Cannon Fodder Genius Game Producer

Wang Fei knew that Pei Shu was courageous, but what he didn't expect was that Pei Shu would give such a big hand in the development of new projects at one time.

"The current income of the studio is stable enough for the time being, and the funds on the books of the studio are sufficient to maintain the normal operation of the studio. At this stage, the development of the studio's future projects is of course the top priority."

Pei Shu saw it very clearly.

"One Thought Immortal Demon" is very successful, but it is impossible for the studio to rest on the credit book of "One Thought Immortal Demon" without losing ground.

The game industry is an industry that needs to constantly explore new themes, new types and new audiences. At present, on the traditional fairy tale theme, the studio already has "One Thought Immortal Demon" and "Legend of Immortal Fate", and "Super Evolution Era" is A key direction for the studio to develop new player audiences.

Pei Shu's ambition made him not only want to stay in the "apocalyptic wasteland" theme game lovers, but he wanted to take this opportunity to try again, whether it is possible to extend the audience to a wider direction - such as general Two-dimensional fans, or, more simply, just spread the concept of "Super Evolutionary Age" to a wider audience.

"As long as more people who don't play games can think of its theme 'Super Evolution Era' after seeing our images of zombies, alien plants, etc., that's enough."

Pei Shu thought for a while, and said: "This idea is still a bit sketchy, but it should be possible to discuss cooperation with the WG platform and social platforms other than WG. If we want to do it, we should make it bigger."

Qiu Boyu also understood now, he suddenly came back to his senses, and said: "Brother Pei, if necessary, I can contact my elder brother, and Li Chuyue, Qiu and Li's subordinates are all educated. Communication-related companies can cooperate."

Qiu Boyu was so focused on making games before that he never thought about the development of these IPs like what Pei Shu said, but after Pei Shu said these things, he quickly realized that the culture-related industries under Li's hands are still relatively small. There are few, but there are quite a few cultural industries invested by the Qiu family.

After Pei Shu said that he wanted to make the "Era of Super Evolution" into a cultural symbol, Qiu Boyu, who was completely immersed in the game, seemed to be opened to a new world by Pei Shu again.

He used to think that all he had to do was make a game of the "apocalyptic wasteland" in his mind, but Pei Shu presented a more brilliant scene and possibility in front of him.

After listening to what Pei Shu and Qiu Boyu said, Wang Fei didn't object any more.

The matter of IP development is actually a matter of time, which is a bit similar to brand maintenance, like "Yinian Xianmo", which is currently one of the most well-known mobile games in the same genre. "Is it an IP?In fact, it is already considered a small IP. If the studio wants to continue "Yinian Xianmo" to create a series of games in the future, or use "Yi Nian Xianmo" to create different types of games, it will gradually revolve around the IP of "Yi Nian Xianmo". Little by little, in the future, there will be an IP matrix of "One Thought Immortal Demon" under the Bulo Studio.

However, this kind of creation method is obviously limited to the game level. If you want to spread it further, you need to make efforts in the direction of derivative culture, as Pei Shu said.

It's just that Pei Shu's approach now is obviously not to wait for the game to be fully established before developing the IP, but to develop the game project and IP in parallel.

There are pros and cons to doing so.

The advantage is that if the production of animation and manga is successful enough to form word-of-mouth communication in the anti-Two-dimensional range, then after the official public beta launch of the game "Game of Evolution", it will naturally attract more pan-Two-dimensional users Even ordinary non-Two-dimensional users flood into the game world of "Age of Super Evolution", and there may be a group of hardcore supporters of "Age of Evolution".

The disadvantage is that if you spend money in advance, the comics and animations produced may not meet the public's aesthetics, and fail to form word-of-mouth communication. In the end, only some audiences in the game will accept the content of these animations and comics... In this way, some Comics and animations that may be produced at a high price will be in vain.

As the person in charge of the project management team of No Lost Studio, Wang Fei thought about it, and directly pointed out this possibility, and at the same time asked Pei Shu what the expected budget would be.

Hearing Wang Fei's question, Pei Shu took a sip of coffee and leaned on the back of the lounge sofa, looking very relaxed.

He smiled and said, "Old Wang, you know, nothing in this world is sure to succeed, but we can't stop doing something just because it might fail."

