Top of the big era
Chapter 1827 Group buying has no big future
On November 25, the New York court officially made a judgment, finding that Tai Fung Capital, the controlling party of EMI Records, breached the contract and failed to pay Citibank interest as scheduled.
According to the contract agreement, Citigroup has the right to fulfill the debt-for-equity swap agreement and will receive 100% of the equity of EMI Records!
The dust has finally settled.
Zhou Buqi has finally established a firm foothold in the music industry in its business landscape. It is the fourth largest record company in the world after Warner Records, Universal Records, and Sony Records.
Purple Star Global came forward and acquired EMI Records for a total price of 2.55 billion pounds by exchanging shares for debt.
It makes no sense for Citi to take back the cash. It has to invest even if it gets the cash. It is better to invest directly in MSI Global. In other words, Citi first swapped debt for equity to acquire EMI Records from Terra Firma Capital. Then the stock was converted into debt, and EMI Records was transferred to Ziweixing Global. Citigroup became Ziweixing Global's creditor and continued to hold the bonds and continue to enjoy the interest rate of 7.6%.
Purple Star Global assumed debts of 2.55 billion pounds and acquired EMI Records.
In order to get this done, Zhou Buqi flew to London to complete the deal.
Because this transaction was too complex, the various commissions and handling fees were also terrifying, reaching 130 million pounds. This money needs to be paid in cash, which is nothing to today's Ziweixing Global.
Under the leadership of Boss Zhou, Ziweixing Global is booming, blossoming in both the film and film fields, and will next show off its talents in the music market.
Movies and music are inseparable.
Many classic music are actually soundtracks or theme songs from movies.
Including variety shows.
For example, the copyright of "The Voice", which has become popular all over the world since this year, belongs to Jieyu Media, so it can be traded internally. The copyright of the songs sung by all the singers in this program will be exclusively licensed to EMI Records.
This program has also promoted some excellent singers, and fans want to listen to their songs on-demand online. In the European and American markets, you cannot just listen to music casually, you have to spend money to do so.
Not only do you have to spend money, but you also have to go to an exclusive copyrighted platform.
EMI can exclusively license this content to Spotify, which can further promote the popularity of this product among young people.
Now, Apple, Microsoft, and Amazon, the three Silicon Valley giants, have all announced their entry into the streaming music market, putting Spotify under considerable pressure to survive.
With Ziweixing on their back, it was enough for them to survive.
On December 1st, Zhou Buqi returned to China and returned to the Magic City.
The next morning, I went to work at the company as usual.
After Liu Qing arrived at the company, she was surprised to find that the door of the chairman's office was open. After walking over, she knocked on the open door and asked in surprise: "When did you come back?"
Zhou Buqi was looking out the window at the Huangpu River in the distance. He looked back and said, "Oh, I came back yesterday."
"Why are you here again?"
"No? Are you afraid that I will supervise you?"
"No, it's been almost half a month, and you've been here all the time."
Liu Qing found it strange that the International Department of Magic City ranked third at most in Ziweixing's organizational structure. The first is the headquarters park in the capital, the second is the headquarters park in Pengcheng, and the third is the turn of the Magic City.
It's normal for Boss Zhou to come here occasionally, but he actually stays here continuously.
Zhou Buqi came to sit on the sofa and waved to her again, "I have some housework to deal with, so I can't leave."
"Your home is in the Magic City?"
Liu Qing's eyes were confused and she didn't quite believe it. Even within the company, not many people knew that the big boss was married to Shi Jinglin, the "big devil" who was previously feared in the company.
Zhou Buqi sighed, "Every family has its own sutras that are difficult to recite."
Liu Qing blinked, "It's been more than half a month and you still can't handle it?"
Zhou Buqi said helplessly: "It will be good if we can handle it this year."
Liu Qing said: "Do you want my help?"
"Uh...it seems like you can't help with this kind of thing. Forget it, let's not talk about it." Zhou Buqi waved his hand and asked her to sit down opposite, "I saw your latest investment project analysis form, why do you still have it? Internet project? Jumei Youpin?"
Liu Qing looked at him with wide eyes.
Zhou Buqi was a little confused, "What's wrong?"
Liu Qing said: "They said this is what you meant."
"What?" Zhou Buqi was amused, "When did I say this?"
Liu Qing pointed upward, "It came from the headquarters, kindly reminding me. It said that the big boss mentioned Jumei Youpin several times in high-level meetings, and he should be very interested in this company. They happened to be launching Series A financing, suggested that I follow up.”
Zhou Buqi frowned, "Who is it?"
Liu Qing glanced at him, "I can't tell you that."
Zhou Buqi said angrily: "Stop playing with this kind of bureaucracy! If I think I should invest in Jumei Youpin, then I will say it directly. As for me using such roundabout ways to hint? Who did it? Is it Meng Houkunna? asshole?"
