Cannon Fodder Genius Game Producer

What's up with Wasteland now?

As soon as this question came up, the anonymous people in the industry certification section of the WG forum couldn't help but sigh for it.

Tell me, when the public beta was launched, one of "Wasteland" and "Yinian Xianmo" was an S-level project certified by the WG Forum, and the other was only a mere C-level project.

As a result, 4 months have passed, and "Yi Nian Xian Mo" is still firmly in the top 15 of WG's best-selling list, while "Wasteland" has dropped to the top [-].

These two projects, which were supposed to be evenly matched, who knew what would end up like this?

At the beginning, the recharge threshold of "Wasteland" originally dissuaded a wave of public beta players, but to be honest, there were still a large number of wealthy players who really liked this game. But some people gritted their teeth and stayed.

If "Wasteland" was able to maintain it at that time and provide high-quality gameplay and content in the follow-up, then the players will scold them, but they will not be soft on their money.

Who would have thought that "Wasteland" would have a well-known "five-platinum event" on the Internet as soon as it turned around, and then showed another wave, and a new card was released, which restrained the remaining 4 platinum cards.

It was during that period of time that "Wasteland"'s coquettish operation was tantamount to cutting off all the five platinums, and finally wiped out all the top players of "Wasteland" for a round.

Since then, it seems that "Wasteland" has not produced any moths-probably because there are no bigger moths.

In short, after all the five platinums of "Wasteland" were washed for a round, "Wasteland" showed its decline. First, it fell directly from the top 20 on the WG best-selling list to the top 50 within three days, no matter how much Huanyu Company dropped. Resource promotion and marketing only rebounded briefly, and soon fell back to around 50.

After that, "Wasteland" dropped from around 50 to almost 100, and there was already a world of difference between it and "One Thought Immortal Demon".

55L: [Speaking of which, the main strategy of "Wasteland" doesn't care about its own project?Didn't Lin Cheng come up with this project by himself?Can he bear to let his hard work be ruined like this?It's obviously a seedling of an S-rank evergreen tree, but it's made like this...]

58L: [Lin Cheng's thoughts are all on his new project now, right?It is said that Lin Cheng did not approve of opening the recharge system in "Wasteland" at the beginning. Later, he opened the recharge module under the pressure of the company. Later, he quit because the company sent an entire tuning team to the "Wasteland" project team. Cheng couldn't bear the company's power squeeze, so he let go of "Wasteland". 】

61L: [@58L, what the hell?Now the rumor outside is this version?Tsk, that Lin Cheng is such a pure white lotus. 】

67L: [?Are there melons upstairs?What's going on with Lin Cheng?Ever since he worked on "Crazy Graduation Season", he has been full of blood and rain, and he feels that he has not been cleansed.By the way, I just checked the single-day turnover of "Wasteland", which is outside the top 100 on the WG best-selling list, yesterday's daily turnover is 30 on all platforms, and the monthly turnover is less than 1000 million. The year-end awards for the "Wasteland" project team this year are probably cold. ? 】

***

Just when the industry certification section of the WG forum was eating the melons of Lin Cheng and "Wasteland", in the office area of ​​Lin Cheng's studio, which is now named Lin Cheng's studio, all the studio members were sitting quietly at their workstations, except for the keyboard. Apart from the crackling sound, there was no sound.

The "Super God" project team next to Lin Cheng's studio is busy distributing New Year's goods at the moment, and everyone has a latest pear mobile phone and PAD package. This is the sunshine of the "Super God" project team. Everyone has a copy. In addition to the most basic sunshine benefits, the "Super God" project team also announced the time of their year-end dinner party. At the year-end dinner event, they also have a lucky draw with a 100% winning rate waiting for them , according to the practice of previous years, the highest-level grand prize is worth about 20 yuan, and the rest of the prizes, based on the final prize, are also shopping gold worth at least 3000 yuan.

Of course, these are just project benefits, not their project bonuses.

The number of official members of the "Super God" project team does not exceed 50, and there are different dividend coefficients according to the time they entered the project and the value of their contribution to the project.

