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Gao Jianli was not from the Internet industry, and he was very experienced in the clothing industry, so he couldn't stand the talk of Zhou Buqi, an outsider who gave advice and was an expert.

Lei Jun was embarrassed to say some things, but Chen Nian didn't have the confidence to say them, so he didn't care.

The subordinates were originally supposed to do the dirty work for the boss.

Gao Jianli said: "With a unified brand, the risks are great, but the benefits are also great. Like Procter \u0026 Gamble, which has hundreds of sub-brands, P\u0026G needs to customize advertising for each different sub-brand. Each brand advertising If you invest 100 million, 100 brands will be 10 billion. If the brands are unified and only one brand is targeted for marketing, the benefits will be greater!"

It is enough for Fanke to only build this brand and then use all the money to destroy the "Fanke" brand.

As long as the "Fanke" brand is established, in the future, whether it is selling shirts, T-shirts, bras, leggings, including table lamps, rice cookers, etc., everyone will benefit.

It would be too expensive to design a brand for each type of product and spend huge sums of money on marketing for the new brand.

Risks are directly proportional to benefits.

Sharing a brand has high risks but also great benefits.

Chen Nian smiled and added: "Actually, our e-commerce platform may not only sell our own products. When the business stabilizes and the business model is operational, we can open another channel to attract third-party merchants and sell department stores. commodity."

Zhou Buqi lowered his head to drink tea and remained silent.

Depend on!

I want to curse!

It’s really getting further and further!

This Chen Nian is still obsessed with e-commerce.

He chose to make clothing because he wanted to use the clothing industry as an entry point. Just like Dangdang started by selling books and JD.com started by selling electronic products, he wanted to build an e-commerce platform that started by selling clothing - Fanke.

However, Zhou Buqi has no interest in e-commerce.

He doesn't care much about domestic business now. The reason why he personally came out to study the case of Fanke was because of Lei Jun's face, and secondly... it was his personal feelings about the future of domestic fashion fast-moving clothing. The market is dominated by Uniqlo, Zara and other companies.

Unexpectedly, the two sides' ideas were not on the same basis at all.

Seeing that he was silent, Chen Nian continued to conceive of Fanke's grand blueprint.

It has even risen to the level of social responsibility.

Now is the economic crisis. Countless small and medium-sized enterprises have gone bankrupt, especially in the Yangtze River Delta and Pearl River Delta regions. Many factories are empty and sold at low prices.

It's sad.

Domestic employment depends most on small and medium-sized enterprises!

Private enterprises are the mainstay of the huge economic achievements achieved since the reform and opening up, and small and medium-sized enterprises are the cornerstone of private enterprises.

However, what banks dislike most is lending to small and medium-sized enterprises. Small bosses also lack sufficient social relationships and personal connections, and often become targets of bullying.

Whoever can solve problems for the stable development of small and medium-sized enterprises is a national hero.

However, it is too difficult for small and medium-sized enterprises.

One of them is that the products of small and medium-sized enterprises lack brand appeal and cannot gain market recognition.

Just like Putian shoes.

The quality of Putian shoes is no worse than that of Nike and Adidas. However, a pair of Nike shoes can be sold for 500 yuan, and a pair of similar shoes in Putian can be sold for 100 yuan, but no one cares about them unless they are labeled with Nike.

In the past few years, Putian's shoe factories have survived this way, relying on fake name brands.

As the country strengthens its protection of intellectual property rights, the life of such fake brands is becoming increasingly difficult. Some manufacturers want to switch from pirated to genuine and launch their own brands, but they all fail without exception.

If you want to establish a brand in the minds of consumers, you can't do it without spending hundreds of millions in marketing expenses every year. This is impossible for small and medium-sized enterprises.

Fanke can solve this problem.

When Vancl makes products, the most important thing is to build a brand, which is to build the "Fancl" brand. After the brand is established, the product is outsourced. For example, we cooperate with small and medium-sized shoe factories in Putian and give them orders to produce Vanke shoes.

In this way, the brand is established and the sales volume is also established.

With Vanke making profits and small and medium-sized enterprises getting orders, they can survive stably.

Based on this idea, Fanke can also make washing powder, soap, socks, long johns, underwear, vests, hairpins, hats, batteries, rice cookers, etc. in the future.

To help those small and medium-sized enterprises that have quality but no brand.

After a long speech, Gao Jianli was very moved, and Lei Jun nodded repeatedly.

Zhou Buqi couldn't help but be happy.

Depend on!

It felt like I had met the second Boss Ma, and his level of deception was top-notch.

"This direct sales model can certainly solve the survival problems of some small and medium-sized enterprises. But it will also make it difficult for more small and medium-sized enterprises to survive. We cannot create new problems to solve old problems."

Zhou Buqi also understands the contradiction between e-commerce and the real economy in the future.

Fanke's model is purer and more Internet-based than JD.com or Dangdang.

The essence of the Internet economy is to remove middlemen.

