Accidental Mark

【Accidental Mark · Chapter 68】

There is still some time before the official release of "Folding Paper" on July 7. Cheng Xia is full of anticipation, but the official announcement has not yet come out. He is worried that there will be changes, and even his parents dare not say in advance.

In the next few days, Cheng Xia continued to concentrate on filming "The Lost Crew".Director Zhu's requirements are very strict, and each shot has to be shot several times. Cheng Xia also learned a lot of skills and details on expression management in the process of continuous polishing.

Because Pei Shaoyan buys snacks for the crew members every day, Cheng Xia is very popular among the crew. He is the youngest in the whole drama, and all the opponents he plays with are seniors, and he will not intentionally embarrass him as a newcomer.What's more, Cheng Xia himself worked very hard, memorized the script by heart, and politely asked the director for advice when he encountered something he didn't understand.

At the end of June, Linghu TV and the Folding Paper crew jointly promoted for the first time, and released the poster of "Folding Paper is scheduled to be broadcast exclusively on Linghu TV on July 6".Once the poster was released, fans of the original novel rushed to share the news with excitement, and the original author, Mrs. Lemongrass, also cooperated in a wave of publicity.But the number of novel fans must be limited, and this wave of publicity did not cause any splash in the circle.

The vice presidents in charge of procurement of the other three major platforms knew the news, and they were all secretly watching the joke-Pei Shaoze, who had a high eye, actually chose Linghu TV, which has relatively low traffic, as the broadcasting platform?For an unknown web drama, this is simply worse!

Where did he get his confidence and confidence?

In the fierce battle of next month's summer TV series, Pei Shaoze will definitely become "Compensation for Shaoze", losing even his underwear left!

***

Tianxuan Group, in the vice president's office.

Cui Jue, who saw the news, could not help but smile, and said casually: "Sure enough, a newborn calf is not afraid of tigers. He spent 1000 million to vote for an online drama, and he chose Linghu, a platform with low traffic. No cost back. At the beginning, he insisted that Tianxuan should be divided into groups, and the three groups should be responsible for their own profits and losses. If the financial report of their C group at the year-end shareholders meeting is too ugly, I am very curious, how will he explain to the shareholders at that time. "

The deputy director of the finance department was about to burst into a smile: "Mr. Cui, our fairy tale drama "Flowers in the Mirror" will also be released on July 7, which coincides with their school drama on the same day. The cast of "Flowers in the Mirror" are all The first-line actor and actress, the number of broadcasts that day, will definitely make their "Folding Paper" a scumbag in seconds."

Cui Jue picked up a cup of tea, drank it and said, "Pei Shaoze is still young after all, he thinks it is so easy to be an investor? He is the eldest son of Chairman Pei, and Chairman Pei is just used to messing around with him. Young people, how many times do you have to fall?" Lessons can be learned from somersaults.”

When the man spoke, he had the gentle tone of an elder talking about a junior, but the sharpness flashed in his eyes, but he couldn't hide it from his confidants around him.

Cui Jue is one of the top three veterans of Tianxuan. He founded Tianxuan Group together with Pei Sheng. He always believed that Tianxuan's ability to gain a foothold in the industry so quickly was all due to his unique vision when he was young.Tianxuan's current first-tier stars are almost all discovered by him.Another vice president, Yang Mingwei, is a good old man who only manages personnel and internal affairs.The company's business expansion and star cultivation are all handled by him, Cui Jue!

Without him, Cui Jue, there would be no Tianxuan today.

Why did Pei Shaoze take over as Tianxuan's boss?Just because he has Pei Sheng's blood on his body?

In the past, Pei Shaoze had a bad reputation, and he hung out with a group of rich second generations every day. Cui Jue never paid attention to Pei Shaoze, the heir.When Mr. Pei announced his abdication and handed over the group to his son, Cui Jue was ready to seize power. He kept a low profile and secretly transferred assets. Pei Shaoze didn't come to the company at all during that time, and he didn't know about his little tricks.

Later, for some reason, Pei Shaoze seemed to be a different person suddenly, came to the company to hold a shareholders meeting, and proposed some "group plan". What kind of threat will the second generation pose to him?

As he said, young people, if you fall a few more times, you will know that this industry is not easy to mix.

He just sat on the sidelines and watched the drama. Group C spent 2000 million to vote for two dramas this year, and the year-end financial report is Tianxuan's annual drama.He is happy to see the shareholders lose trust in Pei Shaoze, so that he can implement the next plan.

***

The president's office on the top floor.

