The Pentium Era - South to North

After the store on Huaihai Middle Road in Shanghai opened, the effect was better than Zhang Chen and the others expected. Although he didn't know the daily turnover of Esprit opposite, and Xiaoli didn't know either, Xiaoli called him every day and told him, The people are the same, there are just as many people here as there are there.

This reassured Zhang Chen.

The effect of the Shanghai store on them is twofold. First, the daily turnover of the Shanghai store is almost the same as that of their Hangzhou store. Second, there is one thing about Shanghai that Hangzhou cannot match, and that is the local and local stores in Shanghai. There are a lot of famous people from outside, and such people often visit their stores. Every time they come, it brings a news effect.

Xiaoli would often call them and tell them excitedly that she saw so-and-so again today and I took a photo with him or her.

Also, because their store has a unique decoration style, it often appears in newspapers, magazines and TV screens. There are TV series that use their store as a tourist attraction. As for people from all over the country going to Shanghai and Huaihai Middle Road , they almost have to press the shutter of the camera in their hands outside their store.

Everything looked great, but Zhang Chen still felt worried.

What worries him is that due to the vigorous promotion of the Hangzhou City Government, the reputation of Hangzhou-style women's clothing is becoming more and more popular across the country. There is a saying that women's clothing in the country looks to the Hangzhou style. The Hangzhou-style women's clothing association was established in the city. Zhang Chen repeatedly declined, but still He was elected as vice president, and all members of the association also signed the industry self-discipline convention.

But this convention has no legal effect, and when signing it, many people had their own agendas, all with the idea that you should discipline yourself and I will do my thing. This convention actually starts from the moment it is signed. It became a piece of waste paper.

Piracy and counterfeiting are still prevalent, and the exchange rate that Zhang Chen is most worried about has soared to 100% very quickly. Those who do this are plausibly saying that this women's clothing is not only from our Hangzhou style, but also from the Han style in Wuhan. The Beijing faction in Beijing and those in Guangzhou all do the same. What can we do to discipline ourselves? Can you make them also discipline themselves?

At the same time, many overseas brands, starting from this year, followed the overseas department store industry and entered China in a big way.

Not only overseas brands, but also some clothes are obviously produced locally. If you register a trademark abroad and hang it up, you will be called a world famous brand. This is the most popular in Beijing. Many clothing companies in Beijing do this. , and some even have no registration at all. They use foreign names and claim to be well-known foreign brands.

The whole society at that time also began to have a trend of worshiping foreign countries. Everyone began to take foreign names and use English letters instead of Chinese characters. More than one customer asked Zhang Chen and the others to change half an acre of land to "BMT", saying This way customers will like it if it looks foreign, or give it a Japanese-sounding name.

These are all small things. What worries Zhang Chen the most is the exchange rate. Even He Hongmei and others in Chongqing can hardly stand it. He Hongmei told them that there are already customers who can't stand the temptation and have switched to other brands.

Xiao Zhao and Zhang Chen discussed whether they could give He Hongmei and the others 20% of Chongqing if that didn't work. Anyway, He Dongmei's exchange rate has been very well controlled. If it is given to her, she may not be able to use it up.

Before Zhang Chen could speak, He Hongmei shouted, "No, sister, I've already told He Dongmei. At worst, no one will join us. We can just stick to our Jiefangbei store. If we want to adjust, we can adjust together." Chongqing should never be special.

Zhang Chen knew that she was still arguing with the guy from the Beijing Zoo on the West Lake boat that day, what about her tone.

Zhang Chen and his own franchise stores also came to complain to them one after another, saying how bad other brands were. The implication was that they also hoped to adjust.

Zhang Chen felt that the storm was about to come.

He knew that there might always be times when he couldn't stand it anymore, and he was worried about it.

Liu Ligan suggested to them, don't you get the goods at a discount? It's simple, then increase the retail price on the tag, so there is no profit margin. If the price increases, your exchange rate can also be increased accordingly.

"Yes! Great! This is really a way!" They were eating spicy fish together, and Old Tang shouted loudly when he heard Liu Ligan's suggestion.

Xiao Zhao wondered, will this be useful? What is its practical significance?

He Hongmei said, wait, let me ask He Dongmei.

He Hongmei went out to make a phone call and came back after a while. She looked at Zhang Chen and Xiao Zhao smiling. Xiao Zhao asked her, why are you laughing?

He Hongmei shook her head and said, you are really a kind and simple couple. He Dongmei told me that people have been doing this for a long time. Now the tag price of the same clothes in the market is much more expensive than before.

"Aren't the prices in specialty stores too high? Will consumers buy it?" Zhang Chen asked.

"What a pig, you won't sell it at a 20% discount?" Liu Ligan scolded.

He Hongmei raised her thumbs towards Liu Ligan: "Sure enough, the profiteers in the world are all from the same family, and this is how they sell now. He Dongmei said, we are the only ones who are still honest. In fact, customers are now asking questions without looking at the price of your tag. No matter how much discount you give, I won’t buy any clothes without a discount.”

"Is it true?" Xiao Zhao asked.

"Of course, He Dongmei would be so stupid. She still expects you to raise the tag price? The discount for purchasing the goods will not change." He Hongmei said.

