The Best Entertainment Era

In addition to the 15-minute clip shown on Avatar Day, Embassy Pictures used more of Hollywood's usual publicity methods in the promotion of Avatar, supplemented by hype on the Internet.

The publicity effect is often directly proportional to the funds invested.

Avatar claims to have invested as much as US$500 million. In fact, the final production cost was US$230 million, and the remaining US$270 million was spent on global publicity, promotion and distribution by Relativity Entertainment.

Every big-selling film needs excellent marketing. Behind the production cost of the film, there are often promotional and marketing expenses that are equally huge or even far exceed the production cost.

In order to attract attention, the authenticity of the promotional content should be ranked very low.

In movie promotion, even lovers and husbands and wives can be faked, let alone others.

Therefore, Avatar inevitably became another painstaking effort that the director has been planning for many years.

The script of this film was actually formed as early as 1995, but at that time there was not enough film technology to meet the ideal requirements for completing this film. It is precisely because of my insistence on perfect film production that I put away the script and at the same time R\u0026D and testing of technology.

In the special promotional tidbits broadcast on TV and online platforms, James Cameron solemnly introduced the origin of this movie: In the past 10 years, I tried Titanic, filmed Ghost in the Abyss, Deep Sea Alien, etc., but the idea of ​​Avatar and the exploration of 3D technology have never stopped.

It wasn't until 2005 that Ronan and I felt that the time was almost ripe, and then we started the Avatar shooting plan.

The value that this film may produce is huge, even Ronan personally participated in the battle, and rarely accepted media interviews to cheer for Avatar: This is an unprecedented cooperation experience. James Cameron is not only full of creative creation An unprecedented new world - the planet Pandora, and a new set of language and culture have been developed for this purpose. The uniqueness of the Na'vi and other creatures living on the planet is even more beautiful. In my opinion, James Card Mellon was the perfect inventor!

An original story about unknown alien life without a big-name star with absolute appeal, and it is not a sequel to any movie, with a price tag of up to 500 million U.S. dollars-can such a movie actually make money?

Even with the success of Titanic, the industry and the media are skeptical about whether such a large investment can be paid off in the market.

after all,

It's been too long since James Cameron was last successful.

Even for a company like Relativity Entertainment, if it really loses money, it will vomit blood, and even trigger a series of chain reactions.

All of this will be revealed in late May.

On the fourth weekend of May 2008, Relativity Entertainment held a grand premiere for Avatar at the Nokia Theater in Los Angeles, which has recently completed IMAX3D transformation!

On this day, there was a huge crowd of people in front of the Nokia Theater. The scale and excitement of the premiere was no less than that of the Oscar Awards Ceremony. Hundreds of well-known Hollywood figures have entered the theater one after another. It seems that just like ordinary audiences, Hollywood stars, I also want to watch this movie as soon as possible, which is called the largest production in history.

In this day and age, it may be difficult for one person to change the world, but one person can change an industry.

More than 30 years ago, George Lucas profoundly changed the Hollywood film industry, and today's James Cameron will also bring revolutionary changes to this industry.

About ten or twenty years later, when the Hollywood industry and outsiders look at Ronan, they will have similar views.

Therefore, when Jessica Felton walked into the Nokia Theater holding Ronan's hand, he heard him say: Because this Avatar will upgrade the entire industry to an unprecedented height!

Jessica Felton thought about the internal previews she had seen, and said, Yes, the ticket price is also expensive.

Ronan couldn't help laughing, and said, For Americans, movies are still a very cheap form of entertainment.

Hi, Ronan.

As soon as the voice sounded, Leonardo DiCaprio strode over and shook hands with Ronan: Long time no see.

Ronan was also familiar with him, and said directly: You are getting fatter now.

Leonardo laughed and turned to look at Jessica Felton: Hello, Miss Felton.

Then, he introduced the blond girl following from behind: This is Eileen Heatherton, my girlfriend.

Ronan nodded slightly to that side, and Jessica Felton also greeted her politely.

Leonardo said again: James has honed it for many years and created another masterpiece. He looked at Ronan: Isn't this another Titanic?

