The Pentium Era - South to North

The renovation of the third floor of the dynamic zone had not yet begun, but Hagen came to tell Zhang Chen that all the space on the third floor had been rented out.

Zhang Chen was startled and said, I didn't even see you start recruiting investment.

Hagen told him that there was no need to attract investment. There were a lot of people asking for stalls there, and those small merchants couldn’t even get them.

The newly expanded 8,000 square meters on the third floor has been taken over by more than 30 brands and turned into their flagship stores. The smallest one also asked for 220 square meters.

Between brands, in a market, everyone is different from each other. If you have a store covering hundreds of square meters, if I don't, my brand will be bullied invisibly. Of course it won't work.

So as soon as they heard that the third floor was going to be expanded, these brands immediately came to Hagen and asked for space on the third floor.

In the same market, location is very important. Every brand wants a location at the top of the stairs or facing the escalator. This has a good publicity effect on the brand's image and subconsciously attracts people up and down. When you are at the bottom, you feel like you are sitting on top of the stairs. When you are at the top of the stairs, people think you are taking the first place.

But with such a location and a market, there are only a few in total.

Everyone is their own merchant, and Hagen cannot favor one over the other. In the end, they can only let them draw lots, so that no one has any objections. Even if you are a big-name world-famous brand, at this time, you can only follow the oldest game in China. Determining your own life and death, if your position is not good, you can only blame your own luck.

Zhang Chen looked at the list of these brands. They were all big international brands. There were only four domestic brands, Double Happiness, Li-Ning, Peak and Qingdao Double Star. Even the Shanghai Jai Alai brand, which they were very cool when they were young, was not on the list.

Some of these brands originally had their stalls on the first and second floors, but they didn't mind spending the extra money. Some of them transferred them themselves and earned a transfer fee.

A week later, Zhang Musheng came over and told Zhang Chen that all the procedures had been completed and he could enter the venue.

Zhang Chen said thank you, I have to thank you again!

Zhang Musheng smiled and said, "Why bother? It's just something incidental."

For Zhang Musheng, the construction here was indeed a matter of course. People came here from the center of Hangzhou. The formwork and scaffolding were piled on the construction site in the center of Hangzhou. All the sand, gravel, cement and steel bars were also made from Hangzhou. On the construction site in the center of the city, there is no need to build additional warehouses and storage yards here.

You don’t even need to move the mixer. You can just pull the truckloads of concrete from there and use it next door.

The expansion at the top cannot affect the continued business at the bottom. Zhang Chen also has experience in this. He did the same thing when he was building Wanghai Mall in Haicheng.

But the third floor was a construction site after all. Zhang Chen was worried that there would be accidents if too many people came and went. He asked Hagen to temporarily close the basketball court and table tennis hall on the roof. The badminton club personnel were unified from the company. Go up and down the stairs on the side and pass through the small door, which is completely separated from the construction site next door.

This year's Spring Festival falls on February 5th. Zhang Musheng and Zhang Chen said that before the Spring Festival, all the civil construction parts will be completed. After the Spring Festival, their brands can start to decorate the internal stores themselves.

Zhang Chen said yes.

Before the Spring Festival, Zhang Chen and the others still have one important thing to do, which is to send out all the sample clothes provided to Target. Although according to Jessica and the others, they only need to provide them in February. However, after the Spring Festival on February 5th, workers will not arrive one after another until around the 20th, as will the pattern makers and sample workers in the design center.

Their company will not be normal throughout February, and they must finish this matter early.

After the sample workers modified all the sample clothes, they packed a total of eight large boxes and sent them to the United States via UPS. Then they waited for Jessica's feedback.

After finishing these two things, Zhang Chen breathed a sigh of relief, feeling that he could finally relax a little. Next, he had to deal with the headache, the Spring Festival sales season.

The Spring Festival every year is the peak sales season for many industries, but for the clothing industry, it is the most troublesome and distressing day of the year. At this time, normal sales of every brand basically stop, and everyone faces The first thing that matters is how to sell as much inventory as possible before the Spring Festival.

The Spring Festival is the most definite node. After the Spring Festival, even if the weather continues to be low and spring seems far away, all winter clothes will not be moved, and they cannot even be sold at discounts. Therefore, for every clothing brand, The Spring Festival is not their prime time, but the season of tearful sales. If you can sell one more item before the Spring Festival, forget about profits.

Xiao Zhao suggested that we go a little earlier this year and start discounting from the 10th?

Zhang Chen said yes, Zhang Chen said yes, the distribution center and the financial center will be very busy. They have to recalculate all the inventory items and discounts in each store based on each store's report, and pay back every day. You should keep a close eye on it, and if you find that a certain style of clothing sells particularly well in a certain place, you should transfer it from other places.

