It's not easy to be a supermodel [Comprehensive British American American Entertainment]

"Don't be kidding, Martin." The black-haired girl's smile was full of competitive meaning, "You know my ambition, my previous dream was to become a supermodel, and now the dream has come true, but what about after? My Life hasn’t changed much, and I don’t have endless wealth, even if I have money now, the car I drive and the clothes I wear are still up to you.”

"But you have Tony Stark now," Martin said, looking at her.

"It's true that not many people dare to look down on me after being with Tony, but I still haven't completely settled down, because I don't know when I will return to my previous life. Things that don't belong to me are really not reassuring." Her eyes were sharp and burning, "My goal is not very ambitious, I just want to decide my own affairs. So - why not take up this challenge? Have I been relaxed since my debut? At least I still have a chance to fight for the life I want.”

Hearing this expected answer, Martin showed a faint smile, mixed with appreciation and relief.

This girl who is unwilling to be mediocre is destined to be extraordinary.

Leti finally decided to change the surname into an abbreviation, and the brand is called LetitiaL., because the surname "Lopez" is too common and lacks a sense of uniqueness, so it is not suitable as a brand name.

Although the name "Leidicia" is not unique, but she is the only famous "Leidicia"-at least most people will think of her first.But what about "Lopez"?Some people will think of her, and some people will think of Jennifer Lopez, the queen of Latin music.

Deciding on the name of the brand is the first step. Establishing a brand is easy but not difficult, and difficult but not difficult. To set up a company in the United States does not have to be a U.S. citizen or have a green card. Except for some registrations, she must personally Except for the formalities, she planned to hand over everything to Martin.

The current equity allocation is that she holds 50% of the absolute holdings, Mark and Tony hold 20% respectively, and Martin 10%. This situation is the same as that of Versace, a bit like a "family" operation, and the equity is all in the hands of their own people.

But Tony basically doesn't care about branding—he doesn't even care about his own company, so how can he care about other people's companies?Therefore, the power of Tony, the shareholder, will eventually fall into the hands of Letty, and she holds 70% of the shares in disguise.

The 20% of Tony's shares was persuaded by Letty with a proposal, and Mark's 20% was in exchange for being LV's full-line spokesperson.

As for Martin's 10% stake, it was Letty as a "meeting gift" for inviting him to join the brand, even if Martin doesn't have the huge financial resources like Tony, nor does he have the lofty status in the fashion industry like Mark - that's not to say Martin's status Not tall, but his "tall" and Mark's "tall" have two different meanings. Martin naturally belongs to the first-tier level in the agent circle. He has a lot of good resources in his hands, but he only treats a For models.

They each have their own areas of expertise, and what Mark can do but Martin can’t do is that he can give Letitia a lot of help, like LetitiaL. Cooperate with LV, or give her design and development guidance, because Mark He has also developed his own brand. The operation of the Marc Jacobs brand is very successful, and Letty needs his experience very much.

Mark is a shareholder of LetitiaL. Shareholders and joint-stock companies are a mutually beneficial business model. He naturally hopes that this brand can make money, and he will certainly not be stingy in helping and investing in her.

At the same time, Letty also needs Martin to assist her. His executive ability and decision-making ability are what Letty does not have. His experience is far richer than Letty, and he can take on the role of guiding and supervising her. If she does most of the modeling work, otherwise she would have difficulty working at the same time and managing the brand, especially at the beginning stage, then Martin would be a good right-hand man.

Deciding on the type of registered company is the second step, because the type of company is related to the responsibilities and obligations of individuals and companies, as well as issues such as future company development and tax payment.

Since Letitia has opened up equity, LetitiaL. must be a certain joint-stock company rather than a sole proprietorship company. The types of companies in the United States can be divided into six types, joint-stock companies (Corporation, Inc./Corp.) and limited liability companies (Limited Liability Company, LLC. ) are the two most common, and her company falls into the latter category.

A corporation is a corporate entity that is separated from its owners, where shareholders' personal property is protected by limited liability, and shareholders are not personally liable for the company's debts.

A limited liability company is a hybrid business entity. It can be a company owned by one person or jointly owned by several people. It combines the elements of a joint stock company and a partnership, and the income is not subject to double taxation. This is quite attractive. With even greater flexibility, it can be managed like a joint stock company or a partnership, or in any other way the owner sees fit.

After having a company, Letty's income can be classified as company income, cleverly evading part of the tax.

But it's funny to say that, so the brand name is LetitiaL., but the official full name of the company will be LetitiaL.LLC. She is really related to the English letter "L".

In the short term, Letty will not consider listing, that is, publicly trading its company stocks, securities, etc. on the stock exchange, and selling equity to the public.Even if the company's shares can be cashed into money when the company goes public, she will get more and more liquidity. However, her right to speak will be relatively weakened, so it is better to give it back to someone she trusts.

She can't do it alone, she needs the help of Tony, Martin and Mark - Tony can provide her with funds, Martin can share the affairs for her in operation, and Mark can give her resources, if there is no accident , There will only be four of them on the board of directors.

