It's not easy to be a supermodel [Comprehensive British American American Entertainment]

Letty's involvement in the design of the Versus was proposed by Martin.

At the end of March, she showed Martin some drafts of swimsuit designs that she personally completed, after which Martin really changed her completely.

This does not mean how good her design is, but it is not bad at all. Even if he has not studied design, but has worked in the fashion industry for so long, he still has this vision. He has seen pigs before eating pigs Run, at least you can tell how the level of design is.

Letty hasn't drawn a design for a long time, and she would probably go crazy if she was asked to design a series of ready-to-wear for a while, but she can handle things like swimsuits with simple designs and little change in style.

From the blueprint of the swimsuit, Martin can see what LetitiaL.'s style will be like in the future-exotic, sexy and energetic, just like Letitia herself.

The keynote of the brand is very important. Without its own unique style, it will only follow the trend and is destined not to be loved by consumers. Even swimsuits must have their own style. Moreover, this is the first series of LetitiaL. A key step in impression and understanding.

Martin doesn't know if it will be a big hit, but considering the young people's crazy pursuit of Letty, at least they won't rush... right?

After constant revision of details, Letty also consulted Mark during the period—this is the benefit of having a famous designer shareholder. As April is approaching, the final style was finally determined to satisfy both Letty and Martin. .

The company's registration process was also completed simultaneously, and LetitiaL.LLC. was officially included in the list of registered companies, and Martin also began to look around for cooperation with garment factories with drawings.

In addition to the four shareholders and directors, the company's current "employees" only have one accountant and one lawyer. Although there is no transfer of funds yet, the company's funds do need someone to manage them, especially if the funds are particularly rich. Down.

The current capital of LetitiaL. is 500 million US dollars.

When Letty said "give" Mark 20% of the shares, she really "give" him. She directly transferred the shares to him. In exchange for Martin's participation in the management and operation of the company, Letty transferred 10% of the shares as a price. .

Only Tony is an exception. As an investor, he injected 1000 million US dollars in exchange for 20% of the shares-this is not to say that LetitiaL. is now worth as much as 5000 million. Even with astronomical figures, LetitiaL.'s potential is not that great. At that time, Letitia was shocked when she saw the amount Tony transferred to her, and immediately asked him to question him.

"I don't want the company I invested in to be too shabby. This little money is not enough for me to fully upgrade the suit. Use it if you like it, and leave it if you don't like it."

——This is how the billionaire who never lacked money answered her.

Then Leti also invested the income from the foundation, which is 500 million U.S. dollars, into LetitiaL.

If the response of the swimsuit series is good, LetitiaL. will have nearly 2000 million funds by the end of the summer. Therefore, with such sufficient funds, the professionals Martin hired are the top professionals in the industry.

After the capital injection, Letty's only remaining assets are less than 100 million—even if she ranks No.100 on the "Forbes" income list with an annual income of 2 million, in fact, this income is not in line with her actual income. There is a discrepancy in the income, because this figure has not deducted the tax payment and the company's commission. After the deduction, there is still a part of her personal expenses and the salary paid to the team. In the end, only 100 million is left.

Speaking of which, the reason why Letty was able to get a full 500 million in dividends without giving the company a commission was because in the contract she signed with Martin, Martin and the company's commission included income items such as catwalks, endorsements, and filming. However, she did not include joint projects with other brands, because there were too few such examples before her, so the contract of a model usually does not include joint projects.

Who would have expected her products to be so popular at the time?

But the 500 million is just the beginning, as long as the foundation is not off the shelf for a day, she will have a steady stream of income every day, I don’t know if Maybelline will start to regret giving her a 15% share, anyway Letty is very happy .

Letty's goal is to have more say in the fashion industry. Even if she stops being a model one day, she can still stay in the fashion industry in other ways.

The audience of models is still small. Most people who don't care about the fashion industry can't name a few supermodels. Letty is an exception. Because of Tony's relationship, there are few people in the United States who don't know her.

But the career of a model is too short, and her status must be reduced after the age of 25. This industry eats spring and summer meals, and she doesn't want to "retire" to enjoy herself before she turns 30.

What Tony said is quite right, Letty is too career-minded, should she just sit at home obediently and be a "rich young woman"?This is more torture than giving her a new debut!

By the way, the flagship store in Queens, which was destroyed on the first day of opening, has reopened, but Letty did not attend the opening ceremony this time (maybe because she didn’t want another unsuccessful opening), but she did not lose The enthusiasm of New York citizens attracted a steady stream of people on the day of the official reopening, and the media called it the "Versace tour group".

At this time, Donatella disclosed that she intends to restart the Versus sub-line. Martin had a sudden idea and handed over these swimsuit drawings to Donatella for her to review, but unexpectedly, Donatella Tyra didn't seem surprised at all.

She already knew that Letty can design fashions. When she asked Letty to try clothes, the two discussed her designs together. Fortunately, they have a good relationship and Donatella is kind. Otherwise, such things as models discussing design with designers will not happen to others, not even the "teacher-apprentice relationship" between Letty and Mark.

Perhaps Donatella is the person who knows best how much "material" Letty has, and her participation in the design of Versus has also been personally approved by the Versace helm.

