I was chased by my sickly junior brother who had two lives

After successfully exporting Chinese dyes and pigments overseas and letting the world appreciate the unique charm of Chinese colors, Chen Jia and Chen Jue turned their attention to stationery items that carry China's thousand-year cultural heritage - brushes, inkstones and rice paper. With their love for traditional culture and keen vision for business expansion, they are determined to create new glory in this field, not only to export brushes, inkstones and rice paper abroad, but also to innovate rice paper, produce unique rice paper with fragrance and various colors, enrich its material types, and meet the diverse needs of overseas markets.

On this day, the morning light shone through the window into the study room of the Chen Mansion, which was full of ancient atmosphere. In the study room, various brushes, inkstones and rice paper were displayed. Chen Jia gently picked up a brush and casually drew a trace of ink on the rice paper. The delicate brushstrokes and the good water absorption of the rice paper made her feel emotional. She spoke first: "Husband, we have achieved good results in the export of dyes and pigments, but China's brushes, inkstones and rice paper are also cultural treasures. The brush, with its combination of hardness and softness, can write a myriad of atmospheres; the inkstone, after years of precipitation, has a long-lasting charm; the rice paper is a treasure among papers, carrying the talents of countless literati and poets. If we can promote them overseas and let foreign friends feel the charm of traditional Chinese culture, we will surely open a new business chapter. Moreover, we can also innovate the rice paper and produce rice paper of various colors and different fragrances to enrich its material types and meet the diverse needs of the overseas market."

Chen Jue nodded slightly, his eyes fell on a beautiful inkstone, and he said thoughtfully: "My wife, your idea is very visionary. Brushes, inkstones and rice paper are all symbols of Chinese culture, and the cultural heritage behind them is extremely profound. However, there are many challenges in successfully promoting them overseas. The writing habits and artistic styles of different countries and regions vary greatly. We need to have a deep understanding of local cultural needs and make targeted adjustments to our products. For example, some regions may prefer hard pen writing and have less use and knowledge of brushes. We need to think about how to make them realize the unique charm of brush writing; for inkstones, different regions may have different requirements for the concentration and color of ink, and we need to study how to meet these differences; and for rice paper, we need a clever marketing strategy to make overseas consumers accept and love our innovative colored and scented rice paper. At the same time, the supply of raw materials, the inheritance and optimization of production processes, and product quality control are all issues we need to focus on."

Chen Jia put down the brush and said seriously: "My husband, you are right. We can first send several research teams to major overseas regions such as Daqin, Persia, and Europe. Go deep into local cities and villages, visit schools, art studios, and cultural institutions, communicate with local scholars, artists, students, and ordinary people, and understand their writing habits, artistic creation needs, and their understanding and preferences for stationery. Adjust product features based on the survey results. For example, for areas that are not very familiar with brush writing, we can make some easy-to-understand brush writing tutorials and hold writing experience activities to let them experience the charm of brushes firsthand. For inkstones, adjust the material and grinding process of inkstones according to local requirements for ink. For rice paper, show the unique effects of colored and scented rice paper in painting and calligraphy creation to attract consumers' interest. In terms of raw material supply, establish cooperative relationships with reliable suppliers in various places to ensure the stable supply and quality of raw materials. At the same time, invite top domestic craftsmen to jointly study and optimize the production process to improve product quality."

Chen Jue thought for a moment and added, "Madam, in addition to these, we must also focus on brand building and promotion. Create a unique brand image for our stationery products. From brand name, logo to packaging design, we must reflect the characteristics and charm of traditional Chinese culture. We can use local cultural activities, art exhibitions, academic seminars and other occasions to showcase our products and enhance brand awareness. We can cooperate with local cultural celebrities and art masters, let them try and recommend our products, and use their influence to open up the market. In addition, we should establish a complete after-sales service system to promptly solve problems encountered by consumers during use and improve customer satisfaction."

Chen Jia's eyes lit up, and she said excitedly, "It's great that my husband has thought so carefully. Then we will take action immediately and arrange a research team to go and negotiate cooperation with suppliers from all over the country, invite craftsmen to optimize the production process, design the brand image, and plan various promotional activities and after-sales service plans."

Chen Jue nodded in agreement: "Okay, let's arrange it right away without further delay."

