Cannon Fodder Genius Game Producer

With the advancement of the first round of testing of "Age of Super Evolution", players who followed the game finally pieced together the game world of "Age of Super Evolution" from the live broadcast perspectives of different first-test players.

In the future calendar year 2597, an energy storm swept across the globe, destroying most of the buildings and reducing the number of humans to one-tenth of what they used to be.

Some of the human beings who suffered pollution and died in the energy storm became resurrected zombies, but the resurrected zombies can no longer be called human beings, they only have the instinct of devouring and eating, and human beings are the favorite food of zombies.

Except for the zombies, the whole world has entered the era of super evolution along with the energy storm. Plants, insects, birds, beasts, sea creatures, humans... All creatures have the instinct of self-evolution, and they have entered the era of super evolution globally. At the same time, although human beings also have the ability to evolve, they are extremely weak.

As a result, the remaining human beings began to use technological means to arm themselves, the technological evolution of mechanical exoskeletons, the self-evolution of collecting excellent genes of various creatures, and the supernatural evolution of absorbing the energy of biological crystal nuclei...

Human beings are using their own wisdom and technology to enhance their own evolutionary speed and strength as much as possible, but some humans are too hasty. Excessive gene injections have caused these humans to fail to evolve successfully, and instead become parasitic humans.

Just such a rough calculation, the range of races that can be selected is already jaw-dropping.

Humans, parasites, alien plants, insects, alien birds, herbivorous beasts, carnivorous beasts, zombies, aquatic aliens... Different races have different evolutionary growth directions, and the hostile and friendly camps between different evolutionary routes are It is already so complicated that it makes people feel dizzy, and there are more complicated branches of their own evolution choices, which makes it impossible to guess which one will be the strongest evolution route in the end.

Some players in the game, like Chen Xiaopang, accidentally drew a race they didn't like at first, but as they continued to grow and alienate, they were all fascinated by their own growth line.

Just like Chen Xiaopang, originally said that after playing at level 30, he must open another account to experience other races, but at level 30, his grass has already alienated the skills of mimicry, and the body after the huge mutation can be transformed through mimicry Become the original grass form, and then use the mimic form to station in the wild area to lure other monsters or players into his hunting range and become his food.

His favorite thing to do now is to hang up his mimicry before going offline. After he goes online again, he will be able to harvest many prey lured by his mimicry. It can't be more beautiful!

The players who already had the first beta account had a great time playing, while the players who did not have the first beta account knocked bowls on the WG special edition of "Super Evolution Era" every day, begging the project team to release more beta accounts.

It's a pity that there is no test account, and the project team is as ruthless as ever, as if a robot automatically replied, and the content of each reply is: Please look forward to the official launch date of the game.

Players:  …

We are really looking forward to it, yes, but you have just finished the first beta test of the game, isn't it a bit too much for us to start looking forward to the official launch of the game now?

otherwise……

Otherwise, look forward to the second test of the game!

Next time, they (they) must grab the test invitation code!

***

While the first test of "The Era of Super Evolution" was in full swing, Pei Shu was meditating on the data submitted by Qiu Boyu in the studio.

"Brother Pei, what's the matter?" Qiu Boyu was originally excited about the super high retention data of "The Era of Super Evolution", but he became extremely nervous when he saw Pei Shu lost in thought.

Is there any hidden danger warning in these data that he didn't understand? !

Qiu Boyu directly asked the question he was worried about.

"Huh?" Pei Shu was stunned for a moment when he heard Qiu Boyu's question, and then shook his head with a sudden smile: "No, the data this time is very good. After the number of testers has increased, it still maintains the same level as that of "One Thought Immortal Demon". The data results are similar, and the player's next-day retention, three-day retention, and online activity are all very good. Judging from the test results, this first test is very successful."

Qiu Boyu heaved a sigh of relief after hearing this reply, and then asked again: "Brother Pei, what are you thinking?"

Pei Shu rubbed his chin and said with a smile, "I was thinking that the theme of "The Era of Super Evolution" is very suitable. Is it possible to achieve parallel development of game development and IP development?"

IP development is a concept that has been hyped up a few years ago. If I have to say it, it's a bit like catching a sheep and pulling its wool hard.

In the early years when the concept of IP was popular, Xinhua Dictionary was able to become an independent IP, and major game manufacturers followed suit. The most classic is that with the increasingly serious gameplay of mobile games, some of them have passed the glorious era but were once popular. Previous PC-end online games have embarked on the road of "client games changed to mobile games". This kind of end-to-end games changed to mobile games is often covered with a layer of "IP development".

Some mobile game players may also feel that their games are only booming, and they need to put a layer of cultural skin on themselves, so they have found authors for their games to create IP novels, or develop IP animations, etc. , too many to list.

Pei Shu looked back, for example, "Super God" used to find a well-known online author with a lot of money to create an IP novel with the theme of "Super God", but it is a pity that the novel is limited to the subject matter, even if it is a great author. To create, the final result is not particularly ideal.

After several years of turbulent IP development, because there have been no particularly successful cases, it stopped again. In the end, only the concept of IP remained. In the past one or two years, there has been very little game development. The business is going to bang this cold plate of game IP development.

Pei Shu also suddenly thought of this concept when reviewing all kinds of past information in the past few days.

In fact, from Pei Shu's perspective, is IP development meaningful?

There must be.

For example, in the current film and television drama market, original drama series have almost been squeezed by IP drama series and have nowhere to survive. Many well-known screenwriters are denouncing this phenomenon, wanting to let the market return the sky for original drama series.

The ability of IP series to achieve such a level shows that IP itself is not worthless, but how to integrate IP and games is still a problem.

