Bright Star Road [Entertainment]

Li Wei still added a few songs from the earth plane in his first album, but the remaining two-thirds of the songs were carefully selected from the songs he created over the years.Basically, the song on side A is a rock route, while the song on side B is a love song route. In the words of album producer Aji, it is "a balanced work with both commercial elements and pioneering exploration".But Cheng Xiaoxia, who is also the producer of the album and is also the music director of Metro Records, is very satisfied with this balance.

The first-run limited edition A has a BonusTrack adapted from a Hokkien folk song; the first-run limited edition B has a Cantonese folk song; and the SHOP limited edition, which is only sold at the fan mall on Li Wei's official website, is a Cantonese love song.Because there are four versions of the album, Li Wei also shot four covers with completely different styles. There are rock covers full of wildness and dark gothic; And neutral aesthetic gorgeous style.The production of ATV and Asia Star is quite conscientious. Unlike other companies’ album versions, the only difference is the cover. In addition to the different cover, the lyrics and posters they designed for Li Wei are also different, especially the limited edition of the three versions. There are three sets of small portraits of Li Wei's style as gifts.The cover of the campus style is used in the ordinary disk, the rock style and the yuppie style are used in the first-run limited edition A and B, and the gorgeous style is used in the SHOP disk.

"According to the plan of our marketing department, we will open the pre-sale two weeks before the official release of the album, so as to ensure that Li Wei's new album can be certified as a silver record for the first time. First-run limited edition A and first-run limited edition B each produced 5 copies ; 10 copies of SHOP discs and 50 copies of regular discs. During the pre-sale period, regular discs will also be given Li Wei's fourth mini-photobook as a gift." Cheng Xiaoxia said, "Although the sales certification data of records is getting more and more High, but physical records are still greatly impacted by digital records, especially the sales of albums are far less than singles. After all, singles will be bought by passers-by fans, but albums will only be bought by core fans. According to the record company The agreement with online music companies requires paid online trial listening for physical records within one month of release, and paid downloads after three months of release. Therefore, there are no sales of records of general singers after one month, and it will end after three months. Distribution. Therefore, our marketing task is still quite arduous, so I ask Li Wei to work harder!"

Li Wei nodded, he understood what Cheng Xiaoxia meant.In order to increase the sales of their records, singers must not only ensure the quality of the records, but also use marketing means.The "four-player strategy", "additional gift writing", and "BonusTrack" are all methods that are forced out by the market, in addition to increasing exposure.To increase exposure is to put on more media programs, such as TV programs, radio programs, and online programs; even if a large shopping mall opens, you have to show your face without paying (usually the opening show requires money ), because this kind of large-scale store opening must have reporters present, and singers during the promotion period can't wait for their own news to appear in front of your eyes every day.In addition, there are signing meetings, handshake meetings, fan meetings, etc. In a word, do you want to see your idol?Buy the record now!

However, singers have their own helplessness for working so hard. For example, Li Wei's regular album is priced at 49.99 yuan, while the price of the limited edition is only 59.99 yuan.Half of this price will be taken away by the channel dealer; then 10% will be taken away by the distribution company; the remaining 40% includes the cost of the record, the operating cost of the production company, the salary of relevant staff, the copyright of the lyrics, the copyright of the arrangement, and the promotion fee etc.Second- and third-tier singers generally get a fixed income, and only first-tier singers can get a cut of sales, but they can only get about 3% at most, and only queen singers can get a chance to get 5%.Therefore, the production company has also estimated that if it cannot sell the silver record, it will basically lose money; only when the sales exceed the gold record can it really start to make money.

Since the production cost and publicity cost of this album were sponsored by ATV and Asia Star Production as a bonus, Li Wei's sales pressure was not so great.But Li Wei is not a fool, the higher the sales, the more he gets.After all, as a singer, he has a 2% commission; in addition, he is also a songwriter, arranger and song producer, so he still has songwriting copyright income, arrangement copyright income and production fees to get.Calculated, Li Wei can basically get about 8% commission.

After the album marketing meeting, Li Wei posted a message on his official Twitter and Facebook fan pages as agreed, "It's finally finished, and the pre-sale is about to start, so stay tuned!" At the same time, he announced his Usually the album cover of the disc.

At the same time, Lin Xiangyu also directed VTEAM to replace the headline on the official website, and at the same time issued a press release to major media, "The "Asian Avenue of Stars" champion album is about to be pre-sold!Record Cover Exposure".

With the beginning of the first wave of warm-up before the pre-sale, vitamins, which had been quiet before, were mobilized one after another.The topic of Li Wei's new album was sent to Twitter's global topic trend (similar to a hot topic on Weibo) by Vitamin Vitamins every minute, and Du Ansheng, who released his first jazz single before the top three, reposted Li Wei's Tweet and tweeted Congratulations.In addition, Chen Xuan, who was traveling in the Near East and looking for inspiration, also reposted this Tweet, and then slowly, basically all the contestants on the "Asian Avenue of Stars" began to repost it.