As a TOP-level game that occupies the top five of WG's best-selling list all the year round, "Super God" can basically maintain a monthly turnover of 4 million to 4.5 million on all platforms. As a phenomenal game, Pole Star Studio and WG The split between platforms is an extremely rare [-]-[-] split.

Even after deducting various share, marketing, project costs, taxes and other expenses, the annual net income of the "Super God" project can still be around 20 billion, which is a veritable cash pillar for Huanyu Company.

At the end of the year, even if the "Super God" project only takes 5.00% of the net income as dividends, the total bonus pool for dividends can be as high as 1 million, not to mention that the total year-end bonus pool of the "Super God" project team is very high. A generous net profit of 10%.

With a total prize pool of [-] million, I also know how crazy such a dividend will be.

This is also the reason why executives like Mr. Lin in the company do everything possible to get involved in projects like "Super God".

However, no matter how luxurious and extravagant the total bonus pool is, it has nothing to do with the "Wasteland" project.

Oh no, there was maybe maybe maybe.

But alas, that is only in the past.

The monthly turnover of "Wasteland" only reached 3 million in the first month, and fell directly to 1.5 million in the second month, and then directly fell below the value of 5000 million in the third month. month, the turnover of the whole month is less than ten million.

This downward trend can no longer be called a decline, but a cliff-like decline.

Those members of the tuning team who were stationed in the project team with Mr. Lin's back, now the numerical planning Ark of the tuning team has been directly fired by Huanyu, and the remaining tuning team members used to hold their heads high, but now they are silent As if dumb.

In 4 months, the net profit of "Yi Nian Xian Mo" reached 4 million, and the total turnover of "Wasteland" was only about 5 million.

In fact, if we only use the figure of 5 million to match the cost of a series of conventional projects, "Wasteland" has at least brought a net profit of 1.5 million to Huanyu Company. Even if this result is not as good as expected, it is still It's definitely not bad either.

But it's a pity that since Lin Cheng got on board with Mr. Lin, Mr. Lin piled up all kinds of promotional resources in the company on the "Wasteland" project without any money.

Mr. Lin does have the authority to allocate and use these resources, but the allocation and use does not mean that there is no need to pay the cost.

When Mr. Lin was deploying, the various advertising spaces, no matter what 300 million 500 million, just smashed it, but when the operation and promotion costs were counted at the end of the year, these costs were all on the "Wasteland" project team.

In just three months, the cost of marketing resources given by Mr. Lin alone has reached 3 million.

As soon as this number came out, the net profit of "Wasteland" dropped directly from 1.5 million to 7000 million.

In the past month, "Wasteland" has entered a state where no matter how much it is promoted, the promotion cost cannot be recovered. High-end top players are lost, and ordinary players lack targets to catch up with and cannot bear the high recharge requirements of the game. Prostitution party.

It can be said that in the future, the monthly turnover of "Wasteland" will hardly exceed the figure of tens of millions in a single month.

Compared with the grand occasion of breaking tens of millions in a single day, how can the current situation of "Wasteland" not be embarrassing?

As for the "Wasteland" project team, including Mr. Lin and the tuning team, the total has reached 25 people.

To be honest, if the 25 people present can also share 7000% of the 10 million net profit in dividends, it would be quite a lot, but these people present have already heard the gossip.

Because the monthly turnover of the "Wasteland" project has fallen precipitously, the year-end dividend for this year is only 5% of the net profit.

Among them, 1% belongs to the main planner of the project, 1% belongs to Mr. Lin, the person in charge of the project operation, and the remaining 3%, which is the bonus pool of 210 million, will be distributed according to the personal contributions of the project team members.

The money is allocated to the members of the project team, with an average of no more than 10 per person.

It's not that 10 yuan is not enough, but that the members of the project team would fight to join Lin Cheng's studio, and it's not just 10 yuan that they want to fight for?

Moreover, it can be seen with the naked eye that the dividend of less than 10 yuan may only be taken this time - next, with the current monthly turnover of "Wasteland" not exceeding 1000 million, next year, the "Wasteland" project Can the group's dividend still have this year's level?

I'm afraid it's not even 5.

In this way, is there any future for staying in the "Wasteland" project team?

***

The members of the project team were worried about the future of staying in the "Wasteland" project team, but Lin Cheng was very angry at the number of year-end dividends - it was only 70? !

