Top of the big era
Chapter 1762 Defects of the membership system
Aunt Xue and Baoshan are going back to China.
All have business.
Aunt Xue seems to have a special liking for the beauty business and plans to expand further and develop into medical beauty. The influence of Korean Wave is getting bigger and bigger, and young girls in China have gradually become popular with this style.
Baoshan's work tasks are even heavier.
Because the cooperation period between Netflix and Ziweixing Global is too long, the main reason is that the efficiency of "glue transfer number" is too low. Zhou Buqi wants to set up a temporary coordinating committee and use domestic efficient and low-cost labor to get this done. He wants Sister Bao to plan this matter.
Zhou Buqi originally wanted to return to China with Sister Bao to start this matter, but there were some temporary plans in London, so he went to London first, bringing only two secretaries, Sun Wanran and Ning Lu, and Jiang Shuying is a little star.
On the plane, everyone watched a Universal Pictures action movie "The Perfect Sniper" starring George Clooney.
Jiang Shuying even lamented that George Clooney was her favorite actor.
"Well, that man is quite charming." Zhou Buqi had met George Clooney and felt that his aura was unique among Hollywood male stars. "By the way, did you act in a movie during your undergraduate studies?"
"I have acted in it, all as extras, some supporting roles."
"Where are your classmates?"
"They are great. They are not very good in movies, but they are very good in TV series. There is a very popular TV series "Love Apartment", which was played by a classmate of mine."
"Boys or girls?"
"Both are there. The boy is the lead actor, named Chen He, and the girl... the girls are two minor characters."
"Oh, is it beautiful?" Zhou Buqi seemed interested.
"Ah?" Jiang Shuying was slightly startled, "Is she a girl in my class?"
"right."
"Beautiful, I am the ugliest in my class."
"That's not true, is it?"
Zhou Buqi is a little funny.
Jiang Shuying was a little embarrassed and said in a low voice: "When I was an undergraduate, I was a little fat, ten pounds heavier than I am now. But I'm fine now. We met several classmates during the summer vacation, and I feel that I am no worse than them." "
"Too."
Zhou Buqi nodded.
After watching the movie, I went back to the bedroom to rest.
Now Boss Zhou has to carry out global work and has no time to deal with jet lag. This requires him to rest well on the plane and get back to work after landing.
However, Jiang Shuying was disappointed that Mr. Zhou did not go to her room. Instead, he went to another bedroom with his two secretaries, Sun Wanran and Ning Lu.
This made her feel both complicated and helpless.
Then, she thought about the conversation she had with Mr. Zhou while watching the movie.
"Classmate? Female classmate?"
Jiang Shuying's pupils shrank, as if she realized something.
Seeing Mr. Zhou holding Sun Wanran's white and tender hand on the left, and holding Ning Lu's slender waist on the right to rest in the bedroom...she suddenly realized.
As the saying goes, two fists are no match for four!
This is really the case!
…
Zhou Buqi is now accustomed to global work. It was noon when he arrived in London. But according to Western Pacific time, it's late at night and I'm still sleeping.
Time is limited. If every time you fly across time zones, you have to spend a day trying to adjust to jet lag, your work efficiency will be very poor.
After getting off the plane, go directly to Ziweixing Digital Media.
This matter cannot be delayed.
Barcelona is actively looking for sponsorship partners. This is a high-quality resource, so don't let competitors get there first.
Two people are leading this project, one is David Dunn, vice president of football affairs, and Bill Mertens, assistant to the chairman and vice president of marketing affairs.
Under the leadership of Bill Mertens, the group first went to investigate a newly established subsidiary of Ziweixing Digital Media: Football Digital Operation Studio.
The president of this studio is concurrently served by Bill Mertens, and his work direction is digital marketing and fan economy strategy.
It was this studio that proposed the sponsorship of Barcelona’s chest advertisement.
After looking around, Zhou Buqi was quite satisfied.
After going to the office, David Dunn got down to business seriously: "If you want to cooperate with Barcelona, you must do it as soon as possible. It's already October. If possible, sponsorship advertising can start in the second half of the season."
"The second half of the season?" Zhou Buqi raised his eyebrows, "What does this mean? Barcelona wants to make temporary changes?"
David Dunn said with a smile: "It's not a temporary change, it's that Barcelona now has no chest advertising at all. In Barcelona's view, this is their unique glory. The club has never had any chest advertising in its century-old history. ."
Zhou Buqi didn't realize how noble this was, and said sarcastically: "Perseverance is meaningless."
David Dunn said: "But I can't hold on now. This summer, Barcelona signed a sponsorship for advertising on the cuffs of their jerseys. But this is not enough and cannot solve their debt crisis. There is no other way but to make an exception and look for something on the chest." Advertising sponsor."
"Debt crisis?"
"Yes, Barcelona's current debt is as high as 430 million euros."
"What's going on?" Zhou Buqi was surprised, "Barcelona is in full swing now!"
