Top of the big era

Zhou Buqi sat in Liu Qiangdong's office and felt that the changes were quite big. A few years ago, his office was shabby and simply decorated, and there was a spare recliner that he used to sleep at night while working overtime at the company. Now it's different, it's grand and grand, and it's quite a bit like a big boss.

As an investor, you often have to be tolerant and generous enough.

People are not saints.

In order to pursue a longer-term return, many times we have to adopt this attitude of ignorance and indifference towards the waste of the founding team. Not to mention renovating the office, buying luxury cars, staying in five-star hotels, flying first class... these are all necessary expenses.

Jingdong has developed to this level and is now qualified to use investors' money more freely.

Liu Qiangdong is very confident, "I have never taken Suning to heart. Online business and offline business are completely different things. If you can't keep up with your thinking, no matter how much money or resources you have, it will be useless."

Zhou Buqi nodded, "Yes, let's pay the tuition first."

Suning.com is actually doing okay. It spent more than 2 billion in unjust money on IBM. After being cheated and vomiting blood, it quickly reacted and then adjusted its internal organizational structure and website architecture.

Then, Suning.com really took off and became an influential e-commerce platform in China.

Although it cost a lot of money, it was finally successful.

In the same transformation process, another traditional giant, Wanda, was in disgrace. It invested 5 billion in its first investment, and also attracted Baidu and Penguin as consultants and technical backers. It was known as "Teng Million" and was in the limelight for a while.

The result was that three CEOs were changed in five years, and the website was quickly canceled and the company withdrew from the market.

Liu Qiangdong said with a serious face: "JD.com's main rival is still Dangdang, especially when Dangdang will be listed on Nasdaq soon. This will have a serious impact on the entire domestic B2C market."

Zhou Buqi smiled and said, "You must be a thorn in your side!"

Liu Qiangdong did not deny, "Amazon New Egg, Fancl, Yixunlekutian, including Taobao Mall and Suning.com, which have transformed into the market, the competition in this market will be unprecedentedly fierce. But I don't care, JD.com only needs to focus on the best one." ."

Zhou Buqi understood. He was planning to challenge Dangdang.

Although competition in the current domestic B2C market is fierce, the two leading giants are Dangdang and JD.com. In terms of transaction order volume, Dangdang has the most; in terms of transaction value, JD.com has the most. They are basically evenly matched.

In the consumer goods market, if you want to launch a challenge, you cannot do without a price war.

If you want to launch a price war, you must have money.

It seems that the new round of financing for JD.com needs to be carried out as soon as possible to reserve ammunition for him.

Liu Qiangdong said: "Dangdang used to sell books, but now it has adjusted its business and developed towards the department store industry. JD.com's main sales category in the past was 3C home appliances, and now it is also transforming in the direction of department stores. In the past few years, the two parties have been able to keep their distance. Heshui Land is developing, but in the next department store market, a war will break out."

Zhou Buqi said simply and neatly, "No problem, I will handle it right away and ensure that JD.com will complete a new round of financing this year."

This round of financing is more complicated. It would be easy if Ziweixing or Zhou Buqi only contributed the money personally.

However, JD.com is already very large.

At this time, it is necessary to attract foreign capital to enter the market.

The survival pressure of private enterprises is too great and will always be affected by many other factors. If foreign capital is attracted to the market, it will be equivalent to a joint venture. In order to create a good business environment and protect the rights and interests of foreign capital, many unnecessary interference factors will disappear.

The best thing is to attract investment giants with world-class influence such as Tiger, Temasek, KKR, Goldman Sachs, and Blackstone, so as to form a protective umbrella for JD.com.

It is already October 14th, and the financing needs to be completed before the end of the year, so time is a bit tight.

Fortunately, Boss Zhou has enough influence and wide-ranging connections, so this matter is not difficult for him. For example, Sequoia, Goldman Sachs, and Temasek have cooperated many times in the past. If Zhou Buqi invites them to invest in JD.com, there is no need to conduct cumbersome due diligence. He can just let them invest directly.

However, Liu Qiangdong always wanted to briefly explain some of JD.com’s strategies in the next few years, so as not to spend too much money and attract the displeasure of investors. He said: “Dangdang is going to be listed, and it will raise at least US$200 million. JD.com’s this round Financing will get 300 million US dollars. It is conceivable that JD.com and Dangdang will definitely start a war in the department store market."

"That's it..."

Zhou Buqi is relatively bland.

If you let him be the operator, he will not choose a simple and crude price war. He prefers to use a combination of business strategies.

Liu Qiangdong noticed his depression and said with a smile: "What suggestions do you have?"

Zhou Buqi waved his hand, "Suggestions are out of the question. I said, I will not interfere with any of your commercial decisions on JD.com. However, I usually have a unified standard for doing business, which is to take the lead strategically first. , and then pursue a tactical lead. Just like this time I want to help Suning, not to help, not to grab orders from IBM, this is just a tactical level. There is a higher strategic positioning behind it. The future of the e-commerce market The space is huge. The current market share and total order volume are actually of little significance. Tactical victory is only short-term. We must delay gratification and pursue longer-term value. The ultimate meaning of price war is to compete for users. Users are the It’s the core of the Internet.”

