The Best Entertainment Era

Burbank, in front of the AMC theater chain.

Kevin Tsuhara, who had just come out of the theater, lowered his head and got into the car after the assistant opened the door, and followed Charles Rowan to the other side, got in the car and sat in Kevin Tsuhara beside.

The two had just watched the next-door neighbor's masterpiece Iron Man 2 in the theater.

Kevin Tsuhara ordered the car to drive, rubbed his forehead, and said, It's noisy and messy, it's a headache.

Charles Rowan knew that what his immediate boss was talking about was not the atmosphere in the theater, but the movie Iron Man 2, and said: It is true, the quality of this movie is average.

Kevin Tsuhara fully agrees: This is more like a commercial, the only thing worthy of praise is the special effects.

Charles Rowan kept nodding: From the box office of this film and Relativity Entertainment, it is very clear that the market has an extreme desire for superhero movies.

Kevin Tsuhara asked directly: Charles, how does our Green Lantern compare to Iron Man 2?

After all, one weekend later, Green Lantern, which is the beginning of the Justice League movie universe, is about to be released, which is one of the reasons why he took time off to watch rival movies.

Iron Man 2 has three biggest selling points. Charles Rowan analyzed confidently and calmly: One is Tony Stark himself, the other is the continuity brought by the sequel and the series, and the third is The production of the film, specifically the visual effects.

Kevin Tsuhara thought for a moment, and couldn't help but nodded slightly.

Charles Rowan’s words continued: “The character itself, Green Lantern’s reputation in the comics is far greater than Iron Man’s. There is a good foundation for adapting it into a movie. The biggest uncertainty is that it is not a sequel, so the pre-sale results are average, but The pre-sale of Iron Man was not good.

He mentioned the third key point: The special effects of the first Iron Man were not outstanding, and the visual effects of Iron Man 2 have improved a lot, which is also one of the main selling points. What about our Green Lantern The visual effects are just the strongest, and the crew even used the most advanced CGI technology to make a suit for Green Lantern. In terms of visual effects, Green Lantern completely beats Iron Man 2.

Of course, Kevin Tsuhara has seen Green Lantern, at least part of it, and has confidence in special effects: Green Lantern is currently the movie with the best visual effects in the world.

Yes. Charles Rowan was equally confident: It's just visual effects,

It can become a major attraction to attract viewers.

Kevin Tsuhara nodded slowly: Green Lantern is successful, and the subsequent plans can be carried out smoothly.

As far as comics are concerned, DC's Justice League has more influence than the Avengers, and Warner Bros. and DC Comics believe that the movie market will be the same soon.

Warner Bros. is putting the finishing touches on the release of Green Lantern, with some promotions and references to Relativity Entertainment, such as Robert Pattinson and Kristen Stewart in the promotion of The Twilight Saga: New Moon.

The male and female protagonists of Green Lantern Ryan Reynolds and Blake Lively are said to be fake, because they played couples in the movie and became friends in reality, becoming boyfriend and girlfriend in reality.

This is the most common way of falling in love among Hollywood star couples.

On the one hand, actors themselves are more emotional than ordinary people. If there are a lot of emotional scenes in the film, once they are devoted to the performance, it is relatively easy to make the fake come true.

On the other hand, it is naturally necessary for publicity and promotion. Hollywood movies have created countless temporary couples because of publicity and promotion.

Among these fake relationships, some eventually turned into real relationships. After all, celebrities are very open-minded people. If you look at each other, the fake relationship will also test your depth and measure my strengths. Just pretend it's real.

Anyway, the vast majority of celebrities have a lot of love history, and one more episode is nothing.

As for the ones that are always fake, there are quite a few. The most typical one is that the filming and the promotional period are combined, and the movie breaks up when the popularity of the movie passes. ...

Celebrities, even things related to them, are full of drama, wrestling is drama, love is drama, girlfriends are drama, discord is also drama...

Blake Lively appears to be looking to end his swinging career and start a serious relationship with Ryan Reynolds after his success as a Sleeping Childhood Idol.

As for Blake Lively and Leonardo DiCaprio, it's more like stamp collecting.

Ronan also saw the scandal about Ryan Reynolds and Blake Lively, especially Ryan Reynolds' avocado-like head, which once impressed him too deeply.

Unfortunately, the copyright of Deadpool is still in the hands of Twentieth Century Fox.

Otherwise, it must be very exciting to shoot a scene where the big cousin of the purple sweet potato fights the rotten avocado, and there will be the effect of the rotten avocado and another older and more disgusting avocado...