I think so too. Ronan shook his head slightly: The trial screening of Avatar received a lot of criticism.

Among the many movie stars in Hollywood, Leonardo has always had a good eye for choosing movies. In fact, he also has a considerable understanding of the movie market. He immediately said: Those boring guys, their words can influence the movie market? Looking back at James' filming history , starting from The Abyss, to Terminator 2, and then to Titanic, the investment amount of blockbuster films has repeatedly been refreshed.

He doesn't need others to answer: The box office of the film is always ruthlessly smashing their last trace of face.

Ronan admitted this: That's true.

Everyone knows that James Cameron is a money-burning machine, but he has the ability to double the investment money, and even if he puts his own film salary into it, he must make the most perfect effect in his mind!

There was talk in the foyer of the theater, and James Cameron entered.

This great director immediately became the second focus of attention besides Ronan.

Ronan saw an interesting scene. Susie Amis and Catherine Biroger stood beside James Cameron on the left and right, talking and laughing with him without any grievances.

It’s not uncommon for ex-couples or ex-boyfriends in Hollywood, the circle is so big, especially the top floors, it’s always those people who come and go, and often meet in public.

Thinking of this, Ronan looked at Leonardo and Irene Heatherton again, and suddenly had an unreliable idea.

Compared with Leonardo, who never forgets his original intention, it seems that he has become a betrayer?

It's almost time. Jessica Felton's voice sounded from the side: Let's go into the screening room.

Ronan turned his head to look at Jessica Felton, and put all those unreliable thoughts behind him.

Jessica Felton asked: What's the matter? Your eyes are a bit strange.

Ronan said solemnly: Jessie, it is my luck to meet you.

Jessica Felton smiled brightly: It's also my luck. She held Ronan tightly: Let's go.

Entering the screening hall, without waiting too long, the premiere screening of A Fa Fa kicked off.

Apart from minor changes, this film is generally not much different from the one Ronan had seen before. The film is definitely a huge breakthrough in film technology. The story and plot are still thin, which makes Ronan like it more. Human beings themselves feel helpless.

No matter what meaning James Cameron gave to the Na'vi, in the minds of people like Ronan, being a human is much better than being something else.

A machine traitor like Brother Zhuzi can accept it, after all, he is relying on human beings.

But rape or something is really speechless.

As for the picture and technology of the film, it cannot be described in words at all. Even if a thick pile of gorgeous words is piled up, it is not enough to describe the Pandora planet shown in the film.

Having said that, when watching a movie, few people want the protagonist to die. After all, that is where they are substituted. But even though Ronan has seen the sample, when he sits here and looks at the male protagonist, he still desperately hopes that he will be killed. The human mechs were killed.

In terms of plot, Avatar can be said to have no imagination at all.

According to some previous viewpoints, the consistent love scene is the most brainless part of Avatar. In the progress of the specific plot, typical elements including heroes and beauties, bows and arrows and cannons are integrated, from encounters, misunderstandings, family opposition to elimination Misunderstandings, handsome guys rebelling because of the love of beautiful women, inheriting the old routines; justice defeats evil, bad guys die ugly, good guys have the last laugh, love lasts forever... Hollywood has a lot of vulgar elements.

The story mode of Avatar is undoubtedly too old-fashioned.

James Cameron's energy is obviously all on the visual effects.

The great director who worked as a truck driver proved that his nickname of King of the World is not just for naught. The president of the military, music and audio, he brought science fiction into a new era in a jaw-dropping way.

After the premiere screening, the Hollywood directors who participated in the premiere expressed their impressions of Avatar through Netflix sharing.

Movies have new rules of the game, and Avatar is the future! - Jon Favreau

The history of cinema can be divided into 'before Avatar' and 'after Avatar'. - Steven Soderbergh

It's a 'perceptual' film that makes your film look different, and I should start working on 3D. - Ridley Scott

The audience of the first sound film was shocked by the sound, the audience of the first color film was shocked by the color, and Avatar did the same thing. -George Lucas

A renaissance in the history of cinema. - Luc Besson

For Ronan and Relativity Entertainment, Avatar is not a movie, but a gold mine worth digging!

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