The Pentium Era - South to North

The housing fair has begun.

This housing fair, from the organizer of the Hangzhou City Government to the participating real estate developers and the media, everyone has no confidence and generally does not have much hope for the success of the fair. For local governments, they are most concerned about the success of the fair. What I'm worried about is that we don't want to hold another price increase meeting with lots of complaints.

For real estate developers, if they have such an opportunity and participate in the event, they will be able to sell one more house than they have in their hands. They want to see the same situation as in previous years, when sales are booming and prices change day by day. OK.

The Real Estate Fair was held in a lively manner. There were many people who came, no less than in previous years. But if I could sum up this Real Estate Fair in one sentence, it would be that when the popularity is hot, when it is cold, transactions are concluded. Exhibitions are on sale, but exhibitions can be kept. , the sales sign has gone, and the crowds are bustling. They are really all here to see the exhibition. There are very few people who actually want to buy a house.

The only highlight of the entire housing fair was Liu Ligan’s Zhejiang Jinxiu booth. Every day, there was a long line of people waiting to book rooms and pay deposits. The bosses of other booths didn’t know what was going on and came over to ask. , only to learn that Liu Ligan and his company can get an unconditional refund if the customer is not satisfied with the deposit at the time of opening.

Everyone said that Boss Liu is crazy. How can this house be sold well?

This is also the mentality of those waiting in line. In the past, Zhejiang Jinxiu, not to mention houses, even house numbers were hard to find. The record of a house number being resold at a price increase of RMB 100,000 was set by their company. Yes, there is such an opportunity now. It costs 20,000 yuan for a room number. Why not buy one quickly?

With the house number in hand, when "Sky City" opens next year, if you want to buy a house, you can buy a house, and if you want to speculate, you can speculate on the number. A house number does not cost 100,000, but if you add 50,000 or 60,000, you will make a profit, right? If it really doesn’t work, I was told that I can get an unconditional refund, so what loss will I have? If you miss this opportunity, wouldn't you be a fool?

Zhejiang Jinxiu is also the boss of Zhejiang real estate. Almost everyone knows that they are not a company with two or three kittens. Their reputation is very good and they promise to refund unconditionally, so they will definitely refund unconditionally.

The more people lined up in front of Liu Ligan's booth, the more people coming from behind would be attracted in. People have a herd mentality, so the things that so many people are grabbing must be good things.

There were a row of tables in the booth, and four people were going through the booking procedures at the same time. Four lines naturally formed in front of them. Each line got longer and longer. They were almost reaching the gate. There were people waiting in line. The team is still on the phone, telling their relatives and friends the news and asking them to come quickly.

Pity other companies who want to follow up but dare not follow up. This unconditional refund is really terrible. Don't let it become a wasted effort. The money is collected and spent. If the house is not easy to sell, The room number still needs to be refunded unconditionally. What can you do to refund it?

Each company's booth became deserted. Exhibitors came in and asked, "Can your deposit be refunded unconditionally?" After knowing that it wouldn't work, he left immediately and joined Liu Ligan's team.

They were so angry that the bosses of other companies gathered together. Everyone said no, this bastard Liu Ligan couldn't do this. He was disrupting the market order and breaking industry rules. They elected four representatives to find the specific details of the housing fair. The handling unit, Hangzhou City Housing Authority, negotiated with "Hangcheng Daily".

The Housing Authority was also in a dilemma. He said, you were the only one who refused to refund the deposit in the past. Home buyers came to us and asked us to help solve the problem. We refunded the deposit unconditionally. This is a good thing. There is no law or regulation that does not allow this. It shows that Zhejiang Jinxiu is confident in the quality of its houses, otherwise it would not dare to make such a promise.

If you have confidence in the quality of your own house, you can also make such a promise. Why don't you dare to point fingers at others? It's really unreasonable. Come on, don't make trouble here.

The organizers have said so. These real estate companies themselves can't find any reason why this can't work. They can only continue to watch the long queues at Liu Ligan's place, while they themselves can only watch from the side. Stare.

Almost from the beginning to the end of the five-day real estate fair, there was never a shortage of people queuing up at Liu Ligan's booth. The staff came to urge the venue to close, but the queue was still long. Some people said that his friend was preparing to open the booth tomorrow. Come again.

Xiao Lu and the others had no choice but to tell everyone that those who were not scheduled today can go to our company to continue queuing tomorrow.

The whole process of selling the house, from the housing fair to Qiushi Academy, lasted for more than a week, and then it slowly came to an end.

It's been a long time since we got together. On the weekend, Li Yong went to Zhang Chen's office. The three of them were sitting and drinking. Li Yong looked sideways at Liu Ligan and cursed, "A profiteer is a profiteer. These stupid ideas come up one after another. You Are you using the Housing Fair as a financing platform?

Liu Ligan laughed and asked, "Did you see it?"

