Confession of Rebirth

Coming out of the cannery, Gu Chen only felt his head buzzing.There is no other reason, but the director Song is too good at talking.

It was also the first time that Gu Chen saw the speech skills of the director of a state-owned enterprise in a meeting.

So many words do not need to be drafted in advance.

Gu Chen shook his head.After returning to school, I went to the office to report to Professor Xing for related work.Professor Xing said with a smile: "State-owned enterprises are like this. They have their own unique style of handling things, just get used to it."

paused.Professor Xing said with emotion: "You are very lucky this time. This factory manager Song is very courageous, he does things vigorously, and dares to try new things. He can talk in the factory. If you encounter someone who has no right to speak, or I don’t like leaders who take responsibility, and a process can go on for half a month.”

But having said that, if Song Weidong was really the kind of leader of a state-owned enterprise who is a monk who hits the clock for a day and just muddle along, he wouldn't follow the trend in the first place to start a live broadcast to sell goods, so he wouldn't be able to run into Gu Chen.

Gu Chen shared his thoughts with Professor Xing, and Professor Xing said with a smile: "This is a new field, and I don't have any good suggestions for you. You still need to explore and try by yourself. Take your time. Don't give yourself too much advice." Putting too much pressure on it. Innovating is never as easy as treating guests to dinner.”

Gu Chen nodded.He still has some points in mind.Contrary to Professor Xing's imagination, the reborn Gu Chen is very familiar with live broadcast sales and online marketing.For Gu Chen, many operations are not groping attempts at the innovation stage, but standing on the shoulders of future generations and walking the old path that has been verified countless times.

That night, Gu Chen wrote a plan for the night according to the specific situation of Xiangshan Cannery.During the Chinese writing class the next day, Gu Chen had the cheek to ask the professor how to write a promotional copy.

The professor saw through Gu Chen's little plan at a glance, and asked with a smile, "Do you want to ask me how to write this copy? Or do you want me to help you write the copy?"

Gu Chen chuckled, and looked at the professor admiringly: "The professor is wise."

The professor snorted.He knew that this student who liked to sit in the last row in class and never listened carefully found him, he must be going to the Three Treasures Hall for nothing.

However, the professor can also understand some of Gu Chen's behaviors.Which genius is still not a bit of a partial problem.What's more, from the beginning of the school to the present, Gu Chen has published articles on "The Economist", promoted the project planning of the development of the old city with Professor Xing, held micro-movie competitions, organized the February [-] market, and even held the Establishing scholarships, donating all the royalties and manuscript remuneration of the published CPA full set of guidance books to support poor students, all of which are great things to win glory for the school.

Now they have to find a way to help state-owned enterprises find a way out.

The students are so upbeat, of course the professors must try their best to cooperate.So he happily agreed to Gu Chen's request and asked Gu Chen to come to his office in the afternoon to pick up the paperwork.

Gu Chen obediently waited until the afternoon. After receiving the copywriting, he went to the cannery for rehearsal.The filming team and the host of the live broadcast room invited by Director Song also arrived.A group of people got together and worked it out twice, but Gu Chen didn't think it would work.

"Too dry! I don't have the kind of feelings I want." Gu Chen looked at Song Weidong.This was far different from the selling atmosphere he had imagined.It's not as good as yesterday afternoon, when Director Song had a passionate relationship with him in the office.

"Then what should we do?" Song Weidong also felt a little awkward.Yesterday, when he was talking about the past with Gu Chen in the office, he didn't feel it. Today, Song Weidong felt that he couldn't say a word when he was talking to the camera.

Gu Chen thought for a while and asked, "When Factory Director Song was working in Yanling, did he have any local film and television materials?"

Song Weidong: "What film and television materials?"

Gu Chen said: "It's related to poverty alleviation work, and there are some film and television materials related to Yanling Huangtao."

Song Weidong frowned: "Yes, but I don't have it." He did a good job in poverty alleviation at that time, and was even interviewed by a TV station.Otherwise, he couldn't be transferred back to City A so quickly.

Gu Chen asked: "Then can you transfer over?"

