Rebirth 1999: Opening the Age of Black Technology

"During this period, the sales of Cangqi Automobile can still be guaranteed, and the sales of Haima Automobile have decreased."

"We did a market analysis, and the most critical factor is that the most common joint venture brand cars on the market have seen a substantial price cut during this period."

"The former sales kings, Corolla and Volkswagen Lavida, have landed prices of less than 90,000 yuan, and the price difference between them and our Haima Haiyue Automobile has reached nearly 50,000 yuan."

When Gao Miao said this, he had some worries, "These joint venture car companies are vigorously weakening their own profits in order to re-occupy the market."

"This is actually very detrimental to them. The brand image is reduced to the extreme, and the profit is also weakened to the extreme."

"As far as I know, some models are even selling at a loss."

Chen Xiao nodded, "Manufacturers have squeezed profits to the extreme, and consumers will definitely get benefits, but dealers in 4S stores have a more difficult life."

4S stores need money for store rent, personnel salary requirements, and money for buying car inventory.

In the past, because the profit of the car was relatively high, the rebate rate of the manufacturer was relatively high.

Now that profits are extremely compressed, manufacturers' rebates will definitely shrink extremely.

Then there will be a situation in the 4S shop, the more cars are sold, but the profit is not much.

Chen Xiao said: "I have also heard the report from the marketing department. In order to maintain their image and brand influence, these manufacturers give cash subsidies to users who buy cars in the form of fuel subsidies instead of directly reducing the price of cars. form."

"And inform consumers that the fuel subsidy may be canceled at any time, so as to promote consumers to buy as soon as possible."

"Although through this form, the car can be promoted to the outside world without actually reducing the price, the brand influence is still there."

"But consumers are not fools. They can buy a Volkswagen Lavida for a little more than 70,000 yuan, and they will never buy this car for 80,000 yuan in the future."

Gao Miao was still a little worried and said: "The joint venture car companies across the country are all suddenly united. This is a blow to us."

"It's normal for a big tree to attract the wind. The reaction of the joint venture is within our expectation. If they have not responded at this time, then they are really not far from death."

Gao Miao gave Chen Xiao a pot of tea and said, "The most disgusting thing is that these joint venture car companies have unanimously implemented a new preferential measure, that is, all users who have seen the car at Haima Automobile or Cangqiong Automobile and Users who get the quotation can get discounts from these car companies based on the quotation, and the discounts range from a few hundred to a few thousand."

"This has led to the 4S stores of Cangqiong Automobile and Haima Automobile, which welcome many customers every day, but most of them come to get quotations, and then go back to buy gasoline trucks, using our quotation vouchers as discount tickets."

"I've already made arrangements. All 4S shops' quotations to customers are just verbal quotations."

"All quotations, customers are not allowed to take pictures and take them out."

However, Chen Xiao waved his hand and said, "The purpose of the joint venture car company is to seize users from us, and this is just one of their methods."

"Even if users can't get our quotation, these companies will find other ways to grab customers from us."

Gao Miao looked at Chen Ling, but didn't say a word.

Do you want to follow these joint venture car companies to cut prices at the same time?

Reducing prices is a double-edged sword.

If both Haima Automobile and Cangqiong Automobile choose to cut prices, they will definitely be able to attract more users to buy cars.

But this will definitely hurt the brand image of the two car companies.

After all, Haima Automobile and Cangqiong Automobile are still on the rise. Lowering the price at this time is definitely not good.

Chen Xiao stood up and paced back and forth in the office.

Think about countermeasures.

During this period of time, everyone is actually very uncomfortable.

The joint venture car companies have suffered a lot of profit losses, and some car companies even have no profit after this price cut in order to seize the market.

Changtian Technology is also very uncomfortable.

The strong upward momentum of Haima Automobile and Cangqiong Automobile has also been affected by the price cuts of joint venture car companies.

But if you analyze the situation of Haima Automobile and Cangqiong Automobile in detail, you will find out.

The price reduction measures of joint venture car companies have little impact on KQ Automobile.

The most affected is actually Haima Automobile.

