Accidental Mark

【Accidental Mark · Chapter 69】

7月10日,灵狐TV首页流量最好的位置出现了“温馨治愈校园网剧《折叠纸》，7月10日起每晚8点，灵狐TV独家放映”的海报。

This poster was completed by the Propaganda Department of Tianxuan according to Pei Shaoze's request, and it was confirmed after showing it to Mr. Pei.

In the picture, the teenager is standing in the snow with his schoolbag on his back, and stretches out his right hand to catch the snowflakes in the air. The white snow covers all the surrounding buildings, just like a fairy tale world of ice and snow.The young man on the poster smiled brightly, and the snow that fell on his palm did not melt. The scene captured by the camera was intercepted by colleagues from the Propaganda Department, and later produced into a huge poster.

Cheng Xia's facial features are exquisite, and his fingers are particularly slender and beautiful. This scene happened to capture his face and hands in a close-up manner, which can leave a deep impression on passers-by at first sight—heavy snow is falling around In the freezing winter, the boy's bright smile when he reached out to catch the snowflakes seemed to make the whole picture instantly warmer.

Pei Shaoze was very satisfied with the posters, and praised the staff of the Propaganda Department: "Very good. Choose the beautiful scenes in the play to make more posters, Cheng Xia alone, Shen Kai alone, and two people appearing at the same time, Show me when you're done."

The girls in the Propaganda Department immediately started working overtime.

One poster after another was sent to Pei Shaoze's mailbox. He carefully selected a few and handed them to Mr. Liu, who was in charge of the show at Linghu TV, and said, "Mr. Liu, please follow the order of my bids and change one every day." A poster on the front page."

Mr. Liu was stunned for a while: "Change every day??"

Pei Shaoze: "Well, one picture will make the audience tired. If you change one every day, the probability of passers-by will increase."

Mr. Liu sent a row of thumbs up: "You really put your heart into it. I hope this drama will have a lot of stamina as you said!"

The official blog of Linghu TV was replaced with a poster of Cheng Xia receiving snowflakes, and the official Weibo of the folding paper crew also followed up and forwarded it.

Under Cheng Xia Weibo, there are countless fans screaming excitedly: "Little brother is so handsome!" "Under the background of the snow scene, the skin is so good that you can't pick out any flaws." "This is the most beautiful hand I have ever seen." , It’s satisfying to control a book by hand!”

After the author Lemongrass reposted the poster, the comments from fans of the original book gradually improved: "I think he fits Qin Nian's image?" "Senior book fans said, I can do this kind of Qin Nian!" "The appearance is really good, Nice hands!"

For a while, #chengxia的手# was also created as a Weibo topic.

Pei Shaoze's publicity goal has really been achieved, his little boy's hands are really pretty, sometimes he can't help but want to kiss every finger of Cheng Xia carefully.It's just that such an intimate action is a bit too out of line for Pei Shaoze, who has always been rational and calm.

Shen Kai's fans were not very happy. "Folding Paper" was about to be broadcast, and only Cheng Xia's solo poster was released. His fans expressed doubts on Weibo, and some passers-by deliberately pretended to be fans, saying that the crew was Didn't she just want to praise Cheng Xia and let Cheng Xia step on Shen Kai as a stepping stone?

The doubts of these sailors were quickly slapped in the face by another poster released by the crew.

The official blog shows Shen Kai's single-person poster. He plays Lu Fengyang, with chestnut hair that almost shoots up into the sky, and a handsome smile. He looks like a bad boy at first glance, but because of his good looks, he can fight. Such a naughty boy is also very eye-catching.

Fans of the book started screaming crazily: "Is this Lu Fengyang and Qin Nian who came out of the book!" "Brother Lu and Nian Nian are really a good match!" Lu Fengyang, hahaha."

After all, this drama has two protagonists, Pei Shaoze can't treat one more favorably than the other, as only Cheng Xia will arouse the audience's resentment.On the first day, the poster on Linghu TV was Cheng Xia's solo, and the official blog showed Shen Kai's solo, and the next day it would be reversed.From now on, I will change the posters every day, and try to make the appearance of two people almost the same, and the bowl of water is even.