This is not difficult.Song Weidong said: "The express delivery is expedited, and it will be delivered in three days."

Gu Chen said: "It's too slow. Can't you convert the format and upload the video?"

Song Weidong: "How to pass it on?"

Gu Chen thought for a while, and said to Song Weidong, "Wait for me."

Gu Chen walked to the side, took out his mobile phone, opened the address book, and called Xin Bai.Back then, in order to promote the project of developing the old western city, Gu Chen specially held an essay contest and a microfilm contest.Gao Haiyang also asked many seniors to help.Senior Xin Bai, who won the best documentary at the College Student Film Festival, is one of them.And also filmed "Round Table Gourmet Talk" under the suggestion of Gu Chen and Professor Xing.Later, with this gourmet documentary, he came into the sight of the TV station in City A, and successfully joined the TV station as a producer of a gourmet program.

Gu Chen also thought of Xin Bai's work in a TV station, and that Xin Bai's senior was really good at shooting food documentaries, so he thought of asking him for help.

When Xin Bai received the call and heard Gu Chen's request, he didn't say a word: "No problem! It just so happens that I have time this weekend, so I'll take someone to help you film."

Knowing that Director Song's anchor was not good enough, Xin Bai also suggested with a smile: "I am currently hosting a late-night food show on the TV station. Do you want to lend us the host of this food show?"

Among other things, in terms of interview rhythm and theme sublimation, it must be stronger than the amateur anchor that Director Song found.After all, he is a regular host from Capital Satellite TV.

Gu Chen was overjoyed: "That would be great. I am worried that the current team is not good enough. I can't get the theme I want and the feelings I want to exaggerate."

"However, I don't have the money to pay the host of Capital Satellite TV. At most, after the live broadcast starts, if the canned food sells well, I will give you a big red envelope." Gu Chen said with a smile.

"Stop talking nonsense." Xin Bai scolded with a smile: "If I want to earn extra money, I won't take your job."

Gu Chen smiled and said, "Thank you, senior brother."

By the way, I asked: "Can you help me find some film and television materials about Yanling's customs and customs, as well as Yanling's yellow peaches."

This is of course no problem: "But I can't guarantee the timeliness."

That place is really too remote, backcountry, and under normal circumstances no one would go there.

Gu Chen could also understand: "Try to look for it. I'll also try to look for it here."

After hanging up the phone, Gu Chen went to discuss with Director Song again: "I invited the shooting team of Capital Satellite TV to help us shoot. The news video of the interview you mentioned back then can be sent to us by the local media. If possible, can you ask someone to shoot some promotional videos locally and pass them on to us?"

Shooting will start three days later, so there will be plenty of time.Song Weidong nodded: "No problem."

He asked again: "Then what are we doing these days?"

Gu Chen glanced at the filming team and the live broadcast anchor that Director Song had found, and said, "Training, rehearsal."

Asking Xin Bai to help, what I did was to prepare for the first shot.It is best to be able to hit the ground running.But after the first shot, there is still a three-month, or even longer, live broadcast sales period.We can't let the host of Capital Satellite TV help sell goods every day.Xiangshan Cannery has spent all its money, so Gu Chen must of course strive to maximize his profits.

"You guys, first train the corporate culture with the people from the cannery." Gu Chen said.How can you win the trust of consumers if you stutter when you read a manuscript, and you are not even familiar with the product?

In a word from Gu Chen, in the next few days, the filming team and the small anchors in the live broadcast room will suffer.Memorizing materials in hell mode every day is simply harder than the college entrance examination back then.

"I haven't worked so hard in the college entrance examination! It's really hard to earn 20 yuan!" The little anchor cried.

Factory Manager Song laughed and comforted, "Work hard, and if you perform well. When we succeed in selling goods live, I will sign you as the exclusive anchor of our cannery. Although there is no establishment, five insurances and one housing fund, welfare benefits Everything you need."

As soon as these words were said, the little anchor and the filming team immediately felt as if they had been beaten to death.

