Bright Star Road [Entertainment]

Li Wei is still very interested in challenging Givenchy's "Sweet 16" lipstick advertisement, although "Sweet 16" is just a new series of Givenchy's lipstick brand, and it is only limited to East Asia.But Givenchy is Givenchy, not to mention the generous remuneration, the associated brand effect is even more irresistible to Li Wei.Without Su Li's mobilization, Li Wei immediately signed a tripartite contract with everyone.

As the protagonist of the ad, after Li Wei is confirmed, the rest of the preparations don't need to take too long.Now that "ELLE" magazine has even finished the planning book, it means that the early stage has been completed long ago, and they are only waiting for the models to appear on the stage and take pictures.

As a top international fashion magazine, "ELLE" also has its own studio in China, which is located on the easternmost side of the ninth floor of the Donghai International Publishing Building, occupying an area of ​​more than 400 square meters.In addition to the monochromatic shooting background, the art masters here can build a variety of shooting scenes.When Li Wei arrived this time, four-fifths of the area of ​​the studio had already been set up as a garden of a dilapidated castle.But Li Wei first wanted to shoot the cover, so he first went to the dressing room next door to do his makeup.

"Try not to put makeup on him, except for the necessary base makeup, I hope to see an almost naked | naked effect." Luo Xian, the photographer who took charge of this shooting task, instructed.

At this time, Li Wei had already had his face and neck thoroughly cleaned by the make-up artist. Luo Xian was very satisfied with Li Wei's original skin color and skin quality.According to the photographer's request, the makeup artist only used the foundation to outline and shadow Li Wei after finishing the base makeup.Then Huang Lei, Li Hui, and Catherine, Marketing Director of Givenchy Asia, came in to inspect Li Wei's makeup, and everyone expressed satisfaction with the makeup.

Then Huang Lei ordered: "Li Wei, you should have seen African facial tattoos, right? The lipstick in front of you is the main color of Givenchy's "Sweet 16". Use your understanding of African facial tattoos to use These lipsticks paint a few lines on your face."

"Dear Huang, do you want to make a cover with African wild elements?" Catherine was a little puzzled, "Our series of lipsticks are aimed at Asian school girls aged 14 to 20, so it is inevitable that you use African elements. Isn't that weird?"

"Catherine, do you know why your lipsticks have never been able to occupy the market?" Huang Lei asked back, "That is because you have not made a breakthrough, and you have not distanced yourself from Chanel, Dior, and Saint Laurent. Why do I do the opposite? Let’s just ask a male model to shoot a lipstick advertisement? I want to break the established impression of lipstick. Yes, the prince charming in the eyes of young girls is a handsome prince, but do you dare to say that every girl doesn’t have a wild dream in her heart? We just want to bring out the wild in girls and make them think it’s cool to wear Givenchy lipstick.”

Li Wei took the lipstick and watched the discussion between the two. After seeing Catherine gradually agreeing to Huang Lei's opinion, Li Wei used the lipstick to draw a few marks on his face.Although it seems to be graffiti casually, but after the lines are combined and the colors are matched, Li Wei's face immediately has a more uninhibited feeling.The lines of these lipsticks can be seen as facial tattoos of African men, or as hints of last-night encounters of amorous handsome men.

Even Catherine had to admit that when she saw the lipstick marks on Li Wei's face, she wished she could buy a few of these lipsticks immediately, and then put her passionate kisses on Li Wei's face.Seeing Catherine's expression, Huang Lei and Li Hui exchanged a proud expression.After putting on makeup, Li Wei stood in front of the background and began to take pictures. Since only the half-length photo of Li Wei was used on the cover, Li Wei took the photo with her upper body naked.

Standing in front of the background wall, the lighting engineer and photography assistant began to measure the light, and at the same time, the makeup artist had to go up to touch up makeup from time to time to ensure the quality of the film.You must know that the clarity of the cover photos of fashion magazines is extremely high. Even if the photos need to be retouched in the later stage, if the pre-shooting is not ideal, the cover will only laugh out loud in the industry.After finishing the metering, Li Wei posed different face angles at the request of the photographer for him to shoot.Meanwhile, Huang Lei, Li Hui and Catherine watched the photos taken in real time on the computer.

"I like his expression very much. It is indifferent, playful, and wild and proud. I want to take him to Paris to participate in our brand's spring and summer fashion week next year." Catherine looked at the photo and sighed, "It's just not Do you know how his steps are? But it doesn't matter, there is no shortage of show directors in Europe!"

"His steps? Although he can't say he's the best, he's definitely one of the best models." Huang Lei replied with a smile, "However, all his management contracts are in the hands of a small company called Kirin Entertainment. , if you can't get his modeling contract, it's useless to dream here? I remember that you are very familiar with NEXT Modeling Agency, why don't you look for them?"

After shooting the cover, Li Wei was taken by his assistant to remake.The make-up required for the feature filming later is not so simple. They all follow the route of drama make-up, and even the boys wear thick and heavy make-up.And the clothes are also very authentic French court clothes, even the materials are antique.Don't listen to antiques as good things. Ancient court clothes are all made of thick satin and heavy jewelry.Putting on that suit of clothes will immediately weigh ten kilograms.More importantly, these clothes made the model's body work a little stiff, and many movements had to be posed with the assistance of assistants.

