This director only makes bad movies

Summit Film and Television.

Liu Yang told Xu Nan something: "Mr. Xu, there is an overseas film producer who wants to see you and wants to talk about overseas distribution. He said that he can guarantee that our film will sell well overseas and provide generous distribution. condition."

If Zhang Yange heard these words here, he would definitely burst into tears.

The difference in treatment is probably too big.

But Xu Nan didn't even raise his head: "Let him go, who needs him to publish."

Just kidding, Xu Nan has opened up the overseas distribution channel a long time ago. You are kidding to be the channel of the three major theater chains in North America.

All movies produced by Summit Films can be distributed overseas through the channels of Imperial Cinemas, even past knockoff films.

Although copycat Pengci has lost its overseas audience and has become useless, it can still make money through video tape distribution and online broadcasting.

Americans really like this kind of shoddy movie.

"Okay, Mr. Xu."

Liu Yang quickly let overseas publishers leave.

Then he began to report to Xu Nan about the advertising placement in the film: "Major companies are very interested in advertising placement. After all, this is your film directed by Xu Nan, but they feel that our conditions are too harsh."

As the cost of filming film and television dramas is getting higher and higher, advertising placement has become an essential income for film and television dramas.

Moreover, this income belongs exclusively to Summit Film and Television, so Xu Nan is very concerned about this aspect.

Liu Yang has also been working on advertising placement during this period, persuading major advertisers to place ads in "Staring Man".

But compared to investment, the conditions for advertisers to place ads are much more stringent.

It is possible to make money by investing in Xu Nan's movies, so investors flock to it, even if the conditions are very harsh.

But advertising is just money.

If the advertising effect is not good, the advertising department can be strangled to death by their boss.

Therefore, in order to ensure the effectiveness of advertising, they naturally have to put forward many conditions to ensure the presence of their advertising in the movie.

Xu Nan has high hopes for the movie "The Staring Man". This movie is a link between the past and the next, and it is also the most important one in the mythical movie universe.

Product placement is okay, but it can't affect the movie.

This is Xu Nan. If it were anyone else, the advertiser would not talk nonsense at all.

I invested money in you, and I am your sponsor, but you are still picky. Believe it or not, we will no longer place advertisements.

But Xu Nan is very popular after all, so advertisers are also very confused.

In the final analysis, investing in advertising depends on the effect. If the movie is not good, what is the point of investing in it as if it was not invested in the movie?

Although Xu Nan's conditions are excessive, at least the lower limit is guaranteed for advertising to him.

The situation began to become stalemate, because the movie was still in the preparation stage, so Xu Nan was not worried.

Let's talk slowly, we can always get results.

After a stalemate for a while, Liu Yang called.

"Mr. Xu, I think we can make a concession and slightly increase the presence of advertising in the movie."

"Doing this will actually not have much impact on the quality of the movie."

Xu Nan was a little surprised: "Liu Yang, what's wrong with you? Didn't I say that it's OK to incorporate advertisements, but it will never affect the quality of the movie?"

Liu Yang was helpless: "Mr. Xu, I don't want to compromise, but they gave too much."

"How many?"

"Fifty million."

"hiss"

Xu Nan took a breath.

This is too embarrassing.

Investing 50 million in advertising is really rich.

Xu Nan quickly asked: "Which company is so courageous and willing to invest so much money."

Liu Yang: "It's a health care product company. Their product is called Brain God Gold, which is specially designed to nourish the brain."

"The conditions they offered are also very simple. The protagonist must drink Brain Gold frequently before mutating. At the same time, there must be a ten-second close-up of Brain Gold in the movie."

"I think this condition can actually be agreed to. They are willing to invest 50 million."

Xu Nan: "."

Fifty million is indeed a lot.

The key is that these 50 million are purely advertising placements and do not require any return.

And it belongs exclusively to Summit Film and Television, that is, to him.

It's really hard to choose.

As a director, theoretically speaking, you should not be influenced by external things, nor should you compromise the quality of a movie because of money.

But they gave too much.

Xu Nanwei said: "Liu Yang, can you think of a way to talk about it and ask them to take a step back. A ten-second close-up shot would ruin the rhythm of the movie too much."

Liu Yang said: "I can go talk to them, but I don't think they will give in. After all, there must be requirements for 50 million in product placement."