Liu Qiangdong smiled and said: "Yes, from a strategic level, I think so too."

"oh?"

"Dangdang.com has undergone a major redesign in the past few months. The most conspicuous part of the homepage is basically filled with displays of personal care, 3C digital, clothing and other products. The position of books is no longer so conspicuous."

"Well, we need to transform. After all, the book market is still too small."

"But Li Guoqing's words in a public interview were too arrogant." Liu Qiangdong's eyebrows showed a bit of coldness, "He said that Dangdang.com has accumulated enough brand potential in the book field in the past ten years. He also said that on the book website In the retail field, the large-scale battle has basically come to an end. Today, even with a telescope, you can't find an opponent. Even if you move the books to the fourth floor or above, it will not affect sales at all. Therefore, after the revision, Dangdang decided to move the shelves from the first to the third floor. Free it up and leave it to department stores.”

Zhou Buqi laughed and said, "Dangdang has the confidence!"

Liu Qiangdong said solemnly: "So I decided to set up a book division in November to bypass the fierce competition in the department store market and directly attack Dangdang's base camp."

"Okay, I support everything."

Zhou Buqi did not express his opinion on this. This idea is basically similar to his idea. The market for paper books is only small, and no amount of subsidies can be made. Disturbing this market is equivalent to destroying the foundation of Dangdang.

This time I came to JD.com, mainly about Suning and Dangdang.

The two of them had similar ideas, and Zhou Buqi was very relaxed. He remembered something and said with a smile: "By the way, there is a new female internet celebrity on the Internet, do you know?"

"ah?"

Liu Qiangdong was stunned and confused.

Female internet celebrity?

Boss Zhou, what do you want to do?

Has interest shifted from female celebrities to female internet celebrities?

Zhou Buqi smiled and said: "It was a photo of a female high school student from Jinling holding a cup of milk tea. She posted it to a friend online, and it immediately became popular. It spread all over Tieba, Maopu, Tianya, Weibo and so on."

"very beautiful?"

"It's not bad, she's very pretty. I was browsing through friends' websites that day, and I accidentally saw her. Many netizens said, 'I've spent all my money to beg this girl.'"

Liu Qiangdong was more worried and kindly reminded: "It's best not to leave. Some time ago, you became a hot topic on Weibo. Fortunately, it was a photo of your brother and sister. It would be nice to clarify it. In case someone posted it. Pictures of you and some other girl...don’t, it’s better not to.”

Zhou Buqi felt confused, "What else?"

Liu Qiangdong said: "Aren't you going to cooperate with Suning? Aren't you going to Jinling to talk to Suning's people? By then...you should ask that girl out, right?"

"I'll go! Where did you want to go?" Zhou Buqi was angry and funny, "I'm a high school student."

"What's wrong with high school students?" Liu Qiangdong disapproved, "These days, high school students are already having sex with each other."

Zhou Buqi was speechless, "Forget it, I won't tell you anymore, as if I have any bad intentions."

"There's no such thing as bad intentions, normal love between men and women."

"It's not autumn anymore. Let's drink the first cup of milk tea in autumn... Forget it, let's go, I'm going back to make plans to take down IBM and save Suning.com!"

…

Zhou Buqi was not very familiar with Mr. Zhang from Suning. He heard that there would be some Internet summit in Jinling at the end of the month. He asked Shi Yuzhu and Zhang Chaoyang that they would be there, so he just asked them to bring a message.

He will not go to Jinling.

Just like what Lao Liu said, the Internet celebrity girl holding milk tea is in Jinling. If she doesn't check in by then and actually goes to date someone, it will be troublesome. Zhou Buqi is very self-aware. Once he makes an appointment, he probably won't be able to control himself and take it.

Back at the company, I happened to meet Zhang Yiming's senior management meeting. Zhou Buqi quietly slipped into the office and sat down at the bottom. He didn't speak during the entire meeting, mainly focusing on the three major mobile phones: Weibo, WeChat, and Toutiao. The layout of end-end core products.

After the meeting, Zhang Yiming followed Zhou Buqi to his office, "He Yang said, are you very concerned about the outsourcing business of Ziweixing Engineering Institute recently?"

Zhou Buqi nodded, "Yes, step on IBM to get the upper hand."

Zhang Yiming smiled and said: "There is also SAP."

"Siap?" Zhou Buqi shook his head, "The logistics system that Siap provides for Suning is not easy to get started with, and we don't have any business in this area."

Zhang Yiming said: "In overseas markets, we can actually implement a bicameral system."

"Um?"

Zhou Buqi raised his eyebrows. This was a very bold suggestion.

Ziweixing has a research institute and an engineering academy in China, which is a bicameral system. However, Ziweixing International, which is responsible for overseas markets, only has research institutes and no engineering institutes. Because the overseas IT market has developed earlier and is more mature, it already has a very complete outsourcing system. Unlike in China, the high-end outsourcing field is monopolized by foreign IT giants.

"Do you also provide outsourcing services overseas?"

Zhou Buqi was hesitant, feeling that the overseas business had already launched enough projects, especially the cloud computing business, which was a vampire and kept burning money.

Zhang Yiming said: "You haven't read Kurian's material, have you? It's more than 30,000 words, which is like half a book. Take a look at it when you have time."