Pei Shu has been thinking about it before. For example, in the stand-alone era, there were many masterpieces of stand-alone series in China. Among them, the Xianxia series, which was most admired by Feng Chenchu, was undoubtedly a typical example of the success of the stand-alone series. The game IP drama of the Xianxia series Jihua is also one of the most successful representatives of game IP development.

So the development of the stand-alone series can be successful, what foundations are included in it?

Feelings, memories, plot, popularity, production precision...

Pei Shu mentally listed a series of factors that may affect the success of the Xianxia series, and then applied these factors to the current online games, and began to think about whether the content that was successful in IP in the past could be turned into a success The case, so that he can find the key elements for IP development that does not lose the studio.

"IP development?" Qiu Boyu was stunned for a moment. He didn't expect that "The Era of Super Evolution" was only in the first test stage, and Pei Shu actually thought of the level of IP development.

"How about it? Lao Wang, let's talk together?"

Wang Fei next to him was originally dealing with other things, but after Pei Shu mentioned the keyword of IP development, he also turned his attention.

After receiving Pei Shu's invitation, he frowned: "Of course we have to talk."

Soon, Pei Shu, Qiu Boyu, and Wang Fei moved from their workstations to a corner of the leisure area, each brought a cup of coffee there, and took a seat closer to the corner to chat.

Among the three, it was Wang Fei who first asked the question: "Why did you suddenly think of IP development? Want to open the market for non-gamers? This is very difficult."

Wang Fei's words are very straightforward: "I have done this before when I was in charge of "Super God". The overall cultural development of "Super God" has been relatively successful, but this success is also limited. At the player level, the vast majority of mobile game players only care about whether they are having a good time. Players who pay attention to the background of the game world view and character settings are only a small part of all players, and it is about this part of players who will Pay attention to some cultural development content of the game."

"As for the background IP novel of "Super God" created by the great author we invited for "Super God", first of all, the author's creation is also limited due to the limitation of the world view, and secondly, among the author's readership, these readers It is almost impossible for the group to convert all of them into gamers. Ideally, it would be a great thing for some novel readers to be converted into gamers.”

"The cost performance of such IP development is very low."

Although Wang Fei was obviously against Pei Shu's idea, Pei Shu still listened very seriously.

After Wang Fei finished speaking, Pei Shu pondered for a moment, then smiled and said: "Old Wang, you have misunderstood. In fact, what I want is not those readers of novels, or the audience of IP development products in other directions. "player."

Wang Fei frowned: "Then what is your purpose?"

Pei Shu thought for a while, then smiled and said, "I was wondering, is it possible for "The Era of Super Evolution" to become a cultural symbol? Is it possible for the characters in the Era of Super Evolution to be recognized at a glance and become like a mermaid? Cultural symbols? Not only gamers, even those who have never played the games of No Loser Studio, as long as they see a character image, they can recognize it—ah, this is the character of "The Era of Super Evolution."

"I was wondering, is it possible for us to do that."

After Pei Shu finished speaking, Qiu Boyu and Wang Fei froze in place.

Wang Fei opened his mouth, but was unable to speak.

He originally thought that it would be a great thing for Pei Shu to think about IP development like creating IP novels, but he never expected that Pei Shu's ambitions were so great that he couldn't even imagine it.

In fact, which of the three game giants, Huanyu, Xingyun, and Alice, hasn't thought about the direction Pei Shu is thinking about?

Each of them is also working hard to try such development bit by bit with their company's most well-known game projects.

It's just that no one has really succeeded so far.

Wang Fei did not expect that Pei Shu would set his sights on this level when he developed the second and third games without losing to the studio.

For a moment, Wang Fei wanted to teach Pei Shu a lesson - don't aim too high, don't take too big a step.

But when the idea of ​​this kind of lesson just popped up, he suddenly swallowed the lesson again—this is Pei Shu, after eight years of amnesia, the first game he came back was the first game. Pei Shu who created a miracle.

After thinking about this, Wang Fei suddenly felt that if it was Pei Shu, maybe the idea he put forward might not be in vain?

After calming down for a while, Wang Fei asked intently, "What do you think?"

Pei Shu took a sip of the coffee at hand and thought about it: "Actually, many game producers nowadays like to hire people to create IP novels for some reason. Of course, the creation of IP novels can improve the world view of the game and add some details of the game. , Enrich the emotions and images of the characters in the game.”

"But why hasn't anyone considered... reading novels originally requires a certain threshold?"

This!

Wang Fei was stunned. Indeed, he didn't know who started it. In short, when they thought about the development of game IP, the first thing they thought of was the development of IP novels for games, not anything else.

Perhaps it is because, compared with other content development, the experimental cost required for the development of IP novels is relatively low?

Pei Shu didn't care about Wang Fei who was stunned, but continued: "I think the market share of those IP novels converted into film and television series is very worthy of reference. To a certain extent, watching film and television series is more reliable. What makes people relax is also the efficiency of information dissemination and the lower threshold.”

After hearing this, Qiu Boyu was finally surprised and said, "Brother Pei, do you want to do an episode of "The Era of Super Evolution"? That's too difficult..."

This place is full of zombies and alien plants. The special effects needed are at the level of a disaster movie, right?

Pei Shu looked at Qiu Boyu suspiciously: "Huh? Film and television drama series? The investment required is too high. Maybe it can be considered in the future, but for now, the studio can't afford it for the time being."

Qiu Boyu:? ? ?

Qiu Boyu: "Brother Pei, what do you mean...?"

Pei Shu smiled: "I think the development direction of comics and animations is not bad. Tell me, how about shooting animations and comics for "The Era of Super Evolution"?"