JD.com obtains goods from manufacturers and then sells them at a higher price. In this process, JD.com itself has become a middleman. This is no longer a direct sales model.

Fanke is different. Fanke produces its own products and sells them through its e-commerce platform, which is equivalent to eliminating another intermediate link.

What will follow is bound to be a big price cut.

Someone else's rice cooker sells for 1,000 yuan, but his sells it for 200 yuan; someone else's shirt sells for 200 yuan, but he sells it for 50 yuan.

Eliminate the profits of all middlemen.

But most middlemen are small and medium-sized enterprises.

More importantly, middlemen are the tax base. The more middlemen there are, the more objects the country can collect taxes from. This is the most critical thing.

Internet companies have cut out all middlemen. Who will the state turn to to collect taxes? If you are in financial difficulty, you can only turn to the Internet giants for bloodletting.

Zhou Buqi said: "Industrial upgrading and consumption upgrading are major trends. Eliminating middlemen can also greatly promote the improvement of social efficiency. This is a good thing. However, we cannot rush and we cannot think of it overnight. It is difficult to turn around a big ship. Think of it in one step." If it is in place, it will easily capsize. Fanke’s model is more radical than JD.com and Taobao. I think it may be possible in 50 years, but it is not suitable now.”

Lei Jun doesn’t think so. “We have completed the 200-year economic development path of Western countries in 30 years, and the changes in our land are unprecedented.”

Chen Nian said with a smile: "Our philosophy is 'more speed, more savings', and the Vanke model fits perfectly."

This is a prediction of the great economic era.

It’s hard for Zhou Buqi to say that his idea is right, but he is sure of one thing. “We are also engaged in e-commerce. How can Fanke be able to compete with the mature first-line companies such as Taobao, Amazon, Dangdang, JD.com, and Paipai?” Competition among e-commerce platforms?”

Chen Nian was very confident and was describing his business model.

Probably, the efficiency of Fanke will be far ahead of other e-commerce platforms. It is an integrated industrial platform, from production to sales, which is more direct and sharp. Through the product service platform, the product categories and designs are served through platform technology. Jingdong’s model is a combination of sea and land, Taobao’s model is a combination of air and land, and Vanke is an integration of sea, land and air.

Zhou Buqi agreed with what he said. From the perspective of the advanced nature of the business model, the Vanke model is indeed better.

There is one thing to prove.

After JD.com became bigger and stronger, JD.com began to launch JD.com brand electronic products; Taobao and Tmall also began to get involved in the manufacturing industry and began to produce their own brand products, focusing on new manufacturing.

But even if they are all industry giants, they must be cautious about this change.

If you are too ahead of the times, you will easily get in trouble.

The Vanke model is obviously too radical.

Zhou Buqi waved his hand and sighed, "It seems that you are determined to become an e-commerce company."

Chen Nianyan expressed his position concisely and to the point, saying: "I have never left e-commerce since the first day I entered the Internet."

Zhou Buqi said: "Alibaba is a shareholder of Ziweixing, and Ziweixing has also strategically invested in JD.com. In the field of e-commerce, Ziweixing already has enough areas. If Fanke wants to do e-commerce, this is not in line with Ziweixing's strategy Concept. The Taobao model is like the Heavenly Sword, and the JD model is like the dragon-slaying knife. In my opinion, the Vanke model is like a pistol, and the requirements for industrial and technological upgrades are too high."

Lei Jun frowned slightly, "You don't like it?"

Zhou Buqi said calmly: "I asked a few people, and they said that Fanke makes men's shirts and men's T-shirts. I am also very interested. If this is a clothing company, I will definitely support it. Use Internet thinking , to create a fashionable fast-moving clothing brand that can compete with international giants. However... unfortunately, what you want to do is e-commerce."

Chen Nian was very anxious, "This is not a contradiction. We are a clothing brand and also an e-commerce company."

Zhou Buqi said: "No, this is very contradictory. If you are doing e-commerce, you cannot do without the destiny of running fast. If you want to be the final winner, you must continue to invest in various costs in order to run faster than others. Achieve a level of scale that others cannot reach. But if you are making clothing, you have to work slowly and carefully to make the product good, and pay attention to polishing the details."

Chen Nian glanced at Lei Jun and was disappointed.

Zhou Buqi was very determined, "If you want to build an ecosystem that integrates land, sea and air, you must build your own warehouses and logistics, right?"

Chen Nian nodded and acquiesced.

"How much money do you have to invest?" Zhou Buqi shook his head, "To be honest, the e-commerce model you designed impressed me. To a certain extent, it is more advanced than Taobao and JD.com, and it can be called the ultimate version. E-commerce model. But this is already divorced from reality. Look at developed countries, the more developed they are, the more severe the suppression of e-commerce... Forget it, I will just say one thing, if Fancl is an e-commerce company, I will not participate. Fancl If the client is a clothing company, I would be very interested."

Chen Nian has a straightforward personality and wanted to refuse on the spot.

Fortunately, Lei Jun stopped him and said with a smile, "We'll think about it again."