Soon, Chen Jia and Chen Jue gathered people from all parties and deployed relevant tasks. Chen Jia said to several experienced subordinates: "You will be divided into several teams and go to Daqin, Persia, Europe and other places. Go deep into every corner of the local area and carefully understand the local writing habits, artistic styles, and people's cognition and preferences for stationery. Record their preferences for the brush tip material, pen shaft length and thickness, the shape, material and grinding effect of the inkstone, and the color, texture and water absorption of the rice paper. Collect information on popular local artistic creation forms and cultural activities to provide detailed basis for our product adjustment and promotion."

One of the subordinates said earnestly, "Madam, rest assured, we will conduct an in-depth investigation, leaving no details unturned, and bring you comprehensive and valuable information."

Chen Jue then said to his subordinates in charge of purchasing and process research: "You go and negotiate with reliable suppliers from all over the country to ensure that the raw materials needed to make brushes, inkstones and rice paper, such as wool, wolf hair, stone, and elm bark, are in stable supply and of high quality. At the same time, invite the country's top brush makers, inkstone carvers and rice paper makers to jointly study and optimize the production process to improve the quality and uniqueness of the products. Establish a raw material quality inspection mechanism to strictly control the quality of raw materials."

The subordinate received the order and said, "Don't worry, Duke. I will do my best to ensure the supply of raw materials and process optimization."

After arranging the research and procurement process, Chen Jue said to his subordinates in charge of brand design and promotion: "You need to design a unique brand image, including brand name, logo and packaging design. The brand should reflect the characteristics and charm of Chinese traditional culture, be easy to remember and spread, and attract the attention of overseas consumers. Plan various promotional activities, cooperate with local cultural activities, art exhibitions, academic seminars, etc. to showcase our products. Establish connections with local cultural celebrities and art masters, and invite them to try and recommend our products. Develop a detailed brand promotion plan to gradually enhance the brand's popularity and reputation overseas."

The subordinate said: "My Lord, I will design an impressive brand image and develop a comprehensive and innovative promotion plan."

Finally, Chen Jia said to the subordinate in charge of after-sales service: "You need to establish a complete after-sales service system and train professional after-sales personnel to ensure that the problems encountered by consumers in the process of using the product can be solved promptly and effectively. Collect consumer feedback and provide reference for product improvement. Establish a customer relationship management system to improve customer satisfaction and loyalty."

The subordinate said: "Madam, I will establish a complete after-sales service system to provide customers with high-quality services."

A few days later, the people in charge of market research sent back news one after another. A subordinate said: "Duke, Madam, in Daqin, the local people pay more attention to the material and decoration of the brush holder. They like gorgeous and decorative pen holders and have certain requirements for the softness of the pen tip. For inkstones, they hope that the inkstone can grind out ink with rich color and good gloss, and have diverse requirements for the shape and material of the inkstone. In terms of rice paper, they show great interest in colored rice paper, hoping that the color will be brighter and more lasting, and they are also curious about the fragrance of rice paper. In Persia, people have higher requirements for the elasticity of the brush tip, and the pen holder likes simple and textured design. In terms of inkstones, they They value the combination of practicality and artistry of inkstones and hope that inkstones can be easy to carry. For rice paper, they hope that the texture of rice paper is more delicate and the water absorption is moderate. They are very interested in scented rice paper and hope that there are multiple scents to choose from. In Europe, preferences vary from region to region. People in the Mediterranean region pay more attention to the artistic expression of brushes, like to use brushes for painting, and have high requirements for the flexibility of the brush tip. People in the Nordic region prefer simple and environmentally friendly product designs, and have a unique aesthetic appreciation for the color and texture of rice paper. In general, European consumers pay more attention to product quality and brand image. "

After Chen Jia and Chen Jue listened carefully, Chen Jia said: "Based on these feedbacks, we asked the brush craftsmen to design the pen holders to create gorgeous and decorative styles for the Arab market while ensuring the softness of the pen tip; design simple and textured pen holders for the Persian market, focusing on the elasticity of the pen tip; and produce brushes with high pen tip flexibility for the European Mediterranean region to meet the needs of painting creation. For the Arab market, we optimized the grinding process to make the ink rich in color and good in gloss, and designed a variety of shapes and materials; for the Persian market, we designed inkstones that combine practicality and artistry and are easy to carry. For rice paper, we developed more vivid and long-lasting colored rice paper, and increased the variety of scents of aromatherapy rice paper to meet the needs of different regions. For the European market, we focused on product quality and brand image building, and designed simple and environmentally friendly packaging in combination with the aesthetics of the Nordic region. Everyone worked hard to try and produce improved samples as soon as possible."

