This director only makes bad movies

In the conference room, Liu Yang, who had been waiting for a few minutes, met Shi Dingtian, the boss of Giant Group.

This is a legendary figure in the business world. The previous generation died in a car accident. He inherited the family property at a young age and ended up bankrupt. A few years later, he made a comeback and entered the field of health care products. In a short period of time, he conquered a large area and became the leader of the health care products industry.

It is difficult to persuade such a big boss to change his mind.

But Liu Yang was very confident this time.

Entering the conference room, Shi Dingtian greeted Liu Yang and got straight to the point.

"Director Liu, Director Xu Nan hasn't agreed to my conditions yet?"

"I'm surprised. Is it so difficult to get a few seconds of close-up footage?"

"Fifty million is enough to make a complete movie."

Liu Yang smiled: "Chairman Shi, please don't be anxious yet."

"Fifty million can indeed make a movie, but whether the audience will buy it is not necessarily true."

"Our director, Xu Nan, is the highest-grossing director in China. Three of his films have grossed over one billion US dollars. "Area 51" once grossed one billion US dollars at the box office in North America."

"Huh." Shi Dingtian snorted coldly and said nothing.

If it weren't for Xu Nan's reputation, he wouldn't have invested 50 million.

Liu Yang added: "It is precisely because we, Mr. Xu, strive for excellence in film quality that he has been able to achieve repeated success. Therefore, the ten-second close-up shot you mentioned, Chairman Shi, really makes us very embarrassed."

"So, how about we each give in?"

Shi Dingtian frowned: "What do you mean?"

Liu Yang said: "It's very simple. We, Mr. Xu, will give you a set of advertising and marketing plans for free. Chairman Shi, please give in and give up the close-up pictures."

Shiding Weather smiled: "You think, as a professional, I'm not as good at marketing as you guys?"

"I invested 50 million, so much money, but what I got in exchange was being picky."

"I said, do you take your movie too seriously?"

Liu Yang remained calm: "Chairman Shi, don't be impatient. Let's read the advertising plan first and then talk about it, okay?"

"We, Mr. Xu, once used marketing to make a movie that cost only tens of thousands have a box office hit of one billion."

"Insiders even say that he is a film marketer, not a director."

Shi Dingtian took a deep breath: "Okay, I'll see what your Mr. Xu's advertising and marketing plan is like. If it doesn't satisfy me."

Having said that, Shi Dingtian had actually made up his mind to give up this advertising placement.

What a joke, 50 million dollars, wherever you put it, you will be like a grandpa, giving you money for your movies, and still bargaining with me.

You really take yourself seriously, don't you?

Liu Yang took out the laptop from his bag, put it on the table, and motioned for Shi Dingtian to come over and take a look.

Shi Dingtian looked at the laptop screen with anger, which showed the specific content of the advertising and marketing plan.

The first thing he saw was the bold and enlarged advertisement.

"No gifts will be accepted during the holidays this year, only brain gold will be accepted as gifts! 》

In an instant, Shi Dingtian was stunned as if he was struck by lightning.

His eyes lit up.

Celebrate the holidays! ! !

As a business tycoon, he immediately realized the weight of this advertising slogan.

To put it bluntly, this advertising slogan alone is worth far more than 50 million.

Without Liu Yang having to do anything, Shi Dingtian picked up the mouse and began to quickly look through the advertising and marketing plan.

TV broadcast.

Viral marketing.

Take advantage of people's face-saving mentality.

The more he watched, the more excited Shi Dingtian became.

This advertising and marketing plan is simply epoch-making.

To put it bluntly, this is completely a nuclear weapon in the health care industry.

This advertising and marketing plan may not be suitable for other products, but it is perfect for health care products.

Shi Dingtian read carefully word for word, trying to keep the plan firmly in his mind.

Unfortunately, Liu Yang closed the laptop directly after a few minutes.

"Chairman Shi, what do you think of our advertising and marketing plan?"

Shi Dingtian originally wanted to adjust his posture, but after thinking about the advertising and marketing plan he just saw, he finally couldn't hold back.

He patted his thigh: "Very good, very good."

"This is a genius marketing plan that is 100% suitable for our product."

"I didn't expect Director Xu Nan to know so much about advertising and marketing. If he were also in the health care product industry, I might go bankrupt."

Liu Yang laughed.

Sure enough, he was right. Shi Dingtian, a professional, immediately saw the value of this advertising and marketing plan.

It seems that he can negotiate the terms carefully.

"So, Chairman Shi, what we said before is to remove the close-up scene of Brain God Jin in the movie."

Shi Dingtian said cheerfully: "No problem, I only want three seconds of close-up footage for the advertisement."