This also allowed Chen Xiao to fully see a problem - the brand appeal of Changtian Technology.

Since Sky Auto is a brand independently created by Changtian Technology, it has taken the mid-to-high-end route from the beginning.

Therefore, Cangqi Automobile will not be affected by the price of competing models.

The users who buy KQ vehicles also consider the cost of the vehicle, but more consideration is the comfort, safety and intelligence of bio-new energy vehicles.

This kind of user experience is something that users cannot enjoy no matter how the prices of those joint venture cars are reduced.

This is like the gap between Apple mobile phones and domestic mobile phones when smartphones first came out.

No matter how much the price of domestic mobile phones is reduced, the price of Apple mobile phones will not be reduced.

And the sales of Apple mobile phones will not be affected in any way.

Because the user group who buys Apple mobile phones and the user group who buy domestic mobile phones are completely two groups of people.

There may even be a very strange scene.

The lower the price of domestic mobile phones, the better the sales of Apple mobile phones.

This situation changed only after Changtian Technology made mobile phones.

Therefore, the user group of Cangqi Automobile and the user group of the joint venture car companies that have already reduced prices are completely two different groups.

The sharp price reduction of joint venture cars has limited impact on KQ Auto.

Chen Xiao was not very worried about this.

The most affected one is Haima Haiyue.

The main reason for users who buy Haima Haiyue is that the purchase and use costs of Haima Haiyue cars are very low.

So when encountering a fuel vehicle with a lower overall cost of use, his advantage is gone.

If you think about this problem clearly, you will have a countermeasure.

Moreover, these joint venture cars are currently gnashing their teeth.

The sharp decline in profits made it impossible for them to last long.

They just hope to take advantage of this opportunity to defeat Changtian Technology's Haima Automobile in one fell swoop.

As long as users come back to their brand pool again, the price may rise again at any time.

But if Changtian Technology takes some measures, these joint venture car companies will continue to bleed.

These loose alliances will soon be defeated.

Then the next thing will be easy to solve.

Chen Xiao said to Gao Miao: "You immediately inform Zeng Guoxiang that Haima Automobile will launch a new model within this year, the price will be reduced to less than 70,000 yuan, it will use new bio-energy batteries, and the mileage must not exceed 120. It could be a class A0 car."

"Don't joint venture car companies like to cut prices? Then we will launch cheaper and lower-end models to compete with them."

"Users who buy tens of thousands of dollars in joint venture car companies will definitely choose the former in terms of cost savings and comfort."

"So we can break the situation by launching a cheaper A0-class car."

The a0-class car is the smallest of all the current models.

Its size is similar to the old Alto, or Changan Benben.

Gao Miao was overjoyed after hearing this, and she added: "I have also analyzed the models whose prices have been reduced this time. These cars are lower than our Haima Haiyue in terms of wheelbase, length and comfort."

"So most users buy cheaper fuel vehicles, and their purpose of use is as a means of transportation."

"If we launch cheaper means of transportation, not to mention 100, at least half of the users will buy our cheaper bio-new energy vehicles."

"And the living conditions of people in Xia Kingdom are getting better, so a considerable part of users who buy mobility vehicles now will definitely buy more expensive new energy vehicles in the future in order to improve their quality of life."

"We launched a0-class cars to let them experience the advantages of bio-new energy vehicles and cultivate a group of bio-new energy vehicle users."

"After such users grow up, they will definitely not buy fuel vehicles again, because their consumption concepts are completely different."

"It's like the price of a feature phone has been reduced from 4,000 to 5,000 yuan to 100 or 200 yuan, but users will still not buy feature phones, but will buy this more expensive smartphone."

"Because the consumption concept is different."

Chen Xiao nodded with a smile and said, "That's the truth."

Gao Miao drank the tea in the cup and said to Chen Xiao: "Then I will take care of the follow-up matters immediately."

Sitting here with Chen Xiao, the two sides' theories can solve some problems in the company's development process very well.

Grasp the main contradiction and give up the secondary contradiction. This is also the way Changtian Technology has always dealt with problems.