There was a time when Ronan saw the avocados on the supermarket shelves and thought of that bitch Deadpool.

But I have to admit that the previous Deadpool movie is much better than the disgusting avocado.

If all goes well, Deadpool should be able to return to the hands of Marvel Entertainment, perhaps allowing the Deadpool movie to join the Avengers universe.

These are still far away, and Ronan is most concerned about Green Lantern. After all, this is a direct competitor of Relativity Entertainment and Marvel Entertainment. Once successful, the Justice League movie universe will be initially erected.

If you fail, nothing to say, keep trying.

In addition, Ronan is also concerned about the film that will be released this weekend, 20th Century Fox's Robin Hood.

This is one of the six Dragon Balls he gave to 20th Century Fox. 20th Century Fox has successfully harvested two Dragon Balls last year. Judging from the current situation, the Dragon Ball of Robin Hood has basically reached 20th Century Fox. hand.

Twentieth Century Fox seems to be aware of the general trend that costume epic films may be coldly received in the market, and has not invested too much resources in the promotional hairstyle of Robin Hood.

Even so, from production costs to publicity and distribution costs, at least 150 million U.S. dollars will be spent.

Among them, the publicity cost is only more than 20 million U.S. dollars, which is too little for a big production with a production cost of hundreds of millions of dollars.

Nowadays, for first-line commercial film projects with a production cost of hundreds of millions of dollars, unless there is a fairly basic sequel, the cost of publicity and distribution will generally reach the level of hundreds of millions.

Like Iron Man 2, even if it has a strong fan base, the total global investment of Relativity Entertainment in promoting hairstyles still exceeds 100 million US dollars.

In this era of no announcements and no movies, the result of Robin Hood was already very clear before it was released.

In some respects, Twentieth Century Fox made a very wise decision. Instead of investing high publicity and promotion costs, it stopped losses in time.

Facts have also proved that big-budget war epics are not very popular these days.

Robin Hood has attracted criticism since its premiere. Other aspects are good, but the audience has a bad reputation.

On top of that, the lack of audience interest in Robin Hood.

The world probably doesn't need one Robin Hood story after another, despite the film's high budget and undoubted pedigree.

What's more, I don't know what the director and producer think, it may also be to add new ideas to this ancient story. The film spends a lot of ink and ink on the structure of the story, which weakens the shock of the war scene in the eyes of the audience, and even plays Robin Hood. There are also a handful of shots of Russell-Clara bow archers.

Perhaps the producers and directors have the intention of rushing for awards, hoping to compete for next year's Oscars with this epic film like Gladiator.

Limited by publicity and distribution, Robin Hood only opened in the early 3,000 theaters in North America. Coupled with the lack of audience interest, the first day of its North American release only earned $5.12 million at the box office.

In contrast, Iron Man 2, which entered its second weekend of screenings, took advantage of a weekend to start a box office rebound, earning $18.62 million on Friday.

Robin Hood could not bring even the slightest impact to Iron Man 2, but was affected by the popularity of Iron Man 2, and the attendance rate was frighteningly low.

In the past three days of the weekend, Robin Hood only earned $13.96 million at the box office, and it is difficult for the North American box office to exceed $40 million.

Twentieth Century Fox successfully harvested the third Dragon Ball.

Iron Man 2 continued to top the North American box office chart, earning $62.27 million in three days in the second weekend.

Ten days after its release in North America, the cumulative North American box office of this superhero blockbuster reached $251.12 million.

In terms of the international market, after more countries and regions joined the screening ranks, the overseas box office also exceeded 250 million US dollars.

At present, the global box office of Iron Man 2 has reached 512.47 million US dollars.

Compared with the online box office, the popularity of offline peripheral products has also exploded in these ten days. Relativity Entertainment's global peripheral revenue exceeded 350 million US dollars, attracting the attention of the entire Hollywood.

Iron Man 3 is definitely going to be filmed, but it will not be prepared for the time being. At present, all the power of Marvel Entertainment is devoted to The Avengers. .

Since Jon Favreau signed a long-term contract, he will continue to serve as the director of the third part.

The failure of 20th Century Fox's three consecutive costume epic films caused quite a stir in the industry. One was accidental, two were mistakes, so what about three times?

Many Hollywood companies launched targeted market research and analysis on this, and then postponed the possible promotion of large-scale costume epic projects.

The genre, like the pirate flicks of the late nineties, is starting to suffer in Hollywood.

But superhero movies are different. This is the type that is very popular in the market.

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