Accidental Mark

【Accidental Mark · Chapter 70】

The fight for the summer vacation officially started in mid-July, and major domestic video broadcast platforms and film and television forums are all paying attention to the results.

"Flowers in the Mirror and Moon in the Water" successfully occupied the No.1 broadcast volume after the third day of its broadcast, followed by the workplace drama "Investment Elite" and the sci-fi big IP drama "Gene Project". with heat.

Of course, many of the hundreds of millions of views are generated by repeated clicks, and everyone in the circle knows it well.

But it's much better than "Folding Paper" with less than 1000 million views.

It is also a drama produced by Tianxuan, "Folding Paper" ranks outside the top ten in the rankings. This is the worst drama among the dramas invested by Tianxuan. I was watching a joke, even a little gloating.

Boss Pei's first investment turned out to be "losing the boss", what a pity!

The first week passed quickly, and major video sites were scrambling to start "Member Advance On-Demand".

Most of these IP dramas are more than 40 episodes in length, and they adopt the update method of broadcasting 2 episodes a day or 4 episodes a week. If you are willing to spend money to "advance on demand", then you can watch a few more episodes earlier than others. 2 bucks.

When "Flowers in the Mirror and Moon in the Water" started on-demand, the plot happened to be stuck at the stage where the two protagonists had mutual affection. Star fans were willing to spend money to support their idols. However, there are still a large number of people who follow the show who are not fans and don't know how to scan data. , Swipe and click, they are just idle and bored watching dramas to pass the time, and they have to spend money to order videos after filling up the membership?Everyone is naturally unhappy.

The payment rate of advanced on-demand broadcasting is actually not optimistic. Pei Shaoze estimates from the number of bullet screens and the number of clicks on the official display that the audience payment rate of the top three dramas is lower than 30%. A large number of fattening parties and ending parties are not happy. Pay to see it in advance.If you want to see the next one, why don't you just wait two weeks?

"Folding Paper" is also broadcast to the tenth episode, but the plot is quite delicate——

Pei Shaoze asked the editor to get the plot stuck at the critical point of "Qin Nian was in a coma and went to the hospital for examination, and found that he had differentiated into an Omega"!

Cheng Xia's performance in this scene was particularly brilliant. It was this scene that impressed the director and the original author during the audition.

He always thought he was an Alpha boy, but suddenly he knew that Omega pheromones appeared in his body. At first, he smiled and joked with the doctor, thinking that the doctor made a mistake. After seeing the examination report, the boy's eyes widened slightly. It doesn't matter, but he is very tangled and struggling in his heart. After the doctor and his sister went out, Qin Nian, who lowered his eyelashes and was in a daze, made people feel very distressed.

Subsequently, Linghu TV announced the way to watch the subsequent episodes of "Folding Paper".

It's not that members order in advance, but - box office split, similar to the buyout model of online movies.

In other words, if you want to watch the following dramas, you must spend money to buy them. As long as you buy them, you can watch the dramas at any time by logging into Linghu TV with this ID.If you really want to gain weight, you have to wait half a year for the "film and television copyright protection period" to watch for free.

Waiting for half a year is not the same as waiting for two weeks!

Advance on-demand is to spend money to watch in advance, and not to spend money to watch after two weeks.

But "Folding Paper" is different-you don't spend money, and you can't see the follow-up at all!

After discovering Pei Shaoze's "cosplay operation", several other video platforms were about to die of laughter. They thought Mr. Pei would be awesome if he could split the box office by 100 million. .

Folding paper official blogs and Linghu TV official blogs were flooded with negative comments at the same time. These trolls all spoke in unison, saying: "Crazy thinking about money!" Who's an idiot!"

Pei Shaoze looked at a lot of negative comments with a calm expression - he knew who hired the navy.

The next night, after episodes No. 11 and 5 were released, everyone was surprised to find that only [-] cents was charged for one episode!

5 cents? !Buying a steamed stuffed bun on the roadside cost one piece. In the era of inflated prices, things calculated by "gross" are really rare. It's like a big sale at the price of a building. The price is so low, it can be seen how sad the crew is.

As a result, many viewers have such a mentality——

"It's only 5 cents. Do you want to buy it? The price is quite conscientious."

"This drama is really cute. Qin Nian makes people feel distressed. Buy it and support the newcomers!"

