I was chased by my sickly junior brother who had two lives

After successfully promoting Daqing cuisine overseas and gaining widespread acclaim, Chen Jia and Chen Jue expanded their business vision once again. They focused their attention on the field of traditional Chinese dyes and pigments, determined to make distinctive colors such as indigo and carmine become best-selling colors in overseas markets.

On this day, the sun shines through the window, gently pouring into the studio in the Chen Mansion, which is filled with various dye and pigment samples. Bottles of colorful pigments are placed on the shelves, and various books recording the production process and characteristics of dyes are spread out on the table. Chen Jia gently picked up a small can of indigo pigment and turned it in the sun. The deep blue seemed to contain endless mysteries. She spoke first: "Husband, we have been successful in promoting food, but the dyes and pigments of Daqing also have a unique charm. Look at this indigo, the color is deep and full of charm, and it has been a good product for printing and dyeing since ancient times; and this carmine red, bright and eye-catching, like a flower blooming in spring. If they can be exported overseas and let foreigners appreciate the unique charm of Daqing's colors, it will surely create a new business world."

Chen Jue nodded slightly, his eyes fell on the box of carmine pigment, and he said thoughtfully: "My wife, your idea is insightful. China's dye and pigment culture has a long history, and each color carries a profound historical and cultural connotation. However, it is not easy to successfully promote them overseas. Different countries and regions have different aesthetic concepts, cultural customs and market demands. We need to have a deep understanding of local color preferences and usage habits, and at the same time solve many problems such as transportation, storage and market promotion."

Chen Jia put down the indigo pigment and said seriously: "My husband, you are right. We can first send several research teams to major overseas regions such as the Arabs, Persia, and Europe. Go deep into local cities and villages, visit markets, workshops, and noble mansions, and communicate with local dyers, painters, merchants, and ordinary people to understand their preferences and needs for colors. For example, the Arabs like rich and bright colors, the Persians are fond of soft and layered tones, and Europeans have different color preferences in different periods and regions. According to the survey results, we can adjust the promotion strategy of dyes and pigments in a targeted manner. In terms of transportation and storage, we need to study suitable packaging materials and methods to ensure that the pigments are not damaged during long-distance transportation and maintain good quality. In terms of marketing, we can cooperate with local merchants to hold pigment demonstration activities, invite local artists and craftsmen to try our products, and open up the market through their word-of-mouth communication."

Chen Jue thought for a moment and added, "Madam, in addition to these, we must also pay attention to product quality control and brand building. Establish strict quality inspection standards to ensure that each batch of dyes and pigments meets high quality requirements. Create a unique brand image for our products, from brand names, logos to packaging designs, all of which must reflect the cultural characteristics and color charm of Daqing. Moreover, we can develop some targeted product combinations based on the needs of different regions, such as professional pigment sets designed for painters, and printing and dyeing dye packages for dyeing workshops, etc."

Chen Jia's eyes lit up, and she said excitedly, "It's great that my husband has thought so carefully. Then we will take action immediately and arrange a research team to go and negotiate cooperation with suppliers from all over the country, establish a quality inspection system, design a brand image, and plan pigment display activities and market promotion plans."

Chen Jue nodded in agreement: "Okay, let's arrange it right away without further delay."

Soon, Chen Jia and Chen Jue gathered people from all parties and deployed relevant tasks. Chen Jia said to several smart and capable subordinates: "You will be divided into several teams and go to Daqin, Persia, Europe and other places. Go deep into every corner of the local area and carefully understand the local aesthetic concepts, cultural customs, and people's preferences and needs for colors. Record their preference for different colors, usage scenarios, and requirements for pigment quality, collect local popular color trends and artistic styles, and provide detailed basis for our product adjustment and promotion."

One of the subordinates said earnestly, "Madam, rest assured, we will conduct an in-depth investigation, leaving no details unturned, and bring you comprehensive and valuable information."

Chen Jue then said to his subordinates in charge of procurement and transportation: "You go and negotiate with reliable suppliers in various places to ensure that the raw materials needed to make dyes and pigments, such as plants, minerals, etc., can be supplied stably and of high quality. At the same time, discuss cooperation with professional transportation companies, study packaging materials and transportation methods suitable for dyes and pigments, and formulate strict transportation plans to ensure the safety and quality of products during transportation."

The subordinate received the order and said, "Don't worry, Duke. I will do my best to ensure the supply and transportation safety of raw materials."

After arranging the research, procurement and transportation, Chen Jue said to his subordinates in charge of quality inspection and brand design: "You need to establish a set of strict quality inspection standards and processes, and conduct comprehensive inspections on each batch of dyes and pigments to ensure product quality. At the same time, design a unique brand image, including brand name, logo and packaging design. The brand should reflect the cultural characteristics and color charm of Daqing, be easy to remember and spread, and attract the attention of overseas consumers."

The subordinate said, "Duke, I will set strict quality standards and design an impressive brand image."

