Born with rich bones

In November, a total of 250 million catties of fresh cherries and grapes delivered by Pingyao to major cities were sold out shortly after they were put on the shelves in self-selected stores or high-end fruit stands.

Its popularity is no less than that of foreign imported fruits.

After Pingyao's fruit was sold out, there were still countless people who came to ask if they were still in stock after a while. After getting a negative answer, they all seemed very disappointed.

On the contrary, no one cares about other fruit stalls, and some quick-thinking merchants immediately imitate Pingyao fruit packaging and put it on the shelves.

At the beginning, it was quite popular, but after a long time, customers naturally found that these fruits were only packed in good-looking packaging, and the taste was not satisfactory.

Gradually, the sales of counterfeit products cooled down, and some customers who came for Pingyao fruit bought counterfeit products, mistakenly thinking that Pingyao fruit was just packaged and not as good as imported fruits.

These claims have hindered the reputation of Pingyao's fruit. Some fruit merchants in various regions who have an indirect cooperative relationship with Pingyao reported the situation to the Xiling Cooperative.

Because the supply right of Pingyao's source warehouse has been auctioned off by Luo Bai, and it is affiliated with the Xiling Cooperative.

The local picking, market distribution and even packaging and processing of Pingyao Yuancang all go through the Xiling Cooperative, and its chairman and supervisor are fully responsible.

So the person in charge of marketing approached the chairman: "The packaging is very similar, but the contents inside are shoddy. We have received complaints from customers one after another, and we have also lodged a severe protest against those counterfeiters, but those fruit sellers act like rogues, Not willing to accept plagiarism and imitation of Pingyao fruit."

Mother Luo, who is the chairman of the board, frowned and said, "Those packages are very similar, but there are some differences in subtleties and trademarks. Even if I win the lawsuit against them, there will still be more counterfeit products in the future. It is better to make everyone recognize the branded fruits produced by Pingyao and Xiling by consuming energy one by one."

Luo Mu, who has studied marketing and public relations for several months, is extraordinarily calm and experienced in dealing with counterfeit products in the market.

Without even informing Luo Bai, she quickly collected evidence and took the counterfeit company to court.

Afterwards, Chen Xing was contacted through Luo Bai, and after communication, several commercials were re-shooted.

..

Hong Xin is a member of Pinghan Province Fruit Merchants Association, responsible for the handover of Pingyao's source warehouse and assisting Luo Bai's fruit merchants.

When Luo Bai bought Pingyao Yuancang, Hong Xin envied his luck, but he was full of sympathy for Pingyao fruit farmers.

Even if Pingyao Yuancang is classified as within the scope of the railway planning area, so what?

It will take at least five or six years for the railway to open. During these five or six years, Pingyao Yuancang is still a place with rugged mountain roads.

If the fruit cannot be sold, it will still rot. As the owner of the warehouse, Luo Bai may lower the purchase price if he fails to make money or even loses money.

If the price is too low, the interests of fruit farmers will still be damaged.

So Hong Xin sympathized with the fruit growers in Pingyao Yuancang. Of course, he was not the only one who sympathized. Almost the entire fruit shop who knew Pingyao's real situation could foresee the future despair of Pingyao's fruit growers, but they all kept silent.

Because they have done what they can, and there is nothing left to do.

Hong Xin sighed silently, then pulled himself together and waited for the meeting with Zhou Yongli.

Zhou Yongli is one of the members of the Xiling Cooperative, and is also sent by the cooperative to Pingyao as the agent of Pingyao's source warehouse.

Seeing Zhou Yongli, who looked like a boss from a distance, Hong Xin hurriedly rubbed his hands to meet him: "Mr. Zhou, hello."

Zhou Yongli had just inspected the last batch of deep-processed fruit and food overnight, and his brows were a little tired. Seeing Hong Xin, he still forced a smile on his face: "Mr. Hong, isn't the handover of the Pingyao source warehouse completed?"