"On top of that, I'll add an extra ten million."

Liu Yang smiled.

Shi Dingtian added: "However, I have one more request."

Liu Yang frowned: "Please tell me."

Shi Dingtian rubbed his hands: "I want to meet Xu Nan and have a good chat about advertising and marketing."

Liu Yang looked helpless: "I can't make the decision on this. I need to go back and discuss it with our Mr. Xu."

Shi Dingtian nodded: "No problem, I'm waiting for Mr. Xu's good news."

Through this advertising and marketing plan, he has developed a strong curiosity about Xu Nan.

No wonder Xu Nan was able to make a name for himself with his bad films and become one of the leading directors in the country.

His keen grasp of consumer psychology alone makes him feel inferior.

So he really wanted to meet Xu Nan, have a chat, have a spiritual exchange, and broaden his thinking.

After leaving Giant Group, Liu Yang called Xu Nan.

"Mr. Xu, good news, Shi Dingtian has agreed to shorten the close-up of Brain God Jin to three seconds."

"In addition, he added an additional 10 million, and the advertising placement fee has reached 60 million."

Xu Nan laughed: "He has some sense."

This was a copy of the advertising and marketing plan for the famous health product Melatonin from his previous life, and it was extremely valuable.

Health supplements are just like placebos. If you say they are useful, they seem to be somewhat useful, but if you think about them carefully, they seem to be useless.

Therefore, if you want customers to buy health care products willingly, you must give new value to health care products.

This value is gift giving.

The Chinese nation needs human connections during every year and festival, so what to give becomes a difficult problem at this time.

Everyone has different tastes and preferences. If you give something inappropriate, you will feel unhappy even if you don't say it.

In this case, if a health product is advertised overwhelmingly, saying that it is a gift to give to so-and-so, it will definitely trigger a trend.

In the previous life, melatonin became popular due to this. A certain big boss named Shi relied on this to turn around and make billions.

Similar things include back-to-back bags, small pots of tea, and reading machines.

They are all said to be useful, but in fact they are useless. However, they all rely on viral marketing and seizing a certain pain point in consumers' psychology to become popular.

This kind of thing is not worth mentioning once it is revealed, but before it is revealed, it is really difficult to think of it.

Shi Dingtian's willingness to add 10 million more shows that he understands this advertising and marketing plan and the value contained in it.

The 60 million for advertising placement is not so much used to place ads in the movie as it is the cost of purchasing advertising and marketing plans.

Don’t be too expensive. Many times, a good advertising and marketing plan can completely bring a company back to life.

The fragrance of wine is also afraid of the depth of the alley. An advertisement saves a company. There should not be too many similar examples in the business world.

Liu Yang added: "By the way, Mr. Xu, Shi Dingtian said that he wants to meet you and have an exchange. Look."

Xu Nan said nonchalantly: "No problem, just make an appointment."

"They paid 70 million, so it doesn't matter if they meet you once."

Knowing that Xu Nan was willing to meet, Shi Dingtian was very happy and booked the most luxurious hotel in the area.

He and Xu Nan were the only two people in the private room.

After meeting, Shi Dingtian picked up his wine glass with great enthusiasm: "Director Xu, I'd like to toast you."

"Your advertising plan is really great. It can be said that it opened the door to a new world for me and made me think about a lot of things clearly."

"Thank you."

Xu Nan quickly responded: "No, no, it's just luck. I just thought about it."

Shi Dingtian shook his head: "This is not a wild guess. This is the best advertising and marketing plan for health care products in history."

"As the saying goes, second-rate companies solve customers' needs, while first-rate companies help customers create needs. Your advertising and marketing plan is to help people create needs."

"In the future, whenever someone gives you a gift, they will immediately think of my Brain God Gold."

"So this advertising and marketing plan is very important to me."

Xu Nan nodded inwardly.

It seems that Shi Dingtian is a sensible person. No wonder he has been able to reach this point. With this acumen alone, many people are not as good as him.

But on the surface, Xu Nan still remained modest.

After three rounds of drinking, both of them were a little tipsy.

Xu Nan reminded: "Mr. Shi, my advertising and marketing plan requires large-scale investment. If the initial investment is less, I am afraid it will have no effect."

Shi Dingtian immediately laughed: "Brother, I dare to invest 60 million in advertising for a movie that has not yet been made. With such a good marketing plan, do you think I can spend less?"

Xu Nan nodded.

That's right, Mr. Shi took action so boldly, which shows that he is a courageous person.

Only such a person can make the best use of his viral marketing plan.

This advertising and marketing plan was given to him, it was given to the right person.

Shi Dingtian said slightly drunkenly: "Brother, just watch it."

"I promise I'll surprise everyone this time."