Pei Shaoze turned on his laptop and glanced at Weibo, and asked, "After the announcement of the promotional poster, what do the colleagues in Group C say?" Since the group's year-end awards are linked to interests, other agents are also paying attention to this drama that Mr. Pei voted for. .

As an assistant, Zhang Fan is also Pei Shaoze's "eyes" and "ears", helping President Pei keep an eye on the company's internal trends.Hearing the boss's question, he immediately replied: "Everyone thinks our schedule is too unlucky this time. "Folding Paper" just happened to collide with the big IP Xianxia drama that Vice President Cui voted for last year. Zhao Xinghe partnered with Lin Ruoxi, the first sister of Omega of Colorful Films, a handsome man and a beautiful woman in AO sadomasochism, and the special effects alone cost tens of millions. The broadcast platform is the exclusive main promotion of Bear TV. Seconds to scum..."

Pei Shaoze said indifferently: "It's not bad luck, I arranged this on purpose."

Zhang Fan's eyes widened slightly: "Did you pick July 7 on purpose?"

Pei Shaoze looked calm: "Well, when it's released on the same day, the traffic will of course flock to their Xianxia drama at the beginning, and our drama won't receive much attention. However, their drama is an advanced on-demand mode, and an episode costs 2 yuan Money, the number of episodes reaches 60 episodes, it is long and abusive. When they began to abuse their hearts and lungs and make the audience sad, our drama just got better and better, and it can heal the audience who were tortured and cried by the fairy tale drama. Everyone, watch it, It's only fifty cents an episode, if it were you, how would you choose?"

Zhang Fan replied subconsciously: "If I watch a sad drama and feel uncomfortable, I will definitely find a warm and lovely sweet drama to adjust my mood." Speaking of this, he suddenly understood Pei Shaoze's train of thought: "President Pei, You chose to release it at the same time, do you want to use that fairy tale sadism drama to reversely promote our "Folding Paper"?"

A subtle smile flashed across Pei Shaoze's eyes: "Propaganda is not only effective by throwing money at it. It also needs to be set off by the right time, location, people, and peers."

There is a saying: it all depends on peers.

For the scheduling of "Folding Paper", Pei Shaoze studied all the dramas of the same period on all major platforms - July 7th was the best date he determined after several days of calculation.For Linghu TV, although the scale of the platform is only ranked fourth in the country, a small platform is also beneficial. Many things are easier to discuss, including the matter of scheduling. They listened to Pei Shaoze's opinion.

Pei Shaoze looked at Zhang Fan and asked, "Vice President Cui, is there any action?"

Zhang Fan said: "Vice President Cui attaches great importance to the drama "Mirror Flower and Water Moon" and spent a lot of promotional expenses on it. Today's hot search is #镜花水月定硬7月10号小熊TV#, this drama has Zhao Xinghe and Lin Ruoxi With traffic stars, coupled with the hard publicity in the early stage, the ratings will definitely not be bad."

Thank you Vice President Cui for your hard work in publicity.At that time, there will definitely be a large number of audiences who have been tortured and cried by their fairy tales to come to the warm and sweet drama to heal their wounded hearts.Folding paper can just take advantage of their Dongfeng to make a small fire. When the time comes, find some jokers, cut videos and spread them everywhere, saving publicity costs.

As for Vice President Cui's seizure of power in the later stage of the original book and the death of Pei Shaoyan, now that Pei Shaoze sits in Tianxuan, of course he will not allow the company to fall into the hands of others.He will also protect his own younger brother.

He believed that this old fox would show his feet soon.

***

On July 7nd, the official blog of "Folding Paper" released a 2-minute promotional video.

The editing company that Pei Shaoze found was very powerful. The short 1-minute promotional video whetted the appetite of the audience, and also showed the fresh, natural, and beautiful shooting style of the drama Folding Paper.

Readers of the novel scrambled to forward it, and many passers-by who were watching also left messages saying: "It's so beautiful, the scenery is comparable to anime!" Was it filmed in the air? It’s spectacular!”

Many netizens also expressed doubts: "Maybe the essence of the whole drama was cut into this one minute?"

"The preview can't be counted. I don't believe in the acting skills of the two newcomers. Let's watch the feature film."

Cheng Xia cooperated with the crew to promote, and personally reposted Weibo: "July 7th at 10:8 pm, I will wait for everyone at Linghu TV, see you there! [Come on] [Come on]"

After posting on Weibo, many passers-by fans who were looking forward to this show expressed that they would watch it on time, but there were also some passers-by and sailors who criticized him for playing Xu Ziyang a while ago, leaving comments sarcastically: "Okay, I must watch it, see you How to overturn."