Gu Chen looked on coldly, and poured cold water down: "Don't just persuade her, you have to memorize what you want to say. Everyone on the production line who is interviewed must clearly and accurately express what they want to express. passed on to consumers."

The entire cannery was in a turmoil because of Gu Chen's words.Many employees complained secretly: "What's the use of such a toss?"

Whether it is useful or not, see the real chapter on the day of the live broadcast.

On Sunday morning, Xin Bo and his filming team arrived at Xiangshan Cannery on time.Factory Manager Song was a grand gesture, and specially asked the employees to line up with banners to welcome them.The solemn posture made the shooting team of Capital Satellite TV amused.

They are all doers who are keen on doing things, and because of the limited time, no one exchanged a few pleasantries.The host of Capital Satellite TV who came with Xin Bai said, "Where's the manuscript? I'll get familiar with the manuscript first."

Gu Chen handed over the manuscript.The host flipped through it, and couldn't help feeling that the manuscript was precise in words, capable in writing, and very contagious: "This must be everyone's handwriting."

Gu Chen said with a smile: "Professor Teng, who teaches Chinese writing in our University A, did it himself."

The host compared thumbs up.

Xin Bai clapped his hands: "Let's start!"

The sequence is different from the official live broadcast room. Xin Bai first led the shooting team to shoot the production line.Professional lighting, scenery, and lens structure, it is different from the grassroots team in the live broadcast room.

In the words of Factory Director Song: "This canned food is too high-end. Just looking at yours, I dare not ask the price."

Xin Bai smiled. When interviewing the workers next, he used the unique questioning skills of professional journalists, which allowed the workers to follow their train of thought to answer questions clearly and concisely.In addition, the staff also prepared their words a few days in advance, and the whole interview process went very smoothly.

Xin Bai asked Gu Chen to edit the video directly on the spot in the later stage, and asked Gu Chen: "I have also prepared the news materials you asked me to prepare. How do you want to use them?"

Gu Chen just wanted to intersperse what Director Song said in the interview, with the video shot by the locals, so that consumers can more intuitively feel the corporate responsibility and humanistic feelings that exist between Xiangshan Cannery and Yanling Huangtao.

"Our canned food has good raw materials, good taste, and better spirit, which is of great significance. I want to tell consumers that their consumption is not only to satisfy their appetite, but also to save a state-owned enterprise with a sense of social responsibility and help those who rely on growing yellow peaches for their livelihoods. Farmers who live. Tell those consumers that they are doing good with their money.”

Listening to Gu Chen's description, Xin Bai shook his head suddenly, and sighed: "I just admire you, you can talk about such a touching thing so dryly."

Gu Chen: "..."

Song Weidong slapped his thigh and looked at Xin Bai as if he was a confidant: "Really? This student Xiao Gu is good everywhere. It's the choice of words and sentences that make people not feel the excitement that young people should have." .”

Gu Chen glanced at Director Song: "It's just right, you should be excited about Senior Brother Xin Bai!"

After a pause, Gu Chen reminded Director Song again: "I remember your heartbeat surging for a while longer. You still need to continue to output passion in the live broadcast room at night!"

Song Weidong: "..."

Director Song turned to look at Xin Bai: "Why do I feel that Xiao Gu is complaining about me?"

"How is it possible." Xin Bai smiled and said, "Gu Chen believes in Director Song's enthusiasm for work."

In order to cooperate with tonight's live broadcast, Director Song has already packed up an office to use as a live broadcast, and the filming team entered the live broadcast to complete the first interview with the characters.Xin Bai asked the post-production staff to complete the editing of the promotional film based on some video materials about Yanling local area that Gu Chen gave him.

Time is limited, and the quality of this promotional video is definitely not as good as a real documentary.Some of the scenes that Gu Chen wanted, including the interviewees, were full of emotions, and it was particularly contagious to watch.

At eight o'clock in the evening, the live broadcast room of Xiangshan Canned Food opened on time.

In order to attract as many viewers as possible into the live broadcast room, Gu Chen launched a retweeting lottery draw on his Weibo two days ago.Announced that at [-] o'clock on Sunday night, there will be an irregular lottery in the Xiangshan canned food live broadcast room, and the prizes will be Xiangshan canned food.