"If you don't buy it, you can't see it, and there are no pirated copies on the Internet. Let's wait and see for a while, and then make a decision after reading the evaluations of people who have bought it."

"After you buy it, you can lend your account to your classmates. It only costs 5 yuan to buy the whole drama, which is a good deal!"

That night, Cheng Xia was fidgeting in front of the computer.

He subscribed to the show with his own money, which can be regarded as a meager contribution to the crew.Of course, his relatives and friends are willing to spend money to support him-but, are netizens willing to spend money for this drama?Even if an episode only costs 5 cents?

If the payment rate is too low and Brother Pei loses money, will the company be difficult to explain?

He clicked on Episode No.11 with apprehension.

The bullet screen is indeed much less than the previous free episodes, but the netizens are very cute, checking in and saying: "I am also a rich man with 5 cents!" "It cost 5 cents to check in!" "So cute Qin Nian is worth my 5 cents..."

For a while, the topic of "5 cents can't be bought at a loss and can't be fooled" became popular in the comment area!

Cheng Xia was taken aback just by reading the comments. The tallest building in episode No.11 had more than a thousand comments, all of them were netizens who left comments after reading it, and some black fans even left comments: "I spent 5 cents to watch it. Cheng Xia overturned his car, why didn't he overturn it?"

Cheng Xia: "??"

Then you are also black like a true fan, and you are willing to spend 5 cents for me.

Most of those who have watched the drama leave a message saying: "It's so good, I'll continue to buy it tomorrow!" "It's only 1 yuan for two episodes, and the scenery is worth the price." Excellent." "Qin Nian is handsome, cute and heart-wrenching, ah, I want to blow Cheng Xia off!" "Shen Kai's acting skills are also good, Lu Fengyang is so funny, I really want to sneak in and beat him! "

Linghu TV modified the scoring system according to Pei Shaoze's suggestion, one of which is the user rating after purchase, so as to prevent the opponent from hiring a large-scale troll to get low stars, and this scoring system has also shown its advantages today - no The passers-by who bought it were unable to rate this show. More than 95% of the audience who bought it gave a five-star rating, and the remaining 5% who were more picky also gave it a four-star rating!

People who are still waiting and watching find that everyone who bought it gave five stars?That must look good, I will buy it too!

As a result, the purchase rate began to slowly increase...

Early the next morning, Mr. Liu called Pei Shaoze, incoherently excited: "Mr. Pei, the payment rate of our "Folding Paper" is very high! The user retention rate from the first to the tenth episode is 80%, and the retention rate is 70%. The payment rate of the remaining users is as high as 24%! In less than 70 hours, the payment rate is [-]%, and the data in the background is still increasing!"

Pei Shaoze said: "That's right, wait a little longer, there will be a turning point later."

Mr. Liu was stunned for a moment: "What are you waiting for?"

Pei Shaoze said: "When "Flowers in the Mirror and Water Moon" starts to abuse, I will promote how sweet origami is."

Mr. Liu: "..."

Actually taking the opponent's rhythm into account, he discovered for the first time——Pei Shaoze is very young, and his methods are very sophisticated!

The ninth day of broadcasting.

Since everyone is scrambling for traffic during the summer vacation, "Flowers in the Mirror and Moon in the Water" broadcasts 2 episodes every Tuesday to Saturday, and stops on Mondays and Sundays, that is, it broadcasts 10 episodes a week for 6 weeks, and it will not end until the end of the summer vacation in late August.

The main focus of this drama is the heart-abusing route. The two protagonists only had a sweet ten episodes at the beginning. However, under the design of the vicious female lead, the heroine misunderstood that it was the father of the hero who killed her whole family, which caused her to be displaced and adopted by the master.

In an instant, the two of them turned from a loving couple to an endless enemy.

The female protagonist broke down and cried bitterly, stabbed the male protagonist, and pushed the innocent male protagonist into the endless abyss...

The audience was about to be abused like crazy. The two leading actors are first-line stars after all, and their acting skills are still online. They cried heartbreakingly in the drama, and the audience who followed the drama also cried, and some of them couldn't sleep after crying. , I went to find other dramas to watch.

Being abused, of course I want to find a healing drama.Those in the same period, such as the workplace, science fiction, and martial arts to solve crimes, seem to be not enough to cure, but Linghu TV has a folding paper, which is said to be a warm and lovely sweet drama?