The company law in the United States is recognized by the local laws of fifty states. Although each state has its own laws, many items, such as sales law and contract law, are issued by the National State Law Uniform Committee. Uniform Commercial Code unification.

Investors are shareholders, and operators are directors. Therefore, in general, there are two entities that control the operation of a company: the board of directors and the general meeting of shareholders.In fact, the power of the board of directors of different companies varies greatly. In a small private company, such as Letty's company, the directors and shareholders are the same person, and there is no real division of power at all.

The advantage of centralized speaking power is that it is more convenient to manage and more efficient in administration, considering that all the directors are acquaintances of Letty.

Tony is her boyfriend, Martin is her manager, Mark is her best friend and artistic director of the endorsement brand, and then Martin and Mark are very good friends, Tony and Mark are also friends (don’t forget that it was because of Mark Tony was one of the judges of the fashion design competition in Miami, and Tony went to join in the fun, so he met Letty), and the four have a close relationship, which is a good sign.

The main rights of shareholders include: participating in shareholder meetings, having the right to vote on major issues of the company, electing company directors and supervisors, and distributing company profits and enjoying dividends.

And she, as the CEO of the company, needs to create profits to return shareholders through operations, and let them enjoy dividends and bonuses. This is her responsibility.

It took Letty a lot of time to fully understand this knowledge. This completely unfamiliar field made her feel a little overwhelmed, but fortunately, Tony was there. As the former CEO of Stark Industries, the richest listed company in the United States, With his guidance, Letty's learning speed has increased several times.

"Previously we decided that the first flagship product of the brand would be swimwear, so where are you going to hire designers?" Martin asked.

"Hire an outside designer?" Letty raised her eyebrows, "No, I'll do it myself."

"...You?" Martin's eyes were full of doubts, "Will you still design it?"

Letty studied design in college in her previous life. Although she dropped out halfway through her studies, she switched to become an amateur fashion designer after quitting the fashion industry. In any case, she has two or three years of experience.

Of course, her level is not enough for HF, but she still has confidence in designing swimsuits, which are simple and do not require too much skill, and she does not want to fake her own brand.

If she wants to open a fashion line in the future, she can't be in charge alone, and some regular designers must be recruited.

Letty suddenly came up with a bold idea—whether famous designers, such as Pirate Lord and Ricardo Tisci (the current art director of Givenchy) can be classified as “free agents”—without their own personal brand, How about a genius who can change jobs at any time?

But this idea is just a whimsical idea now. It is very difficult to recruit designers from other first-line brands, because her brand is not attractive yet, and they cannot afford their salaries.

But—when the brand develops to a certain level, maybe even big-name designers will be tempted?

Now, although we can't afford to hire big-name designers, we should still be able to cooperate with her. Designers like Mark and Donatella who have a particularly good relationship with her, as long as they have enough benefits, let them work for LetitiaL. Not impossible.

In this case, she will have to win over those famous designers from now on.

"Don't you know after reading my design?" The black-haired girl raised the corners of her mouth in a profound manner.

The season for swimsuits is naturally summer. The time of summer is different for every state in the United States, but it is generally in June or July, and now it is mid-March. There are matters such as publicity and sales channels that need to be carried out, and there is no longer any delay.

But Martin showed a weird look - she can walk, take pictures, and design, how many things does she know? !

A swimsuit designed by Leticia Lopez herself, though, which is a big gimmick!

……

There are so many things this year, Letty did not attend the Oscar party hosted by "Vanity Fair", which made the media and fans who were expecting her to walk the red carpet with Tony withered.

In late March, Versace made an announcement that surprised—even shocked—the fashion world and the outside world.

—— Versace's decision to restart the secondary line VERSUS, and reduce the price of all products launched by Versace Jeans by 30% compared with the current price!

VERSUS is a young sub-line brand of Versace. When Donatella first joined Versace, she was only responsible for the authorized production of advertising images and accessories due to lack of experience. Until 1989, her brother and brand founder Zhan Si founded The secondary line, Versus, was given to Donatella. From then on, she and her brother were responsible for the design of Versus, and then became the designer of Versus independently.

However, this sub-line has been stopped since 2005 for some reason, until now there is news of its restart.

And VersaceJeans is a casual comprehensive auxiliary line, the price is much lower than Versace, but it is not within the range that ordinary people can easily afford - the price of the most common pair of jeans is about 150 euros.

Why did Donatella suddenly want to restart VERSUS?And will VersaceJeans take the initiative to cut prices?Also dropped by 30% in one breath? !In this way, the price of the entire sub-line will be completely set at the middle price and become more popular. Do they want to break into the young market?

March was spent in the fashion world with a lot of buzz, and then in early April, Versace tweeted yet another maddening announcement.

[Versace: The first series after the Versus restart will be officially launched in early May. This series is designed by Donatella Versace himself, and some products are designed by our global spokesperson @Leeticia LOpez. Please stay tuned expect. 】

... Leticia Lopez? ?Did they read it right? !Involved in the design?But isn't she a model!

Versace is this crazy? !