Born with rich bones

Changsheng Food Company, Pingyao Cherry, Xinjing Agricultural Machinery Factory, and Xiling Cooperative need brand marketing at the same time. Marketing in this era is not as developed as the Internet in later generations. Marketing methods are simply divided into leaflets, posters, and TV advertisements.

Of course, product packaging is also one of the marketing methods.

However, in order to make these brands popular and popular in a short period of time, TV advertisements are still needed.

Televisions are now common household appliances in cities, and product advertisements are gradually increasing at this time.

To Luo Bai's surprise, the first person who proposed to advertise on TV was not him, but Luo Mu.

Luo Mu, who has been attending classes for two or three months and accepts Western-style management concepts, has become more proficient in handling the affairs of the Xiling Cooperative.

Luo Mu: "Packaging is one of them, and the best way is TV advertising. This is also one of the ways to quickly obtain market channels, mainly based on the distribution of products of the joint-stock company held by Xiling Cooperative. The reputation of the cooperative is not in a hurry to open quickly, as long as Just make sure you are well-known in the industry.”

Luo Baizhang: "Just do what you say, Mom. I have directors and actors for filming commercials, and I can do it."

The question is how they can get in touch with those well-known TV stations, and whether they can win the prime time broadcast.

Yixing City Entertainment Company still has [-]% of the shares invested by him, so Luo Bai should naturally think of Chen Xing.

Having said that, the movie shot by Chen Xing should be over.

When director Xiangjiang made fast food movies, he usually finished one movie in a month or so.

When actors join the group, the script may not even be written yet.

As one of the shareholders, Luo Bai suddenly asked about the filming progress.

On the other end, Chen Xing responded vaguely: "It is editing, and there are some scale issues that need to be dealt with when submitting for review, but basically it will pass. As for the schedule, it will be during the winter vacation."

Luo Bai: "Very good, the progress is fast. By the way, let me tell you something, I want to shoot an advertisement, can I let you do it?"

Chen Xing didn't even try to haggle over the price, so he responded straight away: "Just come down as you order."

Luo Bai: "We need to fight for the prime time broadcast, the TV station doesn't have to be very good."

Chen Xing was looking for a TV station that was not too good, probably Changjing City TV Station and Shenzhen City TV Station were in the ranks.

It just so happens that Luo Bai's career development is all in Nanyue Province, so it will be broadcast on the provincial TV station.

Luo Bai: "Central TV will choose two, the local TV station in Guangzhou City, Hunan Provincial TV Station, and Nanyue TV Station. Let's broadcast it on these few TV stations."

Chen Xing hesitated: "These are all in the ranks of the 'Not So Good' TV stations?"

It's true that he is a director from Xiangjiang, but at least he has learned about the development of mainland TV stations.

Needless to say whether CCTV is good or bad, Luo Bai still has to choose two, all of which will be broadcast during prime time.

The remaining TV stations all have hit TV series, especially the provincial TV station. In the past two years, almost all the popular TV series have come from the provincial TV station.

As you can imagine, how popular its prime-time ads are!

Luo Baiting was swollen: "Brother Bao has plenty of money, and it doesn't matter how much. The only condition is that in a short period of time, the bombing broadcast will ingrain the brand in people's impressions."

Money is easy to talk about!

Chen Xing immediately changed his words: "It's on me."

Next, he hesitated and asked: "Do you have any intention of advertising star?"

In fact, he wanted to recommend artists in his own company, and more shots would be more opportunities to become famous.

But because it was related to Luo Bai's company, the other party would definitely choose a well-known movie star, so he said this because he was afraid that it would make people feel a little embarrassed.

Luo Bai asked casually: "There are no artists in Yixing City?"

Chen Xing's spirit instantly lifted: "Yes! Of course!"

In the era when the network system was not yet established, in addition to popular TV series and movies that can make an actor popular, the second is that advertisements have the highest exposure rate.

Since Art Star City has a share, of course the fat and water will not flow to outsiders. Luo Bai must take care of his own artists.

