The Pentium Era - South to North

At the next land auction, Liu Ligan and his friends did not auction a piece of land for the first time in Hangzhou. They bought land in Shanghai, Nanjing, Ningbo, Suzhou, Xiamen, Wuhan and Hefei, and even went to Wuhu to buy two pieces of land. land, but just missed the land auction in Hangzhou.

Liu Ligan expected that the competition for land prices in Hangzhou would be fierce this time. Sure enough, those companies that had just experienced a bit of hardship and tasted some sweetness believed that the so-called macro-control was nothing more than that. They had survived it, and What's so scary?

They were very active in this auction, spending almost all the money they could to grab land, and finally snatched another "Land King."

Liu Ligan kept sneering as he watched the reports about the new "King of Land". Before the central bank took action, Liu Ligan had foreseen earlier than the media in Hong Kong and Macao that this wave of macro-control would not be over, and would use stronger means. Maybe it hasn’t come yet.

He called Mr. Han and told him his thoughts. Mr. Han said, "Fortunately, you are still sober. I was worried that you would speculate in the "King of Land" again.

"Director Chu even called me to scold me when I was absent for the first time. However, he quickly let me go. There are so many upstarts this year that I am already an abandoned wife." Liu Ligan said with a smile.

Mr. Han laughed and said, OK, you can be your abandoned wife with peace of mind. It is said that only the new person laughs and who can hear the old person cry. This year, you, the old person, just wait to see the new person cry.

Liu Ligan told Lao Tan and Tan Shuzhen about his judgment, and they asked him why he had such a judgment. Lao Tan said that there is no sign of this now.

Liu Ligan said that it is not that there are no signs of this phenomenon, but that it is still there and has not subsided. It is just that everyone thinks it is not strange.

"It's always there, how did you see it?" Lao Tan asked.

Liu Ligan said: "It's very simple. The so-called macro-control must be top-down and policy-oriented. No document or leader's speech has ever set a specific limit for this wave of macro-control. Timetable, why? Because macro-control has always been based on results, not time.

"Look at the current housing prices and commodity prices. Do you think the results have been achieved? As long as the results are not achieved, more stringent measures will definitely come out. How do we say it in the words of our children? 'We will never withdraw our troops until we achieve the goal.' When will the party want to What should we do if we are not determined? As long as house prices and prices remain high, this wave of macro-control will not end.

"Some time ago, it was just getting better, and there was a downward and stabilizing trend. Just a few days after the good days, I didn't expect that house prices and commodity prices would be pushed up again. If they keep rising, the higher authorities will definitely make repeated adjustments. Compared with confidence, Are you still better than the party?"

Tan Shuzhen and Lao Tan both felt that Liu Ligan's judgment was simple and reasonable. After harvesting a batch of land from various places at the price they expected, they kept the money to prepare for the winter, and they would celebrate the New Year in a few months. , the scenes of last year are still before us, and Tan Shuzhen does not want them to happen again.

Those companies that grabbed land at high prices at land auctions soon noticed that the market direction was changing and the transaction volume was shrinking. Many of those who lined up to sign housing agreements at the housing fairs called to ask if they could After checking out, the room number was on the market and was not being speculated on. On the contrary, the price was getting lower and lower, and even the original price was gone.

What's going on here?

It was not until the end of October that the central bank took action, and everyone suddenly woke up. At this time, all fools knew that the macroeconomic control had not passed. This short breathing period was just a correction in the market, a trough between the two peaks, and a bigger wave was still to come. Behind.

The bank's loan officers set out like hunting dogs. They sniffed around every company. As long as there was the slightest sign of danger, they would take action before others took action and immediately collect loans.

Which real estate company doesn't owe a huge loan to the bank. The interest rate hike has increased their cost of capital. Then they will soon find that if the central bank takes action, it is never just a punch. It must be a combination punch, a superficial punch. The interest rate hike is only something you can see. It is an early warning message issued to the whole society. There are more means that you cannot see.

But they quickly fermented within the financial system. When the central bank announced an interest rate hike, the China Banking Regulatory Commission also issued a risk warning for the real estate industry. The head offices of various banks quickly launched new credit policies and specific measures for the real estate industry.

Companies whose loans have expired immediately found it difficult to refinance. Some companies paid back the loans. Instead of repaying them, in their words, they were deceived by the president and loan officer into taking back the loans, and then they could no longer lend. This company I was immediately in trouble.

Today, there are very few companies that can trust each other enough to lend funds. Everyone knows that if someone gives you this kind of face today, you have to pay it back. If you call today, they will send the money. Here you go, he will call you tomorrow, and you will have to lend him the money. This will increase the risks for both parties. It is better to find another way to solve the problem.

These companies spent more money on borrowing money from the public at high interest rates for a week, and used it as U-turn funds when their presidents and loan officers guaranteed that they would refinance the loan. If he doesn't come, loan sharks will come to his door immediately, and another Song Chunming will appear.

