Rebirth of the Urban Vengeance Goddess

After the environmentally friendly products achieved initial success in the new market, Lin Qian and Su Mo decided to further consolidate and expand the results. That day, they once again called the heads of various departments to the conference room.

Lin Qian spoke first: "Everyone, our products have made a good start in the new market, but this is only the first step. We must strike while the iron is hot and develop a more in-depth marketing plan to further increase our local market share."

Su Mo continued, "That's right. The marketing department will first tell us about our current promotion in the new market. Which ones are working well and which ones need improvement?"

Xiao Liu stood up and said, "Mr. Su, our promotion on local social media platforms has played a good role in attracting customers. Many consumers learned about our products through online advertisements. However, we found that the coverage of offline promotion is not wide enough. Although product experience activities are very popular with consumers, the number of activities is limited, resulting in many potential consumers not having the opportunity to come into contact with our products."

Lin Qian nodded: "Then we can consider increasing the number of offline experience activities and expanding the venues. We can't just limit ourselves to big cities, some small and medium-sized towns around us also have great market potential."

Xiao Chen suggested: "Mr. Lin, in this case, we may need more manpower to organize and carry out these activities. The sales department is a bit short of staff at the moment. Can we temporarily transfer some personnel from other departments to assist?"

Su Mo said: "This is a solution. But before assigning personnel, we must ensure that they have undergone simple training and can accurately introduce the characteristics and advantages of the products to consumers."

At this time, Mr. Zhang from the R&D department said: "In the process of product optimization, we found that the cost of the product can be further reduced through some technical adjustments. If we pass this part of the cost on to consumers and lower the product price, it may be more conducive to our seizing the market."

Lin Qian's eyes lit up: "This is a good idea. But we must ensure that the price reduction does not affect the quality image of the product, and we must let consumers know clearly that the reason for the price reduction is our technological optimization, not a decline in product quality. The marketing department must do a good job of publicity and explanation in this regard."

Xiao Liu responded: "Okay, Mr. Lin. We can produce some promotional materials to explain in detail the technical principles of reducing product costs and highlight our business philosophy of passing on benefits to consumers."

Su Mo asked again: "In terms of product variety, does the R&D department have any new plans? Although we have opened up new markets with our existing environmentally friendly products, the single product may limit our development."

Lao Zhang replied: "We are researching and developing peripheral products related to existing environmentally friendly products. For example, for some product accessories, we can design and produce some personalized and creative styles, which can not only meet the diverse needs of consumers, but also increase the added value of our products."

Xiao Chen from the sales department added: "If we have peripheral products, we can consider launching some combination sales strategies. For example, if you buy the main product and the peripheral products together, you can enjoy a certain discount, which can increase our sales."

The financial manager expressed his concerns: "Developing peripheral products and increasing the number of offline events require capital investment. We must carefully consider the balance between costs and benefits. Although the sales of products in new markets are increasing, we must also guard against possible risks, such as new countermeasures taken by competitors."

Lin Qian said: "Financial concerns are justified. When we promote new marketing strategies, we cannot ignore risk management. The marketing department should pay close attention to the movements of competitors and report any new developments in a timely manner."

Xiao Liu said, "Okay, Mr. Lin. We have assigned someone to collect information about our competitors. We haven't found any major moves from them yet, but we won't let our guard down."

Su Mo said: "In addition to paying attention to competitors, we also need to focus on customer relationship management. We need to collect and analyze consumer feedback data to understand their satisfaction with the product and their suggestions for improvement so that we can continuously optimize our products and services."

Xiao Chen said: "Our sales department has been doing this work in the process of communicating with consumers. At present, the most common feedback from consumers is that they hope we can provide faster after-sales service. For example, when there is a problem with the product, the repair cycle is too long."

Lin Qian said: "This is an important issue. We need to optimize the after-sales service process and see if we can establish some local after-sales service points to shorten the repair cycle. The customer service team must work closely with local dealers to ensure the quality of after-sales service."

A few days later, Xiao Liu from the marketing department came to Lin Qian and Su Mo's office again.

Xiao Liu said excitedly: "Mr. Lin, Mr. Su, we have a new idea. We can carry out cross-border cooperation with some well-known local companies. For example, we can cooperate with a well-known local outdoor products company to jointly promote our environmentally friendly products with their outdoor equipment."

Su Mo asked: "This idea is very novel. But the brand image and product positioning of both parties must match. Have you done any relevant evaluation?"

Xiao Liu replied: "We have made a preliminary assessment. Their outdoor products focus on environmental protection and natural concepts, which are very consistent with our environmentally friendly products. In addition, they have a wide customer base in the local area. Through cooperation, our products can reach more potential consumers."

Lin Qian said: "If the cooperation is feasible, it will be a good marketing opportunity. You should discuss the details of the cooperation with the other party as soon as possible and strive to reach a win-win cooperation plan."

During the cooperation negotiations with an outdoor products company, Xiao Liu from the marketing department led the team to actively communicate.

Xiao Liu said to the person in charge of the other party: "We hope that through this cooperation, we can convey the concept of environmental protection to more consumers. We can set up a display area for our products in your outdoor goods store, and at the same time, you can also be exposed in the promotion of our products."

The person in charge of the other party said: "This plan sounds good. But we hope that in the cooperation, we can reflect the complementarity of both parties' products. For example, your environmentally friendly products can be recommended as essential items for our outdoor travel."

After several rounds of negotiations, the two sides finally reached a cooperation intention.

In the process of preparing for cross-border cooperative promotion, the R&D department made some minor improvements to the product based on outdoor usage scenarios.

Lao Zhang said to the R&D staff: "Considering the complexity of the outdoor environment, we need to reinforce the outer shell of the product to improve its drop resistance and waterproof performance."

With the official launch of cross-border cooperation, the company's environmentally friendly products have ushered in another wave of sales in the new market.

At a store of an outdoor product company, a consumer said to the clerk: "This environmentally friendly product looks very suitable for outdoor travel. I didn't know much about it before. This time I saw your recommendation and it feels very practical."

The clerk smiled and said, "This is a product we launched in cooperation with a professional environmental protection product company. The quality is very guaranteed and many outdoor enthusiasts like it very much."

Seeing the good results achieved by cross-border cooperation, Lin Qian and Su Mo are more confident about the company's development in new markets.

Lin Qian said: "Through this cross-border cooperation, we not only increased product sales, but also expanded brand influence. We will continue to look for such cooperation opportunities and constantly innovate marketing strategies."

Su Mo said: "Yes, we also need to pay attention to consumer feedback and adjust strategies in a timely manner according to market changes to ensure our long-term development in new markets."