Top of the big era

Zhou Buqi went to Manchester to watch a Manchester United game, and then went to Barcelona to meet Barcelona's chairman Rosell who had just taken office.

The intention to collaborate is strong.

Ziweixing Digital Media can be said to be the largest cooperative organization in European football. It has played a huge role in the development of football in the fields of football data analysis and high-tech equipment development. It also represents most of the European official website business.

Barcelona’s official website is still represented by Ziweixing Digital Media.

this point is very important.

In the previous life, Barcelona's official website was also operated by a third-party agency. Later, Barcelona discovered that the revenue of digital business was growing extremely fast, and faced the possibility of development in multiple channels and directions. Barcelona gave up the agency strategy, set up a studio specifically, and began to recruit people and do it on its own.

time does not wait.

Ziweixing Digital Media must seize the time to build the Goal community and build it into the world's largest online gathering center for fans. Especially those die-hard fans, we need them to purchase membership through Goal, forming a monopolistic market structure.

At that time, even if Barcelona wants to withdraw, it will be impossible.

Goal has become the largest and most active football community in the world, including a variety of football services. If Barcelona quits and builds a Barcelona App, it will be equivalent to losing the world's largest fan base.

At that time, only the most die-hard fans will follow Barcelona and switch to the Barcelona App. The vast majority of fans will stay in the Goal community because there is richer content and a huge social network.

Once Barcelona withdraws, it means giving up growth.

The exit cost is too high.

This is true for Barcelona, ​​as well as for giants such as Real Madrid, Chelsea, Bayern, Arsenal, and Juventus. It's like many developers know that application development for iOS systems will encounter a 30% "Apple tax", but they can only continue to do it, not because of the platform, but because of the users behind the platform.

The top priority is to operate and develop quickly.

In the past life, there were actually many football-related apps in the world, such as the Barcelona App developed by Barcelona itself, such as the domestic live broadcast bar. But these products are too niche, and none of them are really popular.

There are probably three reasons.

First, Europe is an Internet desert, and Europeans cannot build world-class apps; the United States is a football desert, and American IT elites are not interested in building football apps.

Second, the dispersion is too strong and resources are not integrated.

Take the Barcelona App, for example, which is the exclusive App of Barcelona Club. It is destined to be a very niche product. Real Madrid, Liverpool, Bayern and other giants each have one... Each one is very niche, and the more niche it is, the less market influence it has.

If the resources of these wealthy companies can be integrated into a super App, it will become a mass product. The more popular it is, the more word of mouth it will spread, and the easier it will be to break out of the circle and develop outward.

Third, entering the game too late is related to the conservative nature of European football, and the vision is too poor.

Barcelona's reaction speed is already the fastest in European football, and it will take three or four years before they start to face up to the important asset of the "official website" and start developing the Barcelona App.

For other wealthy teams, that will only happen in 6, 7, 7 or 8 years.

At that time, there were millions of apps around the world, and users were already drowning in the ocean of apps. Because the mobile Internet has become very mature, users have gradually lost their sense of novelty and novelty. They install some fixed apps on their mobile phones and never download new apps in the future, forming an inherent habit of using apps.

Habit is the most difficult force to resist.

The Goal community launched by Ziweixing Digital Media can solve all problems at once!

Backed by Ziweixing, it has strong Internet genes;

We have obtained the official website agency rights of all European giants and have the richest resources in European football;

It’s only 2010, so it’s early enough to enter!

Put up the flag early!

Barcelona obviously does not have such a long-term understanding. They only know that cooperation with Ziweixing Digital Media can maintain a relatively good image in the industry.

It’s better than cooperating with the tycoons in the Middle East, right?

The advertisement on the chest of Barcelona's jersey is still empty. In order not to waste resources and make as much money as possible, Barcelona has put forward a more stringent requirement, which is that sponsorship starts in the second half of the season.

This requirement is not very sponsor-friendly.

Therefore, after Barcelona spread the news, not many sponsors were willing to follow up. Either the offer is too low, or they do not accept such terms and are thinking of starting cooperation from next season.

After some review, the focus was on two major sponsors: Qatar Foundation and Ziweixing Digital Media.

Choose one of the two... As long as the difference in conditions is not too big, you must choose Ziweixing Digital Media!

The rich people in the Middle East are the laughing stock of the whole world.

Zhou Buqi was about to return to China, so he took a trip to Barcelona and met Russell. In addition to Ziweixing Digital Media, he also talked about the cooperation between Manchester United and Barcelona.

"I heard that Messi is calling for a salary increase again?"

"Yes, we have to add it every season."

Russell had a headache about this.

Messi is Barcelona's number one star and can be called the biggest football star in the world today. When Laporta led Barcelona in the past few years, Messi was given a salary increase almost every season.

After Ronaldo moved to Real Madrid, it became even more important.

