the product to speak for itself.”

Shi Jinglin felt a little melancholy, "Then why does Dongpeng Special Drink surpass Red Bull?"

Zhou Buqi said with a smile: "I think Mr. Lin and his friends are doing quite well now. This strategy is quite right. The taste is similar and the price is much lower. If we start advertising and expand the channels, the sales will come."

After the establishment of Dongpeng Special Beverage Co., Ltd., the chairman is Shi Jinglin and the general manager is still Mr. Lin. It can continue to develop according to the existing strategy.

The cost of a bottle of drink, the cost of the drink itself is negligible, the main thing is the bottle.

Red Bull's bottles are metal cans, which are expensive, costing several cents per bottle. If Dongpeng Specialty Drinks wants to lower its price, the best strategy is to replace metal bottles with plastic bottles, which only cost a few cents each.

The cost of Dongpeng Special Drink is only one-third that of Red Bull, but the selling price is one-half that of Red Bull. The net profit margin will be higher than that of Red Bull. This idea is correct.

Zhou Buqi thought of something else, "We can really do some marketing from the perspective of health and hygiene."

"Huh?" Shi Jinglin pushed the coffee to the opposite side, then lay on the table, frowning, "What are you doing? Are you going to spread rumors?"

Zhou Buqi picked up the coffee, took a big sip, and said, "I don't drink Red Bull that much, but when I drink Coke, I have a habit of wiping the edges of the can before drinking it. Especially where it comes into contact with your mouth. Wipe it all over, and then pull it away to drink."

Shi Jinglin sat up, her beautiful eyes shining, "Yes, I did the same thing when I drank from the can! I really should wipe it clean. Let me tell you, some factories are dirty. Not to mention the dust, there may be rats in it. Climb over the cans. So when you drink canned drinks, you must look for big brands, if they are big companies with complete assembly lines from top to bottom. Many of the niche canned drinks are still filled by hand, which is really... Unhygienic.”

Zhou Buqi smiled and said: "Yes, this kind of plastic bottle will not be replaced by a bottle cap. The parts in contact with the mouth are sealed, so it will be cleaner. This can be used as a selling point and main marketing point. , explain to the market the reason why Dongpeng Special Drink is not a can but a plastic bottle. It is not that metal cans are too expensive, but that the cans are unhygienic."

"It's awesome. When it comes to routines, you are the best."

Shi Jinglin was convinced.

I feel that my man's methods are more mysterious than those of his competitors who are smearing and spreading rumors behind his back.

The key is to be confident and upright.

This is the master.