Rebirth of the Urban Vengeance Goddess

Green environmental organization

Lin Qian and Su Mo were looking at the latest sales data report in the office. They were satisfied with the sales boom brought about by the cross-border cooperation, but they were not satisfied with that and wanted to dig deeper into the potential needs of consumers.

At this time, Xiao Liu came in and excitedly said that in the cross-border cooperation, he found that a large proportion of consumers who bought environmentally friendly products were young outdoor adventure enthusiasts, and they hoped that the products could have social attributes. Xiao Liu proposed to develop an APP that allows users to share their environmental protection actions and participate in environmental protection knowledge competitions. Users who share environmental protection stories can earn points to exchange for products or coupons.

Su Mo considered that developing an APP requires manpower and funds, and it is necessary to evaluate the costs and benefits. Xiao Liu said that he had done preliminary research and found that there were no similar APPs targeting users of this product on the market. Launching it first can enhance user stickiness and attract potential consumers, and in the early stage, a basic version can be made before upgrading.

Lin Qian thought it was worth a try. They already had a certain user base, and if the APP was well operated, it would be a good marketing tool. Su Mo asked Xiao Liu to take the lead in setting up a project team, including technical, marketing and customer service personnel, who were responsible for development, promotion and answering user inquiries respectively.

The first meeting of the project team was held. Xiao Li, a technician, proposed that the design of the APP interface should highlight environmental protection and concise style, but more efforts should be put into data security. Xiao Wang, a marketing staff member, said that promotion can start with existing users, and send APP download invitations to users who purchased the product with new user benefits. Xiao Zhao, a customer service staff member, said that common problems have been sorted out, but a rapid feedback mechanism needs to be established as functions are added. Xiao Liu asked everyone to ensure that there are no mistakes in all aspects of APP development, promotion and operation, and asked Xiao Li to give a development cycle timetable, Xiao Wang to refine the promotion plan, and Xiao Zhao to keep in communication with the technical staff.

During the APP development process, Xiao Li found Xiao Liu and said that the originally planned real-time location sharing function was affected by network signals and had data transmission security risks. He suggested changing it to a function where users manually upload tracks. Xiao Liu agreed and asked for a description of the function changes to be included in the APP.

After a period of time, the APP entered the testing phase. Xiao Wang planned to select representative users from the old users who purchased the product, covering different age groups and usage scenarios for testing, and promised that those who provide effective feedback on their issues would receive a product gift package.

During the user testing process, some users reported that there were not enough questions in the environmental knowledge contest and that the speed of uploading pictures when sharing environmental stories was slow. Xiao Zhao sorted out the feedback and gave it to Xiao Liu, who immediately convened a project team meeting and asked the technical team to solve the problem of picture upload speed, and the marketing staff and content team to increase the number of questions in the environmental knowledge contest to solve the problem before the official launch.

After the APP was officially launched, Lin Qian and Su Mo downloaded it in the office for experience. Lin Qian felt that the interface was comfortable and the operation was simple, while Su Mo paid attention to user reactions and hoped that the APP could bring new vitality to marketing. On the first day of the launch, many users downloaded it. Users commented that the APP was great, it allowed environmental enthusiasts to communicate, and the environmental knowledge contest was challenging. Xiao Liu excitedly came to report that the APP was successfully launched and that user feedback was good. Lin Qian said that he would continue to optimize functions and increase promotion efforts. Su Mo proposed to combine APP data to understand user behavior habits and needs, and provide a basis for subsequent product development and marketing.