The Best Entertainment Era

Some things are only found to be out of control when they actually happen.

This is undoubtedly the feeling that Green Lantern brought to Warner Bros. and DC Comics.

In the conference room, the dozen or so people who participated in the meeting all had serious faces. Kevin Tsuhara, who was sitting at the top, kept his expression tense, as if even the air was about to stagnate.

Everyone directly involved in the production of Green Lantern has a feeling that something is not going well.

Executive producer Donald Delane, co-producer of DC Comics Goff Johns, as well as Warner Bros. Pictures executive Jeff Robinoff, distribution company Lynn Harris, etc., each I personally feel that there is a black pot on my head.

Even Kevin Tsuhara's absolute cronies, Charles Rowan and Diego Harris, looked cautious.

Kevin Tsuhara looked around, and slowly said: Tell me, what is the current situation, you should be very clear.

No one spoke casually, because everyone here knows that the failure of Green Lantern is not just a failure of a movie, it will affect the entire strategic plan of Warner Bros.

As the actual person in charge of DC Comics, Diego Harris could not remain silent all the time, and took the lead in saying: The box office performance of Green Lantern did not meet expectations, which had a great impact on our entire plan, and we must respond in time.

With the first person to speak, the others relaxed somewhat. The problem lies here and must be resolved.

Even if we don't solve it, someone will inevitably take the blame.

Jeff Robinov answered: Is there any possibility of turning over later?

This kind of fluke mentality was directly shattered by Lynn Harris: According to the prediction results obtained from various data, we basically agree with the conclusion of Cinema. The North American box office of Green Lantern is around 100 million US dollars, and it may even It can’t break through $100 million.”

He sorted out his thoughts a bit, and said: Based on the ratio of the normal North American box office to the international box office of Hollywood's first-tier productions, the overseas box office of Green Lantern will not be higher than the North American box office, or even lower. Therefore, the most optimistic It is estimated that the global box office of Green Lantern will be around 200 million US dollars.

The meeting room was quiet. Everyone understood what this number represented. Although there is still an offline market, if the online market is so miserable, the offline market will not be much better.

Huge loss! Huge loss...

Charles Rowan said: Word of mouth is more terrible than box office failure.

Bad word of mouth will seriously hinder future plans.

Lynn Harris, out of a strong sense of responsibility, suggested: Stop the loss. We have invested 200 million US dollars in the production, and the global promotion and distribution have already spent 130 million US dollars. If we increase our investment, we will have no impact on the film market. It won't do much.

Kevin Tsuha had no expression on his face, making it hard to see what he was thinking. After more than ten seconds, he said, Lynn, in terms of publicity and distribution, do as you said, and stop the loss in time.

At this time, impulsiveness and anger cannot solve any problems, and the problem must be considered from the actual situation of the market.

But the failure of Green Lantern brought more than just losses.

If you continue to use Green Lantern as the beginning of the Justice League movie universe, what will happen? Kevin Tsuhara asked directly: Is there still such a possibility?

Diego Harris was the first to say: The failure of this film will drag down all subsequent films.

Jeff Robinov also said: Green Lantern has failed, and this cannot be changed. It is best not to affect the subsequent plans.

Charles Rowan had been thinking about it for a long time, and then he said slowly: I propose to adjust the series and give up Green Lantern for the time being.

Such a decision is painful, but it is the wisest choice.

Everyone else has the same opinion.

In order to prevent the negative impact from dragging down the entire Justice League movie universe, Kevin Tsuhara made a quick decision: Abandon Green Lantern, mobilize the media as much as possible, and in the new publicity, Zack - Snyder directed Man of Steel as the opening chapter of the Justice League Cinematic Universe.

Charles Rowan asks: What about 'The Flash' solo movie?

Temporarily suspending script creation. Kevin Tsuhara said: Except for Superman and Batman, other superhero movie projects are suspended and re-examined.

Diego Harris said at this time: Our progress will be far behind Marvel.

Kevin Tsuhara glanced at him and said again: We speed up the progress. I have an idea, why should Warner Bros. and DC Comics follow the rhythm of Relativity Entertainment and Marvel Entertainment? The failure of Green Lantern, It proved one thing, Marvel's model is not necessarily suitable for DC, so we have to determine our own plan.

Indeed. Many people echoed.

Kevin Tsuhara has obviously thought about it, and said: The signatures of DC comics are Superman and Batman, and they are also the most influential superheroes in the United States. We should make Superman and Batman appear in the same movie as soon as possible. Inside, with Superman and Batman leading other superheroes.

