The Pentium Era - South to North

Liu Ligan has determined that he will build a group of "Splendid Jiangnan" buildings at the old site of the Hangzhou Spring Factory next to Zhongshan North Road, and even Hong Kong's top designer team has arrived in Hangzhou and stationed at the project location to start work. This news was announced in Liu Ligan made everyone in his company feel happy and happy, and everyone felt bright in their faces.

You must know that this is the tallest building in Hangzhou, taller than the Hangzhou Tower, and there are three buildings in one.

Liu Ligan told them that your next task is to sell, use your brains to think of ways to sell these commercial and residential buildings to me.

Liu Ligan called Ying Ying to the office and asked her to take another look at the market to see how attractive these buildings of hers are to companies in Hangzhou, and to measure the market potential of commercial and residential buildings in Hangzhou. How big.

He asked Ying Ying to design a survey form. Ying Ying ran to the spring factory and found Jason. She stayed there all afternoon. In the evening, she handed in the form. This time the form was different from the last time, so Liu The pole was surprised again.

He saw the form she designed, which was divided into two parts. The first part introduced in detail the designer team of their building, successful cases around the world and this design concept. It also listed their group of commercial and residential buildings. The block advantages of the building were analyzed and a schematic diagram was drawn.

The second part is the content of this survey. They are all single-choice questions. The first option is whether you want to buy it or not. The second option is whether you will buy it or not. The third option is whether you think it is acceptable. s price.

Ying Ying and Liu Ligan explained that she said whether she wanted to buy depends on whether they have the demand, and whether she would buy depends on whether they have the ability. Our investigation can only target companies in Hangzhou at present, but our actual sales When the project is completed, it will radiate to all companies in the province and even the country. As long as the proportion of people who want to buy is high, it means that our project is done right and there will be demand in the market.

In this way, even if the proportion of people who know how to buy is not high, it doesn't matter. It just means that these companies in Hangzhou do not have this ability yet, but it does not mean that there are not capable companies in Wenzhou, Shaoxing, Ningbo and other places. When it comes to actual sales, , their participation will greatly increase the proportion of people who can buy.

When Ying Ying was talking, Liu Ligan kept nodding. He felt that her idea was right. As long as this group of properties was considered good by everyone and had high expectations for it, he would not have to worry about its sales. The problem is that commercial and residential buildings, office buildings and residential buildings are different. They are more open than residential buildings. The companies that have already settled in will bring many potential customers to them.

What's more, for such a large base of companies in the province, even if the survey results come out, only 10% of the companies will choose to buy. Expanding to the whole province, this is a huge number. After all, this is the largest city in the provincial capital. High-end office buildings are irreplaceable.

In the third item, the price you think is acceptable, Yingying divides it into four options, namely 1000-1900 yuan/square meter, 2000-2900 yuan/square meter, 3000-3900 yuan/square meter, 4000-4900 yuan/square meter, Ying Ying and Liu Ligan said, this can provide us with a reference when setting the final price.

Liu Ligan smiled and said: "There is nothing else to investigate. I must choose a house between 1,000 and 1,900 yuan. Who doesn't want this house to be as cheap as possible?"

"Not necessarily." Ying Ying said, "Our investigation this time is aimed at companies. Companies are more rational than individuals."

Liu Ligan didn't argue. He was thinking, kid, what do you know about rationality and irrationality? You don't understand human nature. Humanity is hope. The cheaper the better.

Anyway, the specific cost has not been released yet, and the final selling price has not been determined. It doesn't matter if you just investigate.

Like last time, Liu Ligan also printed out the renderings drawn by Zhang Chen and asked Ying Ying and others to distribute them together with the questionnaire, which was also considered advertising.

Ying Ying and the others ran for three days, shuttling between the office rooms of every hotel in Hangzhou. The results of the survey made Liu Ligan very pleased. Although only 5.3% of them chose to buy, they still chose to think about it. The purchase rate is as high as 62.4%, which shows that my judgment is correct and the demand in this market is there.

Liu Ligan also felt the rationality of Ying Ying's table design. Otherwise, the statistics calculated this time would only be 5.3%, and not the huge 62.4%. , such survey results will not only undermine one's own confidence, but also hardly reflect the real expectations and needs of the market.

Liu Ligan even considered whether it was their "Splendid Xiangting". He also divided the purchase behavior into "whether he would like it" and "whether he would do it" and conduct another investigation.

“Next, the proportion of ‘yes’ will increase.” Ying Ying and Liu Ligan said.

"Why?" Liu Ligan asked strangely.

"Because we focused on investigating companies scattered in ordinary hotels in the past few days, starting from tomorrow, we will investigate companies in high-end hotels such as Hangcheng Tower, International Building, Friendship Hotel, and Xinqiao Hotel."

Liu Ligan understood and nodded.

"Moreover, this option will also change." Ying Ying pointed to the price option and said to Liu Ligan.

The figures presented here have surprised Liu Ligan. He found that the prices of 1000-1900 yuan/square meter and 2000-2900 yuan/square meter are almost the same, both are over 40%, and there is still some They chose 3000-3900 yuan/square meter, but one of the 1.26 investigators chose 4000-4900 yuan/square meter.