At the same time, the subordinates in charge of purchasing and process research also brought good news: "Duke, Madam, we have reached cooperation with high-quality suppliers from all over the country, and the supply of raw materials is stable and the quality is guaranteed. We have invited the top craftsmen in the country, who have conducted in-depth research and optimization of the production process, which is expected to improve the quality and uniqueness of the products. We have established a strict raw material quality testing mechanism to ensure that each batch of raw materials meets the standards."

Chen Jue said with satisfaction: "Very good. We must continue to pay attention to the quality of raw materials and process improvements, and maintain close communication with the craftsmen."

The subordinate in charge of brand design and promotion also presented a preliminary plan: "Duke, Madam, the brand name we designed is 'Moyun Huaguang'. The logo is based on the traditional Chinese calligraphy font 'Mo', and incorporates the elements of brushes, inkstones and rice paper. It is simple and rich in cultural connotations. The packaging design uses traditional Chinese silk, wood and other materials, with exquisite calligraphy and painting patterns, reflecting the charm of traditional Chinese culture. We plan to cooperate with the cultural festivals of the Arab world, art exhibitions in Persia, academic seminars in Europe, etc. to showcase our products. We have already contacted some local cultural celebrities and art masters. They are very interested in our products and are willing to try and recommend them."

Chen Jia looked at the brand design and promotion plan and said, "This brand image design and promotion plan are both excellent. They not only highlight the traditional Chinese cultural characteristics, but also attract overseas consumers. We will proceed according to this plan to let more people know about our stationery."

The subordinate in charge of after-sales service also reported on the construction of the after-sales service system: "Duke, Madam, we have trained professional after-sales personnel, established customer feedback channels and customer relationship management systems. We have formulated detailed after-sales service processes and standards to ensure that customer problems can be solved in a timely and effective manner."

With the careful production of craftsmen, improved brushes, inkstones and rice paper samples are freshly produced. The gorgeous Arab-style brushes, the simple and textured Persian-style brushes, and the flexible European Mediterranean-style brushes have their own characteristics; the Arab-style inkstones that can grind rich ink and the practical and portable Persian-style inkstones meet different needs; the colorful and long-lasting rice paper and the scented rice paper with various fragrances are eye-catching.

Chen Jia picked up a Daqin-style brush and handed it to Chen Jue: "My husband, take a look at this brush designed for the Daqin. Doesn't the decoration of the pen handle suit their preferences?"

Chen Jue took it and examined it carefully, nodding his head in praise: "Well, this brush has a gorgeous handle and the tip is just the right softness. I'm sure it will be loved by the people of Daqin."

After many tests and adjustments, the product improvement plan and brand promotion plan were finally determined. Subsequently, "Moyun Huaguang" stationery products were launched in various places overseas.

At the Cultural Festival of the Arabs, the stationery of "Moyun Huaguang" attracted a lot of attention. A Arab scholar picked up a brush, carefully observed the decoration of the pen holder and the texture of the nib, and exclaimed: "This brush is not only gorgeous in appearance, but also very smooth to write. The softness of the nib allows me to easily write varied lines. And this colored rice paper, the colors are bright and eye-catching, it's really great!"

At an art exhibition in Persia, a Persian artist tried out a Persian-style brush and inkstone and said, "The tip of this brush is very flexible, which is very suitable for my delicate painting. The inkstone is simple and practical, easy to carry, I like it very much. And this scented rice paper exudes a charming fragrance, which adds a different atmosphere to my creation."

At an academic seminar in Europe, a European professor praised the products of "Moyun Huaguang": "The quality of these stationery is very high, and the design is in line with our aesthetics. In particular, the simple and environmentally friendly packaging design reflects respect for the environment. The brushes have strong artistic expression, and the texture and color of the rice paper are excellent. I believe that many European artists will like them."

With the display in various cultural activities and the recommendation of cultural celebrities and art masters, "Moyun Huaguang" stationery has quickly gained recognition overseas. More and more overseas consumers are beginning to understand and love these products that carry Chinese traditional culture.

Chen Jia looked at the positive feedback from overseas markets and said to Chen Jue, "My husband, I am really pleased to see that our stationery products are so popular overseas. We have successfully spread China's traditional culture to all parts of the world through these products."

Chen Jue smiled and responded: "My dear, this is the result of our joint efforts. We must continue to work hard and innovate to make 'Moyun Huaguang' shine more brilliantly in the overseas market."

Thanks to the efforts of Chen Jia and Chen Jue, "Moyun Huaguang" stationery has continued to develop in overseas markets, becoming an important messenger for the exchange of Chinese culture with the world, and writing a wonderful chapter for the dissemination of Chinese traditional culture and commercial development.