This figure is not as good as his monthly project leader's dividend figure in the first month of "Wasteland" online!

Lin Cheng looked at a series of cost and expenditure reports on the computer. After seeing the marketing costs as high as 3 million in the last three months, his face turned red with anger.

"8000 million! What promotion can cost 8000 million?!"

Most likely, Mr. Lin took the kickback behind his back!

But even Lin Cheng knew that he couldn't say this.

He was the one who accepted Boss Lin's recruitment at the beginning, but now he can't tear himself apart from Boss Lin just because Boss Lin promoted the project.

Lin Cheng was just thinking, Mr. Lin didn't know how much kickback he could get from the 8000 million marketing promotion, and the benefits behind it made him feel itchy.

But no matter how impatient he was, he gritted his teeth and endured it. After all, now he still needs to rely on Mr. Lin to find someone for him to complete the project "Future Life".

Losing the "Game Prototype Auxiliary Reference" function, Lin Cheng began to create "Future Life", and he was struggling everywhere. No matter which plan he looked at, he didn't think it was the final plan, so that almost 3 months have passed, and the original plan The demo of "Future Life" has no progress.

He put on an attitude of "keep improving" and help the members of the project team grow up, but in fact, he knows in his heart.

Huanyu Company is not a charity consortium after all, he needs to see the orderly progress of the company's projects.

In the face of Lin Chengyou's successful project "Wasteland", the company has accepted the demo of "Future Life" without any movement. No progress has been made on hold.

Just when Lin Cheng was extremely agitated, the system in his brain also added a countdown to the production cycle of the "Future Life" demo for him - he was not allowed to continue to procrastinate like now.

This situation made Lin Cheng even more irritable, and his whole face was as dark as ink.

Of course, the irritable Lin Cheng didn't notice that the studio members not far from his work place were all quiet and silent. The atmosphere of the whole studio was the same as that of the "Super God" project team outside. .

And the members of the "Future Life" demo production team are also in the other corner of the studio. Their project has not even taken shape, so of course they don't have the trouble of dividends, but the demo production that has been delayed for 3 months has made them I started to think about whether I should leave this project and look for another home.

***

Compared with Lin Cheng's studio, where people's hearts are gradually dispersing, the Bulo studio is as festive as a New Year's Eve today.

As early as when Pei Shu was discussing entry salary with Qiu Boyu, Pei Shu had promised that he would use 20% of the project's net profit as the total bonus pool for year-end dividends.

Up to now, the net profit of "Yi Nian Xian Mo" has reached 4 million, and 20% of the net profit has reached 8000 million. The official members of the project team are also much less than the "Super God" project team!

At present, the total number of people in the studio is only about 30, of which the number of members of the project team of "One Thought Immortal Demon" does not exceed 20.

Of course, many of them were recruited after "Yi Nian Xian Mo" became popular, and their personal contribution points were limited, and the dividend coefficient was not high.

But even if the dividend coefficient is not high, after deducting the 15% dividend of the original creators and investor Li Chuyue, there is still 5% of the bonus pool open to the 15 people who joined the project team later.

These people have been working for about 3 months, and they ended up taking away more than 100 million dividends per capita. The envious tears of other project team members in the studio flowed down from the corners of their mouths.

However, the project team members of "The Era of Super Evolution" and "Legend of Xianyuan" were greedy after seeing the dividends of the "Yinian Xianmo" project, but they also all had the motivation to move forward - until next year, their projects If they succeed, I believe that their harvest will definitely not be less than that of the members of the "One Thought Immortal Demon" project team!

Of course, Pei Shu was not stingy with the members of the R&D project, and directly set aside 800 million as the year-end welfare prize pool for the entire studio members. This per capita prize pool of more than 20 yuan made the entire studio members fall into joy ocean.

On the same day, someone asked a question on a well-known question-and-answer forum—[I heard that the year-end awards of game companies with high profits are very enviable. Can someone share your year-end awards? 】

An anonymous person replied: [Thank you for the invitation, the company's year-end bonus is 25 yuan per capita, and I am crazy about it. 】

The author has something to say:

Lao Cai Cai: I shed tears of envy for the welfare of the Bulo studio