Hong Xin quickly waved his hand and said: "It's not about Pingyao Yuancang, I'm here to inform you that you will attend the Pinghan Provincial Business District Conference in mid-December. People from various commercial firms will attend the meeting to make a year-end summary. Many giants will participate in the meeting , might be able to draw market channels from it.”

Business meeting?

Zhou Yongli knew this. This year, all major provinces organized many meetings around economic development, and various commercial firms also formed their own business circles to discuss their experiences.

Specifically, these conferences are useless, mainly through the conference to get to know bigwigs in other industries or in the same industry.

Getting to know more individuals is equivalent to having more channels for handling affairs. This is the real value of the meeting.

Zhou Yongli pondered for a moment, then nodded: "I see, thank you for reminding me. Have Mr. Hong eaten?"

Hong Xin patted his stomach and laughed loudly: "Not yet."

Zhou Yongli: "Mr. Hong, give me face and let me treat you."

Hong Xin responded with a laugh, and the displeased mood after waiting for a long time suddenly became much more enjoyable.

The people from the Xiling Cooperative are quite good at life.

Hong Xinru thought.

Then at the wine table and dinner, Zhou Yongli mentioned, "I heard that Mr. Hong is not only a fruit merchant, but also a fruit farmer?"

Hong Xin waved his hand: "Being a fruit farmer is bullied, so you can grow it yourself and find a way to sell it yourself. Only after becoming a fruit merchant did you realize that it is not easy."

Zhou Yongli responded, and then said: "I also heard that Mr. Hong's orchard is a bit like the operation mode of American orchards. The orchard is all mechanized, and basically there is no human participation."

When Hong Xin heard this, he was quite satisfied: "Mechanized farming is the trend. You have never seen foreign farms, farmland, and orchards. They are all big guys. A large farm is tens of thousands of acres, and only two or three people are farming. Everything else depends on automatic and semi-automatic machinery. If it is replaced by our side, there must be three to four hundred people working on tens of thousands of acres? The labor costs alone cannot be paid.”

Zhou Yongli nodded and listened.

When Hong Xin mentioned this, he glanced at Zhou Yongli, and couldn't help but said, "Don't rush to envy and imitate. He also invested a lot of money in mechanization abroad, and the initial investment alone can drag you to death."

"Agricultural cooperatives and agricultural enterprises abroad provide assistance. Agricultural machinery, new seeds, and new farming methods... We have nothing here. If we want automatic mechanization, we have to import it. A cultivator and weeder costs four to five thousand, which is still a few times. products. Some machines that are not available in China sell for [-] to [-] yuan, but the price is actually not that high, and these foreign businessmen are deliberately raising the price to treat us like fat pigs!"

Hong Xin was indignant because he was the one who was slaughtered the most.

Sometimes people in the same company don't understand him, knowing that he will be slaughtered, why do they take the initiative to send him to the door?

"Those people don't understand. Comparing machinery and manpower, the harvest of the former is five times or ten times that of the latter. If machinery is used in the whole country's agriculture, how much do you think the annual output should be? Is it possible to support another country?"

Hong Xin's idea sounds fantastic at this moment.

Zhou Yongli thought that Luo Bai once talked about the role of mechanization in agriculture in an ordinary tone, and mentioned similar ideas. At that time, he felt extremely shocked and unbelievable.

Now he was slowly accepting this arrogant statement, so he just nodded in agreement after listening to it.

Hong Xin was stunned, and asked after deliberation: "Don't you think it's incredible?"

Zhou Yongli shook his head.

In fact, Hong Xin was very unconfident when it came to the idea.

Luo Bai is different. He really believes in himself and that Hua Guo's agriculture can become the pinnacle of the world, and he is moving forward step by step.

Before others noticed, he was already at the forefront of most farmers in the country.

If Hong Xin's idea is whimsical, then Luo Bai is an arrogant declaration.

He is not thinking, but actually acting.

Zhou Yongli: "The boss of our cooperative also told you the same thing."

Hong Xinyi said, "Really? By the way, who is your boss?"

