The Best Entertainment Era

There may be no superhero who is more free and easy than Tony Stark. Batman and Spiderman not only have to deliberately hide their identities, but also have a lot of troubles such as childhood shadows and so on. Overshadowing himself, Tony Stark is high-profile and bohemian.

For superheroes, the coolest thing about Iron Man is that it is not secretive, and the coming out at the end of the first part made the audience hooked.

Compared with Batman, who made the whole Gotham City restless in order to cover up his identity; and Spiderman, who put his girlfriend in danger several times in order to cover up his identity, Tony Stark was so refreshing.

The audience is used to being deep and pretending to be deep, to being aggrieved and pretending to be aggrieved, and to seeing too many tragic heroes who bear the hatred of their families and the country.

Now, finally there is a handsome middle-aged man with a rich sense of humor and a great sense of humor showing his various charms and abilities. How can it not make people feel excited?

Since The Avengers will be released at the beginning of next summer, the film will serve the entire series on the basis of satisfying the shaping of an Iron Man.

Therefore, Iron Man 2 is more well-produced than the first one, with more clues and easter eggs connecting the Marvel universe.

To a certain extent, Relativity Entertainment is using the movie Iron Man 2 to advertise the entire Marvel Cinematic Universe and next year's Avengers.

The movie Iron Man 2 can be regarded as creating a brand new movie context. There are many easter eggs in the movie, and various combinations in the Marvel universe movie are interspersed, making a movie richer, and this This kind of richness has been continuously extended downward.

As for other aspects, it still adheres to the concept of fighting monsters, but also being handsome in the first film.

There is also Tony Stark's character, still so arrogant, arrogant, reckless in doing things, often letting his temper go, the CEO says it's inappropriate, and he has a childlike rebelliousness and willfulness.

Anyway, it was very lively, Iron Man made a scene, the villain made a scene, the little pepper made a scene, the black widow made a scene, and even the S.H.I.E.L.D. headed by Braised Egg came to join in the fun.

Iron Man 2 is like this, fighting for a while, and then fighting for a while.

This is a movie that you can know the end without watching the beginning.

But with Tony Stark, everything becomes glamorous.

Although taken alone, Iron Man 2 is not very good, but the market response that the film can arouse,

Often not directly proportional to the quality itself.

At the end of the premiere, thousands of crazy Iron Man fans shouted Tony Stark and almost knocked off the ceiling of the El Capitan Theater.

Compared with Captain Jack Sparrow, who was popular all over the world a few years ago, Iron Man Tony Stark is not inferior.

However, for a film to be successful, it must have a matching distribution scale.

As the first blockbuster of the 2008 summer vacation, coupled with the great success of the first part of Iron Man, as well as the strong response caused by Hulk and Thor, with the efforts of Embassy Pictures, Iron Man Heroes has created a new North American film record before it even started drawing in North America.

Embassy Pictures has equipped Iron Man 2 with a luxurious lineup of 4,580 theaters, which is the largest number of premiere theaters in North America.

All the preparations for Relativity Entertainment are in place.

Such a super blockbuster with world-class influence, in order to fully realize the value of online screening, it is natural that it must be released globally simultaneously.

Because the international market does not have the concept of North American summer holidays in May, Iron Man 2 has been released a week earlier in 53 overseas countries and regions.

The international markets for these releases are mainly concentrated in countries and regions with a huge influence on football such as Europe. The reason why Relativity Entertainment did this is to avoid the 13th European Cup, which officially opened on June 7, as much as possible.

At any time, the influence of football, the world's largest operation, cannot be underestimated.

With the solid foundation laid by the previous three films, and Relativity Entertainment's huge investment in publicity, even if it is released in North America ahead of schedule, Iron Man 2 is still brilliant overseas.

By the day before the film's official release in North America, the superhero blockbuster had won 52 weekend box office titles in 53 countries and regions where it was released, with a total gain of 146.22 million US dollars.

The enthusiastic response from the international market has also returned to North America.

The North American midnight show of Iron Man 2 easily won 15.2 million US dollars. Although it is not as good as The Dark Knight, let alone the Twilight Saga: New Moon, which is like a fake, it can still enter the North American midnight show. The top five in the field.

Such results are impressive enough.

With the success of Iron Man and The Dark Knight, the best era of superhero movies has begun.

Before 2000, science fiction movies always accounted for 60 to 70% of the top ten movies at the global box office.

Last year, there were only two sci-fi movies left in the top ten list, and three superhero movies.

The market strength of this superhero movie has continued into this year.

On the first day of its release in North America, Iron Man 2 created a new single-day box office record in May in North America, with a figure as high as 63.38 million US dollars!