"If you think about it this way, not to mention "The Era of Super Evolution" and "Legend of Xianyuan", we would not even be able to make "One Thought Immortal Demon"-after all, when we first produced "One Thought Immortal Demon", we also Didn't expect it to be so successful in the end, did you?"

Wang Fei was startled when he heard that, and soon fell silent. Pei Shu was right.

Pei Shu held the coffee and continued to laugh, "What we can do is to do our best to make it as good as possible after confirming the project to be developed, so that it has more chances to move closer to the direction of success."

After listening to Pei Shu's words, Wang Fei also heaved a long sigh: "Okay, you're right, it's because I've become less timid and narrow-minded."

He used to be in charge of the "Super God" project, and even if he came to the studio, the studio's "Yinian Xianmo" soon became a TOP project in the industry, so that when he was thinking about the IP development that Pei Shu said , the first thing that comes to mind is 'is this IP development sure to be successful?What's the point if it doesn't work out? '.

Pei Shu smiled and waved his hand: "Old Wang, your concerns are correct, but you are thinking from the direction of project management and project success probability, and I am thinking from the direction of wanting to do an experiment. I am the person in charge of the studio. People, the whole studio is big and I am the biggest, of course I can speak out what is in my mind a little bit willfully, and I don’t need to be responsible to higher-level people for success or failure, so of course I can be bold.”

Wang Fei glanced at Pei Shu, shook his head, and asked, "How much do you plan to invest in this IP development plan?"

Pei Shu held the coffee and thought for a while, then made a '3' gesture.

"300 million?" Wang Fei asked, and then said: "For 300 million, animation may be a bit difficult. Let's spread the content of fanart, comic serials, four frames, and strip manga first... You can also find some fans who write short stories by hand. Derivative content..."

Pei Shu blinked and said with a smile, "Well, what I mean is, let's try to invest in running water for 3 days first?"

Wang Fei: ...

Qiu Boyu: ...

3 days of running water?

Recently, the turnover of "Yi Nian Xianmo" has been very stable. The single-day turnover is about 900 million. If the average value is 900 million, the turnover of 3 days is...

"2700 million?!" Wang Fei was stunned.

Pei Shu thought for a while, "If it's 2700 million, it's not much different from 3000 million, or should we round it up?"

Wang Fei looked at Pei Shu expressionlessly, not knowing what to say for a moment.

"Small up 2700 million to 3000 million? Did you make it up?" Wang Fei pinched the bridge of his nose, thinking that Pei Shu, who seemed to be quite reliable before, is not so reliable now. stand up.

The development cost of the entire game "Super Evolution Era" so far has not exceeded 1000 million. As a result, the IP development parallel to the game will cost 3000 million in the early stage? !

But when Wang Fei wanted to say something more, he suddenly remembered that just before his resignation last year, during the preheating of the "Super God" expansion pack of Jixing Studio, several preheating promotional animations of "Super God" , a single cost has been as high as 500 million.

Although it is an animation film-level production, if you calm down and think about it, you will know that the production cost of animation is indeed not low. Even if the derivative animation of "Super Evolution" is produced according to the standard of Instant Noodles, the cost of a 5-minute single episode is at least It also needs to be around 6 to 7. At present, in "The Era of Super Evolution", 10 races alone can be opened. Based on the calculation of 1 protagonist for each race, a single protagonist can make a 10-12-episode instant noodle show To present their stories serially, the cost here is around 700 million.

According to Pei Shu's idea of ​​making "The Era of Super Evolution" a cultural symbol, just the instant noodle fan is probably not enough to achieve this idea, so in addition to the instant noodle fan, it is necessary to make a regular 20-25 minutes Animated drama.According to the regular animation of 20 minutes per episode, even if it is only about 13 episodes in a single season, the cost of a single episode is about 100 million.

Animation alone requires a cost of about 2000 million, as well as a series of funding requirements for comics, novels, and peripheral development. The most important thing is that after these contents are completed, the studio cannot let them be released directly. Then you need to buy marketing expenses such as advertising and so on.

Calculated roughly like this, the budget of 3000 million yuan really doesn't seem to be too much?

After thinking about it like this, Wang Fei felt that his head was hurting.

But in the end he still sighed: "Okay, I see."

3000 million is 3000 million, just like what Pei Shu said, this is the 3-day turnover of "One Thought Immortal Demon".

