Top of the big era

Things in the Shi family are really complicated.

In fact, both Shi Jingmei and Shi Jinglin are fine. The main difficulty is their mother and eldest sister Shi Jingyue.

There is also Zhou Buqi’s contribution here.

Sisters Shi Jingmei and Shi Jinglin are now out of the family business and working alone. Shi Jingmei is now the president of Chaowan Commune, and Shi Jinglin also manages a large company like Yuanwei Group.

The eldest sister, Shi Jingyue, cannot do that. She works in the family company, and her parents' divorce will affect the property she may inherit in the future.

Still, the work has to work.

In the evening, Zhou Buqi was holding a video conference. There were more than 20 participants, mainly the core executives of Ziweixing and Ziweixing International. The main explanation was the strategy of "bubble value" in the next few years.

In fact, the "Instruction Manual" project that Tang Binchen previously launched is the most typical project in pursuit of bubble value.

Promote mobile apps through "instructions" and teach smartphone users to download and install some popular apps... This promotional channel has exploded in market effect.

Especially in the gaming field.

The last "instruction manual" included only one mobile game, Ziweixing's own "Angry Birds."

Affected by the "instructions", this game has become an instant hit in the past three months, with a total number of downloads on iOS, Android and Ovi platforms exceeding 50 million!

You know, this is not a free game abroad.

It is a free trial. If you want to play the official version, you need to pay 99 cents to purchase it.

In the past six months, this game has brought more than 40 million US dollars in revenue to Ziweixing International. There has even been an "Angry Birds phenomenon" in society.

This also puts the mobile game industry ahead of other industries and the first to realize the promotional value of the "manual" product. Then, in the second issue of "Instructions", the most competitive one is the game promotion section.

To maintain the authoritativeness of the "instruction manual", it cannot be fake. In addition to continuing to promote "Angry Birds", it will only add one more mobile game.

Places are limited and competition is fierce.

During the bidding, the well-known EG manufacturer directly offered a price of US$17 million, US$6 million ahead of "WeRule", and won the recommendation position for the game in the second issue of the "Instructions" game section!

Their newly developed multiplayer online mobile game "Infinity Sword" was originally going to be officially launched on iOS, Android and other platforms on December 9 at a price of US$5.99.

Because the launch date of the second issue of "Instructions" is December 1st, EG immediately made strategic adjustments and adjusted the release date to December 1st.

Today is already December 4th. According to game business president Don Mattrick, the game "Infinity Blade" has indeed exploded. In just one day, the number of purchases exceeded 270,000, making it a The fastest-selling game on the Apple Store and the fastest to reach $1 million in revenue.

The retail price is just $5.99, which is actually nothing.

The game also has income from props. If you want to enjoy the game and play better, you must continue to make money. Games at home and abroad basically follow the same routine, taking advantage of the weaknesses of human nature to control players.

In the past few days, the US media has commented that the most popular mobile game this year is "Angry Birds", followed by "Infinity Blade".

The second issue of the US version of the "Instructions" recommends a total of 15 products.

Social categories: Helo, Twitter, Facebook, Ucgram.

Video category: Netflix, YouTube.

Music category: Spotify, Microsoft’s Xbox music streaming.

Game categories: Angry Birds, Infinity Blade.

As well as Amazon for e-commerce, Bing for search, Quora for knowledge, Evernote, Evernote for tools, etc.

Except for the products related to Ziweixing, which are free for the time being, and Google's YouTube and Amazon do not provide any money, the other four third-party products Facebook, Xbox, Bing, and "Infinity Blade" all provide money, with a total revenue of 37.5 million US dollars. .

This is only the American version.

Different regions and countries will have different "instruction manual" versions. For example, Uc Mobile Assistant, Uc Browser, and Uc Input Method are mainly promoted in the Asian market, while the football product Goal is mainly promoted in Europe.

Lin Lin finally worked it out, and received a total of 60 million US dollars in channel fees from third-party merchants for the second phase of the "Instructions"!

There are probably three reasons why this is the case:

First, the "Manual" project has just started operating. In order to promote the market, the second phase will be given away for an additional month, which means it will last from December 1st to April 1st, a total of 4 months.

Second, this product can be directly targeted at smartphone users, and discerning industry insiders can see the advantages of this product in app promotion.

Third, this is bubble value.

Domestic mobile Internet has developed slowly, but in developed areas of Europe and the United States, the wave of this era has arrived, and hot money has begun to pour in.

The bubble phenomenon is emerging.

With bubbles, it is possible to pursue bubble value beyond actual value. Maybe this second issue of "Instructions" is not worth the US$60 million in channel fees, but it doesn't matter, the US$30 million of it is bubble value.

In the era of mobile Internet, helping other merchants download and install their apps, increase registered users, and increase active users is the best way to earn bubble value in this era!

