Rebirth 1999: Opening the Age of Black Technology

Changtian Technology is really too aggressive!

To be precise, the Cangqiong Automobile and Haima Automobile under Changtian Technology are too aggressive!

The wind and clouds rushed towards the entire Xiaguo auto market, stirring up the pattern of the Xiaguo auto market.

After a certain skill, many joint venture car companies have no power to parry.

Of course, Lifan Motors is also very fierce.

Just because Lifan's size is relatively small, and it only sells operational vehicles at present, its influence on the entire industry is still limited.

However, Cangqi Automobile and Haima Automobile directly face consumers, which makes these joint venture car companies very uncomfortable.

During this period of time, whether you are a brand in the United States or Europe or a brand in Dongyang and South Korea, you have more or less lost a lot of potential customer groups.

The front-line salesperson in the 4S store has the most intuitive feeling.

Taking Volkswagen as an example, if a salesperson followed ten potential user groups, there would be about 56 people who would eventually buy a Volkswagen car.

And now a salesperson tracks 10 potential user groups, only 12 users will end up buying a Volkswagen car.

This amount is basically more than half the discount.

Shanghai Stock Exchange, a large meeting room in a hotel.

Almost all the well-known joint venture car brands in Xia Country, representatives above the vice president level have arrived.

There will be no reception, no monogram, and no media reports for this meeting.

But this meeting is very important for major brands.

All the representatives attending the meeting, except for a few who are the vice presidents of foreign joint venture brands, most of the representatives are Xia people with yellow skin, black hair and black eyes.

These people are also very entangled in their hearts.

On the one hand, as Xia Guo people, they are still proud of the bio-new energy vehicle, a subsidiary of Changtian Technology Xia Guo.

But this kind of pride is only a little bit, not much.

As vice presidents of a joint venture company, they still have to consider the interests of their own company.

So from such a perspective, they still hold a grudge against Changtian Technology.

The most intuitive manifestation is that everyone's income has decreased.

Taking Volkswagen as an example, the vice president in charge of marketing and sales used to have an annual salary of one or two million yuan, plus relying on the company to engage in some businesses, the annual income can be several hundred.

This is better than doing any job. Since the per capita income of the Xia Kingdom is not high, this kind of income directly brings them to the upper class.

But now, due to the sharp decrease in car sales, Volkswagen has also reduced its investment in Xiaguo, and even cut off many projects.

The monthly salary of these vice presidents has also changed from more than 100,000 yuan to tens of thousands of yuan, and it is said that the year-end bonus has also been cut off, and layoffs and wages will be cut next year.

Changtian Technology can do anything, as long as it hurts its own interests, it is absolutely impossible.

The person in charge of the meeting was Mr. Yi, the person in charge of Shanghai Automobile Volkswagen.

During this time, Mr. Yi lost a lot of hair.

In fact, he knew in his heart that the meeting held today seemed to be of little significance.

But it won't work if we don't hold such a meeting.

There was no such relaxed atmosphere of mutual exchange as in the past.

No one spoke, very depressed.

Mr. Yi said: "Let me start with an opening statement. Influenced by Cangqi Automobile and Haima Automobile, I am not afraid of your jokes. Last month, Volkswagen's sales of various types of automobiles fell by half."

Mr. Yi said that Volkswagen's car sales have been cut in half, which is actually a conservative statement.

It's not that if a user buys Changtian Technology's bio-new energy vehicle, he won't buy a Volkswagen. This is not a 1:1 ratio.

There are also many potential customers of Volkswagen who originally planned to pick up the car immediately, but now they are either holding a wait-and-see attitude, or they have already booked a car with Changtian Technology's new energy vehicle company.

So people's life is very difficult.

"Everyone gathered here this time to discuss how we can survive."

Mr. Yi's simple opening remarks made the originally extremely depressing scene boil immediately.

"Our sales in the past two months have not been good. The high-end market has been taken away by Cangqi Automobile, and the low-end market has been taught a lesson by Haima." The one who complained was Shanghai General Motors, which also has a factory in Shanghai.

General Motors has long given Xiaguo consumers the impression that they are very fuel-efficient.