Liu Ligan was puzzled by this. He didn't expect that this little girl's judgment was more accurate than his own at this point. Liu Ligan asked, what is the reason for this?

Ying Ying smiled and said to him, it's simple. Many people will think that cheap goods are not good. When he buys things, he will not buy the cheapest ones. When buying office buildings, of course he will not buy the cheapest ones. They will think , if it is too cheap, the quality of this building will definitely not be good, and they do not want to move the company to such a building.

"Of course, the investigation is one thing, and the actual purchase is another. The price will still be affected during the actual purchase, but at least it shows that between two thousand and two thousand nine, this is acceptable to them, as long as If they can afford it, they will buy it.”

As Ying Ying spoke, she couldn't help but laugh again. She said, "But at least the company that will buy our building has already come out. We must make these people our key marketing targets."

"Oh, which group of people?" Liu Ligan became interested.

"It's 1.26%, choose the price of 4,000 to 4,900, and choose 'want' and 'will' in the first two items. These companies show that they are very rich. The quality requirements for offices are very high. No matter how high their requirements are, we are already the best in Hangzhou, and our price cannot reach 4,900, which will make them feel that it is worth their money."

Liu Ligan suddenly understood and couldn't help laughing. He asked: "Ying Ying, how does your brain work? How did you come up with these questions?"

Ying Ying looked at him and asked timidly: "Mr. Liu, are you saying that I am good or bad?"

"Of course it is." Liu Ligan said, "When you were studying, didn't your teacher encourage students who can think, but instead encouraged students who were dull?"

Ying Ying scratched her head and said embarrassedly: "When I was in school, I was always scolded by the teacher, saying that I didn't know what was going on in your mind."

Liu Ligan laughed loudly. He said yes, when we get to the company, there will be no more teachers. If you continue to think like this, you are not allowed to become serious. Do you understand?

"I understand, Mr. Liu." Ying Ying nodded.

At noon the next day, Ying Ying walked into Liu Ligan's office. Liu Ligan asked strangely: "Why are you here? Aren't you supposed to be outside now?"

Ying Ying and Liu Ligan said, "Mr. Liu, you were scolded. That person also said that you should call her, and I would run back and talk to you."

"He knows me? Then why didn't he just call me and scold me?" Liu Ligan was curious.

"I think she was too angry. When people are angry, they don't want to take the initiative to call the person who made her angry."

Liu Ligan laughed: "Don't you take the initiative to reconcile with your boyfriend when you are angry?"

Ying Ying's face suddenly turned red. She said no, no, I don't have a boyfriend, but if that was the case, of course I wouldn't bother to call him.

Liu Ligan smiled and said, "Okay, who is this angry person?"

"There is a woman from Hangcheng Building, her surname is Qu, her name is Qu..."

While Ying Ying was still thinking about it, Liu Ligan laughed. It turned out that they had gone to Qu Tianlin's office. He immediately picked up the phone and told Ying Ying, "I know, I'll call her right away."

After the call was connected, Liu Ligan called Sister Tianlin, and Qu Tianlin asked, where are you?

"I'm at the company."

"Do you have time now?"

"Yes, sister Tianlin."

"Then come to my place. I don't have any customers here."

"Okay, I'll be right over, Sister Tianlin."

After hanging up the phone, Liu Ligan said to Ying Ying, "Did you see that? Did you hear that she was angry? She asked me to come over and maybe even invited me to dinner."

Ying Ying was also confused, what was going on?

Liu Ligan stood up and asked Yingying, are you in the company or going out?

"I still have to go back to Hangcheng Building. It's not over yet." Ying Ying said.

"Let's go, then take my car."

Liu Ligan walked into Qu Tianlin's office. Qu Tianlin and Xiao An were sitting across from each other, eating noodles. When Liu Ligan came in, Qu Tianlin asked, "Have you eaten?"

"No, I dare to eat it. As soon as I heard that Sister Tianlin was looking for me, I rushed over immediately."

Qu Tianlin laughed: "Glibly, say, what do you want to eat?"

"That's it." Liu Lipole pointed to the noodles Qu Tianlin was eating.

Qu Tianlin said to Xiao An opposite: "Go and buy some noodles for the pole."

Liu Ligan quickly shouted: "Make it more spicy, thank you!"

Xiao An stood up and said, "Okay, I'll pour out all the boss's hot sauce and burn you to death."

Xiao An took the noodles and walked out while eating.

Qu Tianlin looked up at Liu Ligan and asked, "Why didn't you tell me about such a big thing as building an office building?"

Liu Ligan chuckled: "It's not that the design draft hasn't been released yet, and the Chinese characters haven't even been written yet. If we really want to start construction, we have to invite Sister Tianlin to attend the groundbreaking ceremony."

"Without a single stroke, your people are all over the world?" Qu Tianlin asked.

"It's not like they have nothing to do. Let them understand the market." Liu Ligan said.

"Huo Huo, that's good. Where did Qian Fang learn it?"

"Yes, very inspired."

"What is this, designed by Zhang Chen?"

Liu Ligan saw the renderings designed by Zhang Chen, and Liu Ligan nodded.

"That's great. I'll make the reservation first, and then you'll give me a discount." Qu Tianlin said.

"real?"

"Of course, who do you think would want to stay in this hotel?" Qu Tianlin said.

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