My Life Can Hang

A middle-aged bald-headed boss with a tattoo on his arm couldn't help it and cursed directly.

Ding Hequan glanced at the other party. The bald head was the one who picked it up just now. He sneered: "You can not sign. Are you hungry and the magnesium group will not accept you, do you have the right to choose?"

"I……"

The bald-headed boss really wanted to lash out in anger, but he persuaded.

In recent years, the crazy subsidies of takeaway platforms have directly stimulated the continuous increase in the proportion of online conversions in the catering market.

Stores like them that originally had offline customers came to the store, but in recent years, they have become more and more inclined to take orders online, and there are very few offline customers.

To put it badly, once there is no online order, they can only lose money and leave the catering business completely.

Especially if Didi pits them, even if they are hungry and magnesium group, they don't even think about getting any good resources.

To know the online platform, the resource is the order.

A good recommendation can make your order skyrocket.

"Okay, everyone, my time is limited, everyone hurry up and sign."

Ding Hequan stretched out, the sneer in his eyes made these bosses stamp their feet in anger.

In the end, everyone signed an exclusive agreement, paid a deposit of [-], and left in despair.

These merchants won, and Cao Cao's takeaway market share in Zhengzhou increased to 70%. What does this mean?

The days of the other two will be more and more difficult in the future.

Seventy percent of Zhengzhou's merchants gather on Cao Cao's takeaway, and subsidies alone are useless.

Ding Hequan had a hunch that the Zhengzhou market would be profitable in the near future.

At that time, he will be the first city manager to be promoted among the heads of major cities in the country.

……

On the other hand, Chen Dongcheng was leading people to inspect Carrefour's three stores in Zhengzhou.

Carrefour has a total of six stores in Henan over the years.

In addition to the three stores in the urban area of ​​Zhengzhou, three stores in other cities in the province have been closed one after another, resulting in serious losses.

Even with the three stores in Zhengzhou City, life is not easy.

Due to the policy at the time, Carrefour entered Zhengzhou and had to invest in partnership with local companies.

Carrefour Garden Store is a partnership between Carrefour and a local company.

It was exposed by the party before, and the three yellow chickens were used as firewood chickens for sale. After the exposure, the customer traffic of the store declined rapidly.

To this day, many Zhengzhou seniors still curse when they mention Carrefour Garden Store.

After turning around, the old shop has been opened for eight years, and the facilities and environment are very old.

The replenishment rate of goods is not fast enough, and the price is not attractive.

After coming in, Chen Dongcheng noticed that the customer flow of this store was not good.

It's good to have a hundred people shopping around.

"Chen Dong, at present, the three stores in Zhengzhou are also struggling.

Our offline traffic is not enough, and we have no online sales channels, so we are losing money every year. "

Chen Wenyuan's voice was a little dull, and Carrefour's domestic situation was terminally ill.

In particular, the drag of those joint venture shareholders has seriously affected the development speed of Carrefour.

Just like what happened before the Carrefour Garden Store, it would be unrealistic if there were no minority shareholders involved.

Chen Dongcheng turned around and asked Chen Wenyuan, "How is your contact with them?"

"The asking price is relatively high, and I think the other party is very insincere."

"Let's not talk about it if we can't agree. You will relocate in other cities in Henan Province. These stores will undergo digital transformation immediately, and you can't delay for a minute."

Walking to the checkout area, Chen Dongcheng noticed that there were already six self-checkout machines, which were placed not far from the manual checkout area.

"Go and see."

When Chen Dongcheng walked over, a couple in their early twenties happened to be checking out.

The appearance of Chen Dongcheng and his group made the young couple nervous.

Several pairs of eyes stared at them, making them a little panicked.

The boy coughed and asked, "Are you okay?"

"It's alright, don't be nervous, I just wanted to ask about this checkout method, what do you think?" Chen Wenyuan smiled and talked to the boy.

"It's good, young people like this kind of novelty.

I think it's good to check out by myself, and there are staff next to me to help guide.