On the one hand, this is the requirement of ATV and Asia Star's production, on the other hand, if Li Wei's album can sell well, other singers from the "Asian Avenue of Stars" will also be valued.Whether Li Wei likes it or not, he has already been dubbed the title of "First Starlight Class Monitor" by many media.The degree of his popularity will not only affect the results of the current class members, but also affect the performance of the next class members, and even the promotion of the second season of "Asian Avenue of Stars".Therefore, ATV and Asia Star Productions will not sit back and watch the failure of Li Wei's first album.

ATV not only took out the announcement of its popular program for nearly a month to invite Li Wei to conduct all aspects of publicity, but also deliberately expressed its attitude to other TV networks through the production of Asia Star, hoping that everyone can help at this time.Although the five major TV networks are competitors, they are not mortal enemies. Other TV networks will also nod to help this kind of request from the top of the TV network.So with the start of the pre-sale of Li Wei's new album, invitation announcements from major TV networks and major radio networks flew into Li Wei's VTEAM like snowflakes.Fortunately, Su Li temporarily invited some interns to help the media specialists of the media department, otherwise, the four specialists of the media department would have to die in a hurry.

While Li Wei was busy with pre-sales of his own records, he also took time out to come to Donghai Headquarters where the Chinese version of "ELLE" is located. The Chinese version of "ELLE" is published by Donghai International Publishing House authorized by Hearst Media Group, so its Chinese headquarters is located in Donghai International Publishing Building.When Li Wei felt it, Huang Lei, editor-in-chief of the Chinese version of "ELLE", came out to welcome Li Wei and invited Li Wei to her private reception room.

"Mr. Li's plain makeup is really amazing." As a fashion editor who has read countless people, Huang Lei immediately found Li Wei's characteristics.

Li Wei's beauty is neutral, and it belongs to the western oriental aesthetics.Although Li Wei's appearance only belongs to the outstanding group from the perspective of oriental people, it definitely does not belong to the particularly outstanding one.But from the point of view of Westerners, Li Wei's beauty represents the East, which is in line with the oriental beauty that Westerners have imagined.Oriental models with this appearance are easy to succeed in the West, because exotic styles have always been the darling of the European and American fashion circles.In particular, the oriental philosophy of pursuing simplicity and simplicity fully fits the "LESSISMORE" aesthetics of the fashion industry today, so designers more or less want to get closer to oriental beauty.This is why suddenly, Japanese and Korean designers and Japanese and Korean models became popular in Europe and the United States.What Huang Lei is concerned about now is that Li Wei's height is not up to the requirements of the European catwalk.

"Mr. Li, do you know how to walk? Can you walk according to your feeling first, so we can have a better look here."

Li Wei has not received special training as a model, but his excellent muscle memory and imitation ability still make him feel like Clement Chaponaud.The reason why Li Wei chose to imitate Chaponode is because Li Wei and Chaponode have many similarities. It also appears thinner.

After Li Wei walked around, Li Hui, the creative director of the Chinese version of "ELLE" who was with Huang Lei, said: "The steps are very confident, the expression is well controlled, and it feels like walking in High Fashion. Although the height is not very high, but with the help of With his looks and his steps, I think those brands are willing to relax a little bit."

"Givenchy plans to launch a limited edition 'Sweet 16' lipstick in Asia." Huang Lei introduced to Li Wei, "They plan to cooperate with us to launch an exclusive cover, but they have not found a suitable model. We decided to break As a rule, find a boy to shoot a lipstick advertisement. I know that lipstick advertisements have always been the monopoly of female models. But just like this, if a male model is used to shoot, I think it will be helpful in terms of creativity and communication.”

"And the most important thing is that the lines of your face are much softer than other male models. Therefore, it won't look particularly abrupt when you shoot a lipstick advertisement." Li Hui added, and then she took out a stack of documents, "If If you are interested, after signing the confidential documents and the memorandum, you can take a look at our shooting plan and publicity plan.”

Signing a non-disclosure agreement and memorandum is a guarantee clause before the official signing. After all, if a model reads the proposal but does not shoot and finds someone else to cooperate with such a project, then the original planning unit will have no place to cry.That's why they are required to read the proposal and sign a non-disclosure agreement and memorandum, which means that the model already knows the plan and is willing to keep it secret for free before the plan is formally implemented or invalidated.

After Li Wei signed the confidentiality agreement and the memorandum, Li Hui removed his hand from the cover of the proposal.Li Wei flipped through it, and Givenchy planned to cooperate with "ELLE" on a cover and a feature.The content of the topic is adapted from "Alice's Adventures in Wonderland", but the drama has become the adventure between Alice and Mr. Top Hat.Obviously, Li Wei will be Mr. Top Hat.

Li Wei looked at the shooting design on the project proposal, and it was indeed the exaggerated and gorgeous costume style that European HIGHFASHION likes.However, Givenchy was originally the royal brand of the former French royal family. Its brand characteristics are luxury and elegance, so it is no wonder that it likes this kind of baroque Chinese clothing.

To be continued...

The author has something to say: Takuya Kimura's lip balm advertisements sparked a topic in Japan and even in East Asia.