From time to time, bad news comes, saying that the boss of a certain company has fled abroad, or that a certain company has been splashed with red paint by loan sharks, and the sales office has been occupied by loan sharks, who directly sell the houses at a reduced price. payment.

Liu Ligan went to Lao Ni's place at "Splendid Jiangnan" and met the baby-faced Mr. Huang from Zhonghui Company. When Mr. Huang saw Liu Ligan, he came over saying hello from afar, and his people left in a hurry. Go out and get in the van at the door.

Liu Ligan smiled and said, "Are you busy with your business now?"

"It's just a joke to make Mr. Liu laugh, just to make ends meet." Mr. Huang said quickly.

"Then you've had a great meal. By the way, Mr. Huang, how many of your clients are in the real estate industry now?" Liu Ligan asked.

Mr. Huang smiled and did not say anything, but stretched out his hand to make a horoscope sign. Liu Ligan was surprised: "So high?"

"Who told you to come in money quickly?" Mr. Huang said, "As soon as it comes, it will go quickly. In the hands of you real estate bosses, any money is just small money and cannot be spent."

Liu Lizhan nodded and understood. He thought, there are countless Song Chunmings in this.

The van was still waiting for Babyface at the door, and Liu Ligan said to him, "Go and do your work."

"Okay, see you later, Mr. Liu." Baby Face said goodbye.

These bad news keep coming, which makes more companies whose bank loans are due to be overdue rather than repay the loans. This makes the banks extremely nervous. In their eyes, there is no real estate company that is not bad. She would not blow herself up, even Tan Shuzhen received a call from the president of the bank where they opened their account, saying that he wanted to treat her to dinner.

Tan Shuzhen herself came from a bank. Of course she knew what the other party meant by inviting her to a meal at this time. She smiled and said, "There is no need to eat the meal. Don't worry. When our loan expires, I will pay it back on time. I promise one second." The clock will not expire.

When Tan Shuzhen said this, the other party felt embarrassed and smiled and said, "Looking at what Mr. Tan said, what else should we worry about with you? I just don't trust my husband, and I don't trust you, Mr. Tan. You are our quality customers." , Nothing to say, I can’t guarantee for others, your company, Mr. Tan, I will definitely complete the re-loan procedures in advance, and I will come in in the morning and leave in the afternoon, how about it?

Tan Shuzhen quickly said thank you, thank you!

After putting down the phone, the president breathed a sigh of relief. She looked at the funds in Liu Ligan's account and found that there was indeed nothing to worry about. However, she still called the loan officer over and asked him to keep a close eye on the account.

"We must pay special attention to the flow of funds, do you understand?" the president said.

The loan officer quickly explained that real estate companies are simple in fact. Their large amounts of funds flow to only three directions: land acquisition and storage centers in various places, construction companies, and employee wages. As long as the funds flow to these three places , indicating that everything is normal for them. If it flows to any trading company or a large amount of cash is withdrawn, nine times out of ten, it is to pay off loan sharks.

As long as a company is found to be involved with loan sharks, the bank will immediately take action and do everything possible to recover the loan. Even if it is "cheating", the bank presidents know very well that when it comes to collection methods, how can they be better than loan sharks? It's not too early You can't do it with your hands.

In December, a piece of news shocked the entire real estate industry in Hangzhou. Guangtong Group, the developer of Xinyi Square, was acquired due to a break in the capital chain. Everyone knew that this acquisition was a rhetoric. To be more precise, It means that both the boss and the company are desperate.

The crisis has spread to companies at the level of Guangtong Group. No one knows who will be next.

It is also December, and there is another piece of bad news for developers. At 2 p.m. on December 16, Hangzhou’s transparent house sales system “Hangcheng Transparent House Sales Network” was launched after thousands of calls. Call, finally launched, the emergence of the transparent real estate sales network means that the relevant departments' supervision of developers and projects is more effective and convenient.

Once the system was launched, it attracted a lot of attention - within half a day of its launch, the majority of netizens "paralyzed" the "Hangcheng Transparent House Sales Network" with 800,000 clicks.

After the implementation of the land bidding, auction and listing system, Hangzhou has once again been at the forefront of the country in the disclosure of real estate information, and has won unanimous praise from the general public. The transparent real estate sales website has improved the asymmetry of real estate market information, allowing ordinary people to Be able to fly through the fog of the property market.

The opening of the Transparent House Sales Network has made it very difficult for developers to create false sales information and hold back on sales. As long as the house has obtained a pre-sale permit, it will appear on the Transparent House Sales Network, with every building and unit listed on it. House specific information.

There are schematic diagrams of buildings one after another. Sold, unsold, or mortgaged restricted houses are clearly marked in yellow, green, and red respectively, making it more difficult for developers to do tricks.

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