Gu Chen's Weibo has always attracted the attention of netizens because of the previous essay competition, micro film competition and February [-] market.However, since the end of the market on February [-], Gu Chen hadn't logged in to Weibo much because he was busy with work and study.This time, he suddenly "frauded the corpse" and forwarded the lottery to give away canned food. Netizens who had nothing to do were immediately attracted.As a result, the live broadcast event started at [-] o'clock in the evening, and the live broadcast room of Xiangshan Cannery instantly crowded [-] viewers.

Song Weidong stared at the data all the time, and when he saw this number, he was so excited that he almost cried out.

"Hello friends in front of the computer, I am the host Wenya, and I am very happy to meet you here." Sitting in the live broadcast room, Wenya cut to the chase: "Xiangshan Cannery is a state-owned cannery. It was established in 1992 and has been So far there have been…”

Wen Ya briefly introduced the history of the Xiangshan Cannery and the poverty alleviation work in the Yanling area, and then played the previously edited video.

During the VCR broadcast, Gu Chen has been paying attention to the background data, and found that the number of visitors to the live broadcast room is slowly increasing.I was relieved.

He is most afraid that these viewers will not have the patience to stay in the live broadcast room, so he will promote the occasional lucky draw in the live broadcast room through a lottery draw on Weibo.This is not a doll, but a means to attract viewers to stay in the live broadcast room.

The staff placed the prepared canned yellow peaches on the table in the live broadcast room, and Song Weidong also entered the scene.While eating canned food, Wen Ya and Song Weidong popularized the materials used in Xiangshan canned food, including some stories behind the brand.Song Weidong chatted and introduced some stories of local farmers who were deeply shocked by what he heard and saw when he was working in Yanling.

Many viewers were teary-eyed and drooling after hearing it.

"Is that canned food delicious? I think they taste delicious!"

"Whether it's good or not, buy some if you can! Didn't you listen to what the host and factory manager Song said, buying canned food will save the canning factory from closing down and help the local farmers. At least let the local children go to school. Let's start school!"

"And buy two get one free, buy three get three free shipping, how cheap!"

"I ate canned Xiangshan food when I was a child. It was delicious in my impression. But it was a bit expensive. It was generally three to five yuan more expensive than other canned food on the market."

"You get what you pay for! I just watched the video, and the yellow peaches they use are so big!"

"The canned food is also divided into two halves of a yellow peach, both of which are good ingredients."

Gu Chen stood behind the camera and raised his hand to signal. After Wenya saw it, she immediately announced the start of the first round of lucky draw in the live broadcast room.

"Please type the answer at the bottom of the screen after I ask the question. I will take a screenshot after ten seconds. Netizens who answer correctly will receive a canned yellow peach from us."

"Please listen to the question: May I ask where the canned yellow peaches from Xiangshan Cannery Factory are?"

As soon as the voice fell, the word "Yanling" was scrambled on the screen. Wen Yamo took a screenshot for tens of seconds, announced the screen to the netizens, and said with a smile: "Okay. Next, the netizens whose names I read will get our Three bottles of canned food presented by Xiangshan Cannery. Please contact our corporate Weibo after hearing the name..."

"Now, netizens who are interested in buying canned food, please click the link at the bottom right. Consumers who buy Xiangshan canned food during the live broadcast will enjoy the discount of buying two and getting one free, buying three and getting three free, and postage included..."

At the same time, Gu Chen stared at the backstage of a certain treasure, and heard the sales manager say excitedly: "The price has increased! Someone placed an order! 2000! 3000! 6000! [-]..."

In the live broadcast room, Wen Ya, who had earphones plugged into her ears, could also hear the sales manager's report.Unable to restrain herself, Wen Ya also became excited, and even the voice of the host added a touch of passion.

"Thank you to all the netizens who placed orders. You are not just spending money on canned food. You are doing charity. Your order saved a socially responsible state-owned enterprise and helped farmers in the Yanling area. Thank you..."

