Top of the big era

Manchester United's headquarters is in Manchester, but this is not an international metropolis and it is difficult to carry out business activities on a global scale, so Manchester United's commercial headquarters is located in London.

This is Zhou Buqi's most successful change since he took over Manchester United, even more so than when he used his foresight to buy Bale, Robben, Robin van Persie, Lahm, Yaya Toure, Bastian Schweinsteiger and Thiago Schier. Watt and other players will still succeed.

It has only been a few days and good news has come.

Gilbert Lawrence was so proud that when he saw the big boss coming, he laughed and said, "If I had known, I would have taken your plane back."

"Oh? You went to the United States too?"

"Yes, just came back from Chicago."

"So happy?"

Zhou Buqi could tell from his state that he should have negotiated a good deal.

Lawrence winked, "Sold!"

"Huh?" Zhou Buqi raised his eyebrows. Seeing how excited he was, he immediately reacted and said in surprise: "Isn't it the naming right of the training center?"

Lawrence laughed loudly, "Yes, that's it! Training uniform advertising, training center naming, and reserve team stadium naming, all packaged and sold, and a big contract of US$185 million was signed!"

"How many years?"

"5 years."

"$37 million a year?"

"right!"

"Quite a few!"

Zhou Buqi took a deep breath.

Amazing!

I really didn’t expect that the sponsorship of these three junk assets was actually sold, and at such a high price. This Lawrence is really good at deceiving people!

Well, he said he went to Chicago to negotiate and the sponsor should be a big American company.

This is a typical example of an expert bullying an outsider.

But this is indeed amazing enough.

For example, the Golden State Warriors’ home stadium is Oracle Arena, which is sponsored by the technology giant Oracle. The annual naming fee is US$10 million.

On Manchester United's side, they were able to sell such a high price just for some fringe assets that Zhou Buqi didn't like at all...

This deal is beautiful!

No wonder Lawrence was so excited.

Zhou Buqi thought this would be a very difficult task, but he didn't expect it to be negotiated so easily. "How could it go so smoothly?"

Lawrence smiled and said: "It's an insurance company that I have contacted before."

"Insurance company?"

"Yes, AON Insurance. We originally let out the news that Manchester United's chest advertising might change, and they took the initiative to contact us. However, their budget is limited, so we chose to cooperate with Mercedes-Benz. It just so happened that you After talking about the three assets of training uniform advertising, training center naming and reserve team naming, I contacted them and found that they were also very interested."

"Incomprehensible."

Zhou Buqi wanted to laugh a little, this business was a bit deceptive.

Lawrence said: "It seems to be related to their strategic decision. AON's headquarters is in Chicago, but the business development in the United States is not going well. The business center has been placed in the UK. They seem to be moving their headquarters to London. Manchester United's brand It’s a good marketing channel.”

"That's not surprising. This is asking for directions."

Zhou Buqi was very satisfied with this.

Once signed, it is a 5-year contract... This is an absolute garbage contract. The longer the contract period, the better. It is certain that AON will not be able to renew the contract when the five-year contract expires, because these three pieces of junk assets have no marketing value at all. When the contract expires, I will trick other big companies into sponsoring the event.

Lawrence said: "If this contract is negotiated, Manchester United's annual commercial income will exceed US$200 million."

"Is there a list? Let me take a look."

"here."

Lawrence pulled out a sponsorship list for the 2010-11 season from his desk.

There are 22 sponsors in total.

Main sponsor, Helo, sponsorship fee is US$50 million per year;

Jersey sponsor, Nike, sponsorship fee is US$38 million per year;

Gaming sponsor, Bwin, $12 million/year;

Car sponsor, Mercedes-Benz, US$5.8 million per year;

Skin care brand sponsor, Nivea, US$3 million/year;

Medical system sponsor, Toshiba, $2.8 million/year;

Travel sponsor, THOMASCOOK, $2.6 million/year;

Beer partner, SINGHA, US$2.35 million/year;

Logistics sponsor, DHL, US$2.1 million/year;

Watch sponsor, HUBLOT, US$1.8 million/year;

Equipment sponsor, EPSON, US$1.65 million/year;

Aviation sponsors…

After all, Manchester United's total sponsorship revenue this season can reach US$130 million. Next year, coupled with the cuff advertising sponsorship and the newly signed contract with AON... it will exceed US$200 million.

This is just sponsorship revenue, that is, advertising revenue brought by using Manchester United's resources.

There are other commercial projects that can generate profits, such as the sales share of blind boxes, the sales share of jerseys, the copyright distribution of documentaries, the entry fees for friendly matches, the image rights of players...

Zhou Buqi briefly looked at the sponsorship list for this season and was very satisfied with the commercial efforts he had made leading Manchester United. Next, let’s see how the competitive results are!

Ferguson is not retired yet, so there is no need to worry.

The real big test will be after he retires, to see whether the system of the Chaowan Multinational Group can truly interact with Manchester United.

Lawrence suddenly thought of something, "By the way, David Dunn came to see me last night and got some of our data."

Zhou Buqi said: "Yes, I asked him to take it as a reference."

"He said..." Lawrence hesitated, "He said that Ziweixing Digital Media's football community Goal wants to sponsor Barcelona's jersey advertising?"

Zhou Buqi said with certainty: "Yes, this is a football product after all, and this is a better promotion resource."

Lawrence said: "Where is Manchester United?"

“Haven’t all Manchester United’s advertising spaces been sold?”

"There are also billboards. You can give it a try. For one to two million dollars a year, you can get some good exposure."

"You are really good at advertising!"

Zhou Buqi couldn't laugh or cry.

Lawrence said seriously: "I'm not joking, Manchester United's games will be more marketable than Barcelona in developed countries. The Goal community is very good, but I found that the main direction is the App on smartphones. If it develops on the mobile side, Manchester United will Stadium billboards will also be a very good channel."

Zhou Buqi waved his hand and said, "Go and talk to them. I agree in principle."

Streaming media is a very important direction for the future Internet industry.

Streaming media also includes video streaming, music streaming, game streaming, news streaming, live streaming, etc.

The Goal community has the nature of a news streaming media. You can see the most football news on it, and it is integrated with the official websites of major teams... which means that it can always provide the most accurate and exclusive news, and it is a free channel.

That's not all.

If the Goal community develops, it can also transform into live streaming media in the future... Online live streaming of football matches has become a trend.

However, Zhou Buqi has not yet made a decision on whether Ziweixing Digital Media will expand into the live event industry. Let’s first see if Goal can develop.

Now, video streaming media already has Netflix, music streaming media has Spotify, news streaming media... This thing is not easy to do in overseas developed countries, and copyright protection is too strict.

Next, let’s see if we can find an opportunity to lay out game streaming media.