Finally, Chen Jia said to the subordinate in charge of marketing: "You need to carefully plan the pigment display activities and marketing plans. Establish connections with local merchants, artists, and craftsmen, and invite them to participate in our display activities and try our products. By holding pigment painting competitions, printing and dyeing process demonstrations and other activities, we can increase the popularity and reputation of our products. Develop a detailed marketing plan and gradually open up overseas markets."

The subordinate said, "Madam, I will develop a comprehensive and innovative promotion plan to make Daqing's dyes and pigments famous overseas."

A few days later, the personnel in charge of cultural research sent back news one after another. A subordinate said: "Duke, Madam, in the Arab world, the local people love blue and red very much, and believe that these two colors symbolize power and passion. They hope that indigo can be more intense and bright, and carmine can have a unique luster. In Persia, soft blue and pink are very popular. They have high requirements for the layering and delicacy of colors, and hope that our dyes can produce richer tones. In Europe, color preferences vary from region to region. The Mediterranean region likes bright and lively colors, while the Nordic region prefers light and soft tones. But in general, they are very concerned about the quality and environmental friendliness of natural pigments."

After Chen Jia and Chen Jue listened carefully, Chen Jia said, "Based on these feedbacks, we asked the craftsmen to optimize the process when making indigo to make its color more intense and bright. For carmine, we studied adding some special ingredients to give it a unique luster. For the Persian market, we developed some blue and pink dyes with rich layers. For the European market, we emphasized the natural ingredients and environmental protection characteristics of our pigments, and adjusted the color combination of the products according to the preferences of different regions. Everyone worked hard to try and produce improved samples as soon as possible."

At the same time, the subordinates in charge of procurement and transportation also brought good news: "Duke, Madam, we have reached cooperation with high-quality suppliers in various places. The supply of raw materials is stable and the quality is guaranteed. We have developed a detailed transportation plan with a professional transportation company and used special packaging materials to ensure that the dyes and pigments are not damaged during transportation."

The subordinate in charge of quality inspection and brand design also presented a preliminary plan: "Duke and Madam, we have formulated strict quality inspection standards, covering the color, purity, stability and other aspects of the pigment. The brand name is 'Hua Cai Yun', and the logo is based on the traditional Chinese Ruyi shape, incorporating the color elements of indigo and carmine, which is simple and rich in cultural connotations. The packaging design uses patterns and colors with Chinese characteristics, and is labeled with English instructions to facilitate overseas consumers to understand."

Chen Jia looked at the brand design and said, "This brand image is very well designed. It not only highlights the cultural characteristics of Daqing, but also attracts overseas consumers. Let's move forward according to this plan and let more people know about our products."

The subordinate in charge of marketing also reported the promotion plan: "Duke, Madam, we plan to hold pigment demonstration activities in major cities in the Arab world, Persia, and Europe, and invite local artists, craftsmen, merchants, and ordinary people to participate. At the event site, we will set up a pigment trial area, a printing and dyeing process demonstration area, and a painting competition area, so that everyone can experience the charm of our products firsthand. At the same time, we will cooperate with local media to carry out extensive publicity and reporting."

With the careful production of the craftsmen, the improved dye and pigment samples are freshly produced. The rich and bright indigo, the carmine with a unique luster, and the blue and pink dyes with rich layers are eye-catching.

Chen Jia picked up a can of improved indigo pigment and handed it to Chen Jue: "Husband, look at this can of indigo. Is the color richer and brighter than before?"

Chen Jue took it and examined it carefully, nodding his head in praise: "Well, this color is indeed stunning, I believe the people of Dashi will like it."

After many tests and adjustments, the product improvement plan and brand image were finally determined. Subsequently, pigment exhibition activities were held in various places overseas.

At the Dashi exhibition, a Dashi dyer tried the improved indigo dye and exclaimed: "The color of this indigo is so beautiful! It is rich and bright, which is exactly the effect we are looking for. The fabrics printed and dyed with it will definitely be very popular."

At the event in Persia, a Persian painter praised the rich layers of blue and pink pigments: "The color layers of these pigments are so rich, which can make my paintings more vivid and delicate."

At a European exhibition, a European artist praised the natural ingredients and environmental protection characteristics of "Hua Cai Yun" pigment: "This natural pigment is not only beautiful in color, but also environmentally friendly and healthy, which meets our needs very well."

With the success of the exhibition and word-of-mouth spread, "Hua Cai Yun" dyes and pigments quickly became popular overseas. More and more overseas merchants, artists and craftsmen began to use their products, and indigo and carmine became the best-selling colors in the overseas market.

Chen Jia looked at the enthusiastic response from overseas markets and said to Chen Jue, "My husband, I am really happy to see that our dyes and pigments are so popular overseas. We have successfully spread the color culture of Daqing to all parts of the world."

Chen Jue smiled and responded: "Madam, this is the result of our joint efforts. We must continue to work hard and innovate to ensure that Daqing's dyes and pigments maintain a leading position in the overseas market."

Thanks to the efforts of Chen Jia and Chen Jue, "Hua Caiyun" dyes and pigments continued to grow and develop in overseas markets, becoming a model of cultural exchange and commercial success, adding a strong stroke to their business legend.