Liu Qing hesitated for a moment, but decided to tell the truth, "It's Boss He."
"It's him..."
Zhou Buqi was silent, shook his head, and had nothing to say.
With the development of Ziweixing, the talent structure is also facing upgrading. When we first started our business, Ziweixing's organizational structure was relatively chaotic and its management system had not yet been established. So we recruited He Yang from Lenovo and asked him to build Ziweixing's internal structure.
At that time, he was the second-in-command of Ziweixing, second only to Zhou Buqi.
He has made great contributions to the growth of Ziweixing.
However, as Ziweixing became more and more professional, He Yang's status gradually began to decline, and the business he was in charge of became smaller and smaller.
In fact, you are already older, in your forties, and it is difficult enough to change jobs from the traditional IT industry to the Internet industry. Next, we will face the transformation to mobile Internet, and the generation gap between the thinking system and young people will become wider and wider.
No one wants to lose power and wants to be re-elected for life. This is human nature. Boss He is also using some methods to show the value of his existence.
Unfortunately, this direction is completely wrong.
Seeing his silence, Liu Qing asked, "Do you still want to vote for Jumei Youpin?"
"Of course I won't invest. How can there be any reason to invest in a copycat?"
Zhou Buqi stared, a little angry.
This Jumei Youpin, originally called Tuanmeiwang, was a member of the "Thousand Regiments War". It successfully fought in the bloody storm and achieved some good results.
The reason why they can fight so hard is because they are plagiarizing group buying on campus.
Back then, after Shi Jinglin took office as the president of Xiaonei.com, she focused on on-campus group buying and started the cosmetics group buying route, bringing authentic and high-quality skin care products and cosmetics suitable for the skin of young college students to college students.
This business exploded immediately.
To this day, it is also the largest group buying sector in terms of on-campus sales, and has even developed a purchasing agency industry. Because outsiders, including graduated college students, can no longer use the on-campus group buying service, they can no longer buy cosmetics here. Therefore, many people ask relatives and friends for help, and contact college students to ask them to help purchase.
There is a gap in demand here, and as long as you have a keen eye, you can seize it decisively. That is, Xiaonei.com only occupies the university campus market for group purchases of cosmetics, but there is still a huge demand in the off-campus market!
Then, Jumei Youpin focused on this direction and struck out in one fell swoop.
Their model is almost exactly the same as on-campus group buying, even the page design is very similar, that is, they launch more than a dozen cosmetics in each issue for group buying to the whole society.
It’s completely a copycat version of on-campus group buying.
Then it really succeeded, and now its monthly sales have exceeded 30 million yuan.
Logically speaking, this is a pretty good investment project.
But they succeeded by relying on pirated on-campus group purchases, and then Ziweixing went over to invest in them. How could this make sense? Another more important point is that the businesses overlap and cannot capitalize on the enemy.
Zhou Buqi said: "Have you paid attention to Fantuan.com?"
"Yes, what happened?"
"I asked Wang Xing to become chairman and CEO."
"Ah?" Liu Qing was surprised by this, "Really?"
Zhou Buqi said: "Well, it's decided. I've convinced Zhang Yinlei."
Liu Qing expressed disbelief, "Will he agree?"
"Do you agree or disagree?" Zhou Buqi smiled, "In the past few years, Fantuan.com has been doing takeout business in the campus market, and now it has basically taken shape. If you want to have greater ambitions, you have to look outside the school. Market development. I think Wang Xing is a good candidate. We can start with group buying, establish relationships with merchants, and build an offline local promotion team."
Liu Qing understood what he meant, "And then continue to do takeout?"
Zhou Buqi said: "Yes, smartphones will soon be widely available, and the positioning function of smartphones will greatly solve the positioning problem in the current food delivery process. Food delivery on campus is actually relatively easy, but the society outside the school is too complicated. Yes, there is no positioning function, the requirements for delivery personnel are too high, but the implementation is too poor."
Analyst Liu Qing said: "First do group buying, build a team, and build a system. Then when the mobile Internet develops and smartphones become popular, then we can start a takeout business in society?"
Zhou Buqi said: "Yes, that's the idea. In fact, the group buying model has no great potential. The battle of thousands of groups looks lively. They are all rabble-rousers. In essence, they are still e-commerce. This field is ultimately dominated by Taobao and JD.com. Step out The takeaway business in the campus market is the future of Fantuan.com.”
"This is a brand new market. If you want to educate the market, you will have to spend countless dollars."
In addition to being in charge of Ziweixing's international business, Liu Qing is also responsible for Ziweixing's investment business. She has been paying attention to the group buying war, which is very expensive.
"Yes, at least 10 billion."
"10 billion……"
Liu Qing twitched the corner of her mouth.
Zhou Buqi nodded, "So in the future, you must be cautious when investing, and set aside enough money for your own businesses such as JD.com and Fantuan."
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