The Best Entertainment Era

The sun had just climbed into the Century City sky, and its bright light fell through the huge windows into the Fox Tower, illuminating James Murdoch's office.

Boss, because of the poor grades of Robin Hood, many institutions that provide loans are urging repayment. The assistant stood not far from the desk, reporting the latest developments: They have united together.

James Murdoch appeared to be calm and not panicked at all. The failure of Robin Hood was expected, and it was not surprising that banks and other institutions urged repayment.

Most of these people have provided loans for 20th Century Fox's Pharaohs and Gods, 10,000 Years Before History, Robin Hood and Superstorm and other projects. It is normal for projects to have accidents, and to collect money.

The assistant's words continued: Their agent made it clear that if 20th Century Fox fails to give an answer as soon as possible, the loans on projects such as Super Storm, Dragon Ball, Wolverine and Terminator 4 They’ll draw loans early.”

James Murdoch knew that he could not continue to ignore it, thought for a while, and said: The payment of the three projects of Pharaoh and Gods, Ten Thousand Years Before History, and Robin Hood, and then transfer part of the working capital of the group company, Repay one-fifth first, and temporarily delay the rest.

The assistant wrote it down, and if he could repay part of it, it wouldn't be a problem to delay it for a while, after all, drawing a loan and going completely deadlocked would be of no benefit to anyone.

James Murdoch asked instead: What's going on with the financing on the Wall Street side?

Lehman Brothers is in a bad situation. The assistant said quickly, We can't provide financing for us in a short time.

No one would think about what will happen to Lehman Brothers in the future. After all, this is one of the four major investment banks. James Murdoch is no exception. He didn't take it too seriously, saying: Properly keep an eye on Lehman Brothers.

The assistant subconsciously glanced at the office door, saw that the door was closed, lowered his voice slightly, and said, One more thing, the latest equipment has been put in place, but no useful information has been obtained, most of the phone calls are trivial.

James Murdoch understood what he was talking about and asked: Work phone and cell phone?

The assistant said: The other party is using an encrypted device.

This is not surprising, after all, that is not an ordinary person, James Murdoch said: Keep monitoring, and notify me immediately if there is news.

clear.

The assistant is about to leave.

James Murdoch stopped him again: Has the midnight screening of Avatar been screened? Are there any statistics?

News Corporation's plan to acquire Time Warner is not going well. James Murdoch is already preparing for a new plan. If Avatar is a box office disaster, the subsequent problems may be simpler.

After sitting as the co-chairman of Twentieth Century Fox, James Murdoch rarely pays too much attention to the box office of a film, except for such a giant as Avatar.

Because standing behind this film is a man named Ronan Anderson, a legend in Hollywood.

In just ten years, a small company that shoots B-grade movies on videotape can develop to this point. James Murdoch also knows himself, and he would never be able to do it.

The assistant immediately said: There are statistics, 3850 theaters, 4.75 million US dollars!

When James Murdoch heard this number, he was in a bad mood because of loans and other matters, and he inexplicably got better.

$4.75 million at the midnight box office!

This is the total box office of Avatar in 3,850 theaters in North America. For a sci-fi movie with no prequels, no original works, no big stars, and a story that lacks audience recognition, this achievement is not easy.

But for this most expensive movie in history, this figure is not so good.

James Murdoch's lips played into a barely perceptible easy smile.

Avatar is off to a less than ideal start.

On the first day of release in North America, that is, on Friday, Avatar earned 29.25 million US dollars in 4,215 theaters.

This figure also indicates that the box office of Avatar North American opening weekend is basically hopeless to break through 100 million US dollars.

However, some objective reasons for the existence of Avatar cannot be ignored.

The entire film is nearly 3 hours long, and the longer it is, the less screenings will be performed in the same theater in one day, which is directly related to the ticket revenue.

Plus, unlike the Twilight Saga: New Moon or Iron Man adaptations or sequels that have a sizable fan base, Avatar is a veritable original film.

In the North American film market to this day, there is still no non-sequel original film with a box office of more than 100 million US dollars in its first weekend.

Frankly speaking, today when original films are infinitely weak, few people or companies dare to spend such a huge sum of money to take risks on an original film project.

