Rebirth of the Urban Vengeance Goddess

After Xiao Liu left, Lin Qian and Su Mo continued to discuss the subsequent development strategy of the APP.

Lin Qian said: "Our APP has just been launched and user feedback is good, but if we want to maintain user activity for a long time, we need to continue to create hot spots and topics."

Su Mo nodded and said, "Yes, we can consider holding some seasonal environmental protection activities on the APP. For example, now that summer is approaching, we can launch the 'Summer Environmental Protection Tour' event."

“’Summer Environmental Protection Tour’? This is a good idea. How do we do it specifically?” Lin Qian asked.

Su Mo thought for a moment and replied, "We can set up a special activity section on the APP. Users can participate in outdoor environmental protection activities in the summer, such as beach cleaning and mountain forest protection, and record their actions through the APP, including time, location, amount of garbage cleaned and other data. Then we can rank them based on this data and give them rewards."

"As for rewards, we can provide some summer environmentally friendly products, such as foldable environmentally friendly fans, solar-powered outdoor lights, etc. These prizes can not only attract user participation, but also be in line with the environmental protection theme." Lin Qian added.

"Yes, and we need to let the marketing department step up publicity for this event. We can make some beautiful event posters and display them on our social media platforms, offline stores and cooperating outdoor goods stores." Su Mo continued.

At this time, Xiao Liu returned to the office and after hearing their discussion, he said, "Mr. Lin, Mr. Su, I think we can also invite some Internet celebrities or KOLs in the environmental protection field to participate in our activities. They have a large number of fans on social media and can quickly expand the influence of the event."

Lin Qian's eyes lit up: "That's a good idea. Xiao Liu, go contact some influencers and KOLs in this field and see if there are any willing to cooperate."

"Okay, Mr. Lin. However, during the cooperation process, we need to clarify their tasks, such as regularly posting content about our 'Summer Environmental Protection Tour' activities on their social media accounts and sharing their experiences of participating in the activities," said Xiao Liu.

"Well, we should also pay attention to negotiating the remuneration and cooperation mode with them to ensure that our investment can bring corresponding returns." Su Mo reminded.

A few days later, Xiao Liu reported to Lin Qian and Su Mo on the contact with internet celebrities and KOLs.

Xiao Liu said: "Mr. Lin, Mr. Su, I have contacted several well-known environmental protection influencers. One of them is Xiaolu, who is very interested in our activities. He proposed some cooperation suggestions, which I think are very valuable."

"Oh? What suggestions does he have?" Lin Qian asked.

Xiao Liu replied: "Xiao Lu suggested that we set up a sub-event of 'Environmental Protection Creative Sharing' in the event. In addition to recording the data of environmental protection actions, users can also share their creative ideas in the environmental protection process, such as homemade environmental protection tools, unique garbage disposal methods, etc. Then he and our company representatives will select the most creative sharing and give special rewards."

Su Mo thought for a moment and said, "This is a good suggestion. It can stimulate users' innovative thinking and make the event more colorful. Xiao Liu, you and Xiao Lu should further discuss the details of the cooperation and implement this sub-event as soon as possible."

"Okay, Mr. Su. In addition, I have also contacted an environmental protection media. They are willing to do a special report on our 'Summer Environmental Protection Tour' event, which will help enhance the visibility and credibility of our event." Xiao Liu continued.

“Well done, Xiao Liu. When collaborating with environmental media, we must maintain good communication and ensure that the reports can accurately convey the concepts and highlights of our activities.” Lin Qian praised.

During the preparation for the "Summer Environmental Protection Tour" event, Xiao Wang from the Marketing Department found Xiao Liu.

Xiao Wang said, "Manager Liu, we encountered some problems when designing the event poster. We want to highlight the environmental protection and summer elements of the event, but the current design solutions are not ideal."

Xiao Liu asked, "Did you refer to other successful environmental protection campaign posters?"

