The Pentium Era - South to North

Many people coming and going on Yan'an Road have actually noticed this store for a long time. First of all, of course, it is such a big store, covering hundreds of square meters, and it looks very beautiful and fashionable. It can be said that it is the most beautiful store on Yan'an Road. .

The second thing is the name of the store, "Half Acre Field". This name is both earthy and foreign. It also has such a silly rustic feel to it, which is a bit strange.

There is also the "Female Lifestyle Flagship Store" at the back. Women all understand it. Look at it, instead of selling clothes, it probably does hair. But why not call it a women's clothing store or a hairdresser, but call it a lifestyle store? Not only the lifestyle store, but also the lifestyle flagship store, what is this?

I really don’t understand, I don’t understand.

Early in the morning, flower baskets were delivered one after another, including those from He Hongmei and others from Chongqing, Liu Ligan and Mengping from Hainan, and those franchise stores developed by Zhang Chen and others, who also made appointments to do the same. I sent a flower basket, which can be regarded as a local help.

There are also those packagers, Guo Wentao, Ma Ya, Zhengzhou Asia, Beijing Zoo, Xi'an, Kunming, Wuhan... they all sent flower baskets.

Sijiqing Clothing Market and Sanbao Village Committee also sent flower baskets.

All the florists who took over the business were very diligent and delivered the flower baskets in advance. At nine o'clock, Zhang Chen and the others walked from the International Building where Mr. Tan, Liu Ligan and all the customers lived, and walked here from the door of the store. The open space in the flower bed in front was already filled with flower baskets. When Liu Lipole took a look, he was even happier than Zhang Chen.

Zhang Chen really hated this kind of scene, and even had some stage fright. He told Meng Ping and Liu Ligan, no, no, I hate this kind of scene the most. When I see the leader, I don’t know what to say. and what to say.

"Why the hell do you still get stage fright when you see the leader? Aren't you a Gandu? You like to argue with the leader the most. Who in the cultural system doesn't know you?" Liu Ligan scolded.

"Of course I'm not afraid of arguing, but today they came with good intentions, or because of Xiao Huang's great reputation, I can argue with them, are you out of your mind?" Zhang Chen scolded back.

Well, at the critical moment, no matter who the brother is, the other will be the winner.

Liu Ligan and Meng Ping, like Zhang Chen today, are also wearing suits and ties, with flowers on their chests. They appear as owners. People who don't know this store may think that there are three owners of this store.

There is another reason why they are willing to appear. There are two big leaders who will come to participate in the ribbon-cutting ceremony today.

One is the deputy mayor of the province, and the other is the executive deputy mayor of Hangzhou. People who don’t know think that this deputy chief must be older than the deputy mayor, but this deputy chief is in charge of business, trade and tourism. The deputy mayor is the executive deputy mayor of provincial capital cities and cities under separate state planning. They are all central management cadres. Their levels are actually about the same.

When a leader meets a leader, or when a big leader meets a bigger leader, it's easy to handle. The big leader will definitely follow suit, follow the bigger leader, smile, nod, and praise every word of the bigger leader. Or clapping, a group of people will go around the entire store together, look around upstairs and downstairs, listen to their reports, and then cut the ribbon, and then the big leader will send the bigger leaders into the car and leave.

When leaders of similar levels meet together, no one will follow suit. They even hope from the bottom of their hearts that it would be best not to meet each other. They will each visit their respective offices, then go on stage and stand on both sides. After the ribbon cutting, the atmosphere between the two parties will be harmonious. They shook hands and left.

Meng Ping and Liu Ligan were very familiar with this guy and knew that Zhang Chen couldn't handle it. This guy might even say to his face, "Deputy Mayor X, Vice Mayor It seems that Deputy Mayor X should be waiting here for Deputy S at this time.

The most terrifying thing, Liu Ligan said, Lao Meng, don’t underestimate Zhang Chen. He is the deputy mayor of company X. If you continue to visit, I will go to the door to pick up deputy mayor X. He will say this.

Meng Ping laughed loudly. He told Zhang Chen that the mayor and Chief S were not here today, so you must not add that subtitle.

"Where are the mayor and Chief S?" Zhang Chen asked puzzledly.

"Then you must add that subtitle." Meng Ping said.

Meng Ping and Liu Ligan made an appointment. Meng Ping would accompany the deputy chief, and Liu Ligan would accompany the deputy mayor. They would visit separately. If they went up and downstairs and saw another person on this floor, if one of them was on the left, they would take the other person. One person led the tour starting from the right.

Xiao Huang and Huang Jianren serve as backup. If there is an emergency, rescuing the scene is like putting out a fire. They don't have to worry about so much. They will call Uncle X to come out and reveal their family background.

At 10:50, the outside was already crowded with people, including their guests from all over the country, and more people watching the excitement. People crowded onto Yan'an Road.

The traffic police came over on a motorcycle. They originally wanted to give the owner of this store a lecture, but they knew that the executive deputy mayor of Hangzhou was coming soon. They quickly asked for more police support through the intercom and simply let Yan'an Road out of the way. Give them half.

Sure enough, many reporters arrived, some invited by Xiao Huang, some who were notified to report on the leader's whereabouts, and some who came to the door based on their sense of smell. Xiao Huang led them to visit first. Circle and let them click for a while, or let the camera scan.

