I was chased by my sickly junior brother who had two lives

As Daqing's business territory continues to expand, Chen Jia and Chen Jue have set their sights firmly on the overseas clothing market. They know that if they want Daqing's clothing to shine in foreign countries, detailed and in-depth market research is the first key step towards success.

That morning, soft sunlight shone through the window into the study room in Chen's mansion, which was simply decorated but filled with all kinds of information. Chen Jia and Chen Jue sat opposite each other, looking focused. On the table were spread out world maps, with important cities in various overseas countries and regions meticulously marked with different colored pens, as if it was a strategic blueprint for their upcoming business journey.

Chen Jia frowned slightly, tapped the area of ​​Daqin on the map, and broke the silence first: "My husband, the overseas market is vast and complex. The culture, customs, aesthetics and economic conditions of different regions vary greatly. If we want our embroidered cotton clothes, silk dresses, gauze jackets and high-end silk clothing to open up the market smoothly, it is urgent to deeply understand the market demand in various places. But how should we start this huge research work?"

Chen Jue nodded slightly, staring at the map, thinking for a moment and then said calmly: "My wife, you are right. This research work is indeed very difficult, but we might as well break it down into parts. First of all, it is urgent to determine the key research areas, such as Daqin, Persia, Europe, etc., where business is prosperous and the acceptance of foreign cultures is quite high. Then, for each area, carefully select subordinates who are familiar with the local culture and are smart and capable to form a research team."

Chen Jia's eyes lit up, and she continued, "What you said is very true. Each research team should be equipped with people with different expertise. There must be people who are good at communicating with people and can accurately understand the preferences of local people; there must be people who are proficient in the clothing industry and good at analyzing market trends; there must also be people who are good at recording and organizing information, so that valuable information can be collected comprehensively and accurately."

Chen Jue added: "That's right, ma'am. We also need to clarify the research direction for each team. For the Arab region, we will focus on exploring their preferences for clothing colors and patterns, as well as their dressing habits for different occasions. Arabs prefer gorgeous styles, so we need to have a deep understanding of their specific needs for jewelry, gold and silver threads and other decorations. The Persian region is famous for its exquisite artistic style, and the research team needs to pay attention to their unique insights into clothing tailoring, pattern details and color matching. In Europe, fashion trends change rapidly, so we must understand their current popular styles, line designs and material requirements."

Chen Jia carefully wrote down the key points and said, "It's great that my husband has considered it so carefully. In addition, we have to let the research team pay attention to the local economic level and consumption capacity in order to formulate an appropriate pricing strategy. Furthermore, it is also very important to understand the local competition situation and carefully analyze the advantages and disadvantages of similar clothing products on the market so that we can learn from each other's strengths and make up for our weaknesses."

Chen Jue nodded in agreement. "My lady, you have given it a very detailed thought. We should also remind the research team to respect the cultural customs of the local people and listen to their opinions patiently when communicating with them. You may also want to bring some clothing samples that we have so that they can experience them for themselves and give intuitive feedback."

Soon, Chen Jia and Chen Jue gathered people from all parties, formed several research teams after careful selection, and carried out meticulous training and task deployment for them.

A few days later, the research team that went to the Arab Empire sent back a message. The person in charge wrote in the letter: "Duke, Madam, after we arrived in the Arab Empire, we went deep into the local markets, noble mansions and ordinary residential areas to conduct research. The people of the Arab Empire have a strong preference for bright and strong colors, such as bright red, golden yellow, royal blue, etc. These colors symbolize dignity and passion in their culture. In terms of patterns, geometric shapes, flowers and symbols with religious meanings are very popular. They pursue the ultimate luxury in clothing on important occasions, and use a lot of jewelry, gold and silver threads for decoration to show their status. Moreover, although the dressing styles of different classes have something in common, there are significant differences in the luxury of materials and decorations."

Chen Jia and Chen Jue looked at the letter, and Chen Jia said, "My husband, it seems that when we design clothing in the style of the Arabs, we should make full use of these bright colors, highlight geometric, floral and religious elements in the pattern selection, and provide products with different materials and degrees of decoration according to different consumer groups."