The Dark Knight Returns! Diego Harris immediately thought of the comics that Christopher Nolan has borrowed heavily: Adapting part of this comic, we can make Superman and Batman fight on the screen!

Charles Rowan also reacted: The strongest mortal challenges the god of the world, a good idea!

Kevin Tsuhara thought for a while, nodded slightly, and said, Come up with a plan as soon as possible! He swept his eyes across the conference room: Everyone, in DC's superhero movies, you have to be more proactive, To put forward more suggestions, to participate in more specific affairs, the Harry Potter series is coming to an end, and we need new successful series of movies to support it.

The others breathed a sigh of relief. Judging from the current situation, the boss who is good at throwing blame has no intention of letting them take the blame for the time being.

Kevin Tsuhara emphasized: We have been left behind by Marvel Entertainment too much, so use your efficiency and speed up all work! I hope to catch up with Marvel in the next three years!

Relativity Entertainment, Ronan was looking through the specially collected materials related to Green Lantern. The failure of Green Lantern has become a foregone conclusion, and there are many lessons worth learning from.

It is also now, after the release of Green Lantern, that Warner Bros. no longer keeps a lot of information secret, and others can get some of it.

Ronan read it carefully and made a summary.

The most important point is that, unlike the Marvel Avengers movie universe, which is completely made by him and Kevin Fitch, in the filming and production of Green Lantern, too many people from Warner Bros. have exerted influence.

Kevin Tsuhara knew that he was not good at film production, so he did not directly intervene in the filming and production of the crew. Charles Rowan and Diego Harris under him led the Green Lantern project.

It would be fine if there were only these two people. In fact, there was an obvious multi-channel phenomenon during the filming and production process.

Many top executives at Warner Bros., such as Donald Delane, Geoff Johns, Jeff Robinov, Gray Hillman and Lynn Harris, etc., have exerted great influence on the production of Green Lantern. a lot of influence.

This is not a good thing for filmmaking, but it is the consistent tradition of Warner Bros.

Ronan had a vague impression that many high-level executives at Warner Bros. liked to directly intervene in the production of DC comics, even if they were not working as producers on the crew.

Therefore, there was a popular saying at that time that a large part of DC's bombing was not destroyed by the director and producer, but by the top management of Warner Bros.

Now that Green Lantern fails, 90% of Warner Bros. will go the same way.

Green Lantern turnaround? That's unlikely, and the box office could face a huge drop the following weekend.

Relativity Entertainment has a movie that was released the weekend after Green Lantern, James Cameron's Avatar.

In order to publicize and build momentum, in mid-May, Embassy Pictures showed a 15-minute clip in many 3D and IMAX theaters around the world. Almost all the audience who saw it at the scene would describe it as crazy.

The marketing of Avatar is different from the traditional release of trailers and marketing promotion activities. Although 3D and IMAX technologies are becoming more and more popular in North America, the latest wave of 3D movies has just emerged globally. There are a wider range of movie audiences who have not yet had the opportunity to enter 3D theaters, and some audiences are still hesitant to 3D movies because of the high ticket prices.

And this new promotion method can allow more people to enter the theater and learn about 3D movies for free, which is a very forward-looking initiative.

This day was also named Avatar Day by Relativity Entertainment.

During the day of Avatar Day, 248 IMAX theaters in the United States and 438 theaters in 77 other countries and regions had about 700 3D screens, and jointly screened the Avatar film that requires 3D glasses to watch.

This 15-minute clip includes 5 paragraphs in the Avatar film, as well as a preview of a quick edit. Director James Cameron personally appeared on the three-dimensional screen to lead the audience into the world of Avatar.

The 3D effect of Avatar surpasses all 3D movies in the past few years. It can be said to be a brand-new 3D stereoscopic realm. In addition, the lifelikeness of the CG characters in the film is also a new milestone in the history of the film industry. Watch several clips Director Cameron's dedication to this film and his superb directing skills. However, 15 minutes is too short, and it ended when everyone was still enjoying watching it. I really want to watch the complete Avatar directly...

Veteran movie fans who have watched the film are not stingy with exaggeration. Even if the ten minutes cut by James Cameron are far from the real essence of the film, they still fully deserve such praise.

James Cameron sharpened his sword in ten years!

This kind of propaganda slogan was also played out early.

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