They also need to count up all the inventory of each style across the country and conduct an internal auction. That is, if there is a general agent or dealer of a certain style who is ready to buy out all of them, they will sell it at a price At a price of 1.50% off, all were sold to him. After this style was bought out, other stores must send the goods within three days.

Alternatively, you can also buy out the inventory in your own store at a 20% discount. Otherwise, returns and exchanges will not be allowed for this style.

At this time, the distribution center and the financial center are like fighting every day. Fortunately, now with the Internet and MSN, all their work can be completed online instantly, which is much more convenient, instead of having to rely on telephone to do so. Phone calls and faxes were sent back and forth, and the number of people was overwhelming.

Zhang Chen and his three stores in Hangzhou, Shanghai and Beijing also started selling all clothing at 50% off from January 10th, in order to get ahead of the crazy discounts in big shopping malls.

In recent years, department stores have opened more and more, and business has become more and more difficult. The more difficult it is, the crazier it is, and the squeeze on manufacturers is even harder. When holidays come, they also start to buy 200 and get 100 free, and buy 3 The 180-for-100 campaign puts a lot of pressure on a specialty store like Zhang Chen and others, which is why Xiao Zhao asked for a discount in advance.

For a company, if you haven't made any money by the end of the year, then a small loss is a profit. But for a company that has made money, it's time for you to give back some of your profits. .

…

Liu Ligan's Hangcheng Center decided to open for sale, and Tan Shuzhen called Ying Ying back from Suzhou to listen to her opinions and suggestions. In terms of sales, Ying Ying still had a lot of ideas.

Contrary to Zhang Chen and others, the annual Spring Festival is the day when Liu Ligan and others laugh. This is the peak period of their sales. When the family is reunited, it is natural to discuss the most important decisions of the whole family. Many families make decisions during the Spring Festival. Make the decision to buy a house.

The sales department of each of Liu Ligan's projects is open even on New Year's Day and has people on duty.

Liu Ligan suggested that they set their opening day on February 7, which is the third day of the Lunar New Year. According to their past experience, starting from the third day of the Lunar New Year is when a large number of people buying houses appear, and it is also the Spring Festival. The beginning of the sales season.

Ying Ying disagreed with this suggestion. She said that if Hangcheng Center is to open, we must rush it before the Spring Festival.

"Before the Spring Festival, when everyone is preparing for the New Year, who will buy a house?" Liu Ligan asked.

"What you are talking about is a residence. Our center in Hangzhou is an office building. Which company will come to buy an office building before the tenth day of the Lunar New Year? That boss has a fever? He has no home to go back to during the Spring Festival. Does the company really make him his home?" Ying Ying asked .

Liu Ligan was stunned for a moment, and Ying Ying continued:

"Before the Spring Festival, it is precisely the time when they have the greatest desire to buy new office buildings. They have been doing it this year and have achieved good results. They feel that the company will reach a higher level next year. At this time, our Hangzhou Center just opened, and they came.

"At the same time, the company's purchase of the office building in Hangcheng Center at this time is also an incentive for the employees below. We will all move to Hangcheng Center next year. Will this give employees more confidence in their company? Yes. During the Spring Festival, is it a source of conversation with relatives and friends, or a source of bragging rights with classmates and friends?"

Tan Shuzhen and Lao Tan both agreed with Ying Ying's statement. Lao Tan said that in the first month of the year, there are many people buying houses, but office buildings will definitely not be bought. If they open at that time, they will be smashed.

"Isn't it too nervous to set this time before the Spring Festival?" Liu Ligan asked.

"Don't be nervous." Tan Shuzhen said, "Aren't you full of energy today on the 6th? Let the Qianjiang Evening News and Hangcheng Daily rush to publish full pages for a week from the 8th to the 14th. Advertisement: The market will open on January 15th, 115. If you want me, what a great day it is. I can build a sales office in one week and recruit capable sales staff from each project department. It’s not too late.”

"The sales department has no problem." Lao Tan said.

"There is nothing major happening in Suzhou before the Spring Festival. I will be responsible for setting up the sales department. Before the Spring Festival, I can focus my work mainly here." Ying Ying said.

"So selfless?" Liu Ligan smiled.

"When Hangcheng Center is up, our entire company is up, and it will be good for each of our branches." Ying Ying looked at Liu Ligan and asked, "Isn't it?"

Tan Shuzhen nodded and said, "Yes, Ying Ying, you have an overall view."

Liu Ligan stood up and walked outside. He told Tan Shuzhen Yingying to think quickly about what to write in the advertisement.

"Where are you going?" Tan Shuzhen asked.

"A full page for a week, I don't want to go to Zhang Chen, help me think about it, how should I do this advertisement?" Liu Ligan said.

Tan Shuzhen also stood up. She called to Yingying and Lao Tan and said, "Let's go too and let's discuss it together."

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