Bill Mertens smiled and said: "As you said, business and sports are two levels. On the sports level, Barcelona is booming. But on the business level, Barcelona can no longer survive. If we don't find new sponsors quickly, They may not even be able to pay back the interest.”
David Dunn is an insider, so he knows more about the situation. “It’s because of Laporta, the former chairman of Barcelona. This man... his hands are not very clean. Almost, there was fraud in the signed contract. Moreover, Laporta went even further. His private life was not very good. He always went to nightclubs and had extramarital affairs. He also tried to use Barcelona's influence to create a good image for himself. Catalonia’s political status.”
"Contract fraud?"
"Yes, Laporta failed in the general election because of such a scandal, which also implicated Cruyff. If the subsequent successor Russell wants to find a way to deal with his mess, he can only find more Sponsors. From cuff advertising sponsorship to chest advertising sponsorship.”
“This is the biggest flaw in members-only clubs!”
Zhou Buqi immediately saw the problem and pointed it out to the point.
The membership model goes against human nature and is destined to be eliminated by European football. Spanish clubs used to be basically membership systems, but later they couldn't survive and became joint-stock systems.
The remaining teams, Real Madrid and Barcelona, look good, but actually have many problems.
The current crisis in Barcelona is not a big deal. Ten years from now, Barcelona's problems will become serious. They will have to sell their assets for the next few decades to raise funds.
The reason why Real Madrid looks good is because there is a president who can be called the greatest in football history - Florentino.
At that time, Real Madrid almost went bankrupt because they could not pay wages.
It was Florentino who saved Real Madrid after he came to power. However, he is also old. Once he passes away, Real Madrid's future will be... terrible!
Judging from the normal rules of business development, Real Madrid and Barcelona must transform into a joint-stock system. Well, maybe the European Super League in the form of a monopoly can solve the shortcomings of membership-based clubs to a certain extent.
This defect is the same as that of state-owned enterprises.
The chairman of Barcelona "spends other people's money to do things for others." The result is destined to be extremely expensive and extremely inefficient. The joint-stock system is different, such as Manchester United. Zhou Buqi is the boss of Manchester United. All decisions of Manchester United are based on Zhou Buqi spending his own money to do things for himself, so they must be of high quality and low price.
The reason why Real Madrid looks so good... is because Florentino is full of love for Real Madrid. He is not the owner of Real Madrid, but just the agent of "Real Madrid members".
However, Florentino loves Real Madrid so much that even as an agent, he can willingly regard Real Madrid's interests as his own interests and protect Real Madrid as much as he protects private property.
This requires extremely high moral standards and heartfelt love.
How many people in the world can do this?
Just look at Barcelona. They have the greatest football superstar in history, Messi, but they run Barcelona to the brink of bankruptcy... Real Madrid is similar. Before Florentino became the chairman of Real Madrid, Real Madrid had just won the Champions League, but The championship cannot prevent Real Madrid from falling into financial crisis.
Zhou Buqi said: "Barcelona's crisis is not caused by Laporta. It is determined by Barcelona's organizational structure. It is something written in the genes. Forget it, this has nothing to do with us. How about contacting Barcelona Yet?"
"Contacted." Bill Mertens nodded. "One of the more demanding requirements is that they hope that the sponsorship contract will start in the second half of the season."
David Dunn explained this, saying: "The team's jersey sales are mainly in the first half of the season. Starting sponsorship from the second half of the season will compromise our sponsorship effect."
Zhou Buqi waved his hand and said, "It doesn't matter. I don't know the business aspect of Barcelona, but the competitive aspect is too strong, even stronger than Manchester United. It is conceivable that they will be the most powerful team in the world in the next few years, regardless of Whether it is promotion or fan influence, it can achieve unprecedented results. It can even break the circle. No matter what, we must sign a sponsorship contract with Barcelona!"
"What about the contract period?"
"Maybe 5-10 years!"
Zhou Buqi was not polite at all.
David Dunn coughed and said, "That's right, I just came back from Catalonia and I went to talk to Barcelona. In addition to the basic sponsorship fee, they also want a large amount of money tied to performance. bonus."
"It should be." Zhou Buqi was not surprised, "Have you seen Manchester United's contract?"
"No."
David Dunn shook his head. This is a business secret. You can't read it casually.
Zhou Buqi said: "Judging from the current market influence, Barcelona is not as good as Manchester United. The sponsorship contract cannot exceed Manchester United. If you look at the previous sponsorship contracts of Manchester United, they are quite capped."
David Dunn was filled with admiration in his heart.
It was an eye-opener for him.
I have never seen anyone as straightforward and resolute as Boss Zhou. He doesn’t read all the data and materials, and he doesn’t need any analysis models.
With just a few simple words of communication, you can make a decisive decision.
Well, not surprising either.
The Daily Telegraph recently published an article comparing the net worth of major club owners.
Boss Zhou is undisputedly ranked first with assets of 26.85 billion pounds!
The sponsorship fee for sponsoring the chest advertisement of Barcelona's jersey cannot exceed US$50 million per season... This is really not worth mentioning to Boss Zhou.
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