After all, nothing is perfect in this world.

Doing our best to achieve the best solution is what a group company should do.

When Gao Miao was about to leave, Chen Xiao waved to Gao Miao again and said, "There are three things you need to arrange."

"The first one is to tell Zeng Guoxiang and Jing Mu that the financial institution of Changtian Technology can cooperate with Haima Automobile to provide interest-free loans for users who are willing to buy cars. The loan period is up to 5 years, and the minimum down payment can be one year Of course, you must strictly review the credit information of users."

Gao Miao was overjoyed after hearing this.

Interest-free loans, and the longest period is 5 years, which is absolutely beneficial to users who are willing to buy cars.

For example, the elite version of the Haima Haiyue car has a total price of only 139,000 yuan, and a 10% down payment is 13,900 yuan. Including the auto insurance merchant, the down payment is less than 20,000 yuan.

If the loan is interest-free for 5 years, then there is no need to repay any interest at all, and the monthly payment of 10% down payment is only 2150 yuan, which is still affordable for many families.

At that time, users will think, it is a small down payment and a small loan repayment every month, just a little longer, and they can buy a more comfortable and safer car with a longer body and bio-new energy.

Or is it to save a few dollars to buy a fuel car that is bound to become obsolete?

Most banks will not accept this loan model. If it is financed by auto manufacturers, it will put great pressure on auto companies. Not many auto companies dare to implement this long-term interest-free loan method.

But Changtian Technology dared.

As a giant technology company in the world, Changtian Technology has strong cash flow and foreign exchange reserves.

In order to manage this part of the cash, Changtian Technology has also established a related financial company, and the company has the strength to make 5-year long-term loans for its subsidiaries.

"The second one is to let the wind out. Changtian Technology intends to cooperate with other domestic auto companies to sell bio-batteries, but the bio-batteries can only be used in domestic cars."

Murder!

Changtian Technology is completely murderous.

The most fundamental reason why the joint venture car companies are doing well in China is because they rely on the vast market of the Xia Kingdom and the support of local policies.

At the beginning, Xiaguo's auto companies had no choice but to cooperate with foreign capital.

Because domestically designed technology is not advanced, cars that satisfy the people cannot be produced.

Then only cooperate with foreign companies.

Xia Guo provides the market here, and overseas companies provide technology. UU reading www.uukanshu.com

In this way, domestic companies are constantly absorbing technology from overseas companies.

But this kind of joint venture is like putting a chain around the neck of local car companies in Xiaguo.

Whether it is in terms of profit distribution technology or independent decision-making power, domestic car companies have to listen to foreign countries to a large extent, but they are always constrained in what they want to do.

Domestic car companies have long hoped to get rid of the constraints of overseas companies.

That's why Changan, Shanghai Automobile and other domestic auto giants will try their best to launch their own brand cars.

If Changtian Technology spreads the word to the outside world, it is willing to provide new bio-energy batteries to domestic auto companies, but at the same time requires that these new bio-energy batteries can only be used in domestic brands of cars.

Then Xia Guofang of these joint ventures will definitely consider whether to cooperate with Changtian Technology to purchase bio-new energy batteries, so as to get rid of the dependence on foreign automobile companies.

As long as the Xiaguo Automobile Company has such an idea, it will definitely continue to weaken the cooperation with foreign companies. During this period of time, the joint venture's coordinated price reduction model will definitely be affected.

Changtian Technology is really willing to sell bio-batteries to any domestic car company, then the era of fuel vehicles will definitely come to an end.

"The third thing, you discuss with Wang Xiang, let Wang Xiang activate Yuedong Internet, use public opinion if you should use public opinion, the current battlefield is in our country, not in the United States or Europe, so the initiative of public opinion lies in in our hands."

"This initiative will be used if we don't need others."

After hearing Chen Xiao's words, Gao Miao's heart was settled.

After these few tricks, the sales of bio-new energy vehicles must be safe.

Chen Xiao took a sip of tea, he still had an ace to play.

That is Saab, an old car company in Europe!