Therefore, in the later stage of the competition of fuel vehicles, they no longer have an advantage.

Now that new energy vehicles and bio-new energy vehicles are released, the sales of General Motors have directly dropped by several places, ranking around 10.

If this continues, General Motors will have the risk of withdrawing from the Xiaguo market.

However, General Motors has invested heavily in various parts of Xiaguo, including plant machinery and workers.

As soon as I open my eyes every day, even if I don’t do anything, a lot of white money is spent.

These things need to sell cars to be able to feed.

Now that car sales are gradually falling and diving wildly, GM's debt is also getting higher day by day.

A representative of Toyota said: "Changtian Technology is not following the routine at all. According to the national design, fuel vehicles are slowly transitioning to new energy vehicles."

"Our major car companies also strictly abide by the relevant regulations of Xia Guo, and gradually phase out fuel vehicles."

"But... but... this Changtian Technology directly launched a new bio-energy vehicle, and it didn't give us time to upgrade and transform!"

When the representative of Toyota said this, many people wanted to laugh, but everyone couldn't laugh.

The representative of Toyota said this is not a joke, but a real perception.

Therefore, their technology in gasoline-electric hybrids is very good, but they made a wrong bet on hydrogen energy vehicles, and they were completely defeated in the new energy market.

Everyone is talking about it, but there is still no effective solution.

Mr. Yi patted the table and said, "I suggest that we all stop arguing and think about countermeasures."

"Our Volkswagen market analysts have analyzed the operating principles of bio-new energy vehicles during this period of time, so I will give you some suggestions here to see if you can adopt them."

"Changtian Technology's bio-new energy vehicles range in price from more than 100,000 to 500,000 to 600,000."

"Among them, five or six million cars, the intelligence, safety and comfort of the vehicles are unmatched by all the car companies here, and this part of the group is limited, not our main market, so I press Don't make a list."

"I think we should be worried about this, which is the range of more than 100,000 to 200,000."

"The main considerations for users in this range when buying a car are comfort, car cost, safety performance, appearance and interior, and brand value."

"This part of the consumers want both face and face, and the emphasis is on the ultimate cost performance."

"In response to this phenomenon, my first suggestion is to reduce the profit of fuel vehicles and drive down the price."

"As long as our sales price comes down, we will be able to form a dislocation competition with Cangqi Automobile or Haima Automobile."

"We have operated the brand and word of mouth for so many years, and we have it."

"Similar to the level of comfort, fuel vehicles and new energy vehicles have their own advantages and disadvantages, and consumers have their own preferences, so we also have advantages."

"As long as we lower the price, consumers will find that the cost of driving a gasoline car is almost the same as that of a new energy car after calculation, and then there will be more room for choosing us."

"The second suggestion is to increase the configuration."

"Compared with new energy vehicles, although we can't make a fuss about the car-machine system and intelligence."

"But we can make a fuss about the retro concept of the car's comfort, safety, and fuel, and do the opposite of the new energy car, and maybe we can get more customers."

"Xiaguo's market is big enough to accommodate all of us, but it definitely cannot accommodate Changtian Technology's new energy vehicles."

"Because the goal of Changtian Technology is not to develop together with all of us, but to eat up all our markets!"

"Changtian Technology's bio-new energy vehicle is built, and none of us can live!"

These words resonated with everyone.

Because during this period of time, some joint venture car companies have negotiated with Changtian Technology in private or openly, hoping to obtain the right to use Changtian Technology's bio-battery.

But these joint ventures with foreign capital were all rejected by Changtian Technology.

Keeping foreign capital out of bio-new energy vehicles means to eat this market alone.

"I quite agree with Mr. Yi's words! Only by adopting special measures in special times, reducing profits and maintaining car sales can we survive!" The representative of GM spoke.

GM has its own experience in this regard.

The actual sales price of various models owned by friends is 240,000 cheaper than the listed price.

The actual space for decline is actually very large.

How much is the specific price reduction?

This of course depends on the reaction of the market.

Yamashiro Mazda said: "Of course it is possible to reduce the price. We have already done a wave of price reductions a while ago, but if we reduce 20,000 and you reduce 40,000, isn't this another internal struggle!"