The reason why Donatella wants to restart Versus is that since this year, a non-negligible part of Versace’s turnover has been contributed by consumers under the age of 30. The overall trend is younger, but compared to the frequent Thousands of dollars in ready-to-wear collections, they all tend to consume relatively low-priced sub-lines, such as Versace Jeans, perfume lines, cosmetics lines, or eyewear lines, etc.

VersaceJeans has its own independent stores, so when the turnover of certain stores has increased significantly, it is easy to be noticed.

There is no doubt that this is the influence brought by Letty.

How influential she is among young people Needless to say, I don’t know when CK’s underwear became the trend of high school students, and the sales of other CK products that are not endorsed by Letty are outstanding. Ascension, CK won't lose money this wave.

As for Gucci, it is not so lucky. The eyewear series endorsed by Letty is still expensive, and the sales volume has not jumped too much. After all, the market that Gucci is targeting is still above the middle class.

One person drives the sales of a series of products. Apart from Giselle, Letty has such influence.

Donatella then understood that in order to attract young consumers, the first step was to attract them on price.So she decided to reduce the price of VersaceJeans across the board, and re-launch Versus, which takes the young route, and the price is planned to be set at a price similar to that of VersaceJeans.

After the price reduction, Versace Jeans clothes are generally in the range of 120 to 100 euros, which is a light luxury product. Clothes and accessories such as belts, sneakers and backpacks are reduced to less than [-] euros, and you can own luxury brands for [-] yuan. Clothes are really only the Versace family.

The consumers of Versus are young people. Compared with ready-to-wear, the design is much more streamlined, the lines are simple, and the difficulty is relatively small, but not everyone can be responsible, so Donatella only approves her "participation" instead of letting She was in charge alone—it was up to Donatella to decide whether to adopt her designs, whether to modify her designs, and Letty had little power.

Even so, it was unheard of for a spokesperson to have a hand in designing a garment.

'Versus is about to restart!Leticia Lopez involved in the design of the first collection ? ! '

'Supermodel Leticia intends to change career to become a designer?Donatella Versace spoiled her! '

'VersaceJeasn cut prices across the board, Versus restarted--Versace is going to enter the young people's market? '

After Versace announced the news on Twitter, the media rushed to repost it. Donatella’s wave of restart and price reduction caused a lot of controversy. This decision is too bold. Isn’t Donatella afraid of losing money? ?Who gave her confidence?Leticia Lopez? !

And Donatella was so relieved to hand over some of the products to a model for design?She really spoiled Leticia!

It's no wonder they have so little confidence in this new supermodel, because no one has ever heard that Leticia can do design besides walking and taking pictures, and she hasn't even taken related courses!

Donatella instantly became the target of fashion reporters, and everyone was very curious about why she made such a decision.

"I have to say, Leticia really surprised me." The female designer with platinum blonde hair said with a smile, but did not reveal too much, "I believe in her ability, so I handed over some products to her I am relieved to be responsible.”

--rest assured?

Should it be said that Donatella has a big heart or that Leticia really has special skills?Does Versace want to follow Maybelline's set?This was Benjamin Fesenjue's first thought after seeing the report.

Even he, who has always loved Letty, doesn't believe that she can take on the position of Versus designer, let alone other people?

Under the impact of these news, the fact that Miranda Kerr signed with Victoria's Secret to become the latest angel received relatively less attention.

Signing with Victoria's Secret is undoubtedly a major focus of Miranda's career. After becoming a Victoria's Secret Angel, her popularity and social value have increased a lot. The commercial value is not what it used to be. After Letty was promoted to supermodel, she did not stop. The career has officially reached its peak.

"It's Leticia Lopez again." Miranda's agent, White, frowned after reading the newspaper, and couldn't help complaining, "Every time I meet her, nothing good will happen."

Miranda was also very helpless. It was rare for her to get exposure, but Leticia robbed her of the spotlight. Although many media reported on her signing with Victoria's Secret, it did not attract much attention, and there were few discussions. , because everyone is talking about Leticia and Versace.

"What do you think about her participation in the design of Versus and the price reduction at Versace?" she asked.

"Donatella made this decision because she was jealous of Maybelline's sales. To put it bluntly, this cooperation is actually another 'co-branding', but the method has changed." White said, "I can understand this 'co-branding'. However, there is a great risk in lowering the prices of the entire line of sub-line products. If the sales volume does not increase, they will lose a lot, but what can they do then? Adjust the price back? This will make consumers’ favorability and loyalty linear down, so I wouldn't say it was a shrewd decision, Versace is riding a tiger right now."

Most people have the same idea as him, how could Leticia really design it herself?She hasn't attended a design school or formal courses, so she probably can't even draw the simplest clothes patterns, right?Everyone knows that the so-called "participation in design" is nothing more than hanging her name to attract speculation, which is similar to the concept of a joint name. In fact, Donatella and other designers are still in charge.

Some people are even disdainful, especially some of Versace’s competitors—it’s never happened to luxury brands to take the initiative to cut prices too much. Luxury brands can’t even do promotions, let alone cut prices by 30% in one go. Yes, this is a very significant reform.

The pride of luxury is price and quality. You can buy your products at ordinary prices, which makes the brand taste tacky!

Under many doubts and curiosity, Letitia and Versace once again became the focus of the fashion industry. While all parties are waiting for the market reaction, the preparations for LetitiaL. are also quietly and methodically underway.