Pei Shaoze found a TV show pusher in advance and reposted another round of posters. On Linghu TV, the attention of "Folding Paper" has doubled from 10 to 20, although it is far from enough to recover the cost , but the effect of publicity is indeed immediate.

At the same time, Pei Shaoyan worked hard in the production crew to promote: "My brother Xia's new drama will be broadcast tonight, Linghu TV, everyone remember to watch it!" "Sister, do you want to eat snacks? Help forward it to Moments!" "Brother, do you want to watch it?" Melon seeds? Help me to share with Moments, thank you!"

Pei Shaoyan added the WeChat friends of the whole crew and asked everyone to spread the word in Moments.Cheng Xia was moved by his younger brother's efforts, and sent a message to Pei Shaoyan: "Xiao Yan, you have worked hard, you don't have to work so hard to help me..."

Pei Shaoyan said with a smile: "I'm not as capable as my brother, so I can only repost it on Moments, one more viewer and one more click, so little adds up!"

Cheng Xia felt warm in his heart, and felt that his younger brother was really sensible. He transferred a big red envelope of 888 yuan to his younger brother, and said, "If this drama is released well, I'll wrap you a bigger one."

Pei Shaoyan's eyes lit up: "...Thank you Brother Xia!" His stingy brother wouldn't give him a dime, Cheng Xia's red envelope is 888, the contrast is sharp, and it's clear at a glance who he will hang out with in the future!

At 8 o'clock, many people started watching "Folding Paper" with their mobile phones, iPads or the Linghu TV client on the TV.

The table of Cheng Xia's parents was full of melon seeds, and their hands were shaking with excitement.

Pei Shaoze sat alone in front of his laptop, followed the recommendation poster on the homepage and clicked into the broadcast room. The current followers are 25, and the activity in the broadcast room is not bad. Many book fans came to leave messages to remind the drama.

The first and second episodes came out at exactly 8 o'clock.

Pei Shaoze has watched this drama many times, revised it, submitted it for review, and memorized the plot.But today, he is still sitting in front of the computer watching the time to catch up on the drama - this is also the first time in his life to watch the drama.

His family's young boy's first play is of great significance. He is willing to be an audience member and contribute a hit to Cheng Xia.

Cheng Xia was excited and nervous. He watched the first episode in Mr. Pei's room, but now he watched it with countless netizens, and it felt very different, because when he watched it with netizens, "bullet screens" would appear, and he could see the content of netizens. their real-time evaluations.

A lot of words were gradually posted in the barrage area, most of them were book fans, and some viewers who had never read the original book but only watched school dramas came in to check in.

The camera panned, and the heavy snow made the whole world white. Cheng Xia appeared in the picture with his schoolbag on his back. The snow was too thick. He walked slowly towards the school gate. Because he was wearing thin clothes, he was a little cold. After rubbing his hands, his hands were red from the cold, his shoes were wet from the snow, and his school uniform was a little worn out, but he had a bright smile on his face.

The family background is poor, but he has been working hard to make progress. The sunny and optimistic Qin Nian really walked out of the book!

The white characters in the barrage area suddenly exploded, and many people said: "Qin Nian is so handsome!" "Is this newcomer Cheng Xia? He looks so good when he smiles!" "Our Qin Nian is 555, and the paper man has become real , very much in line with my imagination!"

Some people are discussing: "Where is this snow scene? Southerners say it is beautiful." "Want to see the snow, does anyone organize a group to see the snow!"

The first episode is to introduce some key characters and Qin Nian's life experience, set Qin Nian's person as Li Zhu, the plot has no twists and turns, everyone in the barrage area is swiping the screen, and the people who form a group to watch the snow line up, Cheng Xia Being amused by the netizens, he also approved a vest and sent a barrage: "Group to see the snow +1!"

At the end of the first episode, Lu Fengyang appeared.He transferred here suddenly after a period of time in the first year of high school. There are many legends about this transfer student in the class. Everyone only knows that his family background is relatively mysterious.

When Qin Nian and Lu Fengyang met for the first time, the moment their eyes met, the first episode ended.

The audience couldn't get enough of it, and continued to watch the second episode with howls.