Ronaldo's current annual salary is 13 million euros after tax, while Messi's current annual salary is only 10 million euros after tax. From the business to the competitive level, these two people are performing a legend of unparalleled pride.

It stands to reason that Messi's salary increase is normal.

However, Barcelona is now in a debt crisis and is very poor!

Russell was very reluctant to this proposal.

So much so that transfer news has spread in the market, saying that Inter Milan wants to spend 200 million euros to buy Messi!

Zhou Buqi smiled and said, "How about I help you?"

Russell was slightly startled, "How can I help?"

Zhou Buqi said: "Let Messi transfer to Manchester United."

"This is impossible!"

Russell immediately refused.

Zhou Buqi raised his eyebrows, "Can't we talk?"

Russell said calmly: "If you want to take Messi away, just pay the liquidated damages."

"How much is the liquidated damages?"

Zhou Buqi smiled and didn't seem to mind at all.

"ah?"

Russell was stunned.

David Dunn next to him reminded, "Messi's liquidated damages are 250 million euros."

Zhou Buqi nodded, calmly, "It's not bad, it's in line with Messi's worth."

"Mr. Zhou..."

Rosell was completely stunned. Faced with such a rich man in football, the liquidated damages of 250 million euros seemed to really be unable to protect Messi. People really have the capital not to treat money as money.

However, Zhou Buqi knows how football transfers are played.

It is true that players can be forcibly taken away by paying liquidated damages, but this is also conditional, that is, the players' personal consent is required. It is almost impossible for Messi to leave Barcelona.

Zhou Buqi reassured: "You can rest assured that I will not take Messi away forcibly. I like Barcelona's football and I respect Barcelona as a club. Of course, if possible, it would be a good idea for Messi to move to Manchester United." Not a bad choice.”

Russell said firmly: "This is impossible."

Barcelona is a membership system, and the club president is an agent elected by the members. If he dares to let Messi leave, he will most likely be impeached and removed from office by the General Assembly.

Zhou Buqi didn't persist with him.

Next, we talked about Ziweixing Digital Media’s sponsorship of the advertisement on the chest of Barcelona’s jersey.

Very annoying.

Not pleasant at all.

Zhou Buqi stayed here for half a day and then left Barcelona to return home. The efficiency is too low, there is no time to waste here.

Fortunately, waiting for his plane to arrive over the capital, Ning Lu, who had just woken up and rubbed her eyes, heard the good news, "The deal is done!"

"Oh? Sponsorship with Barcelona?"

Zhou Buqi was wearing pajamas and was having a meal.

Ning Lu held the iPad in her hand and said with a chuckle: "Yes, this is the cooperation. The email sent by Bill Mertens said that the negotiation was basically completed, and it is pretty much what you asked for."

"$40 million?"

"right."

"Including bonus?"

"Yes, the basic sponsorship fee is 35 million US dollars, and the performance-related bonus is 5 million US dollars. 1 million US dollars is for the top four in the league, 1 million US dollars is for winning the championship; 1 million US dollars is for appearing in the Champions League group, and 1 million US dollars is for the Champions League semi-finals , 1 million US dollars is to win the Champions League. The contract is signed for a total of 5 and a half years, starting from the second half of this season. If nothing else happens, the contract can be signed this week."

"That's not bad," Zhou Buqi was very satisfied with the contract. "It seems like Barcelona's efficiency is not bad, not that bad."

Ning Lu looked down at the email and responded: "It seems that Barcelona is also in a hurry and wants to wear jerseys with the Goal trademark in their first home game after Christmas. They need to allow enough time. to make new jerseys.”

"Not bad..." Zhou Buqi stretched, remembered something, and pointed at his face, "How does my face look?"

"Ah?" Ning Lu was slightly startled and took a closer look, "It's fine. What's wrong?"

Zhou Buqi looked back and whispered, "Wan Wan said that I look like I'm overindulging in sex. Is that true?"

"No way? She is joking with you." Ning Lu couldn't laugh or cry, and blinked, a little playful, "I guess..."

"Estimated what?"

"Care about you!"

"to be honest!"

Zhou Buqi snorted.

Ning Lu chuckled and said, "After you return to China, you will definitely look for those little stars like Yang Mi and Jiang Bingjie, right?"

"Always take proper care of it."

Zhou Buqi said it as a matter of course.

Ning Lu pursed her lips and said: "She should be reminding you to be more restrained. Yang Mi, Jiang Bingjie, Li Xinwan, and Dili Reya are all girls in their twenties. Four against one... I'm afraid you will suffer. Bully it.”

Zhou Buqi curled his lips and snorted coldly, "You guys are just trying to judge others by yourselves. You think too much! Dealing with women is a very profound knowledge. Different women have different ways to deal with it... , this has nothing to do with the quantity, but with the gameplay. Forget it, you don’t understand even if I tell you.”