Luo Bai: "Then let them shoot, and you can tell the advertising fee."

After a pause, he suddenly turned his head, his face serious: "Don't try to trick me."

Chen Xing couldn't help laughing: "Even if I went to cheat a certain bureau, I wouldn't dare to cheat you—"

Halfway through the conversation, he thought of Luo Jin.

Guilty, in short, the current mood is very guilty.

After the movie was finished, he didn't dare to tell Luo Bai that the heroine was Luo Jin.

Luo Bai: "Speaking of which, I haven't seen the heroine yet. Let me know when the commercial is being filmed, and I'll go and have a look."

Chen Xing said dryly: "It's a big deal, don't bother, the winter vacation movie is released, don't you know?"

Luo Bai narrowed his eyes, and tapped on the table with his fingers: "Mr. Chen, are you hiding something from me?"

Should we be honest and lose the very promising Luo Jin and accept the possibility of Luo Bai's withdrawal, or should we wait for the movie to be exposed and then lose Luo Jin and accept the possibility of Luo Bai's withdrawal?

Without wasting time struggling, Chen Xing chose to be that dead pig: "Sure enough, I can't hide it from you. That's it, I hired a screenwriter with a bad reputation, and I plan to use his script for the next movie. Maybe the movie will be There is a risk of being blocked, and of course there is a certain chance of winning."

Luo Bai's attention was diverted: "Who?"

Chen Xing: "Liu Ping."

Liu Ping?

If it was Liu Ping in his impression, Luo Bai would be surprised.

In the original track, Liu Ping is a very famous screenwriter in later generations. The movies and TV series produced by each script written by him are well-received and well-received.

However, I heard that he was banned by the industry for alleged plagiarism between 90 and 95, and he was once poor enough to have enough to eat.

Of course, plagiarism is false, but being blocked is true.

Luo Bai can remember him mainly because five years later, Tang Shuyu starred in the script written and directed by Liu Ping and became an instant hit.

I just didn't expect that Liu Ping, who was supposed to be silent for five years, would meet Chen Xing, but after thinking about it, Chen Xing was not in the original track.

It is estimated that the trajectory has changed, and everyone's fortunes have also changed.

Luo Bai: "You are the boss and you are in charge. Which screenwriter you want to use is up to you, and I will not interfere."

Hearing this, Chen Xing was actually quite touched in his heart.

In the Hong Kong film and television industry, fame, seniority, and backing are emphasized, and they crush people to death.At first, Luo Bai said that he was just investing and not intervening in the company's management, but Chen Xing didn't quite believe it.

Xiangjiang likes to use seniority to oppress people, while mainland bosses like to use money to beat people up. They all have one thing in common, they insist on directing blindly even though they don't know how to do it.

Chen Xing had already been prepared for Luo Baihui to interfere, and several sets of countermeasures were placed on the desk in the office.

Just now I took the initiative to mention Liu Ping, and I was prepared to spend a lot of time talking, but I didn't expect Luo Bai to agree without asking.

After hesitating for a long time, Chen Xing still said, "Liu Ping... has a bad reputation in the industry."

Luo Bai: "How to say?"

Chen Xing: "He is suspected of plagiarizing his teacher's work."

Luo Bai: "It sounds like his character is unreliable, but I believe in Mr. Chen's vision and character. If Liu Ping's reputation is really bad, I don't think you would hire him, and you even mentioned it in front of me."

Chen Xing suddenly let out a hearty laugh: "Luo Bai, I suddenly feel that you are very appetizing!"

Luo Bai smiled lightly: "For the sake of appetite, remember to bargain when discussing the cost of advertising."

Chen Xing: "It's a matter of duty."

Luo Bai: "Then hang up, I won't waste your time."

..

When the last fresh-keeping vehicle transporting Pingyao cherries and grapes arrived in the capital, the fruits with Pingyao's trademark entered the self-selection stores in developed cities in various provinces.

At this time, there were no supermarkets in Huaguo, and commercial retail stores were represented by self-selection stores.