In the second episode, Lu Fengyang and Qin Nian didn't meet much, the school started monthly exams, Qin Nian looked serious in the exam room, and quickly solved the problems with the pen in his hand, and occasionally put the pen to his forehead to think about it before writing. Write the answer - Cheng Xia specially practiced handwriting for the filming of this scene, the handwriting on the test paper was correct, and the mathematical formulas were all written by him himself.No matter how many times he shoots NG, how many papers he writes will be scrapped.

The camera captured the details of his writing mathematical formulas at close range, and this scene was really well received: "It's not scribbling, he's really solving problems!" It's a bit difficult, and his steps to solve the problem are completely correct." "Am I the only one who paused to read the problem?" "Thank you Xueba, bless me not to fail every subject next year!" "His handwriting is so correct and beautiful. !"

The details really make the audience feel more involved.

The details of the folded paper are made to the extreme, eating is like eating, writing questions in the examination room must be written real, and falls are all real falls, instead of vaguely taking pictures, this sense of reality immediately aroused the audience For the memories of the high school days, the barrage in the second episode also increased significantly.

Cheng Xia's academic performance is not bad. In order to play Qin Nian well, he did a lot of high school test papers on the set. It was not difficult for him to write the test papers on the spot.However, in stark contrast to Qin Nian who was serious about writing math papers——

Lu Fengyang was sleeping in the examination room.

The invigilator woke him up with a frown, and he started spinning the pen in boredom, sometimes scratching his hair and thinking hard, sometimes staring at math problems, sometimes picking up the eraser, writing ABCD on all four sides and throwing the eraser to decide the choice of multiple choice questions Answer.

This scene was shot very skillfully. Qin Nian and Lu Fengyang appeared alternately. The tension in the examination room was destroyed by Lu Fengyang's teasing. The contrast between the bully and the scum was really too stark. Countless people worshiped in the barrage area At the same time as a top student, some people couldn't help but say: "Lu Fengyang is me in the exam room!" Qin Nian has 5 points!"

The barrage area is very fun.

Not long after the monthly exam ended, the results came out. Qin Nian was the first in the whole grade, and Lu Fengyang was the last.

On this day, the English teacher left Lu Fengyang to recite vocabulary, and Qin Nian happened to be on duty.

After dark, Lu Fengyang walked out of the school gate and was surrounded by a few gangsters in the alley.The other party wanted to settle old accounts with him, and five people gradually surrounded Lu Fengyang. Lu Fengyang squinted his eyes, threw his schoolbag back violently, swiped one leg neatly, and knocked down the gangster on the side. Like the wind, he came out suddenly, and punched the person in front of him so that his nose bleeds——

This fight scene was shot very excitingly, punching to the flesh, not at all inferior to martial arts movies!

Just when the battle was in full swing and Lu Fengyang gradually fell into a disadvantage and was surrounded by people, a slender figure appeared in the light and shadow at the end of the alley.

Lu Fengyang recognized that this was his classmate, and said coldly: "Don't fucking meddle in your own business!"

Qin Nian nodded, turned and left.

Audiences who haven’t read the original have question marks on their faces: “???”

A moment later, Qin Nian actually appeared at the end of the alley again. He took off his school uniform, took a stick in his hand, and walked over calmly. Beat people to the ground!Immediately afterwards, he stretched out one hand, snatched the weapon from the man with glasses, and threw it to Lu Fengyang: "Go on."

Audience: "Fuck, is Xueba fighting so fiercely!" "Ah, this action is so cool!" "Xia Xia is so handsome, I blow it off, I want to be Cheng Xia's fan, so don't stop me!" The Omega hero saves A? You really don't play the cards according to the routine!"

In the intense alley tug-of-war, Qin Nian and Lu Fengyang 2V5, just when the two teamed up to gain the upper hand, suddenly, a supporting actor took out a gleaming knife from his pocket, and stabbed at Lu Fengyang——

The second episode ends here.

Viewers: "Damn, can we show another episode!" "I'm stuck here, I'm crazy, the screenwriter made a bad review!" "Why are you stuck here!"