If something goes wrong, you can always contact them. "

The boy is quite talkative. After saying a few words, the girl has already scanned all the products and pulled the boy down.

The boy took out his mobile phone, opened Cao Cao's payment, and clicked the payment on the first page.

Immediately, the payment QR code appeared, aligned with the scanning port of the self-service cash register, and the payment was completed.

"Welcome to use Cao Cao to pay, Carrefour wishes you a happy shopping!"

The boy smiled at Chen Dongcheng and the others, and pulled the girl away.

Chen Wenyuan looked at the distant couple and said to Chen Dongcheng: "We have done a survey and young people have a high degree of recognition of self-service cash registers."

"Especially when it comes to some holidays and promotions, the self-checkout method can avoid the trouble of queuing.

Many people even went to our store for this payment method. "

"The addition of self-service cash registers is only part of the digital store. You still need to continue to work hard."

Chen Dongcheng has seen the effect of Ahri's transformation of RT-Mart.

The current Carrefour is still far from that effect.

However, Carrefour has at least changed the trend, which is quite rare.

Just when Chen Dongcheng inspected the Zhengzhou store, Luo Wen also rushed to Rongcheng with his team.

After two failures in a row, Luo Wen made up his mind this time to turn the food delivery market in Rongcheng upside down.

chapter 416, come back

Arriving in Rongcheng, Luo Wen led the team to play for three days first, and tilted all the previous depression out, and everyone sat together for a meeting.

"I have summed up the experience of the first two failures during this time. In Zhengzhou, we almost succeeded."

Rowan smiled and said, "Because of what? Because we have mastered the inferiority of businessmen, that is, they are always chasing profits!"

Seeing everyone thinking about it, Rowan continued: "Next in Rongcheng, we will do the same, and everyone will be divided into two groups tomorrow.

One group set out to recruit riders and form a delivery team.

The other group is to expand merchants, or just like in Zhengzhou, to pick the top stores to dig. "

"Boss, will our actions in Zhengzhou make the merchants in Rongcheng worry?" Someone asked hesitantly.

Rowan nodded with a smile: "This is for sure, so we have to play a bit bigger. I plan to sign a step-by-step growth plan with them."

Everyone became more and more interested, waiting for Rowan's answer.

"For example, a store is a top merchant on Are You Hungry, with a daily order volume of about 400.

Come to our platform, if the order is still this amount, then each order will be subsidized by 10 yuan.

Up to 800 orders, each order will be subsidized 15 yuan.

More than 1200 orders, 20 yuan subsidy for each order! "

Everyone looked at each other and knew how tempting this plan was.

If there are some stores that can achieve an average daily order of more than 1200, it means that they have a guaranteed subsidy of 24000 per day.

In one month, that's 72!

This year, the gross profit margin of catering is getting lower and lower, and labor costs and rents are constantly rising.

In the face of such a brutal subsidy of Didi Takeaway, it must be false to say that you are not interested.

"Boss, what if someone really grabs us and cheats those merchants in Zhengzhou?"

Rowan shrugged and smiled lightly: "It's nothing more than signing another commitment agreement, our publicity plan will last for three months.

If we leave within the three-month period, compensation will be made according to the average order volume during the cooperation period. "

To put it simply, if Didi Takeaway runs away again.

During the cooperation period, the daily order volume of the merchant is 800, and then the daily compensation of 12000 can be obtained.

If you play like this, are you hungry? It will definitely be very miserable.

Who let them have the largest market share in Rongcheng, and there is no means to threaten Cheng Wei, they can only be forced to follow up subsidies.

Even the days of magnesium group takeaway and Cao Cao takeaway will not be easy.

……

Didi Waimai is very well prepared this time, especially this step-by-step growth plan, so they can't resist this temptation.

By doing this, Didi is already breaking the rules of the market.

Compared with the three general commissions of more than 8%, Didi Waimai has zero commissions.

Advertising, distribution and other resources have been free for three months after opening.

Even more attractive is the order subsidy.

If you can do 1200 orders per day, that's 24000.