"On the first day they came to report, I could see it. It's just a matter of not telling the truth. Anyway, there is no policy that does not allow this." Li Yong said, "Be honest, how many room numbers did you sell this time?"

Liu Ligan said, more than 46,000.

Li Yong was taken aback and cursed: "I'll go! Now, you, Liu Ligan, got an interest-free loan of more than 900 million?"

Liu Ligan chuckled.

This is Liu Ligan's real purpose of only booking a house this time and not selling the house. The value of the house is too high. Under the current environment, it is difficult for home buyers to make up their mind to buy a house. So they will focus on 20,000 yuan. Make up your mind about the room number.

Encourage more people to buy house numbers. After a year, when "Sky City" opens, if you want a house, that's the best. There are plenty of houses there anyway. If you don't want a house, and the price of the house number has not gone up, then I will return 20,000 yuan to you unconditionally. It seems that there is no loss. In fact, your 20,000 yuan is equivalent to giving Liu Ligan and others a year in vain.

Li Yong was right. Liu Ligan indeed received a one-year interest-free loan of more than 900 million yuan with just this one move, which greatly reduced his company's total capital costs.

When other companies woke up and began to require refundable deposits, home buyers also learned to be smart. This trick was no longer unusual and no one was very interested in it.

…

After winning two consecutive victories, Liu Ligan and his entire company were filled with a relaxed and cheerful atmosphere. Everyone felt very happy. Everyone looked at each other with smiles on their faces. Indeed, not only the company Everyone's wallet bulged, and everyone's personal wallet also bulged, making it difficult for them not to laugh.

Liu Ligan is not a stingy person.

Everyone thought that this year would be a tough year, especially those in the sales department. At the beginning of the year, they were still worried about whether they would be laid off this year and how they would live. This gave them a taste of sweetness.

Liu Ligan told them that this means the big river has water and the small river is full.

This summer, which is almost over, has been a cold and bitter summer for most real estate companies in Hangzhou, but for Liu Ligan and others, their mood is just like the weather outside.

After finishing these two things, Xiao Lu and his entire sales department seemed to have nothing to do. Liu Ligan and Tan Shuzhen simply asked them to divide into two shifts, one for ten days, to go to Sanya Banmutian Resort Hotel. Treat them to a vacation.

After the housing fair, the Hangzhou land auction also took place. This time, a total of five pieces of land were listed. Liu Ligan and his company won three of them. One piece was fought all the way with Vanke. In the end, Vanke failed, and there was still one piece left, which was with China Resources. After more than fifty rounds of bidding, Liu Ligan and the others finally forced out China Resources.

At this point, both the domestic real estate giant Vanke and the real estate giant China Resources moving north from Hong Kong have recognized Zhejiang Jinxiu's position in Hangzhou real estate. Hangzhou real estate has since entered the era of tripartite confrontation.

It was at this time that Mr. Qiao brought a team of more than a dozen people to Hangzhou and stayed at Liu Ligan's hotel in Taohuayuan. Once he checked in, he never left.

Mr. Qiao and Liu Ligan said that the time has come.

When Mr. Qiao said that the time was ripe, he meant that the time window for Liu Ligan's company to go public in Hong Kong had opened. They came this time to make the entire listing plan for Liu Ligan's company.

The team that came included people from Hong Kong accounting firms and law firms, as well as relevant people from the Stock Exchange.

Tan Shuzhen sent Yao Fen and the financial director of the group company to work with Mr. Qiao and the others. The goals of both parties are very clear, that is, in the second half of next year, Zhejiang Jinxiu will strive to be listed on the main board of Hong Kong and become the first company in Zhejiang Province. Real estate companies listed in Hong Kong.

In their battles with listed companies such as Vanke and China Resources, both Liu Ligan and Tan Shuzhen have realized that if they do not have the support of a huge financial market behind them, and do not have enough financing methods and the ability to raise funds, they will The power of Zhejiang Jinxiu is too weak. In the long run, it is likely to follow the old path of Nandu. Zhejiang Jinxiu will become Vanke Jinxiu or China Resources Jinxiu, and "City in the Sky" will become the second Liangzhu.

This is something Liu Ligan and Tan Shuzhen cannot accept in any case. Tan Shuzhen feels that she is destined to be the protagonist. How is it possible? The curtain opens and she is just a supporting role. What Tan Shuzhen thinks about herself at this time is actually her relationship with Liu The two poles fit together, which is their entire Zhejiang Jinxiu.

Liu Ligan and Mr. Qiao said, Old Qiao, even if it is a bloody road, you have to help me fight it out.

For Liu Ligan, he wants to go public on the Hong Kong Main Board. Another private thought is that his subordinates have followed him to dominate the world for so many years. It is time to change the company. In fact, he only owns the shares. Yes, transforming into a listed company will also provide a way out for everyone.

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