Zhou Yongli: "Luo Bai."

Hong Xin was stunned.

Luo Bai?

The luck is so dazzling that people's eyes are blinded, Luo Bai who bought Pingyao's source warehouse at a cheap price?

Shouldn't he be the son of the co-op owner or something?

Zhou Yongli: "I'll get straight to the point, Mr. Hong, do you intend to cooperate with our Xiling Cooperative?"

Hong Xin: "?? Ah?"

Zhou Yongli: "Orchard operation platform, improved cultivator and weeder, integrated irrigation... The seeds of fine varieties can be sold to your orchard at four or five times lower than foreign prices. If you cooperate for a long time, there will be certain discounts."

Hong Xin: "...Uh, I will think about it."

It's not that he doesn't believe it, but there is no agricultural machinery company in China that can produce particularly complete agricultural machinery.

Even if it is produced, the quality and function may not be trustworthy.

Otherwise, why would he insist on buying foreign machinery while letting people be slaughtered over and over again?

Zhou Yongli: "Pingyao orchard farmers have reached a friendly and harmonious cooperative relationship with our Xiling Cooperative, and purchased a batch of new orchard operating machinery with loans from the cooperative. They arrived at the Pinghan Provincial Airport a few days ago. You can go and watch together."

Hong Xin wanted to refuse.

Zhou Yongli: "I won't force you to choose now, wait until you arrive at the site and see the new agricultural machinery before making a decision."

Having said that, Hong Xin felt that it would be embarrassing to refuse any more.

Maybe we can cooperate in the future, so I promise now, I will go over and have a look at that time, and he has the final say on whether to buy or not.

Hong Xin: "Alright then, I'm free next week, so I'll go and have a look."

Anyway, he would never buy it.

Zhou Yongli: "You are always welcome."

..

Pingyao Yuancang.

Like other fruit farmers, old man Fang stared in disbelief at the notice posted on the bulletin board in the county.

It was signed by the Xiling Cooperative, the County Agricultural Bureau and relevant leaders, and was decided and drafted by Luo Bai.

The first sentence of the document is congratulations to Pingyao County for transporting out. A total of 250 million catties of fruit were sold out within one month.

The old man Fang was smoking a dry cigarette, and he was as shocked as the others before recovering for a long time.

"Good guy, 250 million catties, sold out in just a month, that's amazing."

The total number of cherries and grapes produced in the county is about 2000 million catties each year, usually less than half of which will be sold, and the rest will rot in the ground.

Nearly three to four million catties have rotted this year, and it's all money.

The price of the 250 million catties is half that of the previous price. There is no export channel, not wholesale, but direct distribution in stores and fruit stalls. It can be said that they are a miracle in Pingyao County.

Originally, this was a miracle of the Xiling Cooperative, and had nothing to do with them in Pingyao County.

But this announcement clearly states that the Xiling Cooperative will use stricter standards for the quality of fruits in Pingyao County.

Fruit quality will be divided into three grades: excellent, good, and inferior, and the cooperative will give certain benefits and incentives according to the quality of the fruit.

Conversely, cooperatives refused to buy shoddy goods.

Some of the onlookers couldn't understand, so they whispered and whispered.

The old man Fang asked his son, "What do you mean by the following words?"

Fang regained his composure and explained: "The Xiling Cooperative requires fruit quality, which means that we should not blindly pursue quantity over quality. If the quality is not up to standard, they will refuse to buy, and the fruit growers will not be able to get money. On the contrary, if the quality of the fruit passes the standard , if it is superior to a certain value, the Xiling Cooperative will give certain benefits.”

He pointed to the announcement and said: "For example, here, it is written that if the number of excellent products reaches one million catties, the cooperative society will give fruit farmers an additional 0.5% of sales."

Old Man Fang: "How much is that?"

Fang Yi: "For example, 100 million catties of high-quality cherries can be rewarded with an additional 7.5 yuan."

hiss--!

