The Pentium Era - South to North

Every specialty store has already carried winter clothes, and all summer clothes have been returned to the factory. Zhang Chen asked Zhao Jingjing to count the numbers, especially for the specialty stores in East China that they directly developed. Zhang Chen wanted to know the overall situation after the franchise fee was refunded. How about it.

Zhao Jingjing walked into Zhang Chen's office with a stack of reports. Zhang Chen told her to ask Xu Qiaoxin and Xiaoli to come over.

Zhao Jingjing turned around and walked back to the door, shouting outside: "Xiao Li, Xiao Li."

Xiaoli ran over.

Zhao Jingjing called again: "Qiaoxin, Qiaoxin."

Xu Qiaoxin responded from upstairs: "Coming, coming."

Zhang Chen stood up, walked to the conference table and sat down. Zhao Jingjing gave him the report and told him that I would print two more copies and give them to them. Zhang Chen agreed.

Zhao Jingjing turned around and walked out, and almost bumped into Xiaoli who ran in at the door. They both yelled, and Zhao Jingjing patted Xiaoli on the shoulder and went out.

Xu Qiaoxin also came in and asked Zhang Chen: "Boss, do you want to have a meeting?"

"You can listen to the matter about domestic sales." Zhang Chen said.

"Then can I use your computer? I'm chatting with Jerry." Xu Qiaoxin said.

Zhang Chen said yes, you can use it.

Xu Qiaoxin walked to Zhang Chen's desk and sat down, stood up, sat down again, leaned back on the chair, and shouted:

"Xiao Li, this boss's chair is very comfortable. Do you want to sit down?"

Zhang Chen and Xiao Li both laughed. Xiao Li said, "You continue to have fun, I'll still sit here."

Xu Qiaoxin made an OK gesture. She opened MSN on Zhang Chen's computer, entered her account and password, logged in, and opened her laptop at the same time, preparing to chat with Jerry and record what Zhang Chen and the others were talking about. matter.

Zhang Chen scolded: "You can do two things at once?"

"More than that, it can be used in three ways." Xu Qiaoxin said, "My favorite thing to do is to sit on the bed in winter, listen to music with headphones on, watch TV, and have a book on my lap."

Zhang Chen and Xiao Li laughed again.

Zhao Jingjing walked in and asked, what are you laughing at?

"I discovered something strange."

Xiaoli pointed at Xu Qiaoxin, Zhao Jingjing said, her? I've long seen this strange.

She gave Xiaoli a copy of the report in her hand, walked over, gave a copy to Xu Qiaoxin, and walked back to the conference table to sit down.

Zhao Jingjing and Zhang Chen said that after the franchise fee was refunded, sales did not drop, but increased in some places. It seems that what we were worried about, that without the franchise fee, they would sell other companies' products, has not happened.

"I don't dare at all. If they sell other companies' products, they will be defrauded of the franchise fee again, and they will also risk being revoked by us." Xiaoli said, "I have also asked about several places where sales have increased. , without the franchise fee, they feel that selling at 40% or 30% off can still generate a gross profit of 70 to 80%. Now that they have reduced the discount, sales have increased.”

"Is there any reason for the lower exchange rate?" Zhang Chen asked.

"There is this factor." Xiaoli said, "Anyway, I am worried that the exchange rate will exceed 10%, so I will find a way to sell everything I can, even if the discount is lower."

"What's the exchange rate now?" Zhang Chen asked Zhao Jingjing.

"There is no supermarket, the highest is 8.9." Zhao Jingjing said.

"If the reduced inventory is converted into money, have you calculated how much it would be?" Zhang Chen asked.

"More than 34 million." Zhao Jingjing said.

"Then we can earn at least half." Xiaoli said.

"How could it be possible? How did you settle this account?" Xu Qiaoxin shouted over there.

Xiaoli said: "For all the products in stock, even if we sell them in our own stores in the second year, we will get a 40% discount when they are launched. This is equivalent to a 40% discount. In addition, not all the inventory can be sold out. Yes, some of them have been in stock for five or six years. They are taken out every year and cannot be sold every year, which makes us hate it."

"I understand, you continue." Xu Qiaoxin said.

"So, even if we refund the franchise fee, it's still a good deal?" Zhang Chen asked.

"If you calculate it this way, it's a good deal." Zhao Jingjing said.

Zhang Chen said with a wry smile: "I didn't know how to settle accounts at the beginning. I was confused. In order to collect the franchise fee, I raised the exchange rate to attract people. In the end, I shot myself in the foot."

"No, Mr. Zhang, you are wrong to say that. The situation at that time was different from now." Xiaoli said, "We were poor at that time. The franchise fee was collected by the general agent and the second and third-level agents below. We collected tens of millions, which gave us money immediately. Without this money, how could our factory develop so fast."

"What you said is right." Zhang Chen said, "It is indeed the case."

Zhang Chen and Zhao Jingjing said: "Xiao Li worked as a salesperson at Sijiqing at that time. She knew best. Indeed, if we didn't have the money at that time, we wouldn't be able to afford the store on Yan'an Road, nor would we be able to annex your Qunying Garment Factory."

"Yes, look at it now, this money was just a small sum. At that time, it was our lifeblood. I remember that time, Xiao Zhao heard that you spent more than one million to buy a specialty store. In fact, she was scared. But she quietly told me, Xiaoli, there is no other way, we can only develop more franchise stores to get the money back." Xiaoli told them.