Chen Jue nodded and said, "My lady, you are right. In addition, the style of clothing cannot be ignored. It must be in line with the wearing habits of the Arabs in various occasions. There must be both solemn styles suitable for formal celebrations and comfortable styles for daily wear."

At the same time, the Persian research team also sent a detailed report: "Prince, Madam, the people in the Persian region love soft and layered colors, such as lavender, light green, beige, etc. These colors give people a sense of elegance and tranquility. They have extremely high requirements for the details of the pattern, and delicate floral and vine patterns are their favorites. In terms of tailoring, they pay attention to the smoothness and fit of the lines, and pursue the elegant effect of perfect fit between the clothing and the body. In addition, Persians are extremely sensitive to the texture of clothing materials, and prefer fabrics with a delicate feel and soft luster."

After reading the report, Chen Jia said, "My husband, for the Persian market, we need to emphasize softness and layering in color matching, make the pattern design more delicate and detailed, put more effort into tailoring, and choose fabrics with superior texture."

Chen Jue responded, "That's right, ma'am. We can also incorporate some traditional Persian clothing elements to make the product more approachable, but at the same time we must retain the unique charm of Daqing national costumes."

The European research team also sent back detailed information: "Duke and Madam, the current fashion trend in Europe focuses on three-dimensionality and simple and smooth lines. The color matching is relatively simple, based on neutral colors such as black, white, and gray, with a small amount of bright colors as embellishment. In terms of patterns, animal prints, plaids, stripes, etc. are more popular. In terms of materials, they have a demand for natural materials such as wool and silk, as well as some new synthetic materials, but the quality requirements of the materials are extremely high. Moreover, the fashion styles of different countries and regions in Europe are slightly different. For example, France focuses on romance and elegance, Italy emphasizes luxury and refinement, and the UK tends to be traditional and stable."

Chen Jia thought for a moment and said, "My husband, in this case, we need to design diversified clothing based on the characteristics of different countries and regions in Europe. The styles should highlight the three-dimensional sense and beautiful lines, the color matching should be simple and bright, and the pattern selection should be in line with local fashion trends. At the same time, we should strictly control the quality of materials and select suitable fabrics according to different style positioning."

Chen Jue nodded and said, "Madam, your analysis is very accurate. We must quickly adjust the design direction based on these research results so that our clothing can accurately meet the market demands of various overseas regions and lay a solid foundation for successfully opening up overseas markets."

Through in-depth and meticulous market research, Chen Jia and Chen Jue have a clear understanding of the overseas market. On this day, the sun shines through the window lattice and falls on the room of Chen's house filled with various fabrics and ready-made clothes. The colorful silks and delicate embroidery sparkle in the sunlight. Chen Jia gently stroked a piece of silk embroidered with flowers, and said with emotion: "My husband, our development in many fields has begun to show results, and clothing culture has always been a treasure of Daqing. Look at this embroidered cotton dress, which is simple and exquisite, the silk dress is gentle and luxurious, and the gauze jacket is unique and light. If these clothes can be promoted overseas and let people from foreign countries appreciate the beauty of Daqing's clothing, it will surely open up new business glory. Moreover, making high-end clothes out of silk, gauze, and brocade will surely occupy a place in the overseas high-end market with its exquisite craftsmanship and unique texture."

Chen Jue nodded slightly, his eyes fell on a gauze jacket, and he said thoughtfully: "My wife, your idea is very far-sighted. The clothing culture of Daqing has a long history, and every stitch and thread contains a profound heritage. However, the overseas market is very different from the national conditions of Daqing, and the aesthetic concepts and dressing habits of different countries and regions are very different. We need to have a deep understanding of local fashion trends and cultural customs, and make targeted adjustments to the styles, patterns, and colors of clothing, so that Daqing clothing can shine overseas. At the same time, the creation of high-end clothing should not only focus on materials and craftsmanship, but also brand building and promotion are also crucial."

