The Best Entertainment Era

So far, Marvel's Avengers movie universe plan has had three films released, namely Iron Man, Hulk and Thor, all of which have been successful without exception.

Iron Man became popular, and Tony Stark has become the living sign of Marvel's superhero movies.

Thor and The Incredible Hulk received less response, but Relativity Entertainment made a rigorous plan from the very beginning and invested a lot of resources. The two films finally recovered all their investment only by relying on the box office.

Compared with Walt Disney in the past, Relativity Entertainment has a clear goal and is more confident in the series, and has solved the copyright issues of all superheroes in the first stage from the beginning, without taking into account copyright issues that lead to distraction.

It was not until The Avengers that Walt Disney and Paramount Pictures completely resolved the distribution copyright dispute of Marvel superhero movies.

To a certain extent, these also affected the promotion and distribution of the movie at that time.

As the first film of Marvel Entertainment, the success of Iron Man has laid a solid foundation for the success of the series.

And Robert Downey Jr. also completely walked out of the drug-related vortex through this role, becoming the best example of Hollywood's salted fish turning over.

If it weren't for Relativity Entertainment's long-term contract, it wouldn't even take long for Robert Downey Jr.'s status in the Marvel series to be on an equal footing with Kevin Feige.

It's a pity that Ronan's foresighted long-term contract effectively restricted Robert Downey Jr.

But it is undeniable that the power of Robert Donegal Jr. and Tony Stark, with the promotion of Relativity Entertainment, has a tendency to evolve towards infinity.

Big action scenes, love and high technology can be said to satisfy all the elements that the audience wants to see in a superhero blockbuster. Iron Man is clearly more lethal.

As a role among many superheroes that is closer to the three views of ordinary people, Tony Stark's playboy plus tyrant scientist setting Su has no friends.

He lived a life of drunkenness and dreams every day, until he was kidnapped and walked away from the gate of hell, finally the prodigal son turned around and completed the sublimation from self-saving to saving the world.

The free switching between rich man and superhero status has made Iron Man the enviable target of male fans and the ideal type of female fans who want to marry.

Since April,

The main goal of Embassy Pictures is not Kick-A-Bian, the company's publicity resources have been tilted towards Iron Man 2.

Robert Downey Jr., who has experienced ups and downs, is no longer the slutty youth he was when he was young. He has truly matured, and there is a woman like Susan Downey behind him. Robert Downey Jr., who understands the meaning of responsibility, devotes 100% of his efforts at work.

Also a superstar in the series, the transformed Robert Downey Jr., whether in personality or emotional intelligence, is more likable than Johnny Depp in the Pirates of the Caribbean series.

In the publicity, facing the crazy love of many fans, Robert Downey Jr. even swore in front of the camera: If Iron Man wants to make 10 sequels, I will insist on shooting as much as I want!

Of course, with that long-term contract, he also had to shoot.

But saying it in this way is obviously more publicity value, and fans like it more.

Although he will inevitably be trapped by the role of Tony Stark in the future, Robert Downey Jr.'s emotional intelligence is obviously much higher than that of the captain.

Well, there is a fact that has to be admitted, Johnny Depp should belong to the column with the lowest emotional intelligence among Hollywood's first-line stars.

At the end of April, Embassy Pictures held a grand premiere of Iron Man 2 at the Emirates Theater in Hollywood.

On the red carpet, Robert Downey Jr. and Susan Downey showed their love to the world. Samuel Jackson and director Jon Finn dressed in black and white, just like the black and white of the East.

During the entire promotional period, Gisele Bundchen and Scarlett Johansson, who had been hyped by the entertainment media for their discord and sharp contradictions, both chose white tight skirts after the gray tight skirts at the press conference a few days ago. The Armani dress seems to carry on the dark battle among the actresses to the end.

Discord is also a way of hype and publicity among celebrities, and sometimes the effect is quite good.

For example, Taylor Swift and Katy Perry, the two star singers of Big Machine Records, under the planned publicity and promotion, the latter performed a good show of robbing her boyfriend, and then the two began to play in various The confrontation in public has attracted the attention of countless media and fans.

This kind of publicity can easily realize that one plus one is greater than two.

Throughout the premiere, Scarlett Johansson and Gisele Bundchen had no communication throughout the whole process, and continued to perform discord according to the script, leaving enough room for the media to hype.

Mickey Rourke, who played the role of the big villain, also added fuel to the fire according to the plan. In an interview, he revealed to the media that he was dissatisfied with a big-name actress who had recently worked with him, saying that she was not the legendary good actor at all.