There were gasps all around, if he got a reward of 7.5 yuan, wouldn't he have an income of more than [-] yuan for the whole year?

Fang Yi: "More than that. If it exceeds one million catties, it will be an extra reward of one hundred thousand."

Such a high reward made everyone jealous.

Some fruit farmers who originally wanted to make up for the number, and pursue quantity instead of quality, are now trying their best to improve the quality of fruits for the sake of high profits.

Fang Yi looked at the announcement, thought about Luo Bai, and couldn't help sighing, some people are really geniuses.

..

Pingyao County Government.

After reading the cooperation plan submitted by Xiling Cooperative, the leader was silent for a moment, and waved his hand: "All departments and agencies of Pingyao will provide certain protection and support."

"This is a good way to benefit the people and the economy of Pingyao County. We have to keep such enterprises in Pingyao and drive the entire Pingyao economy!"

..

In late November, canned cherries and grapes produced by Changsheng Food Company, as well as raisins, dried cherries and jams of the same series, appeared on the market together.

A bottle of canned fruit on the market is about four or five yuan, while a bottle of canned cherries and grapes that are newly appearing on the market is only two yuan a bottle.

You can count the number of cherries per catty, and the market costs more than a dozen or 20 yuan per catty.

Although the 500-gram canned fruit has a certain proportion of sugar water, it is full of solid fruit pieces, about a dozen in a can.

The price is five or six times lower than that of fresh cherries, and also lower than that of other canned yellow peaches and oranges.

The price of raisins and dried cherries is three yuan for 500 grams, but it is more expensive than canned food.

Not to mention jam, it's five or six yuan a bottle!

If the price is reversed, who will buy it?

Before the canned food went on the market, Mr. Lai was very nervous, afraid of losing money.

It was useless for Zhou Yongli to comfort him, he was still nervous.

Calling Luo Bai several times, Mr. Lai's palms were sweaty, and he said anxiously: "Why don't you change the price again, that jam is rarely sold in the market, so there must not be many people buying it."

The price of jam is so high, there is no market in the first place, and no one will buy it now.

He was really afraid of losing money.

Although Luo Bai invested in Changsheng, he also had his own money in it.

Luo Bai's previous corporate plan for food deep processing really excited him, but he was still nervous when it came time to go to the battlefield.

Luo Bai is doing the paper, and he will do the paper when he is nervous and stressed.

The paper can reassure him and give him great strength.

Thanks for the test paper!

Luo Bai sighed in his heart, and comforted him calmly: "What are you afraid of? At worst, I will pay the full amount when the time comes."

President Lai: "..."

If you don't understand this, you will think that Luo Bai is very rich.

What he said casually was like grains of gold, and the rich and powerful tone was so--it made people like it!

Mr. Lai: "These processed fruit foods are priced like never before. I was too panicked. Don't mind."

Luo Bai: "Well, it's okay, I can understand. But you have to trust me, right? I will never let you lose money. My cooperation philosophy is 'to make money together, and to fight against loss alone'."

Mr. Lai: Good... so relieved.

Luo Bai: "Do you believe me?"

Mr. Lai: "Trust."

Luo Bai: "Then follow the original plan and wait for market feedback and profit. If you are really nervous, then first think about how to improve the Changsheng management system and production system, as well as the purchase and use of related machines. After all, it will be We need to increase mass production... By the way, pay attention to recruiting more talents, even deep processing of food requires continuous innovation and development of new products."

Mr. Lai gradually calmed down under Luo Bai's methodical arrangement, and his concern for market products was also pulled back, and he was serious and devoted to improving Changsheng.

Luo Bai: "Then think about it carefully, and show me a plan when the time comes, okay?"

Mr. Lai: "Okay, no problem."

Luo Bai: "Then hang up."

After hanging up the phone, Luo Bai was doing the paper.

While doing this, he suddenly sighed: "It would be great if there were enterprises in China that produce machinery related to food deep processing."

After all, in the future, a lot of food processing will be involved, and there will be a lot of machinery used here.