Zhang Chen and Zhao Jingjing both nodded.

"But now, I agree with Mr. Zhang's statement that this franchise fee has indeed pinched us in turn, especially the exchange rate, which puts too much pressure on us. Those who have 100% exchange, I can guarantee that, You must die." Xiao Li said.

"A lot of them have died. Nanfeng and Elegance were so famous in the past few years, but now they are all dead." Zhang Chen said.

"Mr. Zhang, interrupt." Xu Qiaoxin shouted, "This damn Jerry asked me if our production capacity can be improved. Jessica said that the products we produce are of good quality. If possible, they would like to release More orders are coming to us.”

"Okay." Zhang Chen said.

"No, no, boss, the factory is very busy now. You just said it's okay without even thinking about it?" Xu Qiaoxin asked.

"Yes, you can. It's no problem if you tell him." Zhang Chen said.

"There seems to be no room to expand the workshop in the factory, right?" Zhao Jingjing was also a little confused and asked Zhang Chen.

"There is no need to expand." Zhang Chen said, "I have an idea, that is, we will hold a meeting immediately to refund all the franchise fees of all general agents and reduce the exchange rate."

Zhao Jingjing was shocked when she heard this and shouted: "Retreat completely? That costs more than 10 million!"

"Yes, refund everything." Zhang Chen said, "I know it's more than 10 million, but if we don't refund it, there will be no way to reduce the exchange rate. We will be under increasing pressure to reduce the exchange rate. , the reduced inventory should be hundreds of millions, not counting that. In this case, the domestic sales part of the factory can reduce production by at least 20%, and this 20% of production capacity will be released..."

"If I know it, I can make Target products." Xu Qiaoxin shouted.

Zhang Chen said yes. Another main reason is to leave a way out for Li Wei and the others. According to the current development speed, it won't be long before Li Wei and the others' online sales will definitely conflict with the general agent.

Xiaoli thought for a moment and said: "I agree with Mr. Zhang. I have sold clothes myself. I think Li Wei's e-commerce is the most cost-effective sales model for us. If they cooperate with If there is a conflict between the general agent and the general agent, in my opinion, I would rather sacrifice the general agent."

After several months of development, Li Wei's e-commerce department can now do more than 1.8 million sales a month. Moreover, it has established a large customer base. People who sell clothes online are not. There are many, and their brands are attractive. It can be said that they are the number one clothing brand on Dibao.com.

The workmanship of their products is also good, and customers who receive their clothes are very satisfied and write many kind words to them. Now, they have not only one Gong Xue, but dozens like Gong Xue online. In this way, there are regular customers who buy their clothes every month. However, the difference between them and Gong Xue is that they are happy to communicate with customer service.

"I also agree with the boss's statement." Xu Qiaoxin said.

"You agree, you agree, you all agree, don't you feel bad about having to spend so much money? When I pay, my hands will shake, more than 10 million, this will make me cry." Zhao Jingjing explain.

"If you think about the hundreds of millions of inventory reductions, you will laugh." Zhang Chen said.

"I can't help but laugh. I can see every penny when the money is sent out. The inventory is piled up in the warehouse and I can't see it." Zhao Jingjing said.

Xiaoli hugged Zhao Jingjing and said, "Then I will remind you every day and tell you that we saved money again today."

"I'm here to tell you." Xu Qiaoxin came over and said to Zhao Jingjing: "I'm here to tell you how many more orders we have added. Where do we go out and come in here? You can finally balance it in your mind, right?"

"That's pretty much it." Zhao Jingjing said.

"Okay, Xiaoli, you first go to He Dongmei and Ma Ya and tell them what we mean and see what they think. I estimate that the most difficult thing for them to deal with is their relationship with the people below. ." Zhang Chen said to Xiao Li, and Xiao Li said yes.

"I have never sold clothes, no, no, I have sold them on Dibao.com." Xu Qiaoxin said, "Have you ever thought about this question?"

"What's the problem?" Xiaoli asked.

"Why did we develop a general agent? Below the general agent, there are second- and third-level agents. That's because otherwise, our clothes would have no way to go to those places. Unless we go to open stores across the country, otherwise our clothes would be , it will not reach the hands of consumers." Xu Qiaoxin said.

"So?" Xiaoli asked.

"It's different now. Now, as long as people in a certain town in a certain county in a certain province see our clothes online and place an order, we can send them to them. This means that we have already You can go to those places. The more Internet users there are in the future, do you think the role of these agents will be smaller? They are all directly from the manufacturer to the customer." Xu Qiaoxin said.

"That's right, you are such a weirdo. I didn't expect that you would find an idea after looking at the problem." Xiaoli shouted.

Xiaoli and Zhang Chen looked at each other, and both nodded. They felt that Xiaoli was right. This e-commerce is about eliminating the middle links, omitting the wholesalers and retailers in the middle, and facing consumers directly. By.

It seems that conflicts between Li Wei and the general agents, including the agents at all levels below, will come sooner or later, and they need to prepare early.

Thank you for the reward of two fishes, one up and one down, at about 3 o'clock in the middle of the night when I was only forty-eight years old! Thank you Maple Bridge 001, Feng Zhonglie? , Fengdongxuecan, Daosheng 123’s monthly ticket! Thanks for all the votes and reading! I wish you all good health!