"Explanation" is just a relatively traditional offline product, not a long-term solution.

In the final analysis, we still have to rely on online platforms, especially smartphones, through open-screen ads, information flow ads, and various soft and hard promotions.

The video conference lasted for 90 minutes, during which Zhang Yiming mainly used English to explain his views.

To be honest, his English is not very good.

During the meeting, the second sister Shi Jingmei came over. Seeing that Zhou Buqi was busy, she didn't disturb him. Seeing that he had no objection, she sat on the sofa not far away, picked up a book from the bookshelf and read in silence. to read.

After the meeting here, Zhou Buqi stretched out, picked up a cup to drink water, and asked, "Second sister, what's wrong with you?"

Shi Jingmei then raised her head and asked, "Are you done?"

"Um."

Zhou Buqi thought she wanted to talk about some family matters.

Unexpectedly, it was not the case. Shi Jingmei said: "The blind box business is not as good as imagined."

Zhou Buqi raised his eyebrows, "Really? I heard from Wu Yu that the sales are pretty good."

Shi Jingmei said: "It's just not unsalable, the sales volume is smaller than expected."

"Expectations?" Zhou Buqi was a little funny, "Isn't this a new industry and new business? Where do you get the expectations?"

Shi Jing gave him a white look, "It was based on Manchester United's blind box sales last season."

Zhou Buqi nodded, "Isn't that surprising? It should be affected by the general environment, right? The British economy is better, and Spain, Italy, etc. are all in crisis."

"Bayern Munich can't do it either." Shi Jingmei shook her head gently, "We still have to find a way through marketing."

"What do you want?"

"How about advertising on the jersey?"

"Are you kidding? How much does that cost?"

Zhou Buqi thought this was a bad idea.

Shi Jingmei asked: "What about advertising on the stadium seats? Real Madrid and Manchester United both have stadium seat advertisements..."

Zhou Buqi waved his hand and interrupted her, "Those are all existing resources, and it costs too much!"

"ah?"

Shi Jingmei didn't quite understand what he meant.

Zhou Buqi said: "Don't think too highly of those people in European football. Their level of development of the club's commercial potential is very low. They will only use the resources that have been developed. You only need to seize what they have not discovered. The resources can then be utilized and promoted at a cabbage price.”

Shi Jingmei smiled like a flower, pulled down the sling on her shoulders, her eyes were like lightning, "Brother-in-law, why are you so great?"

"Don't seduce me, it's so late at night."

"What are you afraid of?"

"If my mother-in-law finds out, why don't you beat me?"

"Perhaps I will be even happier." Shi Jingmei curled her lips and sighed softly, "My mother wants to marry me off now, especially now that we are getting divorced. If I get married, she will have one more helper."

Zhou Buqi didn’t want to get entangled in this topic, and said: “If you want to promote blind boxes, you should mainly target local home fans, who are the main force of consumption. In this way, you can enlarge the blind box figures to equal proportions, and then display them It can have a publicity effect in cafes, museums or ticket offices at home stadiums with high traffic. For example, in Barcelona, ​​you can take out the model of Messi's blind box figure and enlarge it to the same proportion as him. , like a wax figure, put in a glass box and displayed, it will definitely attract onlookers. This can stimulate fans' consumption."

Shi Jingmei's eyes sparkled, "Yes, that's a great idea! This doesn't take up the club's existing promotion resources, maybe it can be free!"

Zhou Buqi smiled and said: "Yes, the blind box must be changed every season, so this kind of proportional display must also be changed every season. The old version can be treasured... Well, two copies can be made, One copy will be given to Barcelona. The other one can be collected by the Trendy Football Commune. In the future, a trendy football museum will be built to exhibit the classic styles of the past few years, and the long-term brand value will be revealed."

Shi Jingmei looked at him up and down with doubtful eyes, "Have you thought about it a long time ago?"

"No way? That's not what you asked."

"Then how come you react so quickly? You don't even have to think about it, you just give the strategy right away."

"Practice makes perfect, don't worry." Zhou Buqi downplayed it, feeling that this little thing was really not worth mentioning to him, "Okay, you can go back and plan according to this idea. I just finished a meeting here, and I still need to Collate some materials and ideas.”

"Oh." Shi Jingmei said lightly, "I won't bother you anymore."

When she reached the door of the study, she turned around, stretched out her hand and patted her butt gently, winking playfully and said, "Brother-in-law, do you want to spank me a few times?"

Zhou Buqi looked up at her and waved his hand, "Let's wait another day."

"Okay."

Shi Jingmei said with a smile.

"Huh?" Zhou Buqi raised his eyebrows and said angrily, "Okay, stop flirting. A man must put his career first, second sister, don't lead me astray! I want your father to teach me a lesson. Absorb it deeply, beauty is a disaster!”