Thanks to "One Thought Immortal Demon" has now laid a solid foundation for the studio, otherwise how could Pei Shu burn money like this?

***

The IP development of "The Era of Super Evolution" has been decided for the time being. Pei Shu asked Qiu Boyu to contact his elder brother Qiu Bowen, and he also contacted Li Chuyue to see what is going on in the cultural industry under Qiu and Li's subordinates. Does not have relevant animation production qualifications.

At the same time, the art masters of the studio also received instructions to put the studio's demand for manuscripts in the group where the master painters gathered, and began to recruit painters to prepare for derivative comics and derivative serial comics.

At the same time as the studio carried out the follow-up related development work in an orderly manner, the 7-day first round of beta testing of "Mega Evolution Era" also successfully ended the entire test.

After the first test, Pei Shu summoned the planners of the studio to study and analyze the first test data of "Age of Super Evolution", and began to discuss which directions the game should make adjustments based on these data.

***

On the WG forum, after the first round of beta testing of "The Era of Super Evolution" officially ended, a group of "resentful wives" headed by Chen Xiaopang appeared on the special page of "The Era of Super Evolution".

Subject: [QAQ does not lose to the studio, don't force me to kneel down and beg you!My poor little grass will be able to evolve soon...!Can't the first round of closed beta be extended a little longer? 】

Subject: [I'm crying, my zombie has just found the right evolution direction, this one is going to collect the corresponding virus to evolve and beat that grass! ! !Damn, how did 7 days pass in the blink of an eye? ? ? 】

Subject: [My worm has just grown into a giant, and I'm about to attack the city and attack the human fortress! ! !ah!My Diamond Dragon! ! !It hasn't exerted its divine power yet... woo woo woo]

The whole WG's "Age of Super Evolution" was full of tears, and the players were tearful, wishing that the first beta of "Age of Evolution" would be extended by another ten days and a half months...or they would directly open the public beta. I don't mind! !

Some people cried and cried, and of course some laughed.

Subject: [Hey, who is laughing?Of course it's me!Watching your beta testing parties show off every day, today is finally the time for you to join us in salting fish! 】

1L: [Tears +1, watching the live broadcast every day makes me hungry, the closed beta is over, everyone is at peace now. 】

Having said that, in fact, every player is still looking forward to putting the public beta of "Age of Super Evolution" on the agenda as soon as possible.

After this week's first test, the number of game reservations for "Age of Super Evolution" has risen sharply again. The second test, third test and fourth test of the game have not yet started, but almost everyone has seen it, and it is another game that does not lose to the studio. This mainstay game is already on the rise.

And when the players were looking forward to the sooner public beta launch of "The Era of Super Evolution", someone popped up in the industry certification section of the WG game forum and released a new news.

Subject: [Has anyone heard of it?Do not lose the studio is preparing for the parallel development of the IP of "The Era of Super Evolution"? 】

Recently, there has been a lot of news about "The Era of Super Evolution", but it is the first time that many people in the industry have heard about the parallel development of IP.

Everyone was very surprised.

3L: [Not as tough as the studio?Where is this?About to start IP parallel development? 】

5L: [The "Super Evolution Era" project itself is not sure whether it will be successful, so start IP development now?This is too impatient, right? 】

10L: [I also heard a little bit of news here, but forget it, just be impatient, people now have "Yi Nian Xian Mo" as a base, and they have money in their hands, so they are not empty. The open beta of "Yi Nian Xian Mo" has been open for 4 months, and the monthly turnover has stabilized at 2.5-3 million. After deducting the platform's share of bank fees and taxes that should be withheld, the studio's current reserve cash should already be 4 million, and the end of the year will soon For dividends, guess how much money the main creative team of "Yi Nian Xian Mo" can get?With the money in hand, why not? 】

Crowd:! ! !

Oh shit, yes, it’s not like I don’t know, but I’m surprised.

What are they worrying about not losing the studio?

Lemon fruit on the lemon tree, you and me under the lemon tree—let’s concentrate on picking lemons first!

While everyone was waiting to concentrate on picking lemons, another question was asked.

33L: [Just a lemon, by the way: "Yi Nian Xian Mo" made so much money, wasn't "Wasteland" better than "Yi Nian Xian Mo" on the first day of public beta?Does anyone know what's going on with The Wasteland? 】