Xu Nan nodded slightly.

What Liu Yang said makes sense. Advertisers must advertise in order to promote their products. If it fails to promote their products, then there is no need for them to advertise in your movie.

This is a dilemma, either choose money and give up a little bit of movie quality, or choose movie quality and put advertising placement.

Can we find a way to get the best of both worlds?

Xu Nan slowly walked around the room.

Suddenly, an idea flashed through his mind.

"Liu Yang, I have a good idea."

"Mr. Xu, what can we do?"

"It's very simple. You go and talk to advertisers. As long as they are willing to give up ten seconds of close-ups, I can give them an advertising and marketing plan."

"Gift an advertising and marketing plan?"

Three question marks appeared above Liu Yang's head on the other side of the phone.

What is this operation?

What does it mean when someone invests money in your movie to place advertising, and you give them an advertising and marketing plan in return?

Xu Nan smiled and said: "Yes, don't forget, what I am best at is selling a bad movie at the box office of a classic movie through marketing, so it is normal that I am good at advertising and marketing."

"Advertisers who place ads simply want to gain fame. If I help them design an ad to gain fame, the effect will be the same."

"Well, just tell them, I will send you the advertising and marketing plan later."

Liu Yang quickly said: "What if they don't agree?"

Xu Nan said in a deep voice: "Then give up this advertising placement and choose another company. No matter what, the revenue of the movie cannot be affected by the placement of advertising."

Xu Nan felt that she had changed.

In the past, he would have agreed without hesitation, but now, he puts the quality of the movie first.

The reason.

I have made enough money, and there is no need to compromise for five buckets of rice.

Half a day later, Liu Yang received the advertising and marketing plan from Xu Nan.

His eyes immediately focused on the advertisement.

"No gifts will be accepted during the holidays this year, only brain gold will be accepted as gifts."

This advertising slogan.

Liu Yang frowned.

To be honest, he didn't quite understand it.

This seems to be a very simple advertising slogan, and there is nothing unique about it.

He then looked at Xu Nan's advertising plan.

As he watched, he suddenly realized and slapped his thigh hard.

So this is ah.

Mr. Xu's brain is so long that he can think of such a plan.

Originally, Liu Yang had no confidence at all in persuading advertisers, because their sponsors were not fools, and they had to see results when investing money.

These days, money matters.

It's not that easy to convince them to give in.

But after reading Xu Nan's advertising and marketing plan, Liu Yang was so confident that he even felt that 50 million in advertising placement was a bit low.

This advertising and marketing plan is simply a cash cow, which can bring a steady stream of income to the health care product company.

Fifty million is a bit low.

Giant Group.

The company's top executives are having a meeting in the conference room.

The company boss Shi Dingtian was slapping the table and getting angry.

"Last quarter, sales of six main products fell across the board, less than half of the same period last year."

"what is going on?"

A company executive called Qu: "Chairman, you can't blame us. There are too many similar competing products on the market. Consumers have more choices, and product sales will definitely be affected."

"Yes, there are too many people following the trend. As soon as we produce a good product, someone in the same industry immediately designs a similar one. Consumers can't tell which product is ours."

"Nowadays, people's health awareness has also improved, and they no longer like to buy health products."

Various voices of complaint came.

Shi Dingtian felt a headache and slapped the table hard.

The conference room suddenly became quiet.

Shi Dingtian glanced around the conference room and said in a deep voice.

"It's all complaints. It's understandable for lower-level employees to complain, but you are the company's top executives and receive high salaries, so you must have high abilities and find ways to solve problems for the company when encountering them."

"You are all complaining to me, so why should I pay you high wages?"

"No matter how many difficulties I have, you must find a solution for me."

"Meeting dismissed."

"After I go back, everyone will write me a solution."

After saying that, Shi Dingtian stood up and walked all the way back to his office.

As soon as he returned to the office, Shi Dingtian's brows were furrowed and he was worried.

In the health care product industry, competition is becoming increasingly fierce.

It’s not easy to mix.

At this moment, the secretary with a good figure, thin waist and long legs knocked on the door.

"Chairman, Liu Yang, the film and television director of Summit Films, wants to see you and says he wants to discuss the placement of film advertisements."

Shi Dingtian nodded: "Okay, you ask him to wait for me in the conference room, and I will go see him right away."