Xiao Huang told them the touching brand story. Everyone was very interested and felt that the trip was worthwhile. In addition to completing the front page task, they could also publish a report on other pages.

Deputy S and Executive Vice Mayor arrived at about the same time. Meng Ping and Liu Ligan greeted them, caught them, and accompanied them on the tour respectively. The reporters surrounding Xiao Huang in front were automatically divided into two groups at this time, and those from the provincial media Reporters followed Meng Ping and others, and those from municipal media followed Liu Ligan and others.

After the visit, under the applause of everyone, the deputy director S and the executive deputy mayor came to cut the ribbon. At this time, Zhang Chen was supposed to come up, but they found that Zhang Chen could not be found. Liu Ligan asked the little boy anxiously. Zhao, where is Zhang Chen?

Xiao Zhao shook his head, and Xiao Li, who was wearing a cheongsam, said that he seemed to accompany Brother Haigen and the others in.

Liu Ligan understood that this guy had an excuse to hide.

Chen Qihang shouted, "Come up, Lao Meng, you guys come up."

Meng Ping and Liu Ligan hurried up. The four of them clicked their scissors, cut the ribbons, shook hands with each other, and got into the car respectively.

Deputy S and the Executive Deputy Mayor sat in the car and sighed softly. For them, it was a work task that was completed, although it was unclear who assigned this task. Just know that they have to come.

After seeing off the two big leaders, Meng Ping and Liu Ligan turned around. A large number of reporters gathered around them and asked them, who among you is Mr. Zhang Chen?

Meng Ping reacted quickly. He did not say that none of us were the same, but pointed at Liu Ligan. The reporters gathered around him. Liu Ligan could only become "Zhang Chen". Meng Ping was outside the crowd, watching. Liu Ligan laughed proudly.

Surrounded by reporters, "Zhang Chen" talked eloquently, from his entrepreneurial experience to his love experience. The reporters all felt that today's interviewee was so good, he was eloquent, and his words and narratives were organized. , write down the entire article, almost no need to revise, it will be a very touching interview.

A large wave of customers rushed into the store, and the salespersons couldn't take care of them at all. Even the cashier was too busy. Ye Yilan immediately sat at the cashier, Qian Fang, Xu Jiaqing, Wei Wenfang, Lin Yiyan and Xiao An, and Together with Xiao Zhao, he worked as a salesperson on the first floor.

Xiaoli, Wu Zhaohui and Erhuo stood at the stairs. Only Xiaoli said it was okay and it belonged to their franchise store customers and packagers, so Wu Zhaohui and Erhuo let them go to the second floor.

On the second floor, He Hongmei was visiting with the entire Chongqing team. They did not purchase goods, but they all ordered a lot of goods from He Hongmei.

Zhao Zhigang and Lao Wan helped Xiaojuan upstairs to receive customers from the franchise stores, holding order forms in their hands to accept their reservations.

Anyway, most of the customers here, Zhao Zhigang and Lao Wan, know each other, and they don't mind the two big men receiving them. Today, here, in such a lively scene, they all feel like their own people.

Aren’t we all “half an acre of land” people?

Guo Wentao and Ma Ya found Zhang Chen and told him that they must sign the general agent agreement before returning. Zhengzhou Asia and Beijing Zoo, as well as other packagers, also said that they must sign the general agent agreement immediately.

Zhang Chen said okay, we will sign it as a family when we have dinner later.

Zhang Chen led the guests to the International Building for dinner, but Xiao Zhao and Qian Fang couldn't leave. There were too many retail customers on the first floor. They didn't even have time to eat. They could only take the time to go to the cashier and take a bite of what Qu Tianlin bought. cake and a sip of water.

On this day, they did more than 134,000 in retail sales alone.

"Half Acre Field" became an instant hit in Hangzhou. Although there was no Internet at that time, and there was no instant spread and instant fame in the later Internet era, but overnight, through word of mouth, they became well-known celebrities. The event has become a place that women must visit.

Coupled with the tens of seconds of news broadcast on TV at night and more space for newspaper promotion the next day, it was really a wonderful era of print media. So many people loved reading newspapers, and the "Half Acre of Field" on Yan'an Road The opening of the women's lifestyle flagship store and the legendary love story of the two entrepreneurs spread throughout Hangzhou and beyond through newspapers.

However, the photos of Zhang Chen, general manager of Zhejiang Banmutian Clothing Co., Ltd., that appeared in the newspaper were all of Liu Ligan, which puzzled many Yongcheng people who saw the newspaper at the same time the next day.

April 4, 1993, was a sunny Sunday. More customers came here. Zhang Chen had to transfer several female workers from the factory to help. Qian Fang and the others also had to postpone Went back to Haicheng one day late.

By 7:50 p.m., Ye Yilan and Zhang Chen said sales had exceeded 200,000 yuan.

It's not important anymore. Zhang Chen feels that the numbers that will increase later are no longer important. Even the previous numbers are not important. The most important thing is the crowded scene in this store.

Thank you to Laughing and Running Y for the tip! Thanks for all the votes and reading! I wish you all happiness!