Super Tycoon

Chapter 683: Don’t Be Afraid of Plasma

Zhang Yang didn't know that some of his words affected Liu Chuanzhi's investment decision. Liu Chuanzhi has planned to control Kingsoft to absorb more software talents.

But in the field of hardware, Liu Chuanzhi also has some ideas, such as maintaining the cooperation with Zhang Yang and increasing the emphasis on Changchun Caijing.

Zhang Yang, drink tea. Liu Chuanzhi poured tea for Zhang Yang again.

Zhang Yang used to think that drinking tea was to quench his thirst, but while chatting, drinking tea and eating dried fruit seemed to have a special taste, especially when Liu Chuanzhi poured the tea himself.

Old Liu, how is the research and development progress of the LCD at Changchun Caijing?

Liu Chuanzhi said in his heart, you finally asked. Zhiduoxing Group is the major shareholder, so I thought you really didn't care at all.

Very good. Several new production lines have been launched. It is currently the largest color LCD manufacturer in China. It has also invested in the establishment of a research and development center and recruited many domestic and foreign research talents, mainly from our Huaxia talents.

The original technical research was mainly based on technicians from island countries, all of whom were invited by Sumitomo Corporation. Liu Chuanzhi also understands that if this model continues, it will be an OEM company whose core technology is controlled by others, and will always be in a passive position.

Fortunately, it's not Lian Xiang's investment. With Zhiduoxing as the major shareholder, and Changchun Electronics also having funds after its backdoor listing, they can finally get rid of the control of the island country technology.

There are still many difficulties in the study of basic materials, and the current progress is not fast.

But everyone knows that this is inevitable. If it is really so good to research, someone has done it long ago, so why wait until today?

What about the cooperation with TV manufacturers? How much profit can it bring?

At present, it can bring in sales of 300 to 400 million yuan a year, and a gross profit of about 20%. Because there is no need for advertising costs, the net profit is relatively high.

By the way, there is a flat-panel technology called plasma in foreign countries. I think it is developing very fast, and many companies say that plasma technology is more advanced and will replace LCD. What do you think?

Liu Chuanzhi is also a little worried. They have added a lot of investment. After spending so much money, if the technology is successfully developed and there is no market in the end, it will be a big loss.

Don't worry, we'll just make liquid crystals. There are indeed debates about the two technologies in the market, but those are the manufacturers who are arguing. Whether the technology is good or not depends not only on the advanced nature, but also on the practicality.

For the time being, plasma technology seems to be cheaper, but the upper limit is lower, and there will be a ceiling for clarity. The larger the screen, the higher the requirements for clarity.

Moreover, LCD can make the screen size smaller, ranging from the size of a fingernail to a large screen of tens of inches. Plasma does not have a small size now, so the market application of LCD is more extensive, and more companies participate. This is the market choice. Advantage.

We also make liquid crystals, so naturally we need to support liquid crystals. To give a simple example, the core of the cpu has changed from single-core to dual-core, and now there is a triple-core architecture.

But I dare say that the triple-core architecture will be eliminated soon, and it will evolve from dual-core to quad-core.

That is the market trend. Dual-core replacement of single-core is also inevitable because of market demand. But triple-core can not replace dual-core, but also because of market needs.

Plasma has a lower cost for 20-30 inch products, and it seems to be more suitable for large-scale promotion, but theoretical technology limits the improvement of its definition, which is not as good as LCD.

The number of enterprises with this technology is not directly proportional. There are more enterprises with liquid crystal technology, and they did it earlier. The development of plasma is later, and there are fewer enterprises that support it.

Plasma only has a large screen to reflect its price advantage, but there are not many families who are really willing to buy a large-screen TV, at least not many for the time being.

Of course, the most fundamental reason is that Changchun Caijing only has liquid crystal technology, so there is no talk of supporting plasma. At this time, the technology cannot be replaced, and too much money is involved.

Liu Chuanzhi breathed a sigh of relief, and this explanation also strengthened his confidence. Anyway, there are really few people who use large screens now. This is the advantage of LCDs. Their laptops, mobile phones, PDAs, etc. also use LCD screens.

How is the technology of the touch LCD screen? Can it guarantee the sensitivity? How about the color? Zhang Yang is very concerned about this, which is the trend of the future.

It's not bad. At present, we can't reach the international leading position, but we can be regarded as among the first-class. I don't know how far other companies have developed their technology and whether they will come up with better ones. At least in the domestic market, we are stronger than our competitor Boe. a little.

In terms of liquid crystal displays, our biggest competitor is also boe.

Boe, the panel leader in China in the previous life, is also one of the world's LCD panel giants. Many PC and mobile phone manufacturers choose this company's products.

Technologically defeated many companies in the island country, but fell behind Samsung. Samsung is also relying on its technical advantages in this area, coupled with its vertical integration capabilities, to make its mobile phones and other products rank first in the world.

At the same price, I have the strongest performance, and at the same performance, I have the lowest price, and my brand is still the top in the world. Can the sales be poor?

Boe used to be the leader in big-headed monitors in the domestic market, and they have been involved in LCD monitors for a long time, and they are at the forefront of Changchun Caijing.

However, Changchun Caijing has two regular customers, Zhiduoxing and Lianxiang, and later Moscow Electronics. These are what boe lacks.

But boe has also attracted many TV manufacturers to provide them with LCD panels and produce cheaper LCD flat-panel TVs to meet the current mainstream market demand.

At present, the market share of big-headed TVs has dropped sharply, and everyone prefers flat-screen TVs that occupy less space and have higher definition.

You can choose LCD panels for small sizes, and LCD and plasma panels for large sizes.

In terms of monitors, the monitors of LCD flat panels have also surpassed those with big heads, especially for Internet cafes and office spaces, where big heads take up too much space.

And if you use LCD, it will appear that you are stronger, richer, and have advanced equipment.

Zhang Yang thought for a while: Can we cooperate with boe? Including cooperative development in technology, and jointly formulate domestic market prices?

You can try it. I'll talk about it when I'm done buying ib's PC business. Why don't you talk about it first? Liu Chuanzhi tentatively asked.

Zhang Yang leaned on the sofa and squinted at Liu Chuanzhi: Are you sure you want me to talk? I just want to achieve my goal, and I don't mind losing money.

Forget it, wait for me to come back.

Working with Zhang Yang, Liu Chuanzhi likes it very much. Zhang Yang always considers issues from the perspective of a partner, but it is better not to let Zhang Yang discuss cooperation and investment in other companies. Isn't that letting others take advantage of it!

But looking at Zhang Yang's smile, Liu Chuanzhi felt that he had been tricked? Zhang Yang did it on purpose before, so he doesn't have to worry about it and can still make money!

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