Xiao Wang replied: "We have taken some as a reference, but we don't want to imitate them completely. We hope to have our own unique style that can attract attention and reflect the characteristics of our brand."

"How about this, you show me your current design ideas and sketches, and we'll discuss them together to see how to improve them," said Xiao Liu.

After Xiao Wang gave the design materials to Xiao Liu, Xiao Liu looked at them carefully and said, "I think you can add some summer natural elements to the poster, such as blooming lotus flowers and flying dragonflies, and then cleverly combine these elements with the environmental protection logo. At the same time, in terms of color, you can use brighter tones, such as a combination of light blue and green, to highlight the freshness of summer and environmental protection."

"Well, this is a good idea. Let's go back and modify it in this direction." Xiao Wang said.

With the official launch of the "Summer Environmental Protection Tour" campaign, users on the APP have shown great enthusiasm for participation.

User A posted his activity record on the app: "Today I went to the beach and cleaned up two large bags of garbage. The beach is beautiful in summer, but garbage really affects the environment. I hope everyone can participate in environmental protection actions."

User B shared his environmentally friendly idea: "I made a simple watering can using discarded plastic bottles. This not only makes use of waste, but also makes it convenient for me to water the plants at home."

Environmental protection influencer Xiaolu also posted a video of her participation in the event on her social media: "Hello everyone, I am participating in XX company's 'Summer Environmental Protection Tour' event. This event is very meaningful. Let us contribute to environmental protection in the summer."

Seeing the enthusiastic response to the event, Lin Qian said to Su Mo: "It seems that our event planning this time was very successful. The users are very enthusiastic."

Su Mo said: "Yes, but we can't relax. We must continue to pay attention to the progress of the event, deal with user feedback in a timely manner, and ensure the smooth progress of the event."

During the event, customer service staff Xiao Zhao gave feedback to Xiao Liu: "Manager Liu, some users have reported that when uploading activity data on the APP, there is occasional lag."

Xiao Liu immediately contacted the technician Xiao Li: "Xiao Li, users have reported that the APP is stuck when uploading data, which will affect the user experience. Please quickly investigate the cause and solve this problem as soon as possible."

Xiao Li replied: "Okay, Manager Liu. We will check it right away. It may be a load problem of the server under high concurrency. We will optimize it as soon as possible."

Thanks to the efforts of technical personnel, the problem of APP uploading data has been solved.

As the event draws to a close, selecting the winning users of the "Summer Environmental Protection Tour" event has become an important task.

Xiao Liu organized a selection team to evaluate users' activity data and creative sharing.

One of the judging panel members said: "The users' performances were outstanding this time, and it was difficult to judge."

Xiao Liu said: "We must uphold the principles of fairness, justice and openness and proceed according to the previously set selection criteria. We ensure that the selected award-winning users are truly outstanding in the event."

Finally, the winners of each award were selected.

At the award ceremony, Lin Qian gave a speech: "Thank you very much to all users for actively participating in our 'Summer Environmental Protection Tour' event. Through this event, we have seen everyone's enthusiasm and creativity for environmental protection. Our company will continue to be committed to environmental protection and launch more interesting and meaningful environmental protection activities and products."

When the winning user representative came on stage to receive the award, he said: "This event is great and has allowed me to spend a meaningful summer. I will continue on the path of environmental protection and hope that more people will join in."

After the "Summer Environmental Protection Tour" event was successfully concluded, the Marketing Department summarized the event and conducted data analysis.

Xiao Wang reported to Lin Qian and Su Mo: "Boss Lin, Boss Su, through this event, our APP user activity has increased by 30%, and the number of new user registrations has reached 5000. In addition, the sales of our environmentally friendly products have also increased significantly during the event."

Lin Qian smiled and said, "This is a good start. We need to sum up our experience and prepare for the next environmental protection activity."

Su Mo said: "That's right, we will also further optimize our APP and products based on user feedback and data from the event to better meet user needs."