I was watching nervously, but it was broken. This unfinished feeling is like the heart being scratched by a cat's paw. Many viewers pressed the "follow" and "reminder" buttons, and the attention of folding paper began to increase in the background. .

At the same time, the barrage area of ​​Bear TV's "Flowers in the Mirror and Water in the Water" next door.

The fans of Alpha's first brother Zhao Xinghe and Omega goddess Lin Ruoxi are frantically swiping the barrage to show off their good looks. In the first two episodes alone, millions of barrages have been harvested.

At 24 o'clock that night, a platform specializing in data in the circle announced the "ranking of today's episodes played".

Taking the first place is a modern workplace drama "Investment Elite" by Totoro TV. Tonight just ushered in the finale, and tomorrow will take over this drama, which is still a big IP career struggle starring the first-line stars in the circle. drama.

The Xianxia drama "Flowers in the Mirror and Moon in the Water", which was just launched by Little Bear TV, rushed to the second place with 2 million views on the first day of its premiere.

The IP interstellar sci-fi drama "Gene Project" promoted by Fantasy Video in the summer vacation ranked third with 8 million views.

……

The fight between the first few gods is all big IP dramas, bringing together the best actors and actresses with a lot of fans in the circle.

Pei Shaoze scrolled down for a long time before he found the pitiful "Folding Paper" in the 11th place.

Mr. Liu sent a message with a mournful face: "[Screenshot] Mr. Pei, have you read today's traffic statistics? Of the few dramas that Linghu launched during the summer vacation, "Folding Paper" scored the worst, and the number of views on the first day of the broadcast did not exceed [-] Ten thousand."

Even the first broadcast can't break a million, which is absolutely muddled.

Pei Shaoze was very calm: "The first few companies are obviously collecting data, and there is a lot of water. I didn't invest money to collect data. Therefore, our data is a real 30 episodes."

He has been in the industry for many years, and the true and false data can still be seen. The competition for summer slots is fierce. It is normal for the top few to use data to fight to the death. Eager to join the fighting team.

At least the two episodes aired today are highly rated. Cheng Xia's performance in the play is very good, and Shen Kai's acting skills are also excellent.

Pei Shaoze said: "Mr. Liu, after the third and fourth episodes are finished tomorrow, let me count the retention rate."

At 8:[-] pm the next day, countless viewers watching the show opened the third episode of "Folding Paper".

Qin Nian was actually injured!

After Cheng Xia was stabbed at the beginning, this scene was re-shooted later, and finally the scene of Cheng Xia's arm being scratched was filmed according to the script.

Although it has been a long time, Pei Shaoze's heart still hurts when he thought of the thrilling scene.He quickly skipped over the third episode where Cheng Xia was injured and was taken home by Lu Fengyang to take care of him, and clicked on the fourth episode to read the comments.

At 24 o'clock in the evening, Mr. Liu sent a message on time: "Mr. Pei, the audience retention rate of folding paper has reached 80%, which is amazing!"

The corners of Pei Shaoze's lips twitched slightly.

The retention rate is the key to evaluating the "stickiness" of a drama.

Although many dramas are well-known, the audience clicked into the first episode, glanced at it and thought it was not good, and abandoned the drama directly.Yesterday, after the first two episodes of "Folding Paper" were broadcast, viewers who felt that it was not good-looking will naturally not wait until today to continue to click on the third episode.The background data shows that as many as 80% of the audience have caught up to the third episode.

There are also some fattening and other completions that are not counted in the retention rate. The real audience retention rate of folding paper is likely to approach 90%.

100 people click in, and 90 people are willing to read it... What does this mean?

Mr. Liu was so excited that his fingers were trembling while typing: "Assuming that our show is popular in the future, if there are 80 million viewers who click in, with an 8000% retention rate, 4000 million people will watch it! Even if it is calculated by half, there can be at least [-] million people, right?"

"Yes." Compared to Mr. Liu's excitement, Pei Shaoze seemed very calm: "So I said, don't worry, the best show is yet to come."

Such a high retention rate even exceeded Pei Shaoze's expectations.Judging from Pei Shaoze's speculation, this drama not only has great stamina, but it is also very likely to rise to the top after the end and become the strongest dark horse in the summer vacation!