That's a nearly 50 percent increase over the opening day box office of the first Iron Man.

Because it is a sequel movie, the enthusiasm of many Iron Man fans was consumed on the first day. By Saturday, the single-day revenue of the film has declined, but it still has a box office of 51.21 million US dollars.

In just two days, the North American box office of Iron Man 2 exceeded 100 million US dollars.

The success or failure of the film has been revealed before it is released, and the only suspense is how much the box office figure will be.

Three days after the opening weekend in North America, this superhero masterpiece is in 4,580 theaters, with a total revenue of 158.11 million US dollars!

That was the second-highest weekend ever for the North American electric chair market, behind last year's The Dark Knight.

However, under the production concept of Relativity Entertainment, which puts business above everything else, Iron Man 2 also inherits the consistent style of Relativity Entertainment's films, and its reputation is quite divided.

Cinema theater audiences scored A live, but the freshness of Rotten Tomatoes was only 63% of just passing.

More than 20,000 IMDB users scored an average of 8.1 points, and the comprehensive media score was only a pass.

Of course, for a film company, the most meaningful during this period of online distribution is the box office figures that represent commercial enthusiasm.

Nowadays, there is a very strange imagination all over the world.

Probably since the beginning of the new century, there have been more and more good movies sinking and bad movies selling well. There are too many good movies that are dusty, and there are too many bad movies that are popular. In some small groups, there are gradually such One point of view-bad movies win the box office, and high box office is synonymous with bad movies.

Even some filmmakers have begun to be ashamed to talk about the box office, avoiding the word box office.

Others don't need to talk about the box office, but producers and investors must.

Movies must talk about the box office, which is determined by the nature of the movie.

In the final analysis, movies are nothing but a cultural commodity that is governed by the cost-benefit principle and meets the entertainment needs of consumers, such as Relativity Entertainment and the Big Six Hollywood companies, etc. Why invest in a movie? Of course it is to make money, and it is to maximize the money.

Ronan has always adhered to his original intention, and the production concept of Relativity Entertainment has not changed from the very beginning to the present.

It is reflected in Iron Man 2, that is, the plot of the film is general, full of Easter eggs and trailers everywhere, the film serves Tony Stark, and more importantly, it must serve the commercial market of the entire series.

This is also the aspect of the film that has been criticized by film critics. They believe that Relativity Entertainment and its affiliated Embassy Pictures and Marvel Entertainment, for the sake of business and money, even the most basic face of the film is not wanted.

They still have too little experience, and it won't be too late to shout and curse when Marvel Entertainment makes superhero movies into feature-length series.

Having said that, can they not know the nature of the film company? How to highlight the sense of presence without shouting loudly, how to make small money.

Even idiots know that the capital side, including film companies and various other companies, has such a thing as shame?

In order to make money, the capital group, let alone shame, if the interests are big enough, even the United States will dare to destroy it for you to see.

Relativity Entertainment's money-making journey to name Iron Man 2 has just begun.

Also this weekend, Iron Man 2 further expanded its screening scope in the international market, including several major markets in East Asia, and the number of overseas screening countries and regions increased to nearly 80.

The film's overseas box office has also surged again with the expansion of the market, with a cumulative total of 247.72 million US dollars.

Iron Man 2 easily surpassed $400 million worldwide.

The box office is only the foundation. If we only rely on box office revenue, Relativity Entertainment will not make much money, not to mention blood losses.

After all, the production cost of Iron Man 2 was as high as 180 million U.S. dollars, and the promotional expenses also exceeded 100 million U.S. dollars.

Relying on the huge popularity brought about by the online screening of the film, the peripheral market of Iron Man is booming. Products such as Iron Man masks, miniature dolls and figures are all hot-sellers.

Even the expensive scale model of Iron Man has sold thousands of pieces.

Since the specific data has not yet been fully calculated, Relativity Entertainment only has a rough statistics. In the past ten days, the global sales of peripheral products have approached 300 million US dollars.

Relativity Entertainment itself is the best operating mode of Hollywood movies. Theatrical screenings are used for publicity and investment recovery, and the real profit depends on peripherals.

Once, even on the far side of the Pacific Ocean, Ronan saw countless middle school students carrying Captain America's shield schoolbag, using Iron Man's pencil case, and holding a Meow Hammer eraser...

There is even a tendency to spread among schoolchildren.

Although most of them are pirated, I have to admire the influence of this series.

These can actually evolve into series consumers.

In Marvel's Avengers series of movies, due to the existence of Robert Iger, Relativity Entertainment is actually following the promotion path of Walt Disney.

In this regard, Warner Bros. is not as good.

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