Mazda's top management is now a headache.

They would never have imagined that the Haima car, which was eliminated by them at the beginning, would one day turn from a sparrow into a phoenix and stand on their own heads to shit.

Mr. Yi nodded and said: "That's what I mean. We must not fight each other. This will cause the entire fuel car to collapse, and Changtian Technology will benefit in the end."

The representative of Toyota was very upset. If you want to talk about the profit per bicycle, of course Toyota has the highest profit per bicycle.

But the key to high profits is the brand value of the car.

Both Volkswagen and Toyota have enjoyed this sweetness.

For example, the original Volkswagen Tiguan was hard to find, and even sold at a higher price.

Toyota plays a very good role in brand value.

The price increase of a car ranges from several thousand to tens of thousands, and users are still flocking to it.

The preservation rate of second-hand cars is surprisingly high.

Toyota, which is not bad to drive, is even more deeply rooted in the hearts of the people.

Some time ago, Toyota has lowered the sales price a wave, which has made Toyota headquarters very dissatisfied.

If the price is lowered again this time, Toyota's brand value will be severely damaged.

If you want to maintain this kind of brand image in the future, it will be very difficult.

So the representative of Toyota said: "If we keep reducing the price, then consumers will definitely think that our price should be lower and ask for a bigger discount!"

"Yeah, that's the truth!"

"Continuous price cuts, if we leave this precedent, we will definitely not be able to keep the high profits we used to have in the future."

"I have a way!"

The representative of Nissan said: "There are many ways to reduce the price. In order to maintain its own brand value, and to make the price reduction more fair for all of us, and no longer infighting, I suggest that the price of the car remain unchanged, or maintain the current price." level."

"We can give consumers profits in the form of fuel subsidies given by manufacturers, such as the amount of fuel subsidies for cars of a certain price, and give consumers cash feedback."

"That's a good idea!"

"I think we are actually setting the price at this range now. Everyone should not drop it any further to avoid accidentally hurting internal conflicts. It will be in the form of fuel subsidies, so that everyone's subsidies will still be equal."

"I also agree. Let's wait until we get back the lost market."

"I have another proposal!" The representative of Toyota said: "Anyone who has the intention to buy a car from the car company under Changtian Technology will get a quotation from Sky Auto or Haima Auto, buy a car from us and provide For quotations, we will give cash discounts ranging from 2000 to 5000!"

"This is very good! I fully support it! This is the real way to win back the users lost to Cangqi Automobile and Haima Automobile!"

With the general countermeasures ~www.readwn.com~ everyone felt less anxious, and began to seriously discuss detailed measures and methods.

Spring 2019.

In order to counter the powerful offensive of Cangqiong Automobile and Haima Automobile, the major joint venture car companies in Xiaguo began to make moves.

"Buy gasoline vehicles to subsidize oil prices."

"You drive and I cheer for you."

Wait, these propaganda slogans swept the entire Internet, TV and print media at once.

Major car companies have begun to use this method to cut prices in disguise.

Oil price subsidies range from several thousand to tens of thousands according to different models.

Calculated in this way, the purchase of a LaVida may only cost less than 80,000 yuan after all the procedures are completed.

The same is true for the Corolla. The insurance purchase tax and other items have all been settled, and the landing price of the car is only a little over 80,000, and it is in the early 90,000.

GM Buick and other models, which originally had a relatively large discount rate, have achieved lower prices through the fuel price subsidy.

You can even buy a compact scooter for a little more than 50,000 yuan.

The powerful discounts have made consumers very excited.

Let's calculate the price.

Taking compact cars as an example, it costs just over 80,000 to buy a fuel car with a relatively strong brand.

On the contrary, the Haima Haiyue 100, a subsidiary of Changtian Technology, has a landing price of more than 140,000 yuan.

In this way, the gap between the two sides is 60,000.

Many families spend only five or six thousand dollars a year on gas.

60,000 yuan can let everyone add oil for 10 years.

After the announcement of this policy, the sales of fuel vehicles, which had been cut in half for a long time, suddenly experienced explosive sales growth.

Changtian Technology also keenly sensed that something went wrong in the market.