In self-selected stores, the displayed goods are scarce and expensive, and Pingyao fruit stands out in self-selected stores with its exquisite packaging and special trademarks.

As Luo Bai expected, the more expensive the high-end fruit, the more people will buy it.

Especially in big cities such as Beijing and Shanghai, there is never a shortage of rich people, but it takes effort to get them to take the initiative to pay.

The exquisitely packaged Pingyao fruit belongs to the brand enterprise after having its own trademark.

Fruits marked with brand companies are like fruits marked with imports, and they have an extra layer of identity than scattered fruits.

The upper class of the economy disdains cheap goods from self-service stores, which the general public cannot afford.

Only the middle-level economy requires reasonable prices and excellent value for money, and exquisitely packaged fruits become the best gifts for them to visit.

Beijing's second business self-selection store.

In the innermost shop of the store, there are beautifully packaged Pingyao fruits on display.It is all decorated with cartons, with beautiful and plump cherries and grapes printed on the cartons, and the trademark designed by Pingyao is also placed in a very eye-catching position.

But this is the most inconspicuous area of ​​the self-selection store. Because of the design problem, the sight of people in front is blocked by the elevator. As soon as you walk over, the first thing you see is the elevator.

Therefore, this area is known as the death area.

Any item placed here has always been the store's worst performer.

Xiao Wang, the salesperson who was assigned to this area because he had nothing to do with it, was fiddling with the fruit carton and sighed silently.

For the goods displayed in the store, each area has a salesperson to watch the market, and besides the basic salary, there is also a commission.

Generally, there will be three to four salespersons in areas with hot sales, and there will be two at the worst.

But here, she is the only one.

Xiao Wang was assigned here to watch the scene for two days, but he couldn't even sell a box of fruit.

She didn't complain about not being able to get the commission and was scolded by the manager, but it was just a pity for the fruits.

It's so pretty.

She was lucky enough to open a carton and eat the fruit inside. It was sweet and juicy, and it was many times more delicious than the fruit stand on the side of the road.

Even compared with imported fruits, the taste is not bad, and the packaging is so beautiful.

Even if she is not for the fruit inside, she will be moved by the packaging.

Today, as usual, the fruit was moved out and placed on the container.

While he was busy, Xiao Wang heard a female voice asking, "What are these?"

Xiao Wang got up quickly, and seeing a well-dressed woman standing in front of him, he quickly said, "Fruits. There are two kinds of cherries and grapes."

The woman picked up a box of cherries and asked, "How much is a box?"

Xiao Wang: "Thirty, there are two catties in it."

The woman immediately hesitated, thirty is not expensive to her, but cherries that only sell for seven or eight yuan in the market are a bit expensive.

She thinks it is a little expensive, but she really hates such a beautiful packaging.

Xiao Wang hurriedly said: "The cherries inside are all produced in Pingyao, Pingyao County, Pinghan Province, the hometown of cherries. The best products are selected, cleaned and packaged, and transported to the capital by fresh-keeping transport vehicles. They are big and sweet. Not to lose to imported cherries."

Woman: "Imported cherries cost twenty or thirty for a catty, how can your domestic cherries compare?"

Xiao Wang: "Come here and see what I took apart, take a look at it, and eat another one."

The woman walked over, and after looking at it, she found that it was indeed similar to those imported cherries.

I tried to eat two, and found that the taste is better than imported cherries!

Looking back at the packaging, I was completely moved.

"Pack me two boxes."

"Okay!"

When Xiao Wang was packing, the woman asked, "What does it mean... the cooperation between Xiling Cooperative Association and Pingyaoguo Township...?"

Xiao Wang: "It's a township enterprise."

Woman: "Can this fruit be developed into a business?"

Xiao Wang: "Why not? Economic reform and development, where is it not an opportunity?"

Woman: "Very good at talking. Don't you still have grapes? Bring a box too."

Xiao Wang: "Success, just wait!"

The store opened for three days, and finally sold three boxes of fruit on the third day, with a total income of 80 yuan.