"How did you get the role in this show? You played the leading role right after your debut, the background is really not simple!"

"After all, Cheng Xia is an Omega who can reverse the role of an Alpha policeman, isn't he the most powerful?"

"Is it said that the filming of the disappearing traces hasn't finished yet? Director Zhu probably loses his hair every day when he meets an actor with such capital."

"The 12-episode drama took a month to shoot, but it's not that some people's acting skills are too bad. Director Zhu has no choice but to teach him by hand."

Cheng Xia didn't pay any attention to these mocking comments.

He put away the Weibo and told his parents the good news that his drama was going to be released.Cheng Xia's parents were even more excited than New Year's Eve. They bought several catties of peanuts and melon seeds in advance, downloaded Linghu TV, and when they were ready, they would hold the TV and cast the screen to catch up with their son's drama.

On July 7th, there are three days left before the release of Folding Paper.

The official blog and the platform’s Weibo have released a joint promotion. This time, the promotional video has edited some scenes between Cheng Xia and Shen Kai, with a few simple shots, or walking side by side, or smiling at each other. The style of painting is beautiful , Let the expectations of fans of the original book be filled in an instant!

Pei Shaoze asked the Propaganda Department to spend some money to focus on some Weibo big Vs who are "recommended by school dramas". ", the recommendation effect is immediate.

Sure enough, after several rounds of retweeting, the popularity of folding paper gradually increased. Although it is incomparable with the large-scale summer IP dramas that spend money to buy hot searches, everyone in the circle who likes campus dramas knows about Linghu TV. There will be such a drama this summer.

This is also the first time that the "Folding Paper" TV series has attracted the attention of netizens other than the original readers.

This part of netizens bought novels out of curiosity, and felt that the plot of the novel was good, so they began to look forward to the TV series.Some were also attracted by the looks of Shen Kai and Cheng Xia and the beautiful style of painting in the promotional film. They turned on Linghu TV and added attention to the upcoming "Folding Paper".

On July 7th, there is only one day left before the release.

Linghu TV has paid attention to the number of members of the drama "Folding Paper", which is only a pitiful 10.

At the same time, "Flowers in the Mirror and Moon in the Water" has already received more than 500 million followers due to its popular search and publicity, plus the top-tier traffic stars have their own fans. It's also aired tomorrow.

Folding paper is only 5 yuan to buy the whole show, and 10 viewers, even if you buy it all, the final income is only 50!

Mr. Liu sent a message to Pei Shaoze with a mournful face: "Mr. Pei, do you want to invest more money in publicity? Seeing that the drama will be aired tomorrow, the 10 attention, even on our platform, I can't bear to watch it..."

Pei Shaoze was very calm: "No hurry. After the broadcast starts tomorrow, the homepage of the video website will be blocked and the popularity will increase. Moreover, many viewers who follow the drama may not click the follow button, but open the video to watch the drama after the time is up. This part One cannot ignore it."

Mr. Liu sent a series of wry smiles: "Let me tell you the truth, the big push on the homepage of Linghu TV has very limited effect. You invested 1000 million, and you have to be prepared to lose your money. But, you are still young." It is already very good that the first drama can be aired smoothly, many dramas invested by young investors ended up aborted due to various reasons, and they couldn’t be released!”

Pei Shaoze: "..."

Mr. Liu has already started to comfort him, feeling that the show is going to be a mess.

The next door has 500 million followers before the broadcast, and the folded paper only has 10 followers. The data is really incomparable.

But they seem to have forgotten that most of the "advance on-demand" summer IP dramas are just "members can spend money to watch the finale in advance", fattening parties and large-scale "free parties" who don't mind postponing watching for a week are still available See it for free.However, "Folding Paper" is a bill-sharing model. During the six-month protection period stipulated in the contract, if you want to watch this show, you have to go to Linghu TV to buy it.

Copyright protection is well done in this world, and there are no websites that pirate videos at all.That means that once "Folding Paper" gets a good reputation, in the next six months, people who like school dramas will continue to come to Linghu TV to buy this drama, 5 yuan, buy 20 episodes, not expensive, really like it Some people can afford it.

This is a process of long-term benefits.

How many days did the fight start?Of course they can't fight, those IP dramas have invested hundreds of millions, and all the top stars in the circle are invited.

But what about the long-term?Pei Shaoze firmly believes that this drama will not only help Cheng Xia become famous, but also make him and Linghu TV earn a lot of money.