The illiterate life in the Northern Song Dynasty

"Brother Shi, what is a discount?"

Li Sanshu asked Wei Shiyi as he walked with an iron plate in one hand and a fish in the other.

They were in a hurry to leave, so Wei Shiyi didn't have time to explain it at Boss Yu's house just now. After leaving, Uncle Li, who was full of problems, finally found a chance.

Just now Wei Shiyi told Lin Dalang that old customers have discounts, and Li Sanshu found out that old customers should mean old guest officials, but what is the discount?In the book Shi Geer read, besides the recipes, there are other knowledge in it.

The discount is to give customers a silent benefit on the basis of the original price, so that they can unconsciously compare it with the surrounding restaurants, so as to achieve the purpose of stimulating consumption.

Wei Shiyi: "Third Uncle, I have a question for you."

Uncle Li: "What's the problem?"

Wei Shiyi: "Does your restaurant sometimes give away some small items or snacks for guests for free, just like the scene in the restaurant a few days ago, when I saw you, I sent snacks to the guests."

Uncle Li thought for a while, nodded, and said with a smile: "That's our old guest officer. There will be trouble in the restaurant, and the guest officer must not be unhappy." The guest officer is not happy, and he may not come next time up.

When Li Sanshu said this, his voice paused, and he seemed to understand what Wei Shiyi meant.

"Third Uncle, the discount I mentioned is similar to this one. This is the new way of pushing vegetables that I came up with." Wei Shiyi said.

"Old customers are generally those who support our restaurant and have eaten at our restaurant many times. For this kind of customer, we can give certain discounts. If the customer wants to eat a certain dish, he needs [-] yuan in other restaurants. In our family, it only costs [-] Wen, so that as long as the customers are clear-minded, they will choose our family."

No one's money is blown by strong winds, so save as much as you can.I think that Wei Shiyi also did this in the past. He went to wherever he saw a discount, and he would get a penny if he could save a penny. Sometimes he would make up the bill with others.

After Li Sanshu heard this, the expression on his face became serious unconsciously, and he said: "Brother Shi, I know what you mean. But if the restaurant gives the guest officer twenty cash less every time, then we can earn money after deducting the cost." And very few."

"No, no, uncle, you misunderstood me. I didn't mean that. I just used an analogy." Wei Shiyi heard it and quickly explained, "Not every dish will cost money, and not every dish will lose money. Discounts, and we don’t offer discounts every day, but when new dishes are launched, we can offer discounts for three days.”

"Only for three days?" Li Sanshu knew that he had misunderstood, and after sweeping away his serious expression just now, he became interested in this 'discount' again, "Then you can talk about it carefully."

Wei Shiyi then went on to talk about it. From the launch of new dishes, you can get discounts for a few days. For example, all new dishes are [-]% off. This is a discount for all customers, and there is another discount for old customers—— Discount on top of the original discount.

Everyone has the mentality of picking up leaks, and also has the mentality of comparing.New customers can enjoy discounts when they see old customers. For the same dish, they spend less money than themselves. New customers will feel envious, while old customers will unconsciously feel superior.

Just like the modern general V and high V, they are all customers, but the treatment is completely different.

In this case, it will inadvertently stimulate the impulse of customers to consume.Zuo Zuo eats every day, why not choose a restaurant that offers discounts and saves money and tastes good, why not choose to spend more and save more money.

After the few days of the deal have passed, the earnings will start to slide, not as much as before.However, it is impossible for restaurants to offer discounts all the time, because that will cause losses to the restaurant's revenue.

Discounts are originally a way of marketing, and what follows is the strength of the restaurant and the taste of the dishes.If their business is still not good by then, then it can only mean that their restaurant is no more than that.

The two talked as they walked, Wei Shiyi was excited, and Li Sanshu was fascinated by it.If it wasn't for the tail of the fish that Uncle Li was holding in his hand and hit his hand, he still wouldn't be able to recover.

Uncle Li stared at Wei Shiyi in amazement, "Brother Shi, I really can't imagine how your head grows. I have never seen such a way of pushing vegetables."

The last time they promoted the spicy hot pot, Wei Shiyi proposed to ask a lady to help show the dishes. He thought it was incredible. He didn't expect Wei Shiyi to come up with any "discount" this time... He had never heard of this word.

Wei Shiyi shook his head and smiled, his head was just average, all of these are present in this world, he just borrowed them for use.

"Third uncle, if the restaurant grows bigger in the future, we can also launch a VIP card. Every time you spend in our restaurant, you can increase the points according to the money spent each time. When the points reach a certain amount, we can give them small gifts. Or a free dish."

Originally, Wei Shiyi almost talked about recharging money in the card, but as soon as he said it, he thought that there were no credit card machines in ancient times, and no one would always think about how much money they had in their card, and they couldn't go there all the time. The money spent by customers is reduced, so we only talk about the point system.

Uncle Li was taken aback by the strange words that Wei Shiyi said. He didn't understand the meaning of those words, but he also knew that they were another way to introduce dishes.Seeing that Uncle Li was stunned, Wei Shiyi explained the meaning of those words, and now Uncle Li really understood.

Uncle Li is a businessman and has been dealing with business all his life. He knows from the bottom of his heart that Wei Shiyi's method can keep the guest officials in their restaurant. If he really does this, the business of their restaurant will not worry about it.

Seemingly thinking about the prosperity of the restaurant in the future, Uncle Li was very excited, dragging Wei Shiyi all the way to talk about the restaurant's promotion plan.

Wei Shiyi originally planned to make a lot of money, and he was also very happy to see that Li Sanshu affirmed his method and was one step closer to his goal of saving money. The two were discussing the way of publicity on the way back to the restaurant.

Back at the restaurant, the two started cooking in the kitchen.

With the way of publicity, new dishes have to keep up with the progress.

Wei Shiyi and Li Sanshu were cooking in the kitchen, and Wei Shiyi asked the chef to clean up a fish.Then he cut the back of the fish, cut the fish in half, and put the fish belly together in the basin.

Then he cut a few knives on the fish, put ginger and scallions on the fish to remove the fishy smell, and when he did this, he added a little wine to it to remove the fishy smell.Fortunately, Li's restaurant has the right to sell wine, otherwise he would not be able to find wine to remove the smell.

In the Northern Song Dynasty, alcohol was restricted, and only restaurants with the right to sell alcohol had alcohol.

After removing the fishy smell, the initial treatment of the fish is completed.

The chef of the restaurant watched Wei Shiyi handle the fish, and was very surprised. Wei Shiyi's method of deodorizing the fish was not unusual, but his method of dissecting the fish was different.

There are many people in Bianliang who like to eat fish, and he cooks a lot of fish, but I have never seen anyone who would cut open a fish like this, not cutting the belly of the fish but cutting the back of the fish.

Just by looking at Wei Shiyi's cooking techniques, he knew that this young man could really cook new dishes.