Everyone searched for folding paper and found that the official blog is very serious, and a poster is changed every day. The little brother on the poster is very handsome!

At this moment, a large number of audience comments suddenly appeared on Weibo: "If you can't buy it for 5 cents, you will lose money. The warm school drama "Folding Paper" is really a fresh stream during the summer vacation." "I am also chasing it, Qin Nian is so cute , @程夏This newcomer has great acting skills, I want to be Cheng Xia’s sister fan from now on." "The folding paper is well-made, there are not so many messy plots, relaxed and cute, close to life, and I feel warm after watching it of."

These are not the sailors that Pei Shaoze bought, but the spontaneous insights of netizens.

There was a gap in the comparison, and everyone suddenly discovered that those sadomasochism dramas where you killed my whole family and I stabbed your master are really tired of watching. Watching a drama requires bitter hatred and deep hatred, misunderstandings come and go, it’s fascinating to watch Brain pain.

Isn't it delicious to watch a cute sweet drama?Why do you have to go to blame!

Because of the procrastination of the plot, the broadcast volume of "Flowers in the Mirror and Water Moon" began to decline gradually. After removing the data generated by Shui Jun, it was actually not good-looking.

On July 7th, "Flowers in the Mirror and Moon in the Water", which has always been ranked No. 20, was scolded for negative comments such as BUG in the plot, broken props on the set, embarrassing special effects and other negative comments. Although Cui Jue quickly spent money to remove the hot Search, but the negative comments of "all the salary is given to the stars, the filming is shoddy, and the plot is old-fashioned and abused" can't be suppressed.

Even if he made the navy score five stars crazily, there are still a large number of viewers who ruthlessly rated one and two stars, saying: "It's too bloody, the heroine is like IQ dropped!" , misunderstood without explaining, stabbing your lover because of a misunderstanding is this fucking love?"

At the same time, in the workplace drama "Investment Elite", one of the leading actors had a scandal in his private life, which caused the entire crew to be implicated; the setting of "Gene Project" was not rigorous enough, and was named and bombarded by some serious netizens.

... The peers are too good at setting off.

On July 7, "Folding Paper", which has always had a good reputation, ushered in its finale.

Netizens couldn't believe it: "Isn't this just the beginning of the broadcast? Why did it end so quickly?!" The end-of-wave effect?" "Why do I have a strange premonition that during the summer vacation, the gods fight, and in the end it's our little origami who reaps the benefits?"

Pei Shaoze really thought so. Many people like to fatten up the online broadcast, and they watched it in one breath. "Folding Paper" is not the kind of sadistic drama with ups and downs in the plot, nor is it a big IP drama that needs to wait for time to increase popularity, but a short school drama that is warm and healing. End the party to buy the drama.

When the audience is upset by the abuse of Xianxia dramas, greasy watching the routines of workplace dramas, and when the drama is in short supply because of the special effects of sci-fi movies, Waterloo.

The folded paper is finished just right.

The ratings at the end kept rising. The viewers who followed the series did not revise their five-star ratings, and the viewers who came later all gave high scores of five and four stars, so that "Folding Paper" actually rushed to the "summer file" on the day it ended. No.1 in the rating list of TV dramas!"

This showy operation of "overtaking on a curve" once again stunned the other crew!

Other dramas are broadcasting slowly for the sake of topicality. "Folding Paper" ended early because of its short plot, and jumped to No.1 on the rating list, with a score of 9.5 at the end. Although there are only more than 5000 people rating it, it can These are all ratings after purchase, real gold and silver evaluations, which are much more valuable than the ratings from those shows that can be watched for free!

Cui Jue suddenly felt something was wrong.

On the day of the finale, "Folding Paper" broke into the top five, and the three platforms that I talked to Pei Shaoze before had a bad feeling - the rating of this drama is really too high, with a score of 9.5, completely It is the level of "the best work of the year"!

A high score will naturally attract new audiences to watch it with curiosity.

And the "audience retention rate" of this show is really strong. The whole show is fast-paced, warm-styled, and without any thunder. After watching the first ten free episodes, most of them will like Cheng Xia's handsome and lovely Qin Nian, Or Lu Fengyang played by Shen Kai, who is a ruffian and a sophomore, and then chased all the way to the end, feeling sorry for Qin Nian's serious efforts, feeling sad for the young and secret love in high school, and gratified for the two people's growth together.

