Rebirth of the Urban Vengeance Goddess

Lin Qian and Su Mo were sitting in the office with the latest sales data report in front of them.

Lin Qian looked at Su Mo with a smile and said, "The sales boom brought about by this cross-border cooperation is better than we expected. It seems that we are heading in the right direction."

Su Mo nodded in agreement: "That's right, but we can't be satisfied with this. We have to think about how to further tap into the potential needs of consumers based on this wave of enthusiasm."

At this time, Xiao Liu knocked on the door and walked in, his face filled with excitement: "Mr. Lin, Mr. Su, I have a new discovery. In this cross-border cooperation, we found that a large proportion of consumers who buy our environmentally friendly products are young outdoor adventure enthusiasts. When they shared their experience of using our products on social media, many of them mentioned that they hope we can launch some features with social attributes."

Lin Qian asked curiously: "What is the function of social attributes? Can you explain it in detail?"

Xiao Liu explained: "For example, we can develop an app that allows users of our products to share their environmental protection actions, such as how to practice environmental protection concepts during outdoor travel, the routes for collecting garbage, etc. We can also set up interactive sections between users, such as environmental protection knowledge competitions. Users can earn points by sharing environmental protection stories, and the points can be exchanged for our products or coupons."

Su Mo touched his chin and thought for a while, then said, "This idea is very creative. However, developing an APP requires a lot of manpower and funds. We need to carefully evaluate the costs and benefits."

Xiao Liu quickly said, "Mr. Su, I have done some preliminary research. There are some similar environmental protection apps on the market, but there are no apps specifically targeting users of environmental protection products like us. If we can launch it first, it will not only enhance user stickiness, but also attract more potential consumers. In terms of cost, we can make a basic version in the early stage, and then upgrade the functions according to user feedback."

Lin Qian looked at Su Mo and said, "I think we can give it a try. We already have a certain user base in the new market. If this APP can be operated well, it will be a good marketing tool."

Su Mo thought for a moment and said, "Okay, Xiao Liu, you will take the lead in setting up a project team, including technical personnel, marketing personnel, and customer service personnel. The technical personnel will be responsible for the development of the APP, the marketing personnel will formulate the promotion strategy of the APP, and the customer service personnel will prepare solutions to user inquiries in advance."

Xiao Liu responded, "Okay, Mr. Su. I'll arrange it right away."

A few days later, the first meeting of the project team was held.

Xiao Li, a technician, said: "When designing the APP interface, we should highlight the environmental protection and simple style. However, we may need to invest more energy in data security. After all, users will share their personal information such as their movement tracks on it."

Xiao Wang, a marketing staff member, responded: "Yes, in terms of promotion, we can start with existing users. Send APP download invitations to users who have purchased the product, and attach some new user benefits, such as small environmental protection gifts for registration."

Customer service staff Xiao Zhao said: "We have sorted out some common questions that users may ask, such as how to use the app and how to earn points. However, as the app's functions increase, new questions may arise, and we need to establish a rapid feedback mechanism."

Xiao Liu said, "Everyone is right. We need to ensure that every step of the APP, from development to promotion to operation, is correct. Xiao Li, give me a rough timetable for the development cycle. Xiao Wang, refine the promotion plan as soon as possible. Xiao Zhao, keep communicating with the technical staff to ensure that you can grasp the functional features of the APP in a timely manner so as to better answer user questions."

During the APP development process, Xiao Li found Xiao Liu.

Xiao Li said with some concern: "Manager Liu, during the development process, we found that some of the functions originally planned were more difficult to implement than expected. For example, the real-time location sharing function between users may be affected by network signals, and there may be security risks during data transmission."

Xiao Liu frowned: "Then do you have any solution?"

Xiao Li said: "We can first cancel the real-time location sharing function and replace it with a function where users manually upload their tracks. This will not only meet the needs of users to share their environmental protection action tracks, but also reduce technical difficulty and security risks."

Xiao Liu nodded: "Okay, I'll do as you say. But I have to explain the functional changes in the APP to avoid misunderstandings among users."

After a period of development, the APP finally entered the testing phase.

Xiao Wang went to Xiao Liu and said, "Manager Liu, we are going to invite some users to conduct the test. I plan to select some old users who have purchased our products, send them test invitations, and promise that if they provide effective feedback during the test, they can get our product gift package."

Xiao Liu said: "This is a good idea. You need to ensure that the users you invite are representative, covering users of different age groups and different usage scenarios."

During the user testing process, some users gave feedback: "The environmental knowledge contest section of this app is very interesting, but there are not enough questions. There are no new questions after playing a few times."

Another user said: "When I was sharing my environmental protection story, the speed of uploading pictures was a bit slow. I hope it can be optimized."

Xiao Zhao sorted out the feedback and gave it to Xiao Liu.

Xiao Liu immediately convened a meeting of the project team.

Xiao Liu said: "We have all heard the user feedback, and this is the direction we will improve. Xiao Li, your technical team must solve the problem of image upload speed as soon as possible. Xiao Wang, you and the content team should increase the number of questions in the environmental knowledge contest as soon as possible. We must solve these problems before the official launch."

Finally, the APP is officially launched.

Lin Qian and Su Mo downloaded the APP in the office to try it out.

Lin Qian smiled and said, "The interface looks very comfortable and the operation is relatively simple."

While operating, Su Mo said, "Well, let's see how users react. If it works as we expect, this APP will bring new vitality to our marketing."

On the first day of its launch, many users downloaded the APP.

A user commented on the app: "This app is great. Finally there is a place where I can communicate with other environmental enthusiasts."

“The environmental knowledge competition was very challenging and I learned a lot.”

Seeing these comments, Xiao Liu excitedly ran to Lin Qian and Su Mo's office.

Xiao Liu said: "Mr. Lin, Mr. Su, the APP launch was very successful! The user feedback is very good."

Lin Qian said happily: "This is a good start. Next, we will continue to optimize the functions of the APP and increase promotion efforts to let more people know about our environmentally friendly products and this APP."

Su Mo said: "Yes, we also need to combine the data of the APP to deeply understand the user's behavior habits and needs, and provide a basis for our subsequent product development and marketing."