That night, the live broadcast of Xiangshan Cannery lasted until ten o'clock in the evening.However, Xiangshan Cannery's order in a certain treasure stayed up all night.On Monday morning, when the sales department calculated the total order value, everyone was stunned.

"560 million!" The sales manager said in a hoarse voice, "We sold 560 million in one night!"

Song Weidong's eyes were straight: "560 million? How many cans is that?"

"Counting buy two get one free, buy three get three free, and our five rounds of lucky draws, a total of 22 bottles of canned food were sold." The manager of the purchasing department took a breath: "My dear, that is to say , At least half of the 15 people who visited the live broadcast room last night placed orders."

"Our inventory has been cleared in half!"

Hearing this number, Gu Chen was also a little surprised.He didn't expect that the conversion rate of live broadcast sales ten years ago would be so high.

Song Weidong was completely dumbfounded.After being dazed for a long time, he strode up to Gu Chen, stretched his arms in a bear hug, and slapped Gu Chen heavily on the back: "Brother Gu, you saved our Xiangshan Canned Food Factory. From now on, you It’s my old Song’s brother. Your business is my business.”

Gu Chen was photographed, and he almost lost his breath.Quickly pushed Song Weidong away: "Don't get too excited! Someone will charge back the order!"

"What?" Song Weidong was stunned: "I can't! Who bought it and brought it back?"

"Why not?" Gu Chen asked back.The atmosphere in the live broadcast room last night could indeed stimulate many people to consume impulsively.But after some people sleep and calm down, they will definitely regret it, and chargebacks are also common.

"Hurry up and contact the logistics for delivery. If not, we will deliver the goods to our door." Gu Chen said: "Xiangshan Cannery has been in operation for so many years, there must be supply and sales offices everywhere. Let them deliver the goods to your door as soon as possible. The average person has received the goods, and the chance of returning the order is small.”

Director Song nodded in a daze.

Gu Chen continued: "Starting tonight, the live broadcast room can continue to sell canned food, but all preferential policies will be halved. Buy three bottles and get one free, no free shipping."

Factory Manager Song didn't understand, so he said, "Didn't we agree to strike while the iron is hot and promote it for a few more days?"

"Publicity is fine, but discounts are unnecessary. It's a matter of losing money and making money. The response last night was already very good. There is no need to insist on it, and it will make consumers doubt the cost and sincerity of our Xiangshan canned food."

Gu Chen said: "Do you have any familiar media? You can contact the media to do more reports. Try to connect Xiangshan canned food with poverty alleviation work and public welfare assistance to farmers. This is a very good positive publicity for our brand image. "

Director Song nodded.As the director of a state-owned enterprise, his sense of smell is actually more acute than Gu Chen's.Even if Gu Chen didn't say anything, Song Weidong would find a way to make a big fuss.

However, before Song Weidong made his move, various media had already reported it first.

It turns out that Gu Chen's previous essay competition, microfilm competition and February [-] market have sparked countless upsurges of discussions online and offline.So this time when Gu Chen reposted the lottery draw on the Internet, various media had already noticed this action immediately, and paid close attention to Gu Chen's next move.

That night, the number of visitors to the Xiangshan Canned live broadcast room exceeded 15, and various media outlets had already prepared their manuscripts to be published overnight. The next morning, a certain treasure gave an astonishing 560 million overnight sales increase of the Xiangshan Canned online store. Data, various media even changed the manuscript in time, scrambling to release the news as soon as possible.

As soon as the news came out, all walks of life were shocked.

Not to mention other people, the major shareholders of the Ling Group who had intended to win over Gu Chen before couldn't wait to call Chairman Ling and ask Chairman Ling if he could find a way to win Gu Chen to the Ling Group!

As far as this business method of turning hands into clouds and hands into rain, even if Gu Chen is not Professor Xing's disciple, even if Gu Chen has no say in the project of developing the commercial street in the old city, he is still a business genius worth wooing!

And the property department store, a pillar industry under the Ling Group, needs this kind of management talent the most!