"No, if the price of the tag is raised from eighty to one hundred, even if the discount for purchasing the goods remains unchanged, you will still make more money by selling it at a 120% discount." Liu Ligan said.

He Hongmei giggled.

Zhang Chen seemed to realize now that it turned out to be a trick, and the discount for buying the goods himself would remain unchanged. After the tag price went up, the profit margin would be larger, and of course the exchange rate could be increased.

"Yes, should I do the same for my damn house, raise the price and then sell it at a discount?" Liu Ligan shouted.

"If your house is discounted, will people think that no one wants your house and it can't be sold?" Zhang Chen asked.

Liu Ligan thought for a moment and said, it's really possible. Forget it, let's watch your show first.

Early the next morning, Zhang Chen went to the Hangpai Clothing City in Sijiqing and found that the entire market was like this. The original retail price of a short-sleeved shirt was basically more than 40 yuan, but now it is all around 60 yuan. Seventy, and the same goes for other costumes.

It seemed that this was the general trend and he couldn't resist it.

Zhang Chen and the others adjusted their pricing strategy. The retail prices of all new clothing were adjusted upward by 40%. At the same time, with the new policy, the exchange rate of all new styles was raised to 30%. This Only then did we calm down the opinions of the following general agents and specialty stores.

Specialty stores on Yan'an Road and Shanghai, including all shopping malls, also start selling at a 12% discount.

But Zhang Chen knew that this was only temporary.

Zhang Chen vaguely felt that the era of low-priced and high-volume clothing may have passed.

The next competition will be more fierce than he imagined.

Zhang Chen decided to visit all the cities in the country that have general agents, including Zhengzhou and Kunming. He asked Xiao Zhao to start talking, but not Beijing. The first city he wanted to go to was that they no longer had a general agent. of Beijing.

…

After the New Year, Sijiqing, like Wei Wenfang and Wu Zhaohui, suddenly had more than a dozen stores specializing in sending and receiving small parcels. Postal and Telecommunications never made any surprise inspections again. Wei Wenfang and Wu Zhaohui started from Zhangchen Factory. , moved back to Sijiqing.

There are so many people doing this. If they stay away from Sijiqing, they will be disadvantaged in terms of time and delivery distance. They have to move back.

Besides, with so many companies opening up, although competition has increased, there are also benefits. Wei Wenfang concluded that if there are too many, the Post and Telecommunications Department will not dare to come out to take care of it. If they come out to take care of it again, things may become even bigger.

After they moved back, everything was fine, but Wei Wenfang, like Zhang Chen, also felt a sudden increase in pressure. First, the price dropped. The original five yuan a piece first became four yuan, and then immediately changed to four yuan. It became three yuan, and some people started picking up even two and a half yuan.

The threshold for cargo consignment is very low and there is no technical content. Several fellow Wu Zhaohui from Tonglu who used to work here told Wu Zhaohui that they had family matters and would not come to Hangzhou to work after the New Year. As a result, Wu Zhaohui was in the parking lot. When they met them, they hurried away when they saw Wu Zhaohui. Wu Zhaohui asked the driver and found out that they were doing this too.

If Wei Wenfang hadn't stopped him, Wu Zhaohui would have fought with them several times.

Fortunately, Wei Wenfang and the others did it early. They have many old customers and the customers trust them. The business is still left to them. But you can't just say that the customers trust you and then treat them as scapegoats. Wei Wenfang cannot do this kind of thing. She saw that If someone lowers the price, she will take the initiative to lower the price for her clients.

Xiao Zhao told her that the difference of one or two dollars here would be fine. Wei Wenfang insisted and refused. She said, you are good to me, I can't rely on you. If we can't compete with others under the same conditions, then we don't have to. It’s open, why not go to work.

Zhang Chen and Xiao Zhao both knew that Wei Wenfang was a proud and arrogant person, so they could only leave it to her.

Now the daily business has not decreased, but the income is only two-thirds of the original amount at most. Although he is still making money, Wei Wenfang feels that he needs to find a new way out.

She thought that as long as this path is right, then not only the market will have this demand, but other places will definitely have it, but where this place is and what kind of demand it is, Wei Wenfang doesn't know.

Now every afternoon, when she is not very busy, she rides her bicycle around Hangzhou. As she goes around, she thinks to herself that her way out must be in this city, but this city is so colorful that it obscures the road. I can't see it all at once.

Wei Wenfang rode her bicycle outside Liu Ligan's company that day. There were a row of cars parked here. Through the glass, she saw many people in Liu Ligan's company. Wei Wenfang didn't know these people. Liu Ligan So many people have been added here?

Wei Wenfang walked in curiously.

She saw that the people in the hall were all busy, and they all spoke Mandarin. She didn’t know what they were doing. It seemed to be related to the house, but it didn’t look like they were signing a house purchase agreement. Wei Wenfang stood at the entrance of the stairs for five seconds. For several minutes, no one inside recognized her. She looked up and went back to her business.

Qianqian came down from upstairs and saw Wei Wenfang, so she called her. Wei Wenfang quickly asked, is Mr. Liu here?

"Here, I'm going to buy ice cream. Sister Wenfang, do you want it?" Qianqian asked, Wei Wenfang shook her head.

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