Chen Jia put down the silk in her hand and said seriously: "My husband, what you said is very true. We can first send several research teams to major overseas regions such as Daqin, Persia, and Europe. Go deep into local cities and villages, visit markets, workshops, and noble mansions, and communicate with local tailors, designers, fashion experts, and ordinary people to understand their preferences for clothing. For example, Daqin people prefer rich colors and gorgeous decorations, Persians are fond of exquisite patterns and elegant tailoring, and Europeans pay attention to lines and three-dimensional sense. According to the research results, improve clothing design. Incorporate local characteristic patterns into embroidered cotton clothes; select the colors of silk dresses to fit local aesthetic preferences; and adjust the styles of gauze and silk jackets in combination with local wearing habits. For high-end clothing, use the top-grade silk, silk, and brocade, and invite the top domestic embroiderers and tailors to create unique designs with exquisite craftsmanship. In terms of brand promotion, participate in local fashion exhibitions, hold new product launches, and cooperate with local fashion media and celebrities to enhance brand awareness."

Chen Jue thought for a moment and added, "Madam, in addition to design and promotion, we also have to pay attention to production and quality control. We need to establish a special workshop to ensure the high-quality supply of raw materials, strictly supervise the production process, and ensure that every piece of clothing meets high-quality standards. Moreover, we need to formulate reasonable pricing strategies based on different market positioning. For high-end clothing, we need to highlight its scarcity and unique value; for mass-market clothing, we need to focus on cost-effectiveness to meet the needs of different consumer groups."

Chen Jia's eyes lit up, and she said excitedly, "It's great that my husband has thought so carefully. Then we will take action immediately and arrange for the research team to go, prepare high-end clothing workshops, negotiate with suppliers from all over the country about the supply of raw materials, invite top craftsmen, and plan promotional activities such as fashion exhibitions and new product launches."

Chen Jue nodded in agreement: "Okay, let's arrange it right away without further delay."

Soon, Chen Jia and Chen Jue gathered people from all parties and deployed the relevant tasks in an orderly manner. Chen Jia said to several smart and capable subordinates: "You will be divided into several teams and go to Daqin, Persia, Europe and other places. Go deep into every corner of the local area and learn about the local fashion trends, cultural customs and people's preferences for clothing. Record their specific requirements for styles, patterns, colors, and materials, collect local popular elements and styles, and provide detailed basis for our clothing improvement."

One of the subordinates said earnestly, "Madam, rest assured, we will conduct an in-depth investigation, leaving no details unturned, and bring you comprehensive and valuable information."

Chen Jue then said to his subordinates who were in charge of workshop preparation and raw material procurement: "You go and prepare a high-end clothing workshop, select skilled embroiderers and tailors, and ensure that the workshop is well-equipped. Negotiate with high-quality suppliers from all over the country to ensure a stable supply of raw materials such as silk, gauze, and brocade. Strictly control the quality of raw materials and only use the best materials."

The subordinate received the order and said, "Don't worry, Duke. I will go all out to build a first-class workshop and ensure the high-quality supply of raw materials."

After arranging the research and workshop preparations, Chen Jue said to his subordinates in charge of brand promotion: "You need to carefully plan promotional activities such as fashion exhibitions and new product launches. Establish connections with local fashion media and celebrities and invite them to participate. Design exquisite promotional materials to highlight the cultural heritage and unique charm of Daqing national costumes. Develop a detailed brand promotion plan to gradually enhance the brand's popularity and reputation overseas."

The subordinate said, "Duke, I will develop a comprehensive and innovative promotion plan to make the Daqing national clothing brand famous overseas."

A few days later, the personnel in charge of cultural research sent back news one after another. A subordinate said: "Duke, Madam, in the Caliphate, the local people like bright and strong colors, such as bright red, golden yellow, royal blue, etc. The patterns prefer geometric shapes, flowers and symbols with religious meanings, and they like to use a lot of jewelry, gold and silver threads to decorate their clothes to show their luxury. In Persia, they love soft and layered colors, such as lavender, light green, beige, etc. The patterns are mostly fine flowers and vines, and they pay attention to the cutting lines of the clothes, pursuing an elegant and fit effect. In Europe, the popular clothing style focuses on three-dimensionality and smooth lines, the color matching is relatively simple, and the patterns are often dominated by animal patterns and checkered patterns."