Qin Nian's origami in the play was edited by a Weibo big V and made into a light-hearted and cheerful video: "Learn origami with Qin Nian, I have to say @chengxiatai6, I learned origami from watching this show, rose Flowers, small animals, paper airplanes, paper boats, paper towers!"

In the video, the teenager's hands are as flexible as magic.The white and slender fingertips flipped the paper quickly, and quickly completed each lovely origami work.The folding paper official blog cooperated with the publicity, followed by a tidbit of Cheng Xia's origami on the set: "Our Cheng Xia folded it on the spot, it's not a fast shot, he really knows how to origami@chengxia"

Cheng Xia, who has not changed her school uniform or makeup, only wears a simple white T and jeans, sits on a stool and earnestly folds origami. The young man without makeup greets the camera, holding a newly folded paper rabbit in his hand, with a bright and sunny smile.

——It really hit the hearts of the audience at once!

For a while, the topic of #秦年把纸# was on the top of the list!

Since the blogger @秦年的actor Cheng Xia, Cheng Xia's Weibo fans soared to 300 million in an instant. Cheng Xia opened Weibo and saw the terrifying number of new fans, rubbing his eyes in disbelief: "Yan Sister, did I miss a zero?"

Zhou Yan hugged this cutie excitedly: "You are right, Cheng Xia, you are really popular!"

Pei Shaoze looked at Cheng Xia's Weibo data, the corners of his lips slightly raised.

He arranged the big V on Weibo, and the editing was also done by the publicity side in advance. Taking advantage of the popularity of "Folding Paper" when it ended, he sent the little boy who played tricks with origami to the hot spot. Search.

Cheng Xia put in a lot of hard work to learn origami at the beginning. Now that these clips are cut out, the audience can feel the hard work and dedication of this newcomer even more. In addition, Cheng Xia's origami on-site footage released by the crew, the boy's hands Flip it flexibly, quickly fold the white paper into various shapes, and the tidbits in just a few tens of seconds are eagerly forwarded, and the ability to attract fans is first-class!

Immediately afterwards, another UP host with more than one million fans at Station A edited a video of "Overview of "Folding Paper" Scenery", showing the snow scenes, tree-lined trails, flower bed parks, mountain paths and other scenery in the play. , all cut out to make a "tourism promotional film", and each scenic spot corresponds to the real scenic spot.

This edited video had more than one million views in a short period of time, and was listed as one of the top ten hits on the homepage of station A, which also drove a group of viewers to go to Linghu TV to watch "Folding Paper".Then, unsurprisingly, the viewers who came to watch the scenery were attracted by the well-produced online dramas, and watched each episode with relish. When they saw the No.11 episode, they found that one episode was only 5 cents, and immediately charged money bought up.

……

buy buy buy.

The situation gradually became out of control.

After the folding paper was completed, the momentum was like a bamboo, and the popularity did not drop, but it rose every day!

On the first day of the end #秦年把纸# Like to mention the hot search on Weibo; on the second day of the end, the travel video edited by the UP main editor of station A was forwarded everywhere and attracted a lot of traffic; on the third day of the end, a newly married AO couple in " The wedding photo of the filming location of the finale of folding paper” has attracted a lot of attention on Weibo, and many people even decided to go to the boulevard to check in and take pictures.

On the fourth day, an official account on WeChat published "Xiaoqing web drama "Folding Paper", which takes you back to school time". A very beautiful still.

For a while, "Go watch it", "I've seen it, it's really good", "Although I'm a newcomer, but my acting skills are online", "It's a rare high-quality online drama", "I can give this drama five stars, and I can see the crew's intentions" "Folding paper was shot with sincerity, and I hope other film crews can also make dramas with the same heart"...

A large number of praises spontaneously written by netizens who have seen it began to appear in the circle of friends.

No matter how terrifying the navy is, it cannot compare to "tap water".

No matter how much money is spent on publicity, it can't compare to the crazy Amway in the circle of friends after the word of mouth rises.

With a high score of 9.5 and the spontaneous publicity of netizens, "Folding Paper" on the fifth day after its conclusion actually surpassed the previous three IP dramas. No. 1 on the summer vacation play list!