Naturally, Scarlett Johansson and Gisele Bundchen became the prime suspects.

It seems to be a normal premiere, but in terms of creating topics, Embassy Pictures can also play well.

Iron Man can have today's momentum, not only because of the interpretation of Robert Downey Jr. and the success of the movie, but also because of the promotion of Relativity Entertainment.

In this information age, there are too many cases that show that a good movie is not as good as a good announcement.

A good movie with good quality, without supporting publicity and distribution, has a high probability of being released silently in a small area; with excellent publicity and distribution, bad movies can also sell for a lot of money.

Since the beginning of the new century, such cases have been increasing.

The situation where bad movies sell well and good movies sink is constantly happening in the global film market.

I can't imagine.

Inside the theater, Marvel Entertainment CEO Ike Parmutter said to Ronan: This time next year, the Avengers will be assembled on the big screen.

Ronan looked at the crew taking a group photo through the glass curtain wall, and said, This is a success as planned.

Ike Parmutter was silent for a while, thinking about a few years ago, when Marvel Entertainment was still Marvel Comics, let alone imagining the current situation, he was still worrying about the most basic survival of the company, and it might even happen at any time bankruptcy.

With the acquisition of Relativity Entertainment, Marvel really shines in the hands of Ronan Anderson.

Ike Palmter added: Copyright lawsuit settled, court ruled in Marvel's favour.

Ronan nodded slightly: There is no copyright dispute in this regard, it's just that some people are greedy and want to share our profits.

Ike Palmter said: There will be more later, and the former screenwriters of Marvel Comics came to make trouble a few days ago.

People will always be blinded by interests, and huge amounts of money will always make many people have some thoughts that they shouldn't have, and covet the benefits that do not belong to them.

Ronan was very aware of this, and urged: Strengthen security and security, and leave legal proceedings to professionals. If someone wants to make trouble in the company, you know what to do.

Ike Palmet is not a vegetarian: I will find a suitable opportunity to create a case and warn everyone.

These things are very annoying, but there is no way to stop them, because those screenwriters who are blinded by money will not care about the provisions of the copyright law. Regardless of the contract signed at the beginning, they think that they have created a work, and they have a reason to get a share of it.

It can be said that no one can wake up these people who pretend to be asleep.

The topic of the two turned to next year's Avengers.

The filming of the film has already started. Under the leadership of Joss Whedon, the crew is going on location all over the world, and at the suggestion of Ronan, Josh Brolin signed a long-term actor contract.

Josh Brolin will play Thanos in The Avengers.

Now that Thanos is here, the other side of Scarlet Witch's battle against Thanos cannot be absent.

Ronan has sent someone to collect the latest information about Elizabeth Olsen. With two sisters around, she is not unknown.

A few years ago, Ronan often saw Elizabeth Olsen on the horse farm in Los Angeles. Later, with the Olsen sisters moving to New York, he never saw the former Scarlet Witch again.

The crew finished taking a group photo. Ronan didn't say anything to Ike Palmetto. He went directly to the theater. He just found a seat and sat down for a while. A woman in a white ruffled dress sat next to him. .

Hi, Ronan. Scarlett Johansson crossed her legs and turned her head to look here: Long time no see, how are you?

Ronan nodded slightly to Scarlett Johansson: Hello, Scarlett.

Scarlett Johansson was full of curiosity: I didn't expect that you were still with Jessica Felton. I thought you were the same as before.

Ronan said calmly, I remember telling you that I'm serious.

Really? Scarlett Johansson was thinking, I have no impression.

Ronan smiled, and simply stopped answering the conversation. Anyway, when we were together before, although there was no emotion involved, the relationship between the two parties was always good.

A friendly beginning, a friendly end.

Just like what he said to Anne Hathaway before, Scarlett Johansson has long been free.

Scarlett Johansson knew who Ronan was, and knew the power behind him, so she didn't dare to say anything more, she thought about it in silence for a while, and said, Ronan, in fact, I have a point of view that I have never changed. , monogamy is unnatural, it goes against human nature.

Ronan glanced at her: Really? I don't think so. Obviously, as a famous leftist in Hollywood, Scarlett Johansson was too much influenced by the so-called liberalism, he waved his hand: Scarlett, go Your position.

Scarlett Johansson nodded, got up and left.

The premiere screening began soon. In Iron Man 2, after Tony Stark announced his identity as Iron Man, it attracted doubts from the media, public opinion and all walks of life in the government, and evil forces struck again.

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