In the previous Avatar, most of the investment was financed, and nearly ten institutions and companies participated in the investment. Twentieth Century Fox even accounted for less than one-third of the investment.

Also, James Cameron is indeed famous and has a certain appeal, but there is a fact that cannot be ignored. It has been ten years since his last feature film was released, and no one can count on forgetful fans and the market. How attractive it can be.

This first-day box office performance is not even ranked in the top ten in North America today. Compared with the US$500 million cost of the film's publicity, it is not enough.

In addition, the harsh external environment also had a certain impact on the box office of the film.

Several states in the southern United States were hit by storms, causing some people who wanted to watch the movie to stay at home, which affected the box office revenue of Avatar.

Avatar is the Waterloo of Ronan Anderson and James Cameron?

Unsurprisingly, Avatar did not show the momentum of a super masterpiece on the first day, and immediately attracted a lot of doubts from the media, and even some long-awaited groups with ulterior motives began to attack and bad-mouth the film.

The most expensive movie in history = the biggest box office disaster in history!

On the second day after Avatar officially landed in North America, some people and media who wished for relativistic entertainment and unlucky people couldn't wait to shout out such slogans.

Since the establishment of Relativity Entertainment, the special effects and large-scale industrialization model advocated by Ronan Anderson have brought too much visual garbage. Avatar can be said to be the ultimate work of these two. It will only arouse the audience's aesthetics. Fatigue, if you don’t want your ears ringing and your eyes weary and teary after watching the movie, it’s better not to watch this movie, it’s simply overdrawing human eyesight and hearing!”

The rise of a new company and new power will always touch the interests of many people, because Relativity Entertainment is strong enough, and perhaps no one will easily go to war head-on, but when seeing Relativity Entertainment’s development is not going well, it is also easy to go up and step on it. And for the matter.

However, under the promotion of Relativity Entertainment's crazy spending money, and in the face of the absolutely excellent quality of Avatar, these are not problems at all.

After the first day of screening, the word-of-mouth of Avatar among the audience has exploded. Various websites, forums and communities, as well as Netflix and other social media, are almost all voices recommending this film.

Avatar is the most beautiful film I've seen in years!

Whether you choose 3D or normal mode, the shock and awe of Avatar is worth watching.

It's actually something we've seen before, but like we've never seen it before, it's the Star Wars of our time!

On the second day of its release in North America, Avatar maintained a steady trend, and it still seemed tepid, and the box office of 29.35 million US dollars was not too impressive.

But by Sunday, everyone realized that something was not normal.

Generally speaking, for a new movie, especially an original movie, the good trend is that Friday is smaller than Saturday and larger than Sunday.

Because Monday is a working day, the crucial evening prime time, the attendance rate on Sunday is often relatively low, which is the main reason why the box office on Sunday is generally lower than that on Saturday.

Typically, a film's box office on Sunday tends to drop by more than 20 percent compared to Saturday.

However, Avatar not only did not fall, but also continued to move steadily, and it received another US$29.41 million on Sunday!

Such a steady trend has already reminded some people of James Cameron's last official feature film - Titanic!

The movie called Big Ship also had mediocre opening results. The box office in North America did not even reach 30 million U.S. dollars in the first weekend, but what happened in the end?

What's more, the opening box office of Avatar is just not as big as The Dark Knight, Twilight: New Moon and Iron Man 2.

During the three-day opening weekend in North America, Avatar earned US$88.01 million in 4,215 theaters!

This created a new record for the opening of an original film in the North American film market!

The film was released in more than 30 countries and regions in the international market at the same time, and the overseas response was much stronger than that in the North American market, earning US$123.56 million in the first weekend.

In the three days since its release, Avatar has grossed more than $200 million worldwide.

After the start of the new week, the film showed a terrifyingly stable box office trend.

Any film will face a huge box office drop in North America on a working Monday, and Avatar is no exception, but the drop is astonishingly low.

On the first working day, the single-day box office revenue of Avatar in North America was 24.17 million US dollars!

No one doubts the potential of Avatar anymore. James Cameron has achieved a kind of invincible myth. Popular event!

After the start of a new week, Avatar not only rampaged across the world's film market with an unstoppable momentum, but also made headlines in many media. No one doubts that this will be an epoch-making movie.

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