And as filmmakers chanted "the spectacle of cinematography," fashion magazines followed suit.Now it’s a small case to shoot Wia on the cover of fashion magazines and play explosives. If it weren’t for the high value of the models, the fashion editors and photographers would like to turn them into Tom cruise, hanging one by one. A feature was shot outside a skyscraper.Although Li Wei does not need to perform "Mission Impossible" with a group of female models, the copywriting planning of the topic obviously does not intend to let Li Wei and others go so easily.

After Li Wei got the complete script, he suddenly discovered that this story is not only "Alice in Wonderland", but also mixed stories such as "The Mermaid Princess" and "Sleeping Beauty" on the basis of this story.Li Wei is a cursed prince, and the female model fell in love at first sight because she met him.The two lived in the garden without knowing the ages, but the female model was dying because of being cursed.At this time, the curse can only be lifted by the prince kissing her lightly, and once the prince kisses her lightly, it will turn into green smoke.After reading the filming script, Li Wei just wanted to call the creative copywriter over to talk about life.

Not only is the content of the script absurd, but the photographer has also added a lot of provocative content to the script.In particular, Li Wei needs to hang Wia in front of the moon background to maintain a landing movement.Not only does Li Wei have to be fixed in mid-air for a long time, but his clothes are also pulled by silk threads to maintain a downward shape.

Since this look takes a long time, Su Li thoughtfully prepared adult diapers for Li Wei. "Don't worry, your clothes are very bulky, and you can't see what's inside. It's also a tradition in the industry to keep diapers at Diao Wia, remember to use them!"

Li Wei put on the black thread all over his head, and it turned out that it was indeed useful. You must know that the shooting alone took three hours.Li Wei hung in mid-air for three full hours, even a young bladder couldn't hold it!

In addition to this cheating shooting, there are two other looks that make Li Wei's obsession with high-end fashion photographers feel terrible.The first action is that the heroine hugs the hero, and the two of them fly up from the grass, and then the rose petals are flying in the sky. When the two fly into the air, they will be separated, and the two will look like they are reluctant to part. .First of all, hanging Wia is a very uncomfortable thing; secondly, I have to make expressions in the rain of petals and wind, which is very stiff.Fortunately, the heroine is also a first-line model, and the two worked together for an hour before the photographer took a satisfactory photo.

The last difficulty in shooting is the appearance of the hero sinking into the bottom of the lake. In a large glass water tank with a height of three meters, Li Wei has to sink in with the speed, shape and expression that suit the photographer.Although the temperature of the water was hot at first, it became cold after half an hour of shooting.And Li Wei had to sink into the water repeatedly wearing a thin silk ancient court dressing gown.It is completely difficult to control one's expression in a cold environment.Because muscles cramp at low temperatures, they are not controlled by the brain.Thanks to Li Wei's strong control over his muscles, he was able to ask the photographer to shoot again and again.

The entire shooting lasted until one o'clock in the morning.After Li Wei drank some hot honey water, he took a hot bath, and then returned to his dormitory accompanied by Su Li.In order to keep fit, Li Wei never eats supper even if he works until midnight.

Less than two days after the filming, "ELLE" sent Li Wei a sample of the filming via encrypted email.These photos have been selected and preliminarily retouched, and they have entered the scope of review by the creative director and chief editor. The content of the final topic will be born from these photos.

After more than ten hours of shooting, only less than [-] photos were selected in the end, and no more than [-] photos could be published in the end.Among them are the weird debut photos of Li Wei hanging in the air with the moon behind him; there are also two photos of Li Wei and the heroine separated in mid-air in the rain of roses; and the photo of Li Wei sinking into the bottom of the water.

The photo of Li Wei kissing the heroine lightly and turning into dust has been retouched to be extraordinarily gorgeous. Li Wei half kneeling in front of the rose bed, one-third of his body has been turned into soot.Why is this photo edited so formally?Nothing else, because to highlight the heroine's lips, it is the main color lipstick of Givenchy's "Sweet 16".

After Li Wei and Su Li confirmed the photos, it was handed over to "ELLE" for the final selection.

"Do you know how many pre-orders you have for your first album "BORNTOBEFREE"?" Su Li asked in a good mood, "You really deserve the title of 'popular rookie king' given by the media! The pre-orders for the regular album have reached 20 50 copies; the first-run limited editions A and B, as well as the SHOP edition, have all been pre-sold. In order to cope with the official launch the day after tomorrow, Yaxing Productions has corrected the initial movement of the regular edition from 100 to [-] million. No If there is an accident, the sales on the first day may reach the gold record. Therefore, everyone is guessing how much you can sell in the first week, as well as your ranking position on the Billboard."

"Feng Yun Bang" is a sales list compiled by "Popular Music" magazine based on the terminal sales of the alliance's record stores. It is divided into the TOP100 single list and the HOT200 album list.Since "Popular Music" magazine signed an alliance cooperation agreement with the five major chain record stores and most of the independent record stores, the Wind and Cloud Billboard can actually count 99.9% of the terminal sales in China.Therefore, the authority of the "Bang Yun Bang" is extremely high, and it is a list that all major record companies and singers must compete for.

To be continued...