Compared with the daily income in other regions, it is like a drop in the bucket.

And today's good luck seems to be exhausted, and it still hasn't been sold in the next two days.

Although some people came, it was too expensive.

During the meeting, the manager specifically named Xiao Wang: "The low revenue in this area has already broken the record of our self-selected stores. If the revenue continues to be low in the next three days, we will consider canceling the cooperation and taking back this area."

Xiao Wang is helpless, if the area is taken back, she will either be transferred to another booth, or she will be resigned.

The latter is more likely.

Let’s go back to the woman who bought three boxes of fruit boxes. She was originally worried about the gifts to be given to the leadership party.

Because this leader is not short of money, he doesn't like expensive gifts.

This is difficult.

You can't give expensive gifts, but you can't give too cheap ones, let alone go empty-handed.

So she went to the self-selection store, thinking that she might be able to choose a suitable gift.In the end, I chose a fruit box. When I attended the party, I was in a hurry and gave it out with the wrong gift.

Unexpectedly, the leader liked it very much, so he made a special call to ask where he bought it. He said that the little granddaughter at home likes it very much, and the ones bought elsewhere are not delicious.

The women were both surprised and delighted, and this matter was publicized. In the middle-level economic circles, many people really like the fruit box.

It’s great as a visiting gift!

On the third day of the deadline requested by the manager, there are still two hours before closing time.

At this time, the number of customers at the door will gradually decrease, and it seems that she is unable to complete the request.

Xiao Wang smiled self-deprecatingly, and prepared to pack the containers and move the fruit boxes back to the freezer.

But just when she came back after moving two boxes, she was surprised to find a group of people standing in front of the container, and the leader of them was the woman who bought three boxes of fruit a few days ago.

Seeing Xiao Wang, the woman quickly waved: "Little sister, come quickly and pack a few boxes for me. Three boxes of cherries and four boxes of grapes, they need to be packaged very beautifully."

Others also waved: "Pack a few boxes for me first, by the way, do you have any other fruits here?"

"I'll buy two boxes first. My family doesn't like cherries very much. It would be great if there were apples."

"Little girl, the fruit boxes here are almost gone, do you see any more? I'll order more than a dozen boxes, and I'll pick them up tomorrow."

After being dazed, Xiao Wang suddenly came back to his senses, and quickly responded and packed them for them. When he was so busy, he had to ask the manager to come over to help.

The manager who was about to revoke the regional stalls was stunned when he heard this.

Out of curiosity, I came to see it, and the reaction was extremely quick: "Quickly, let the people from the stalls in the West District come over to help, and then let people go to the warehouse and move out all the remaining goods in it!"

Because it is a trial sale, there are only 240 boxes of fruit boxes in the warehouse, and all of them were sold out in just two hours.

Sales reached 6300, setting a record for the self-selected store's single-day sales.

But this is not over yet. Some people who arrived late did not buy fruit boxes and have already started making appointments.

Moreover, the sales phone at the counter has been ringing for two hours without stopping, and it is full of people who come to reserve fruit boxes.

The manager stared blankly at the last unsold fruit box, which had been unpacked. There was a very recognizable trademark printed on the outside of the box.

Under the trademark, the words Xiling Cooperative and Pingyao Fruit Club clearly come into view.

The manager ordered: "Contact Pingyao Fruit Club immediately, and buy another [-] boxes of fruit boxes!"

..

This situation does not only appear in the self-selected stores of the second merchants in Beijing, but also in other self-selected stores.

At first it was because of its exquisite packaging, and later it was because the quality of the fruit itself passed the test, which was even better than that of imported fruits.

Therefore, there are hotels and restaurants in the back who directly contact Pingyao Fruit Club to wholesale cherries and grapes weighing more than a few thousand catties.

The popularity of Pingyao fruit has spread all the way from Beijing to big cities such as Shanghai, Guangzhou, and Shenzhen. Its brand has gradually been implanted in the impression of the middle class, forming a relatively high-end fruit brand.